Rebirth in 1989: Building a Chinese Technological Empire

"The Wosheng brand has had a perfect start, with daily sales exceeding 1 billion US dollars..."

"A giant in the high-end home appliance market, the Wosheng brand is very popular in the market..."

"NBA superstar Jordan was photographed visiting the Wosheng direct store and buying a car of home appliances..."

"Hollywood superstar..."

"Famous football player..."

"Famous golf player..."

Marketing, the marketing of the Wosheng brand has directly broadened the horizons of many companies. This set of marketing plans has simply refreshed their understanding of marketing.

These marketing methods made them suddenly realize that marketing can be played like this.

First, viral publicity aroused everyone's curiosity, then there was a great press conference, and then the news of various celebrities and superstars buying the Wosheng brand was flooded on the screen.

And the purpose of all the information is to instill a message in consumers, that is, the Wosheng brand is loved by the rich, and the Wosheng brand is high-end. In a capitalist society, what the rich like is high-end.

Other high-end brands may take many years to shape, but this time the Wosheng brand has technology and has established its high-end image in a short period of time.

The sales of billions of dollars on the first day are not exaggerated at all. The real data is like this.

Walmart has more than 1,500 stores, and the average sales of hundreds of thousands of dollars in each store is not high. After all, the price of the Wosheng brand is there. A DVD player sells for 6,000 US dollars. In Wosheng direct stores, products below 5,000 US dollars are rare.

What a concept. You should know that the salary of an ordinary worker in the United States is only one or two thousand US dollars a month.

It's like you earn more than 1,000 yuan a month, and then buy a TV for 5,000 or 6,000 yuan. A TV will take up half a year's salary. Do you dare to say that such a product is not high-end?

With the popularity of the Wosheng brand, Sam has become a new upstart in the American business circle. In particular, his dazzling marketing methods make many people admire him very much.

From a purchasing director of the Walmart Group to the executive president of the Wosheng brand, this is simply a step to heaven.

Of course, the biggest beneficiary is still the Walmart Group.

When the news of the hot sales of the Wosheng brand broke out, Walmart's stock went crazy. The Wosheng Group is a group controlled by Walmart, and the Wosheng brand is Walmart's brand.

The Wosheng brand plus Walmart's channels are a perfect combination. So when the news that the Wosheng brand is selling well for the stock market broke out, Walmart's stock was naturally loved by investors, and the stock price soared directly.

Many investors are optimistic about the Wosheng brand because this brand has high profits. According to the news released by the media, Walmart's net profit margin for selling Wosheng brand products is about 30%.

The sales of the Wosheng brand on Walmart exceeded 1 billion on the first day. According to this profit margin, the Wosheng brand brought Walmart 300 million US dollars in profit in one day. What a terrible data.

If this craze continues, if the annual sales of the Wosheng brand are 10 billion US dollars, it will be 3 billion US dollars in profit. This profit margin is terrifying.

Look at the supermarkets selling low-end home appliances. It's good to have a profit margin of 10%.

Walmart and Wosheng are happy, but the stocks of Walmart and the competitors of the Wosheng brand have been falling for several consecutive days. Especially for home appliance chain stores like Best Buy, the stocks have almost been wiped out in the past few days. If no solution is found, the stocks will be cut in half.

At the headquarters of Best Buy, an important board meeting is being held.

"Dear directors, according to the information we have investigated. Wosheng Group is a company jointly established by Walmart Group and Huaxia Huasheng Group. We disassembled the products of Wosheng brand and found that their parts all came from Huasheng Group. In other words, the technology of Wosheng Group is likely to come from Huaxia Huasheng Group..."

In the conference room, a middle-aged man reported the information they had collected in the past few days.

They have not been idle in the past few days, using their own abilities to find out the news. In fact, these news can be easily found out, after all, the shareholder information of Wosheng Group is public.

They also bought Wosheng brand products, disassembled the products and found the truth, because the parts inside all have the logo of Huasheng brand, and all the parts are made in China.

"So, Wosheng Group is counterfeiting? Their products are not American products at all?"

A director couldn't help asking.

"No, no, no, Wosheng Group did not commit fraud, because Huasheng Group only provided parts. These parts only show that Huasheng Group is just a parts supplier. This is very common in our company. Products of other brands,We will also purchase the most cost-effective parts from around the world. "

The middle-aged man said directly. Wosheng did not commit fraud. Do you dare to say that Wosheng is not an American company? How can a company controlled by Walmart not be an American company?

Do you dare to say that the Wosheng brand is not an American brand? How is it possible? How can the products of a company controlled by an American company not be an American brand.

Do you dare to say that this technology is not American technology? Then whose technology is it? China's technology? What a joke, China is so poor, how can it have such advanced technology? Even if it has such advanced technology, it is purchased from the United States.

So there is nothing wrong with this. Even if you expose it, then The Wosheng Group can also be explained by the global division of labor. Moreover, the Wosheng Group said at the press conference that the Wosheng brand will adopt a global strategy and use global wisdom to bring better products to Americans.

As for consumers, they only care about whether the technology of these products is really that good.

As for the US government, as long as American companies make the most money, they will turn a blind eye to these things even if they know about them. Anyway, I just make the most money, and whoever has the ability to make the rest will make it.

"Ladies and gentlemen, what we need to solve now is how to deal with the problems of the Wosheng Group. Instead of finding faults, the Wosheng brand is undoubtedly successful at present. Since Walmart can use this method, can we copy it at Best Buy? "

As soon as the middle-aged man said this, everyone's eyes lit up.

Yes, Wal-Mart can do it, and so can Best Buy. Best Buy is the professional one when it comes to selling home appliances.

After all, Best Buy is a professional home appliance store. Many American families still like to go to Best Buy to buy home appliances. And Best Buy has long planned to establish its own brand.

Now the success of the Wosheng brand has made Best Buy determined. It doesn't matter if there is no technology or no products, these things can be sold. For home appliance products, channels have always been king, and Best Buy has the best home appliance sales channel. It is really a crime not to make good use of this channel.