Rebirth: I Want to Surf
Chapter 516 Bullying the market
"When the tide of the Internet in the new century is approaching, we have also become one of the waves, uniting the lake to build a dream and set sail..."
"etc!"
In the small conference room, a rough-cut short film was played on the screen, mainly introducing the development history and achievements of the 99 Group.
This film was filmed by Yu Jiajia, from Tuanjie Lake to Haidian, from small offices to large buildings, with exquisite pictures, magnificent soundtrack, supplemented by exciting commentary, the roots are incomparably popular.
But a relevant government official suddenly stopped and said, "Should I set sail or set sail?"
"Is it all the same?"
"Don't be sloppy, make sure quickly, otherwise the leader will see that you still have typos, it's too ridiculous!"
"Who is that, confirm it!"
Yao Yuan has appointed a subordinate, how can the subordinate confirm it, look it up in the dictionary!
After a while, I will come back and report that the first departure of an airplane or ship is called "starting sail", and the daily departure is called "starting sail", which is not wrong.
Then I watched the short film and raised some comments from time to time, until the staff member said after watching it: "I thought about it, it's too thin to show only the short film, do you have your own showroom?"
"Yes, I have!"
"Go and see!"
So I came to a small hall, with pictorial posters posted around the wall, recording the milestone moments of the 99 Group, and a glass cabinet, which contained various awards I had won.
This staff member is specialized in publicity, and he was very disgusted when he came in: "The space is too small, the lighting is too dark, this pictorial is too cheap, and the quantity is too small, so it can't be displayed at all."
"But we are a young company with no history."
"Come on, there are always more difficulties than solutions... Ah, no, I mean, can a living person be suffocated by urine?"
This buddy pointed and taught: "First change to a bigger room, don't make it magnificent, just spacious and bright. The drawing board is doubled to make it easier for the leader to watch, and an LCD TV is hung on the wall to play the short film in loop.
Then pick some commemorative items, such as the newspaper you published for the first time, the desk you used to eat when you worked overtime, the folding bed when you stayed up all night fighting, and the technician came overnight to repair the broken bicycle... Anyway Just go up! "
oops!
Yao Yuan gave a thumbs up, cow!
In terms of marketing routines, he must be more skilled than the other party, but this kind of thing is not easy to get ahead, and it is safer to rely on government personnel to grasp the measure.
He gave instructions immediately, and his subordinates moved tables and chairs, designed new scenery, and they were busy again.
Yao Yuan understood why he was given so much preparation time? It's all meticulous work.
"The sanitation is not bad, keep it up!"
"The mental outlook of our employees is a little bit worse, and they don't have that kind of healthy and upward energy. I don't mean that they are unhealthy, I mean..."
"Understand! I will correct it as soon as possible."
"That's good, I'll go first, contact me anytime!"
This guy is flashing.
Yao Yuan sent him into the elevator, turned around and wiped off his sweat, looked at the employees who felt full of energy, and couldn't help but sigh.
Everyone still doesn't know which leader is coming, and they don't know the exact date, but they are all very motivated. In fact, 99% of the people couldn't see it at all, and only three or five people including myself and Liu Qiangdong could be there.
It depends on how security is arranged.
Yao Yuan returned to the office, made a cup of chrysanthemum tea, added two pieces of rock sugar, and made himself a little angry. Of course, the subsequent benefits are also obvious.
For example, for this year's Olympic Games, the logistics service was given to a foreign company - the United Parcel Delivery Company of the United States.
This was determined in 2005. At that time, domestic logistics was not good, and Maiwo was not as developed as it is now. But in the future there will be Universiade, National Games, Asian Games and so on, which are called government resources.
Maiwo Logistics can contact with full confidence.
"Boom!"
"Boom!"
Yao Yuan's thoughts were interrupted, and when he looked up, it was Cheng Wei and several people who came in with a desk and a computer, and put them lightly beside Yinyin's desk.
"Boss Yao! Sister Zhang!"
"Don't call me Miss Zhang!"
Yinyin let out a roar and found a rag to help wipe it off. Seeing Cheng Weisers trembling, she said, "Don't worry, I told you to come here early, you should get familiar with it first, and you can do it after I leave." Connect."
"Oh, thank you, Miss Zhang!"
Cheng Wei was a little embarrassed to sit down. They are a couple, so what do they do. Yinyin didn't care, and started to hand over some work to him.
Cheng Wei is only 25 years old this year, but he has already experienced a bit of experience. In terms of grassroots experience, small team leadership, and marketing of a single project, he has done a great job.
The difference now is to look at the big picture.
The traditional three Internet giants, Baidu, Taobao, and Tencent, and later there is a saying of the small three giants: Toutiao, Meituan, and Didi.
Although Cheng Wei made Didi bigger with the help of Liu's daughter, he is also very capable.
Another day passed in the blink of an eye, and when he was about to get off work, Yu Jiajia suddenly called.
"Yao Yuan, good news or better news, which one do you listen to first?"
"Listen to the good news first!"
"Our video license has come down, until 2011, and then re-applied. You can spread the video, but you can't make it yourself. I asked if it would violate the regulations to put the purchased film and television works on it? I said it would not violate the regulations."
"That's easy."
"Yeah, it's easy!"
Yao Yuan was speechless, 99 Entertainment filmed, purchased Maili video, and then put it up, it was just an extra procedure. The difference is that the nature of this play is called a movie or a TV series, not an online drama or an online drama.
He doesn't know much about the evolution of this policy, but judging from the final results, this "state-owned holding" regulation is also temporary and will definitely be relaxed in the future.
"What about the better news?"
"Gu Yongqiang and the others want to settle out of court!"
There was a hint of joy in Yu Jiajia's tone, and said: "Didn't we sue last year? The lawsuit has been going on until now, and the licenses of Youku and Tudou have all been blocked. Before they get the licenses, they can't make big moves." , Investors are also waiting and watching.
If the lawsuit continues at this time, it will be worse, so I want to settle! "
"Ha! It's really better news. Have you made a dinner appointment?"
"Appointment, 9:00 p.m., still at the American Club!"
"Okay, I won't show up this time, you can handle it yourself."
"Of course I'm fine!"
The two happily put down the phone.
If there is a lawsuit, Maili Video wins the case and will get some shabby compensation, and the other party's website must delete the infringing content.
But video sites mainly rely on movies and TV series to attract traffic, how can they survive without it?
Therefore, Youku, Tudou and other websites want to keep those film and television dramas, and under the environment of tightened policies, they can only choose to settle out of court, pinching their noses and admitting Yao Yuan's bullying behavior-copyright distribution.
Commonly known as, pay protection fees.
(There's another chapter tonight...
Thanks to the new lord, I don’t remember the name, so come and claim it yourself, I can change the chapter yesterday and it should be released...)
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