Rebirth 99 to become a car giant

In the Chinese auto market in 2007, the competition became more intense.

In addition to Great Wall, BYD, Chery, and Geely, which have successfully established a firm foothold in cars and SUVs, and continuously launched new models to achieve new sales targets, rising stars such as Changan Automobile and Yangcheng Automobile Group have also begun to exert their strength. .

In April, Changan Automobile's CS75 was officially launched for sale.

This new model, which is equipped with Nanshan engine 1.5T and Nanshan gearbox 6AT, and uses a large number of Nanshan auto parts, has attracted a lot of heat since its launch.

The GS4 of Yangcheng Automobile, which is one size larger than the CRV and S6 equivalent models, received orders from thousands of consumers as soon as it was released at the Shanghai Motor Show.

The price has not yet been announced, and the model has not been officially launched to achieve this result, which is definitely very good.

Still, that's not an exaggeration.

It was the CS95 model launched by Changan Automobile that really made all Chinese car companies turn their attention to SUVs.

Equipped with a 2.0T Nanshan engine and 6AT, this medium-to-large 7-seat SUV directly reduces the original price of the 7-seat SUV to less than 200,000 yuan.

If you were a consumer, would you think about buying CS95 or Highlander?

Zeng Guangda naturally hopes that the SUV market will become bigger and bigger, but now that there are so many players, he has no confidence in whether it can continue to develop.

"Toyota announced the list of major suppliers of the Highlander through some informal means today, and made a comparison with Changan CS95."

Zhang Jiaqi is in a very good mood.

Cao Yang chatted with Zhang Jiaqi and Zeng Guangda there.

Otherwise, there will be a misjudgment, but the impact will be even greater.

Not to mention the gaps in maintenance, insurance and other aspects in the later period.

Now the reservation situation of GS4 is very optimistic, and Yangcheng Motors has naturally raised the relevant production schedule.

"The production capacity of the 2.0T turbocharged engine and other parts needs to be troubled by Mr. Cao."

Although he didn't listen to what Cao Yang said before, they listened to the fact that they have two SUVs, and they are a little bigger than cars of the same class.

Due to the hot sales of GS4, they have started the development of GS3 and GS5 models within the company, and GS8 models will also be mass-produced this year.

"Considering the increase in overall market share, it is not surprising to sell 10 million SUVs in the next year."

Buying from others is also buying, why not buy from Nanshan Group?

"Thank you Mr. Yi for your support. I will immediately let the relevant personnel connect with your purchasing department."

After all, Changan Automobile has little experience in the field of passenger cars.

"The 7-seat version CS95 originally priced at 199,900 yuan, but now the 4S store has to increase the price by 5,000 yuan to pick up the car."

How many SUV models were sold in China last year?

"Our original plan was to produce 30,000 vehicles per year, but now it seems that doubling may not be able to meet market demand."

"Domestic consumers used to have no choice, so they could only buy cars."

"It seems that our large 7-seat SUV should be launched quickly."

The so-called slow-heating models basically do not exist in the auto industry.

"It is true. Now we caught the joint venture car companies by surprise and launched a large number of SUV models before they reacted."

If it sounds good, you can naturally say a few more words.

Just like CS95, the price of the top configuration is only 199,900 yuan.

Cao Yang is naturally willing to maintain a good relationship with Zhang Jiaqi and Zeng Guangda.

"The production of passenger cars in the first year can enter the 100,000 club. Except for Changan Automobile, there are very few companies that can do it."

This is a situation he does not want to see.

In this case, it is difficult for Changan Automobile to rush to the street.

But now that Changan Automobile eats crabs so deliciously, he regrets that he did not give priority to large SUVs.

Although they hope to get some good news from Cao Yang, even drawing some big cakes is acceptable.

Besides, even if you are missing parts, you can't lack an engine, right?

"Production capacity is not a problem. We can supply as many engines as Changan Automobile needs."

It is no problem to earn a few hundred million from passenger cars this year.

So he changed the subject a bit bluntly and talked about the production capacity guarantee.

This situation is not uncommon in joint venture car companies, but it is really the first time it has happened in self-owned brand car companies.

"However, we plan to expand the production of CS95, and strive to achieve monthly sales of more than 5,000 vehicles as soon as possible, and hit the high target of monthly sales of 8,000 later."

And there are already so many players in this market.

"Now that Changan Automobile is the first to launch the CS95, it has directly turned into a situation of buying a car with a price increase."

After Changan Automobile has invested a lot of manpower and material resources, whether it will be successful or not, no one has a clue.

"At first, I was worried that the built passenger car factory would have relatively large surplus capacity, but now it seems that there is no need to worry at all."

With this achievement, it is enough for Yi Jia to go to the top.

When Zeng Tingting said this, Cao Yang immediately paid attention to it.

There are tens of thousands or even hundreds of thousands of parts on the car, but if one part is missing, there is no way to go on sale smoothly.

"The SUV market is indeed bigger than we thought."

"According to the current trend, I think next year, let alone 200,000 passenger cars, there is no problem with 250,000, and even 300,000 can be challenged."

Once Changan Automobile's CS95 is suppressed, it is likely to set a bad example and make other auto giants jump out to suppress their own brands.

"And on the entry-level 2.7L model, there is also a situation where the price has to be increased by 20,000 to 30,000 to mention the car."

"By then our situation may not be so good."

"Consumers really like to make the car bigger, but under such circumstances, it is not suitable to make a small car."

"With these two models, it is entirely possible for you to achieve the sales target of 100,000 passenger vehicles this year."

Not to mention other research and development costs.

"They even let it out that they wanted to sue Chang'an Automobile, claiming that their CS95 infringed Highlander's appearance patent."

"Thanks to the rapid development of the domestic SUV market, their Highlander officially entered the Chinese market in the form of imports for sales in December last year."

"Since Highlander entered the Chinese market, how has the sales been?"

Now GS4 will be officially launched next month, but the large SUV GS8 will have to wait until the second half of the year.

In that case, the impact will be great.

Regardless of the fact that they only started producing passenger cars this year, it is not impossible for them to outsell other independent brands, or even joint venture giants, in the future.

Whether a new car sells well can be seen basically in the first month of its launch.

"According to my calculations, SUV models should be able to sit on an equal footing with sedans in the future."

Cao Yang is very optimistic about the future of Changan Automobile.

"Those giants will definitely not stand by and watch us grab share in the SUV market."

"In the first quarter of this year, their Highlander sold more than 10,000 units, with an average of more than 3,000 units per month."

The sale of missing parts was not popular in 2007.

"Even if the production capacity is moved from other customers, we must give priority to supporting Changan Automobile."

"This is really a bit beyond everyone's expectations."

"But our size is chosen to be enlarged by one size, which looks one level higher than them."

The support of Nanshan Group is crucial to Changan Automobile's smooth development in the passenger car business.

In the end, only a few models sold well, and after a bunch of models were dragged down, the overall did not make much money.

"Will they return to the car field when they exert their strength?"

"Mr. Cao, the capacity expansion plan of the Chang'an Automobile production plant is also ready to be officially launched."

Combined with the changes in China's auto market in recent years, he made a decision to transform and expand passenger cars simultaneously.

Even with the halo of imported cars and Toyota's brand bonus, it's not worth the premium of 297,000, right?

After all, the difference in the landing price is more than 297,000.

Although their GS4 will be officially launched next month, it will also enter the stage of small batch mass production this month.

Unless there is too little publicity in the early stage, there will be dark horses.

Once Changan Automobile is affected, the interests of Nanshan Group will definitely be affected in the end.

Yi Jia called Cao Yang, in addition to contacting feelings, talking about production capacity supply is also a very important topic.

"Mr. Cao, the current engine and gearbox of our GS4, as well as the main auto parts are purchased from Nanshan Group."

This is a certain risk.

"As for the supply of spare parts, I still need to ask you a lot of trouble."

Although the sales of CS95 are affected, Changan Automobile must be the most anxious and have the greatest impact.

"This is also thanks to your suggestion, Mr. Cao. Although our GS4 regards Honda CRV, BYD S6, Harvard H6 and other models as competitors."

The two of them looked at each other in silence for a while.

But Cao Yang now says that the SUV market can reach 10 million in the future!

Changan Automobile was good at mini-cars before, and it is a well-deserved king in the field of mini-cars.

What is this concept?

I don't dare to think like this after being beaten.

At present, among several domestic car companies, among the new cars of Changan Automobile, the parts of Nanshan Group are used the most.

"Large SUVs are indeed worth looking forward to. There are very few models available to consumers on the market before."

"It can be said that it is selling very well."

If the supply of parts from Nanshan Group is not available, then the increase in production of CS95 is a joke.

That is about 1 million, right?

"The rest of the components are the same."

Cao Yang's words made people feel very comfortable.

"I think there is a GS4, and your 7-seat SUV model will be enough in a short time."

Zeng Guangda beside him also said something with emotion.

If you want to enter rashly now, and then you will lose money in a mess, then the self-owned brand of Yangcheng Automobile will hit a wall at the beginning.

"Although the CS75 has not reached the situation of selling cars with a price increase, compared with our planned annual production target of 50,000 vehicles, it is also beyond the plan."

For the same Highlander, the top-equipped 3.5L sports luxury version sold for 497,000 yuan, and the gearbox is still 5AT.

Yi Jia is in a very good mood now.

Anyway, among domestic welding robots, presses and other equipment, Nanshan Group is the best.

Just after Cao Yang and Yi Jia finished the phone call, Zhang Jiaqi and Zeng Guangda from Yangcheng Automobile Group also came to visit Cao Yang in person.

The most important thing is that Nanshan Group's current major customers are beginning to lean towards its own brand car companies.

After all, to develop a brand-new model, the investment related to the mold of the parts alone needs to be several hundred million.

"Although the growth rate of the SUV market in the past two years is much higher than that of cars, the market share of SUVs is actually less than 15%."

"Our Nanshan Group can be regarded as borrowing the style of Changan Automobile, and our performance can increase a wave."

Cao Yang is still very confident in the new models of Changan Automobile.

After all, compared with the overall production capacity of Nanshan engine and Nanshan gearbox, the demand for Yangcheng Automobile is not too much.

Now is the honeymoon period for the cooperation between Nanshan Group and Changan Automobile, Cao Yang naturally has to choose some good words to say.

Now that CS75 and CS95 are on the market, many things have been answered.

Otherwise, the probability of a model that hit the street in the first month of its launch is infinitely close to zero.

However, after the emergence of GM Wuling, it also brought a lot of pressure to their mini-cars.

It is no wonder that the price of CS95 will increase as soon as it is launched.

Because whether it is Toyota or Honda, or Volkswagen and GM, none of them have launched a 7-seat SUV model in China yet.

Of course, this isn't exactly a polite way of saying it.

If there are major changes in the market at that time, they will definitely be under greater pressure.

Of course, for models like the CS95 that are sold at a higher price, Changan Automobile's profits must be good.

"And it is rumored that it will be made in Yangcheng Toyota in the future."

"Sure enough, Huaxia consumers still like big cars."

"Mr. Cao, to what extent do you think the market share of SUVs can rise?"

On the whole, the meeting this time was quite enjoyable for both the host and the guest.

Zhang Jiaqi was also a little worried.

"Mr. Cao, this time our CS95 and CS75 were able to sell well as soon as they were launched, thanks to your suggestion."

"Mr. Zhang and Mr. Zeng, congratulations. Yangcheng Automobile's own brand is an instant hit. It has already become famous in the auto industry before it is officially launched."

"As long as the production capacity can keep up, the sales of CS75 and CS95 next year should be worth looking forward to. In addition, we have two sedans to be launched later, and we can even hit the sales target of 200,000 units next year."

"Now various independent brands are starting to launch a large number of SUV models, which will definitely lead to rapid saturation of this market segment."

"It is estimated that they felt a little pressure from the hot sales of CS95, and wanted to take this opportunity to suppress CS95."

The quality of main components is endorsed by Nanshan Group, and the selection of models is very precise.

"Otherwise the gap is too big, and consumers probably won't buy it."

"Compared with sedans of the same level, SUVs are more aggressive."

In this way, it is also necessary to ensure that there is no problem with the supply of related parts.

This naturally makes the strategic cooperation between the two parties closer.

Zeng Guangda felt that he could not continue to discuss the topic of the SUV market, otherwise Cao Yang would become more exaggerated, and they would not know how to listen.

Under such circumstances, Yi Jia naturally tried her best to deepen the relationship between the two parties.

Compared with automakers such as Great Wall and Chery that are researching their own engines, Changan Automobile has clearly stated to Nanshan Group that it does not plan to produce passenger car engines and gearboxes, and will purchase all of them from Nanshan Group in the future.

In addition, their cars have also started the development of several models simultaneously.

In this regard, Cao Yang naturally has no pressure.

"As long as Nanshan Group can make all the equipment in this new factory, we will give priority to Nanshan Group to do it."

After seeing off Zhang Jiaqi and Zeng Guangda, Zeng Tingting came to report a news.

"Boss Yi, I was thinking of calling you to congratulate you."

To be honest, when he was working on a large SUV, he was a little guilty.

In addition, the appearance of CS95 is similar to Highlander, and the appearance of CS75 is similar to that of RAV4. The sedan is also designed according to the appearance of Camry and Corolla.

They are both Yangcheng companies, but the other party is still their own customer, and there is still a lot of room for cooperation in the future.

Besides, today is the other party's visit, and I am the master.

Before making a decision, it must be clear about some situations.

"For our manufacturer, for the same model, the size is enlarged appropriately, and the cost difference is very small."

Reciprocate.

"Then I will borrow your good words from Mr. Cao."

As soon as Cao Yang said this, Zhang Jiaqi and Zeng Guangda didn't know how to continue.

"And it will also attract Volkswagen, GM, Ford and other car companies to launch their own SUV models."

"According to the current scheduled situation, the sales volume must be more than planned."

Cao Yang thought that Yangcheng Automobile had produced N models in one go, whether it was a sedan, SUV or MPV, with almost all-round layout.

"Now that we provide them with better choices, naturally many consumers' desire to buy is stimulated."

Flower sedan chairs are carried by people.

After the listing, there was actually a phenomenon of increasing the price and raising the car.

However, most of the main components on the CS95 are supplied by Nanshan Group. Even the equipment and some molds used in the production plant of Changan Automobile are also supplied by Nanshan Group.

"We speculate that this change has a lot to do with the launch of Changan CS95."

"However, after entering April, the situation of Highlander's price increase has changed. Now in some 4S stores, Highlander can be mentioned without a price increase."

But the painting of this pie is too exaggerated now, right?

To put it bluntly, selling a CS75 and CS95, Changan Automobile may not necessarily earn more money than Nanshan Group.

"After all, with similar shape and stronger power performance, the price of CS95 is almost less than half of that of Highlander."

"Many potential consumers will carefully consider whether to buy Highlander or CS95."

"It is estimated that people from Toyota are also aware of this, so they will make a series of counterattacks against CS95."

Zeng Tingting quickly reported the situation she had grasped to Cao Yang.