Rebirth 99 to become a car giant

Urgent customer needs.

Nanshan Group does this better than many parts and components companies.

Therefore, although many independent brands know that the engines and gearboxes sold to them by Nanshan Group do not make less money, they are still acceptable.

This time Toyota Motor took action against Changan Automobile. Before the people from Changan Automobile took the initiative to discuss countermeasures with Nanshan Group, Cao Yang called Yi Jia.

"Mr. Cao, I just heard some information about this matter and haven't received a detailed report yet. I didn't expect you to react so quickly."

"But don't worry, although our CS95 looks similar to the Highlander, it is not the same everywhere."

"The most direct thing is the taillights. We use LED taillights from Xingyu Auto Lights, which are completely different from the Highlander."

"In terms of car rims, the shape is also obviously different from that of the Highlander."

"As for the shape of the four doors and two covers, we made some adjustments together with Nanshan Mold."

"So even if there is a lawsuit, we are not afraid."

Yi Jia thought Cao Yang was worried about the impact on Nanshan Group's business after CS95's sales declined, so he called her.

However, what Cao Yang wanted to discuss with Yi Jia was naturally not this topic.

At this time, you must not show off your worries, let alone let customers feel that you are only worried about the interests of Nanshan Group.

"Mr. Yi, I have 100% confidence in Changan Automobile in this regard. If Toyota Motor wants to make troubles, we will accompany them."

"Now that they have chosen to deal with the CS95, they may also deal with the CS75 and other models that have not yet been launched."

"In this case, we must not show weakness or fall into their plan."

What Cao Yang said surprised Yi Jia.

Is the Emotional Nanshan Group here to help?

Thinking of the fact that Nanshan Group has had conflicts with many competitors over the years, it has rich fighting experience.

Especially last year, it broke up with Volkswagen, which is no secret in the industry.

In addition, it seems that the relationship between Nanshan Group and Toyota Motor is also very bad?

Thinking of this, Yi Jia immediately became interested.

"Mr. Cao, do you have any good suggestions?"

Changan Automobile used to mainly make mini cars, and its competitors were basically domestic car companies such as Xiali.

Therefore, they have relatively little experience in dealing with the pressure from international automobile giants.

Although when planning new models such as the CS95, I anticipated that Toyota might cause trouble.

But when faced with this situation, Changan Automobile was still a little undecided internally about what to do.

Are you just ignoring these things and not taking care of them?

Or take the initiative and compete with others?

Or maybe find someone to mediate and see if an off-site settlement can be achieved?

To be honest, Yi Jia hasn't thought about it yet.

Now that Cao Yang is willing to take the initiative to help with ideas, he is naturally very happy and very willing to accept this favor.

"Mr. Yi, competition in this shopping mall is sometimes like marching to war. We can't be led by others."

"Toyota wants us to respond at their pace, so we won't let them do it."

"They fight theirs, we fight ours."

"Didn't he say that our CS95 can't work like this or that?"

"We won't rush to explain anything first, but instead find a Highlander's weakness and try our best to cause trouble."

"Until Toyota is exhausted, until they are unable to cope, until they voluntarily give up resistance."

Cao Yang's resounding words gave Yi Jia a lot of confidence.

However, he still had no idea on how to take action.

Since Cao Yang took the initiative to call and express his willingness to help, he naturally would not be ashamed to ask for help.

"Mr. Cao, you have rich experience in this area. Can you help us deal with Toyota Motor?"

"At the moment, Highlander is still quite popular. Some people even compare Highlander to Shanwang."

"Toyota's momentum really needs to be found ways to suppress them."

"Don't worry, no matter what the idea is, I will not betray Nanshan Group if it involves us keeping secret."

"Even if Toyota Motor has grievances at that time, it will only be directed at Changan Automobile. We will try our best not to let it spread to Nanshan Group."

Yi Jia solemnly gave her guarantee.

He also wanted to let Cao Yang completely let go of his burden.

Otherwise, Cao Yang will only have half of his ideas by then, and the effect may be greatly compromised.

"The conflict between Toyota Motor and our Nanshan Group has not been going on for a day or two."

"Nanshan Transmission is able to achieve today's results because it grabbed a large number of orders from Aisin Transmission."

"As the most powerful parts company under Toyota Motor, we have brought Aisin down, and we have already offended Toyota Motor."

"Not to mention that our Nanshan Auto Parts has grabbed a lot of orders from electronic components for various parts such as ECUs."

"There is no way to alleviate the conflict between the two sides."

"Mr. Yi, Toyota Motor is the common enemy of Changan Automobile and Nanshan Group. As long as Nanshan Group is used, I will go all out and spare no effort."

Before you do a good deed, you must brag about it.

It would be a pity if you can't always keep your head down and work there silently.

"These international automobile giants have made a lot of money in China, and they still want to suppress independent brands."

"Mr. Cao, this time we at Changan Automobile are under your command. We will cooperate with you in any way you want to attack Toyota Motor."

Yi Jia followed Cao Yang's words and expressed her willingness to cooperate.

"Seven-seat SUVs like the Highlander and CS95 already weigh more than two tons."

"Coupled with the passengers in the car, if you want the car to drive smoothly, the requirements for the engine are relatively high."

"The CS95 uses the Nanshan Engine 2.0T engine, and the relevant performance parameters are no worse than the Highlander 3.5L engine."

"However, the best-selling Highlander now is the 2.7L engine version."

"Obviously, for such a large car, the 2.7L engine is not powerful enough."

"Walking on flat roads in the city is barely manageable, but when it comes to going uphill, especially when the road conditions are not so good, the power performance is definitely not enough."

"In this case, we can definitely find a 2.7L Highlander and shoot a series of videos of them unable to climb uphill."

"At that time, we will select some representative examples, compare and edit them with CS95, and then put them online for publicity."

"Whether it is Autohome, Weibo, or various forums, they are all launched simultaneously to increase the popularity in the shortest possible time."

“At the same time, we also want to make this matter more interesting and attract the attention of more people outside the automotive industry.”

“For example, you can make some QQ emoticons in advance, with a joke like ‘Brother just can’t get up the slope’.”

"When the time comes, do you think these copywriting will be popular?"

When Cao Yang said this, Yi Jia immediately took a breath of air.

He had also heard before that Xingchen Automobile was the best at marketing among all car companies, and it had established its own brand in just two years.

When fighting against various competitors, we always win more than we lose.

It can be said to be an anomaly among Chinese private enterprises.

Yi Jia didn't feel much about these words before, but now after hearing Cao Yang's tricks against Highlander, she immediately felt the extraordinaryness of them.

These tricks seem simple and nothing new.

But the lethality of a set of combined punches can be astonishing.

In particular, Nanshan Group has Weibo and Autohome to help, and it is said that it has good relationships with many video websites.

What impressed Yi Jia the most was that Cao Yang even considered QQ emoticon packages and other plans.

If this combination is really used, it won't take a few days for copywriting such as "Brother just can't get uphill" to become popular all over the Internet.

"Mr. Cao, I will arrange for personnel to shoot relevant videos immediately."

"But can Nanshan Group help arrange for an experienced employee to guide us in detail?"

Yi Jia couldn't be more satisfied with the plan proposed by Cao Yang.

In this plan, Changan Automobile does not need to use any shady means, nor is it allowed to take advantage of its special influence.

This is completely an upright business war.

Even if the relevant layout is exposed, there is no need to worry about any losses.

It can even make people look at it.

Maybe this case will become a classic example of Changan Automobile's foreign operations in the future.

"No problem at all. I'll ask someone from the sales department to contact you."

"This action must be done quickly. To make Toyota fully aware of this matter is our counterattack."

Sometimes, if you don't let the enemy know that you are counterattacking, they will think it is just an accident.

On the contrary, this will not have the greatest deterrent effect.

Fortunately, even if Cao Yang didn't remind him of this, Yi Jia would have people deal with it as quickly as possible.

Isn't it just to shoot some videos of Highlander and CS95 climbing?

There is not much else in Shuangqing City, except that it has the most various slopes.

These videos can be shot in one day, and can be done in a variety of ways.

...

While Changan Automobile was busy shooting videos and preparing to fight back, the staff of the Yangcheng Toyota Sales Department were smugly thinking about Changan Automobile's jokes.

In their opinion, the sales of Changan CS95 will definitely be affected by this series of methods.

Especially in the past two days, they have published many articles about Highlander's past outstanding performance around the world, and have also placed advertisements on several platforms.

If you use so many tricks together, it's impossible that they won't be effective, right?

"Xiao Ma, send a notice to all 4S stores and ask them to submit Highlander's sales data every day after get off work for the past month."

"I want to see the specific sales trend chart of Highlander in the past week."

"In addition, we should find ways to obtain the relevant sales data of Changan CS95 and grasp their trends in a timely manner."

"Especially the price changes of their CS95 terminals, we need to grasp them in a timely manner."

As the deputy director of the sales department of Yangcheng Toyota, Mulinsen is naturally very aware of the company's actions against Changan Automobile during this period.

Although the Highlander is imported, it will be made domestically by Yangcheng Toyota in the future, so it is now sold at the 4S store of Yangcheng Toyota.

Highlander's sales have been affected, and Yangcheng Toyota's earnings will naturally be affected as well.

"Minister, these are already being arranged."

"In addition, we also bought a CS95 from the market and dismantled it."

"At that time, we will see if we can find more places to attack CS95."

"Isn't it popular in the automotive media to dismantle cars in the past two years?"

"At that time, we will also provide them with some materials so that everyone can take a good look at what is better about Highlander than others."

Ma Hongjian is now very motivated to work.

Although Yangcheng Toyota has not been established for a long time, it started from a relatively high level, and its first car, the Camry, sold well.

Therefore, the wages and bonuses provided by the company to employees are still competitive to a certain extent.

The most important thing is that in the early stages of a company's development, there are many opportunities.

As long as you do well, you still have the opportunity to get promoted and get a raise.

"The SUV market is relatively hot right now. Although Highlander's sales volume is not as good as Camry's, the profit it contributes is not necessarily less."

"Now the emergence of Changan CS95 has brought bad influence to us. This trend must be suppressed."

Mulinsen gave instructions very firmly.

However, just as they were looking forward to it, some news that was different from what they wanted began to appear on the Internet.

""Highlander: I just can't climb the hill!", Editor Fang, Changan Automobile's marketing level is very high."

"As soon as Toyota took action against their CS95, Changan Automobile's counterattack came."

"The most important thing is that this counterattack was chosen so well and interestingly. It is estimated that this article will become popular on the Internet soon."

Lin Jiayan looked at the soft article that had just been sent out in surprise.

In addition to advertising, each media will also receive soft articles from some customers and charge a certain fee.

Obviously, the article in front of me is a soft article sent to NetEase Automobile Channel by Changan Automobile.

Unlike the soft articles sent by some car companies in the past, which were not soft at all, Lin Jiayan rated this soft article from Changan Automobile very highly.

Being able to find a title and entry point that ordinary people will be interested in reading after seeing it is the most basic condition for writing a hot news article.

It seems very simple, but in fact it is not easy at all to do it well.

As a professional editor, Lin Jiayan took a long time to write a popular article.

"Highlander is selling so well now and has a good reputation."

"Under such circumstances, it is not easy for Changan Automobile to find someone else's weakness at once."

"But compared to their article, I think the video is more classic."

"After these videos are released, it is estimated that this news will become a hot search topic faster."

Fang Dawen's vision is not bad either.

He can basically tell what kind of articles are popular and what topics are likely to attract everyone's attention.

He also felt that the topic raised by Changan Automobile in front of him could be popular.

"I will search on Weibo and various video websites to see if I can find relevant news."

After hearing what Fang Dawen said, Lin Jiayan immediately acted out of curiosity.

She wanted to see if Changan Automobile's counterattack was really that sharp.

If a fight really breaks out, then the automotive media people will not have to worry about not having relevant news materials during this period.

A lot of articles can be written about the relationship between Changan and Toyota alone.

In addition, it can also be extended to contribute a large number of articles on topics related to the powertrain of various car companies' models.

The more fierce the competition between various car companies, the more advertising they put in.

It’s time to eat meat again this year.

...

Katsaki Watanabe is the new president of Toyota Motor.

Although he has been in office for more than a year, he has never visited the Huaxia branch for inspection.

2007 is a critical year for Toyota Motor.

Watanabe hopes that Toyota's performance in the American and Chinese markets will surprise shareholders.

Some time ago, he went to the United States for a week's inspection.

Starting today, Watanabe Yoshiaki started an inspection of China.

Spring City Toyota, Yangcheng Toyota and Toyota China are definitely places he must visit.

Among them, Spring City Toyota, which was the first to be established, was his first stop.

However, as soon as he arrived at Spring City Toyota today, Watanabe Yoshiaki felt that the atmosphere seemed a bit subtle.

Worried that this was his own illusion, he didn't say anything more, thinking that this was just another sign of being acclimatized.

"Miyazaki, how is the relationship between Spring City Toyota and Spring City Automobile Group?"

Miyazaki Himasa was previously the sales director of Spring City Toyota, and now he has been promoted to vice president in charge of sales.

This time when the president of Toyota Motor comes over, he will definitely accompany him.

"Spring City Automobile Group has focused its energy on Hongqi Motors in the past two years, and its interference in Spring City Toyota is not particularly large."

"Basically, as long as it does not involve the core interests of Spring City Automobile Group, they are still willing to listen to our plan."

Naturally, Miyazaki Himasa would not choose to complain on such an occasion.

Otherwise, he might have to clean up the mess left by then.

"They don't want to interfere too much in the joint venture's affairs, which is a good thing for us."

"I'm afraid that if they interfere too much, it will be detrimental to our development."

Watanabe Yoshiaki is quite satisfied with this situation.

Although Toyota's sales in China are not particularly high, the annual growth rate is good and worth looking forward to.

He had heard before that Spring City Automobile Group was relatively strong and was worried that it would affect the development of the joint venture.

"That's true. However, although the car market in China is developing rapidly, the competition has become much more intense in the past two years."

"Every car company is launching new models, and prices are continuing to drop."

Children who cry have milk to drink.

Miyazaki Himasa also understands this truth very well.

When the boss comes, he will naturally have something difficult to say.

Otherwise, wouldn't it be difficult to explain if the results are not so satisfactory?

"By the way, I heard about it when I was in Japan. In the Chinese market, many marketing measures are carried out on the Internet, and their Internet industry is developing faster than ours."

"Is there any hot automotive news on the Chinese Internet in the past two days?"

Hearing this question, Miyazaki Himasa's expression became tangled.