Rebirth of Military Workers

Chapter 1135

“Director Zheng, why don’t you wait?” Zhao Changhong reminded Zheng Yucheng, “With a backlog of 500,000 units, the entire factory will not be able to celebrate the New Year this year…”

Changhong’s pressure is the greatest.

For this war, they have accumulated a backlog of 500,000 color TVs. The total cost of all color TVs exceeds 600 million. All of the 500 million invested by 404 was poured into it, and they even owed more than 100 million in payment.

Although the previous Hongqi Machinery Plant promised that 500 million was not enough, an additional US$500 million was invested.

Before the New Year, everyone purchases New Year’s goods, many color TV companies make a lot of money, and all of Changhong’s funds are poured into hoarding products.

At the 15 Gome’s stores, the warehouses are full of products, and there is no sign on the outside of any store.

Everything is in the confidential stage.

“Mr. Liao, everyone knows that before the New Year is the best time for sales, but we are now squeezing the goods…” Even Ni Runfeng can’t bear the pressure.

In 1988, Changhong had just completed the shareholding system transformation. Under the auspices of his first chairman and general manager, he suffered huge losses!

All funds are in inventory. This year, financially, it is naturally in a state of loss.

If you include R&D investment, the loss has exceeded 200 million.

This is the first time he has faced a loss since he became the director of Changhong Machinery Factory, and it is still a huge loss of more than 200 million yuan. None of the hundreds of color TV companies across the country, plus those imported from abroad, have suffered such a large loss as Changhong.

If Changhong puts this batch of color TVs into the market, there will be a minimum net profit of more than 400 million yuan!

He Xiangjian, the CEO of Midea, was also silent.

He even now regrets why he agreed to buy shares of Hongqi Machinery Factory in the first place, and Midea’s air-conditioning capacity has expanded too quickly.

Up to now, there is a backlog of more than 100,000 air conditioners. Once there is a problem with this plan, the entire Midea company will have problems. Although, the biggest loss will be borne by the mysterious unit of Hongqi Machinery Factory.

It only entered the air-conditioning manufacturing industry in 1985. Compressors are all imported. With the compressor alone, they have spent hundreds of millions of dollars on the production of air-conditioners and expanded production capacity. Up to now, Midea’s production capacity has exceeded its annual output 400,000 units!

Does China have such a large market?

Haier, in particular, brought insolvency in 1984. The director of the Daocheng Refrigerator General Factory, which was formed by the merger of two collective small electrical appliances factories that were on the verge of bankruptcy, finally turned losses into profits after several years of development. The cadres and employees, and even the leaders of the competent government departments, supported the investment from Hongqi Machinery Factory at the beginning, which was several hundred million yuan, with only 40% of the equity.

All of this was due to the imminent order, Comrade Zhang Ruimin, who created the Haier brand in one hand, listened to the nonsense of Liao Zhuolin and Zheng Yucheng, two guys who were full of train running.

At the beginning, a huge amount of foreign exchange was used to introduce advanced technology and equipment from Liebherr in Germany, and produced the first generation of “four-star” refrigerators in Asia. Little boy in panties as a trademark.

Similarly, the compressor as a core component is also imported from Germany, and the domestic technology has not yet been completed.

Haier has also taken on huge debts on the backlog of products.

Little Swan Company, before this, had the worst life in the small and medium-sized life of the four units. Although the country’s first fully automatic washing machine was developed in 1978, this gadget has been manufactured from the beginning after it was developed. It can’t be rotated when it comes out, and then it can’t be sold because the quality is not good and the service life is not long. Little Swan has almost no market share!

When Zheng Yucheng and Liao Zhuolin went with a huge amount of money, it happened that Little Swan had digested the production technology imported from Japan in 1987 and could manufacture products, and then Little Swan was in great difficulty again.

At this time, the God of Wealth came, with a huge amount of 40 million yuan, and bought the little swan!

Leaving aside Little Swan’s 30 million global lease debt, Liao Zhuolin directly gave 10 million to the local government of Xicheng City, and promised not only not to move the factory, but also to continue to invest. Not much, the first phase of the project is only 100 million.

Ever since, the Xicheng City government hates having to ask for money!

This work of attracting investment is well done!(Read more @ wuxiax.com)

The introduction of Panasonic washing machine technology originally cost only US$4.11 million. However, neither the local government nor the Little Swan Factory can obtain foreign exchange. Counting the difference, including the foreign exchange quota, the difference of US$4.11 million actually cost 30 million soft girls. currency.

And all these money were borrowed from the China Global Leasing Company established by three banks in China, Germany, and Japan.

According to the original agreement, Universal Leasing Company brought back the technology and equipment, unless Little Swan returned 30 million yuan, otherwise the equipment could be towed away by Universal Lease at any time and the technology was taken back.

The wealthy Director Zheng went, and after the negotiation was completed, 30 million was returned to Global Leasing without saying a word.

This is the best business that the entire Global Leasing Company has done in China.

Under such circumstances, the local government and CEO Zhu Dekun did not hesitate to follow Zheng Yucheng’s requirements to improve technology and product quality, accept the supervision of quality managers from Hongqi Machinery Factory, and at the same time expand production capacity and produce desperately. …This production exceeded 200,000 units…

Therefore, Little Swan Company is different. The original boss, Zhu Dekun, became the subordinate director of Hongqi Machinery Factory, so naturally he would not have any opinions.

“Lao Zhu, the washing machine in your factory is ranked No. 1 in the’most dissatisfied product’ of the national consumer city organized by the 88 Youth Ministry of Industry. There are so many productions, you are not afraid to smash them all?” Depressed, no one spoke, Chen Annan asked Zhu Dekun, who was also sad.

Zhu Dekun looked at him and wanted to get angry, but in the end he said nothing.

This is a fact!

Little Swan is famous all over the country because the quality is too rubbish!

Even for this reason, the workers in the factory even shaved off the little swans on their work clothes because they felt ashamed. There was no other reason. The rotten washing machines they made became famous all over the country!

When they got the request of their superiors to produce crazy production, the cadres and employees in the factory all resisted at first, and they jointly signed a letter and refused to produce anything. In the end, it was the big boss Zhu Dekun who told the cadres and employees who took the factory as their home that they were his big boss. Requirements…

All the people in the room are heavy-minded.

People all over the country are happy to buy new year goods because of the increase in income brought about by domestic economic development in the past year, preparing for a fat year.

The house in front of me should have summed up the gratifying results achieved last year with the cadres and employees, and then looked forward to the tremendous development that will be achieved in the new year, but now, they are all saddened by the huge inventory.

In the four factories, everyone’s life is not easy.

This year, it is impossible to pass.

The Huang brothers didn’t even dare to say anything. The big guys sitting in this conference room, except for the leader of Little Swan, were all the big guys they had never seen before.

Little Swan’s leader begged them, but they would never see.

The product is too rubbish, the market does not buy it at all, and it takes up space when it is put in the store.

But at present, they can’t prevent Little Swan from occupying a large area in Gome Electric’s store.

From the single-tube washing machine that cannot be dried, to the single-tube dryer, to the double-tube washing machine that can wash and dry, to the fully automatic washing machine…

“Huh, what’s the matter?” Xie Kai just stepped into the conference room with one foot, he felt a stagnant atmosphere rushing over his face, and it was too late to quit.

“It’s just right, everyone is waiting for you.” Wang Guilin finally spoke.

He didn’t speak before because he didn’t know what to say.

If the 1.6 billion investment is lost, don’t even think about engaging in core machines.

If the profit brought back is not in line with the initial estimate, it is also impossible to engage in the core machine.

This 1.6 billion is the interest generated by their funds in one year.

“Everyone is worried about the inventory, right?” Seeing everyone’s expressions, Xie Kai naturally knew what was going on.

Even though he was under great pressure, he smiled.

“I really don’t need to worry. Although in the traditional sense, years ago was when everyone had the strongest desire to buy…” Xie Kai said.

“Isn’t it? Everyone has made money for a year. During the Chinese New Year, it is good to buy some new appliances at home and spend the New Year happily. Who will spend money on a large scale at the beginning of the new year after the New Year? “Zhao Changhong said.

Zhang Ruimin, He Xiangjian and others have seen Xie Kai for the first time.

They never thought that Zheng Yucheng and the others did not make this matter.

Zhu Dekun is even more complicated. No wonder how he persuaded Zheng Yu to refuse to listen. What is the background of this young man?

More than a billion!

“The tradition of Chinese people is indeed like this. At the end of the year, the consumption power is the strongest, because by the end of the year, each family will summarize their income and balance for the year… and then the balance will be large, and then they will purchase expensive home appliances. Xie Kai nodded in recognition of Zhao Changhong’s words, and saw that Zhao Changhong was about to speak again, and interrupted him, “Mr. Zhao, I would like to ask you, if you save money for one or two years, or even years, with your lover, , I just bought a 24-inch color TV, happily preparing for the New Year, on the 30th of the new year, someone suddenly told you that this thing is more expensive than your trust, and the market is more expensive. Above, the price of the same type of color TV is 10% lower. Can you still have a good life this year?”

Zhao Changhong was blinded.

Xie Kai actually took himself as an example.

“If Lao Zhao does this, it is estimated that his wife will be complained to death that night, how long will it be?” Chen Annan paid a little attention to Xie Kai’s thoughts.

“Are you afraid that those who bought a color TV will hate you?”

“Don’t be afraid, only if you hate it, you will have a deep memory!” Xie Kai said without hesitation, “Furthermore, the color TV industry has been in a seller’s market due to insufficient market supply, and there are many people who want to buy but cannot afford it! Those people will become our customers. I said at the beginning, we have to fight a price war, and we must make money from the price war!”