Rebirth in 1989: Building a Chinese Technological Empire

While Xu Huasheng was busy in Shenzhen, the Wosheng Group held a new product launch conference in the United States.

In the past month, the Wosheng brand has been in the limelight in the United States and has become a trend.

With its superior technology, high price, fashionable design and good service, the Wosheng brand is very popular among the upper class. In the circle of wealthy people, buying the Wosheng brand seems to have become a fashion trend.

The various marketing of the Wosheng brand has also broadened the horizons of many American merchants. This marketing method is really awesome.

What is unexpected is that the best-selling product of the Wosheng brand is not a TV or a refrigerator or washing machine, but a Wosheng DVD player. This DVD player, which costs nearly $6,000, has sold more than 1 million units in the United States in the past month, becoming the most popular product in the past month.

Even so, it is still in a state of supply exceeding demand. Many customers can only place orders and wait in line for the goods, because the supply speed of Huasheng Group cannot keep up. At present, Huasheng Group has vacated six chip production lines to produce DVD decoding chips, with a daily production capacity of 60,000 pieces.

But even so, it still cannot meet the market demand.

The reason is simple. After some publicity and marketing, this product has almost become a must-have product for American families.

The experience brought by the DVD player with DVD discs is not comparable to the previous backward VCR system.

Whether it is portability or video clarity, it is much better than the previous VCR system. Although the price is as high as 6,000 US dollars, many ordinary American families can afford it under the condition of installment payment.

For a DVD player of 6,000 US dollars, American banks can only pay installments for three years at most, and the interest rate is not high.

In this way, ordinary families only need to pay 200 US dollars a month to get this DVD player.

As for disc resources, there is no shortage in the United States. Xu Huasheng had Xu Dafei register an entertainment company to vigorously acquire copyrights. When DVD players were launched, all kinds of discs were already in major video rental stores in the United States. They were cheaper than videotapes, with higher definition and larger capacity than videotapes, which was simply better than videotapes.

In fact, it is easier for Americans to buy a DVD than for Chinese to buy a VCD.

In the United States, even for ordinary working class people, it takes about four months' salary to buy a VCD.

In China, the price of VCDs is still very strong, at around 3,000 yuan. The salary of ordinary people is currently only more than 200 to 300 yuan. You should know that the average salary in Yanjing in 1991 was only about 240 yuan, and in some poor places, the monthly salary was even less than 200 yuan.

In other words, Chinese people may not be able to buy a VCD after working hard for a year. What's more, there is no installment payment in China, which makes it even more difficult to buy.

This is also the reason why DVDs are in short supply in the United States. In fact, the more expensive VCDs are hot-selling in China, not to mention the more advanced DVD players.

A DVD player makes the Wosheng brand very famous in the hearts of ordinary American people.

So the Wosheng Group held a new product launch conference again, and many ordinary people were curious to watch the live broadcast to see what new products Wosheng brought.

And the content released at this conference directly excited ordinary people.

The Robertson brand, an affordable brand under the Wosheng Group, was officially launched, and brought many products. This is not the most important thing. The most important thing is that these products are cheap.

Although the products do not look as high-end and fashionable as the Wosheng brand, they also use new technology in terms of technology.

For example, the double-door large refrigerator of the Wosheng brand, which costs 26,000 yuan, is only 8,500 US dollars in the Robertson brand, which is only about one-third of the price of the Wosheng brand.

The two products are the same size, have the same internal structure, use similar compressors, and use the same intelligent temperature control system, but the appearance is a little ordinary, the paint is not as beautiful and textured as the paint of the Wosheng brand, and the design is a little mediocre.

In a word, the core technology is the same, but some fashion configurations and fashion elements are reduced, which makes it look less high-end.

But the price is much cheaper, $85,000, and ordinary American families can afford to be extravagant.

In fact, if you disassemble these two refrigerators, you will find that many parts are common.

However, the high-end image of the Wosheng brand has been established. Even if you know that Robertson's products are just Wosheng products with a different shell, you will not buy Wosheng if you can afford it.Go buy Robertson.

The same is true for other products, such as TVs, refrigerators, washing machines, etc., which are slightly mediocre in design and slightly lower in technology than the Wosheng brand.

But the price is only about one-third of the Wosheng brand.

The price of this product is almost the same as the prices of Japanese, European, and American brands currently sold in the US market, and some products are even slightly lower.

The technology is more advanced and the price is cheaper. When the price was announced, the US home appliance market exploded.

Especially the previously popular brands, one after another couldn't help cursing.

Damn, your Wosheng brand is not fair. If you play like this, do you still have friends? It's okay for you to grab the high-end market. You are so good at technology and you are awesome. We can't compete for the high-end market now. We focus on the mid- and low-end.

Now that the Robertson brand has come out, you want to grab even the mid- and low-end. You are going to overturn the table.

After this press conference, countless home appliance brands around the world couldn't sleep all night. Philips, Siemens, Sony, Toshiba, Hitachi, Sanyo...

No matter they are European, Japanese or American, all of them held urgent meetings to discuss countermeasures.

However, after discussing all night, they still did not find a suitable solution. It seems that there is no other good way except price reduction. After all, technology research and development is not something that can be done just by saying it.

Especially for TV technology, after the launch of the Wosheng brand, TV and CRT companies around the world directly dismantled Wosheng's TVs for research.

After research, it was found that the patents of this new type of CRT were all registered by Huasheng Group, and it is difficult for them to bypass it at present.

Now they only have three choices left, either to buy new CRTs from Huasheng Group, or to invest huge sums of money to see if they can bypass Huasheng Group's technical patents to develop other CRTs, or to stop making CRT TVs and gamble on new TVs, such as plasma TVs, LCD TVs, etc.

But no matter which choice, it is a big loss for these companies. In the past, they thought they could survive with only the Wosheng brand, but now after the launch of the Robertson brand, they feel that they can no longer survive and must make a choice quickly.

Tonight is destined to be a sleepless night for them!