Rebirth: I Want to Surf

"Sold 3 pieces today, and the sales volume was 3,200 yuan."

"I sold 1 piece here."

"I'm one too."

A few days later, the general manager of Suning called a meeting with the store manager again, and the performance was even worse than before.

Chen Guojun observed the other party's expression, uneasy, and said: "We are not making excuses for ourselves. Maiwo's price reduction strategy is too ruthless. You also know that rural people are reluctant to spend money. 50 yuan cheaper is a big deal. We can't do it by sending eggs. , unless the price is also lowered, but that will lose even more money.”

"..."

The general manager was noncommittal and asked, "You also think the same way?"

"Yeah, no matter how many tricks you use, it still comes down to the price. They are cheaper."

"It can save 50-150 yuan. Consumers don't hesitate to spend time and travel long distances to buy."

"I asked several dealers, and they were all crushed by the wheat nest."

"alright!"

The general manager nodded and said, "Since everyone understands, I won't talk nonsense. I won't fight if I can't beat them. From tomorrow onwards, we will stop delivering eggs, and we won't buy any more. We will sell as much as we can."

"ah?"

Everyone stared at each other, not understanding. Chen Guojun asked, "Then we won't have any sales. Is that okay?"

"It's good enough! The city requires us to actively participate. I'm already active, what else do you want us to do? If they ask, just take out the data of these days and see who is not easy!"

The general manager further explained, "Take TVs as an example. In the past two years, we have purchased more and more LCD TVs, and fewer and fewer old-fashioned ones. If it wasn't for home appliances going to the countryside, we wouldn't buy those outdated color TVs at all.

We are dealers, we have purchase costs, and the limit price is still so low, we will pay for one item.

This time Haier and Midea also participated, right? Why are their old gods here? Because they are manufacturers, those old color TVs are originally slow-moving products, and they sell one and earn one.

Do you understand this truth? "

"Oh, it's destocking for them, but it's a burden for us."

Chen Guojun understood, and couldn't help saying: "The problem is that the price limit is too low. If we raise the price and give us profit margins, won't everyone be motivated?"

"So, why do we lose money and make money before there is profit? Just show it."

The general manager was extremely transparent and said, "From tomorrow onwards, we will sell in limited quantities!"

"Understood, understood!"

"It must be done!"

"But on the surface, you still have to make an effort to give an explanation to the authorities?"

"Haha, you are really losing money. Let Maiwo and the others lose money, they are really working hard."

"Didn't you listen to what the boss said, he might be doing it for performance."

"Okay, okay, let's go, just know it in your heart, don't be so nonsense!"

The general manager waved his hand and dismissed the store managers.

Suning's participation in home appliances going to the countryside, one is that the company is too big to shirk, and the other is that it also wants to see the specific situation and see if there are any benefits.

Then it is losing money now, and the company cooperates with national policies, so it can't let the company lose money, right?

The government obviously takes care of the manufacturers, but not the distributors, so he acted like this, and waited for the travel to talk about (turning) before acting.

…………

Suning is screwed.

After the show was broken, the truth became more and more obvious.

Except for Mai Wo, everyone's sales are not good, but the manufacturer doesn't care, no matter who sells it, they have to get the goods from me, and they all help me to stock up.

The dealers were not happy, and after being active for a while, they became passive again.

When a policy is introduced, there are often some oversights or flaws.

This is normal. It is impossible to take all the circumstances into account when formulating a policy. After it is issued, the group of people involved will be the best feedback for future revisions.

That's how it is now.

The interests of dealers are not guaranteed, and the collective performance is bad, but the enthusiasm of manufacturers is very high.

However, Maiwo, which was in order to sell orders, also had problems. Due to the high cost of publicity and the loss of money to sell the goods, the sales volume was much better than expected, and the goods were almost sold out.

Liu Qiangdong had doubts before and didn't stock up too much, and it would take time for the manufacturer to adjust the goods.

In order to avoid a vacuum, he decisively visited Suning.

"Suning still has goods in Jingcang?"

"Of course there is!"

"You keep the daily sales volume, and the rest will be given to me at the purchase price, and we will pay for the freight, how about it?"

"Can!"

The general manager is also decisive.

Although the two companies are destined to be rivals, and even though Maiwo has just partnered with Suning, the market is changing rapidly, and the cooperation has to be done together—Maiwo needs more orders for goods, and Suning does not want to lose money, so they hit it off.

Not only that, Liu Qiangdong also visited the distributors of these 19 companies.

Just want their goods.

As a result, it quickly turned into a strange phenomenon: in terms of daily sales statistics, most of them are half dead, and only Mai Wo is thriving and making great strides.

In the end, even the leaders couldn't sit still.

…………

One afternoon in mid-February.

Liu Qiangdong adjusted his tie, wore a suit, and sat in the office waiting like a dog.

About 10 minutes later, the relevant leaders of the city government walked in, and they were very enthusiastic when they entered the door: "I just had a small meeting just now, didn't it take too long?"

"No, I just arrived too."

"Oh, sit down, I don't have anything here, just drink tea."

The leader personally made the tea, and after sitting down, he said, "At the beginning of the month, the daily sales were only 200,000 yuan, and it has been increasing day by day. As of yesterday, we have broken through the 500,000 yuan mark, and you have contributed a lot."

"Don't dare to do it, everything should be done."

"Your family accounted for more than half of the sales of 500,000 yuan. What is there to be afraid of? Everyone can see your support for home appliances going to the countryside."

The leader's mood was also very complicated, and he said, "But...the door is closed now, let's talk about it. The government's intention to send home appliances to the countryside is to stimulate consumption, not to increase the burden on enterprises.

Now you are shoulder to shoulder, I heard that the price is reduced, and the cheapest washing machine only costs more than 300 yuan... Alas, we appreciate your support, but this is contrary to the original intention. "

"What are you talking about? We have always been willing to take on social responsibilities, and we have always taken the lead in snowstorms and earthquakes. Of course, it seems a bit false to say this, and I will not hide it from you, we now have performance requirements."

"Oh, like this……"

The leader nodded, and said: "You can't let your family carry it. To be honest, I can't bear it."

"Thank you for your understanding! In this situation, I think it is still necessary to mobilize everyone's enthusiasm and classify the products in detail, because cheap products and high-priced products correspond to different groups. People who think it is suitable will naturally buy it. If it is not suitable, it is natural. Don't buy it."

Liu Qiangdong said it very tactfully, the leader understood it, and said: "We have been researching, and this is a big matter. We can't just publish a standard and then change it immediately."

"Of course, of course, you must have your consideration."

"Well, you go back first, this is a long-term project, let's find out the problem together and solve it together."

(besides……)