Rebirth: I Want to Surf

"Damn it, when I saw this picture, I thought World War Three was about to start!"

"There are still three wars with the participation of traversers. The background is the Cold War period. Watch me, Long Aotian, turn the tide, China rises, kick Korea and Japan, and Ping Su Zhenmei!"

"Which novel are you reading brother? Please recommend!"

"I beg you, there's been a shortage of books recently!"

Liu Qiangdong is a CEO, and he knows what online appeal is, much worse than Yao Shengren. After the news was sent out, there were not many comments. After Yao Yuan forwarded it, more attention was paid.

People from the media are interested, and they can inquire through various channels.

Soon, the parties, Gome and Suning, also found out, and they looked confused, why did they hit me without warning? Didn't you have a tacit understanding before, and you still buy from me!

Of course, this kind of thing is clear when you think about it.

Maiwo Mall took the lead in provoking, and the two had to respond.

Suning: "Starting from May 1st, Suning will implement zero gross profit nationwide, and massively reduce prices in physical stores across the country!"

Gome: "Gome never avoids any form of price war. From May 1st, the price of Gome's online store will be 5% lower than that of Maiwo Mall, and more than 1,700 stores will maintain the same online and offline prices!"

Passer-by Li Guoqing also got involved. He has an account in the community and forwarded Liu Qiangdong's news:

"Is it a gimmick? Comparing online and offline prices, what kind of price war? Dangdang's early summer promotion has also started, customers are welcome to shop around!"

Another company called Yixun.com also came to Pengci: "Does Maiwo Mall dare to compare prices with Yixun? We will launch a large-scale overall sales promotion, and major appliances and 3C products will be cheaper than Maiwo."

These are dealers.

It will be May soon, and when summer comes, it will enter the peak season for product promotion, especially refrigerators and air conditioners. Everyone organizes activities every year. This year, Mai Wo unexpectedly wanted to fight a price war, and everyone was not afraid.

Liu Qiangdong looks simple and honest with thick eyebrows and big eyes, but in fact he is ruthless and has a few tricks in war of words.

One person battled with the Confucianism, guarding the computer to respond at any time, and sent several updates in succession:

"Why should I buy American and Soviet major appliances? Because their gross profit margin is as high as 25%, that is, if you go to the store to buy a 5,000 yuan refrigerator, they can earn you 1,250 yuan!

And we only need to add 150 yuan to sell it!

Only large appliances have price space, and other products are only a few dollars cheaper, which is boring! If you want to drop it, you can drop it by hundreds or hundreds! "

"I just finished a meeting with all the shareholders. I said that this battle will consume a lot of cash. What's your attitude? A shareholder said that we have nothing but money, so go ahead and fight to the death!"

As soon as the nonsense news was released, the shareholders looked constipated.

IDG: I have no money!

DFJ: I have no money!

Tiger Fund: Go!

The financial crisis has not yet passed, who will give you money to fight a price war? Is the shareholder surnamed Yao?

When leading companies involved in the sale of home appliances do something and the media reports it, the relevant departments can't sit still, mainly the National Development and Reform Commission and the Ministry of Commerce.

Sending people down to investigate, Liu Qiangdong no matter what happened above, it was Yao Yuan who was in touch.

Yao Yuan replied: "We cut prices for non-going-down products, which correspond to different consumer groups, and everyone has the same goal, which is to sell appliances and stimulate consumption. Let's at least let us fight for two months to see sales. "

The department also replied: "You can fight, you can change your name, it looks creepy!"

Is price war illegal?

This definition is very vague, especially when it is associated with large enterprises.

Unless it touches on issues of principle, the department is very tolerant of large companies. Even if there is something wrong with the behavior of Maiwo Mall, they can only criticize it.

So, the prince's milk is really speechless.

…………

Although e-commerce has developed in 2009, it has not yet gained popularity.

What is deeply rooted in people's hearts?

The simplest is trust.

When you buy books, CDs, clothes, sundries, air conditioners, and computers on e-commerce platforms, the sense of trust is completely different.

Nowadays, there are relatively few buyers of home appliances in e-commerce. Liu Qiangdong has provoked an online price war. In fact, his main energy is still to send home appliances to the countryside.

In the blink of an eye, on May 1st, the New Deal came into effect.

Shanghai, Chongming County.

Chongming County used to belong to Nantong, but it belonged to Shanghai in 1958. It is an island across the water from the urban area. Just as Miyun doesn't think of himself as a native of Beijing, Chongming doesn't think of himself as a native of Shanghai either.

The agriculture here is well developed, and it has always been the vegetable basket of Shanghai.

In a word: rural.

Early this morning, an old man went out for a walk.

With bowed waist and hands behind his back, without the smell of coffee wafting from his body, he is just an ordinary farmer.

The destination is a small square in the town, where activities are held every day recently, saying that some home appliances are going to the countryside. There are egg collars, vulgar theatrical performances, and special burlesque shows, and the goods are delivered to your door...

It sounds great, but the old man resisted buying it. He thought the TV at home was still usable and he was reluctant to change it.

If you didn't buy it, you didn't buy it, the program is to watch.

Not to mention quite vulgar!

He slowly arrived at the small square, and suddenly he let out an exclamation. Originally, there was only one stage, but today there are two. He grabbed a neighbor and asked, "Why is there one more?"

"Now there are two families, that one is also in formation, and they are fighting against each other!"

"..."

The old man took a look, and sure enough, the original one was called Maiwo Mall, and the new one was called Suning Tesco.

Distributors are profitable, so they don't want to show off badly anymore, and imitate Maiwo's three tricks to promote sales. I saw that the two stages on the left and right were only tens of meters apart, and the music was so loud that I couldn’t tell what it was. If you get a group of girls with thighs exposed, I dare to let the female Bodhisattva do a striptease...

A group of old men and uncles below were looking at the headlights to learn the technology, but the gear lever was aging and couldn't go 20 miles.

"thank you all!"

"The following is our lottery, everyone has a share, and there will be more exciting performances later, everyone don't go away!"

As they said that, the girls who were doing lap dances on the stage came down, holding a cardboard box in their hands, smiling as sweetly as they could, and their voices as low as they could be.

"Grandpa, take one!"

"Oh, why don't you just smoke one! Would you like to smoke one? Will you?"

snort!

Beauty is like dung to me!

Let me see what tricks you play!

The old man stretched out his hand to draw a ticket, the young lady saw it, jumped up and clapped her hands: "Oh, you have won the lottery! You are so lucky."

"Win the lottery? What prize?"

"This is called a group coupon. As long as you find anyone at random, you can buy one product per person, which can be 200 yuan cheaper!"

"Oh, that's it."

The old man was not interested, but he was a little happy after winning the lottery. At this moment, the neighbor came over and shouted: "Hey, you have this coupon, great! Let's go and buy a color TV!"

"I don't want to buy it, you have to buy it yourself."

"Oh, how do I use the voucher myself? I have to buy both of them to make it cheaper. I have inquired about it. This time I have a batch of new TVs, which are better than the previous ones. It costs 3500 yuan, and the subsidy is 455 yuan. This is 200 yuan cheaper, only 2845 yuan! "

(besides……)