Rebirth: I Want to Surf

Yin Yin went to the bathroom, and returned to calm.

She liked this Hunan cuisine quite a bit. After eating a piece of chopped pepper fish head, she said, "I can't do Twitter, so I have to do it as a backup item."

"What?"

"B2C vertical e-commerce."

"What's the reason?"

"Investment outlet!"

"Gone?"

"Isn't that enough?"

"Enough is enough!"

Yao Yuan is very pleased. When it comes to starting a business, the first choice must be something that he likes to do and has market potential. If it doesn’t work, he will remove his personal factors and leave only the market.

This is mature entrepreneurial thinking, and Yinyin is already very mature.

"The mall has achieved comprehensive B2C. It's useless for me to come up. I think Maike Eslite has a good effect. I want to try to segment the market and do classified B2C."

"Specifically?"

"Such as cosmetics, maternal and child products, and women's clothing. I haven't thought about it yet, so I just go in this direction."

Zhang Yin is 24 years old this year and has graduated for two years. She is placed on a normal young man, just when she first entered the workplace, her temperament was unstable, and she was ignorant.

And in her third year of high school, she followed Yao Yuan, talking and laughing with elites, and dealing with venture capital. She has seen this kind of thing a lot, and she cut into the point of "classified B2C" with a lot of insight.

After the financial crisis, classified B2C did have a golden period of more than ten years.

Lefeng.com for women’s shopping, Fanke for clothing, Vipshop for special sales, Jumei.com for beauty makeup, Jiuxian.com for wine, etc., have a variety of categories, and they are all very impressive, and some of them are still on the market. up.

But soon one by one fell to the altar, losing money all the year round, the number of users dropped drastically, and they couldn't even afford advertising fees.

For example, Chen Ou, the boss of Jumei Youpin, once said "I speak for myself" and became popular all over the country. As a result, he lost 12 billion yuan in three years, and later went to share power banks.

The reason:

One is that the volume is small, there are few products, and the upper limit is too low.

Another thing is that the traffic is small, Jingdong and Taobao have formed a siphon, and the whale has swallowed most of the resources.

There are also high costs and thin profits. In the early days, money was spent to fight price wars, making money at a loss, and constructing a falsely prosperous market. Once the money is spent, it will naturally be abandoned.

Some people may ask, why does capital continue to invest money in JD.com?

Because Jingdong's annual turnover has increased significantly, everyone knows that as long as the logistics is well established, there will be a smooth river from then on.

But these B2C categories are different, and the turnover will soon fall into a bottleneck, and the paper tiger will be exposed.

The exception is Vipshop.

The clothing business will generate a large amount of inventory, commonly known as "tailored goods". Vipshop will bring these low-quality goods over, and what it does is: brand-name discounts + limited-time snap-up + authenticity guarantee model.

For example, a piece of branded clothing costs 1,000 yuan when it is in season, but it may sell for 300 yuan if it becomes a surplus product and is placed on Vipshop.

Did you say anyone bought it?

Great!

Vipshop relied on this model for a time to be brilliant, but now it is no longer possible, and it has survived until now. Now it is the world of the Big Three, JD.com, Taobao, and Pinduoduo.

Yao Yuan is well aware of the development of classified B2C, but he does not intend to stop Yinyin.

Firstly, you can practice for her, and secondly, you can go public to collect money, or cash out, or resell it, and the money is always yours.

"..."

So he thought for a while, nodded and said: "This is okay, you make a detailed plan, and I will be your angel investor."

"Then how much did you vote for?"

"The market price is usually 2 million, but based on our friendship, it's 250!"

"whispering sound!"

Yinyin curled her lips and said, "Then I'll pick someone else, Dai Hanhan will follow me."

"Well, yes."

The two continued to eat happily.

This proprietress is much better than the milk tea girl, so she directly set up an e-commerce platform to practice.

…………

While Yao Yuan was busy with the reception work, there was a lot of video copyright incidents last year, which also ushered in an official statement.

The "Internet Audio-Visual Program Service Management Regulations" was released, which established the license system for the operation of video websites - the application for licenses.

This is nothing, but there is one of them: "Units applying for Internet audio-visual program services must be wholly state-owned or state-owned!"

It scared everyone, because all the famous websites are foreign capital.

Yao Yuan was also taken aback, asked you to shuffle the cards, but didn't tell you to flip the table? So steady and ruthless?

Suddenly there was a lot of turmoil, Gu Yongqiang and Wang Wei jumped out and expressed their firm support for the official decision, but they continued to scold their mothers in private. Investors began to wait and see, and websites still looking for financing turned their targets to state-owned enterprises... There is a tendency to tighten policies.

But Yao Yuan felt something was wrong, it didn't match the development history of video sites!

Tencent, iQiyi, and Youku in later generations, which one is the state-owned holding company?

He found an insider through his own political resources, and the other party stated: "This is not aimed at video dissemination websites, but only prohibits the production of videos on private websites."

"That is, it can be transported and uploaded by netizens spontaneously, but private websites can't produce their own videos?"

"Yes!"

"We did some short plays before, like "100 Years of Movies" and the like, so how do you count?"

"That was before the regulations were issued, so it is naturally not counted, but..."

The other party's voice changed, and said: "These websites are really unscrupulous. They dare to spread any content. We will get a card on the license. But you are fine, your content does not violate the regulations, and it should be relatively smooth."

This is clearly stated.

Yao Yuan quickly thanked him, and by the way made an appointment for a social set meal at the Kunlun Hotel, and then hung up the phone.

Generally, when he asks someone to help, the minimum gift is a social package in a five-star hotel, including a meal and so on.

There are more high-end tricks, such as various communication with Guo Zhenxi.

Yao Yuan immediately researched with Yu Jiajia and began to apply for a license for Maili Video for a period of three years.

Other websites also applied one after another. Top websites such as Youku and Tudou are supposed to be easy, but the results were eye-catching and they were all rejected. The reason is simple: "The content is not up to standard!"

And who got the license?

TV stations, radio stations, news corporations, etc. are all units with the country prefix. This seems to confirm the speculation even more, making people more panic-stricken.

Yao Yuanwen understood that he took his time and just applied according to the process. This is the information advantage. In reality, Youku took 5 months to get the license, and Tudou was even worse, which took 9 months.

At the same time, a number of blacklists were released:

"Spot checks were carried out on some websites. The audio-visual websites run by Xinhua Net, People's Daily Online and other units meet the requirements, and the content is healthy and uplifting, but there are also some that do not meet the regulations.

25 websites including Maopu Video, Thunder China, and Super BitTorrent were shut down and punished.

32 websites including Tudou and Youku were given warnings and punishments..."

This wave, plus last year's wave, directly cut off most of the video sites. Although the official has not mentioned copyright yet, everyone knows that issuing a license is only the first step, and copyright must come later.

It is indeed time to shuffle the cards!

(no more...)