Rebirth in 1989: Building a Chinese Technological Empire

No. 116

Countless people had sleepless nights, and many home appliance brands were cursing that Walmart would close and go bankrupt tomorrow. However, Walmart opened normally the next day. After opening, many consumers flocked to the supermarket, and some people went directly to the Robertson counter area after entering the supermarket.

In Robertson's counter, the products were neatly arranged. Although Robertson's counter was not as high-end as the counter of the Wosheng brand, it was much more high-end and fashionable than the counters of other brands in the mall.

If other brands are compared to Nokia in the Symbian era, then Wosheng is Apple, and Robertson is Xiaomi and the like.

Although Xiaomi and the like cannot beat Apple, it is still easy to beat Nokia.

This is misaligned competition, and the product price is also cheap.

"Hello, how much is this TV..."

"Hello, I want a refrigerator. I have one at home. How can I trade it in for a new one..."

"Can I trade in a new one? I want an automatic washing machine. I have an old TV at home..."

"Why is there no DVD player..."

"What's the price of this air conditioner..."

Crazy, the bustle of Robertson's counter today is even crazier than the previous Wosheng brand counter. As soon as the counter opened, many people came here to ask and stroll.

Shizuyama Ono is a senior executive of Sony, but this morning he came to the nearest Walmart supermarket to his residence early.

After the supermarket opened, Shizuyama Ono came to Robertson's counter as soon as possible. After seeing the products in the counter, Shizuyama Ono's heart became colder.

Although Robertson's products do not look as high-end as Wosheng's products, they are much more beautiful than their own products.

And the technology is even more advanced. Looking at the price, Shizuyama Ono's heart became colder, because the price of this product is almost the same as that of his own products.

This is not the worst. The price is the same, but the Robertson brand has also launched a trade-in. And the discount for old products is not too cheap, and in addition to the discount price of old goods, there is also a $100 subsidy for trade-in.

"Baga..."

After reading the specific policy of trade-in, Ono Shizuyama was so angry that he wanted to pick up a samurai sword and chop Wosheng.

Because it is clearly written in the policy of trade-in that if it is a Japanese brand trade-in, the replacement subsidy can be increased to up to $300.

This is not just broken, this is going to dig up the ancestral graves of Japanese brands.

The Japanese are very cunning in doing business. Sometimes they don't make much money from the products, but they make money from the later parts. In order to achieve this goal, the life of some parts produced by the Japanese is just stuck in the warranty range.

For example, this part has a three-year warranty, and within three years, the probability of failure of this part is super low. But as long as three years have passed, the probability of failure of these parts will increase significantly.

At this time, the other parts of the product are still good, and you can't bear to throw them away, so you can only replace the parts. The price of an original part is often very expensive.

After you replace this part, another part breaks down after a while. In the end, you will find that once these parts start to break down, the entire machine cannot be repaired, and there will be problems here or there.

This routine is very useful and effective. But if you want to make money by playing this routine, market inventory is very important.

Now Robertson's trade-in is directly seizing the weaknesses of Japanese brands and fighting hard.

As the saying goes: kick the good leg of the lame man.

Robertson's brand is playing this way, just digging into the inventory of Japanese products in American families. In the past few years, Japanese home appliances swept European and American brands in Europe and the United States.

But after the Plaza Accord, Japanese brand exports suffered a critical blow. But a lean camel is bigger than a horse. Now in the US market, the market share of Japanese brands is still very high, and the inventory of Japanese products in American families is even higher.

In the future, as long as there is inventory, after-sales service can still make Japanese companies make another fortune.

Now, Robertson wants to block even this road for Japanese brands, which is why Shizuo Ono is so furious. Robertson brand, conscience is very bad.

After Shizuo Ono looked around, he bought one of all the products directly. They wanted to take them back and disassemble them to study and see where the difference between themselves and Robertson was, and find a way to deal with it as soon as possible.

Unlike Shizuo Ono's anger, in another Walmart store, Robertson and Sam's group saw the crowded and lively scene at the counter, and their faces were full of smiles.

The product is so popular, it is a great joy for Walmart and Walmart. In the past month, affected by the positive impact of the Walmart brand, Walmart's stock price has soared by 46%. Such a surge in stock prices has made Walmart's shareholders one by oneThey were all so happy. So for them, even if Robertson made less money, it would be fine. As long as there were good news, they could use this good news to make the stock rise continuously and make the money in their hands continue to increase. Compared with the money earned from the stock explosion, the money earned by the Robertson brand can really be ignored.

"Sam, you did a good job. The board of directors has decided. In addition to your salary every year, you will also receive a 2% equity reward of the company's net profit. Huasheng has also agreed..."

After inspecting the circle and returning, Robertson looked at Sam and smiled. Hearing this, Sam laughed.

"Thank you Mr. Robertson and the board of directors for your trust..."

Sam nodded. In fact, Xu Huasheng had already informed Sam about this a few days ago.

Now Sam's annual salary at Wosheng is 2 million US dollars before tax.

This salary is already very high, but compared with the 2% net profit equity reward every year, this amount of money is nothing.

At the current pace, the annual net profit of the Wosheng brand may be as high as several billion US dollars.

Even if we calculate it based on 1 billion US dollars, a 2% equity reward can be worth 20 million US dollars. If the performance is slightly better, the annual equity reward will be more, even over 100 million.

A year ago, Sam would never have believed that he would be able to rise to the top in this life.

The success of the Wosheng Group has made Sam a new upstart in the business circle. Not only do many people in the business circle want to make friends with Sam, but many people in the political circle also want to get close to Sam. In the past month, Sam's social circle has obviously risen by several levels.

The Robertson brand was officially launched, and Wosheng and Walmart were smiling. Other brands were full of sorrow.

Especially Japanese brands, which had a hard time after the Plaza Accord, and now it has become even harder. Because Robertson played too hard this time, as an American consumer, if you use old home appliances to replace them, the price of Robertson brand products after the old-for-new exchange is only about two-thirds of that of Japanese brands of the same specifications.

However, the product design and product technology are much better than Japanese products of the same specifications. How to choose? Anyone who is not a die-hard fan of Japanese products knows how to choose.

Robertson's strategy has stunned many Japanese brands. Originally, Japanese products relied on cost-effectiveness to conquer the world in Europe and the United States. Now Robertson is even more cost-effective than them. How can this be played? This price is even lower than their own cost price. The design is more beautiful and fashionable than their own products, the technology is more advanced than their own, and the price is only two-thirds of their own products. And it is an American brand. How can they compete with this!

At this moment, all the major Japanese brands want to say one thing: Dad doesn't love me anymore!