Rebirth in 1989: Building a Chinese Technological Empire

"Hello, Mr. Xu..."

The R&D department of Huasheng Group saw Xu Huasheng coming in, and the staff greeted Xu Huasheng with a smile.

Xu Huasheng also responded enthusiastically. No one in the R&D department did not admire the young boss of his own group. The technical strength of his young boss was too strong, and he had to be convinced.

When Xu Huasheng came to the meeting room, many people had been waiting for a long time.

"Okay, let's have a meeting now. Come on, Patent Department, you go first..."

Xu Huasheng said with a smile, and a young man stood up.

"Mr. Xu, we have already obtained the corresponding technical patents in the world according to the company's plan, including audio and video compression technology, audio and video decoding technology..."

The young man began to report the situation. Don't underestimate a small VCD. There are many patents that need to be registered on it.

For a video player, the most core thing is not the decoding chip, but the audio and video encoding technology.

The decoding chip is something born under this technology. To put it bluntly, there is more than one design scheme for decoding chips. If it is a foreign manufacturer, changing the design scheme can also meet the requirements.

But audio and video coding technology is different, because once this thing forms a technical standard, it is difficult to get around it.

Whoever is born early will have the initiative and can control the industry standard.

Once the industry standard is established, the company that sets the standard can make money almost lying down. Because the standard is set by itself, other companies have to pay money as long as they use this standard. Otherwise, they can sue you and not let you use it.

Huasheng Group has been busy with this matter these days. Although VCD players have not yet been launched. But the layout has never stopped.

The HS-1 standard is the standard set by Huasheng Group, which is the optimized MEGP-1 standard. This standard is prepared for the VCD market.

HS-1 is a video and audio compression format customized for CD media. The transmission rate of a 70-minute CD is about 1.4Mbps.

HS-1 uses block motion compensation, discrete cosine transform, quantization and other technologies, and is optimized for a 1.2Mbps transmission rate.

In fact, HS-1 has taken many things from MPEG-1.

There is no way, who let Xu Huasheng get there first? You should know that in the original time and space, although MPEG-1 was basically defined in 1990, it was promulgated in 1992.

After Xu Huasheng was reborn in 1989, he hurried to do this, one step ahead of others, optimized MPEG-1, and gave birth to HS-1.

Now VCD players are about to be launched on a large scale. At that time, the standard on these players will adopt the HS-1 standard, so there will be no MEGP.

Because these machines only support the HS-1 standard, the discs played on these machines must also adopt the HS-1 standard, otherwise they will not be played.

In this way, after these players quickly occupy the market, in order to sell discs better, the sellers must adopt the HS-1 standard. And these discs using the HS-1 standard can only be played on machines under the HS-1 standard.

Other companies can develop new decoding chips, but if your decoding chip does not adopt the HS-1 standard, then the discs on the market cannot be used on your machine.

In a mature market, no company will produce discs that adopt their own standards.

This is the power of standards. After the domestic VCD industry explodes, even if foreign companies develop new decoders, they must adopt the HS-1 standard, otherwise their decoders will not be sold in China.

In the original time and space, these standard technologies were in the hands of foreigners, so the VCD industry began to rise in China, but was eventually strangled by foreign companies, who took advantage of it and made a lot of money, leaving China with a mess.

In addition to HS-1, Huasheng Group also has the HS-2 standard, which can also be understood as an optimized standard for MPEG-2.

Its official name is "Compression standard for moving images and speech based on digital storage media".

Compared with the HS-1 standard, the HS-2 standard has higher image quality, more image formats and transmission bit rate image compression standards. The HS-2 standard is not an upgrade of the HS-1, but a more detailed regulation and further improvement in terms of transmission and system.

It is a compression scheme for standard digital television and high-definition television in various applications, with a transmission rate between 3 Mbit/s and 10 Mbit/s.

To put it bluntly, this standard is for DVD is prepared, this is the killer weapon of Huasheng Group. After all, VCD players are only popular in Asia, not in Europe and the United States. There is a mature videotape market there, and the functions are similar to VCD. It is difficult for VCD to break into it, after all, there are not many pirated discs in Europe and the United States.

But DVD is different. DVD discs have large storage capacity and high definition. A Hollywood blockbuster may require two discs if it is a traditional videotape, but with DVD discs, one disc is enough, and the clarity is higher. This is what is prepared for European and American families.

Xu Huasheng asked Xu Dafei to acquire copyrights just for DVDs. Foreign money still needs to be earned, and it is important to earn it.

In addition to these, Huasheng Group has also formulated standards such as HS-3 and HS-4.

To put it bluntly, it is MP3 and MP4 standards. Thinking that the future MP3 is not called MP3, but HS3, Xu Huasheng feels a bit bad taste.

However, whether the standards formulated by Huasheng can work depends on the final market.

In the future, various video formats will be everywhere, and everyone is vying for standards. What about AVI, WMV, etc. How are these standards used? To put it bluntly, whoever has the most hardware used, whose standards will be used in large quantities, and whoever has the final say.

For example, the MEGP-1 standard and the HS-1 standard.

Huasheng controls the VCD player, VCD player technology and patents, so the discs you use the MEGP-1 standard cannot be used on these machines. The discs that use the HS-1 standard can be used.

Then the HS-1 standard will naturally be recognized by everyone, and the MEGP standard can only become self-entertainment.

First-class companies set standards, which is the principle.

After listening to the report of the patent department, Xu Huasheng nodded, without any omissions, all the patents that should be registered have been registered, the standards that should be made have been made, and the barriers that should be formed have been formed. Next, just wait for the big show to start!