Rebirth 1999: Opening the Age of Black Technology
Vol 2 Chapter 913: The Bloody Massacre in the Market (1)
Jing Mu directly announced the three configurations of Haima Haiyue at the press conference.
The cruising range is 300 kilometers, 350 kilometers, and 400 kilometers respectively.
"As we all know, our Haima Haiyue car also uses bio-energy batteries and supporting motors."
"Although our motor can only support a maximum speed of 180 kilometers per hour, after the motor and bio-energy battery are coordinated and optimized, the energy utilization efficiency is a little better than that of the Sky car."
This is definitely the biggest highlight of Haima Haiyue Automobile. The utilization efficiency of energy blocks is even better than that of Sky Automobile.
Jing Mu said: "Although our cruising range is far less than the 1,000 kilometers of the KQ, we consume less energy blocks per 100 kilometers. At the same time, the Haima Haiyue uses the same standard energy blocks as the KQ."
"So the cost of the one you buy is also very low, and you don't have to worry too much about the cost of using the car."
"Cars are maintained every 10,000 kilometers or every year. Our maintenance is free, and the maintenance cost is far lower than most fuel vehicles and new energy vehicles currently on the market."
"At the same time, Haima Haiyue Automobile provides an 8-year 150,000-kilometer vehicle warranty, which includes bio-battery and motor, so users can drive with confidence!"
After Jing Mu said this, the audience applauded!
There are already quite savvy self-media calculating the cost of using Haima Haiyue cars.
Through simple calculations, you can find that the cost of using Haima Haiyue is far lower than that of commonly used family cars such as Corolla Sylphy.
Corolla's small maintenance is free, but because it is an oil truck, it is inevitable that there will be large and small maintenance interleaved.
It involves some major maintenance, such as replacing brake fluid, brake pads, gearbox oil, etc., which also requires users to pay for it.
The Haima Haiyue Automobile is a new energy vehicle, and the core component is the motor. The motor does not need gearbox oil, and of course it does not cost money to maintain.
In terms of energy costs, Haima Haiyue Automobile is even more invincible.
No matter how low the fuel consumption of the Corolla is, it always needs to be refueled. It costs forty to fifty yuan per 100 kilometers, and it can't run away.
However, Haima Haiyue only costs a few dollars per 100 kilometers, and the gap between the two sides is immediately drawn out.
Coupled with the extremely ugly interiors of Corolla, Sylphy and other cars, it is completely a tool cart without the slightest aesthetics.
Haima Haiyue Automotive Interiors carries forward and inherits the invincible reputation of Xiaguo brand automotive interiors.
So everyone should have a clear choice under the comparison.
The cost of using a car is like running a marathon, it is a long-term process.
But as far as users buy cars, the most concerned thing is the price of the car.
At the end of the press conference, Jing Mu, you announced on the big screen the issue that everyone is most concerned about, the price of the car.
Among them, the elite version, that is, the version with a battery life of 300 kilometers, is priced at 139,000 yuan.
The comfort version has a battery life of 350 kilometers and is priced at 149,000 yuan.
The luxury version has a range of 400 kilometers and is priced at 169,000 kilometers.
The gap between the three versions, in addition to the cruising range, also has gaps in interior decoration and intelligence.
For example, the comfort version has adaptive cruise control, can open the sunroof and so on.
On the basis of the comfort version, the luxury version also has an electric tailgate, automatic parking, large wheels and so on.
After the price was announced, the audience exclaimed.
The media couldn't sit still anymore, and announced the initial prices of the three versions to the corresponding media as quickly as possible.
Everyone is in the auto industry.
It is also very sensitive to the price of the car.
They know very well that after the release of the Haima Haiyue car, it will definitely become a price butcher.
The entry-level version is 139,000 yuan, and the best-selling models such as Corolla, Sylphy, Yinlante, and Lavida that will definitely hit the market cannot be found!
The reporter of Autohome wrote on the front page of his website and app: "I have a strong feeling that the era of Xiaguo's own brand cars has come!"
Xinlang Automobile also wrote: "Haima Haiyue Automobile, the starting price is 139,000 yuan, but if you consider the purchase tax exemption when buying a car, free maintenance for the first 8 years of using the car, and only a few dollars per 100 kilometers energy costs, you know how terrifying this price is!"
"Haima Haiyue will definitely set off a bloodbath in the entire domestic A-class car market. With a wheelbase of more than 2.7 meters and a length of 4.8 meters, it can even have a strong impact on B-class cars."
And on Xinlang Weibo, the press conference of Haima Haiyue directly rushed to the headlines of the hot searches.
The number of users flocking to the Weibo live broadcast room has reached a frightening 10 million.
Whether it was the chat panel and barrage in the live broadcast room, or the message board on the news of the car launch, netizens left messages frantically and enthusiastically.
The barrage in the live broadcast room covered the entire live broadcast screen all the time.
This made many netizens who wanted to watch the live broadcast of the press conference had to turn off the barrage.
And under the related news, the number of messages quickly exceeded 1 million.
It can be seen from this that Changtian Technology has launched a bio-new energy vehicle that is more than 100,000 yuan, and how popular it is with consumers.
This car also accurately positioned the consumption level of most people in Xia Kingdom.
Asking them to buy a sky car worth more than 250,000 yuan will indeed make people feel a little bit heartbroken.
But let them spend more than 100,000 yuan to buy a family-grade car that is extremely worry-free and economical, and everyone's enthusiasm is very high.
"Oh my God, I absolutely regret it! I just spent more than 100,000 yuan on a Corolla last month!"
"If I had known earlier, I would have waited!"
"I'm watching the press conference in the live broadcast room. The price, energy, and performance are really delicious!"
"I think the entry-level model will definitely sell well! With 139,000 yuan, there is no purchase tax, and you don't need to add gasoline after you buy it home. The price of the energy block is so cheap. It will definitely become a national-level magic car!"
"Very excited! I'm going to get married next month, and I've been visiting various car 4S stores with my wife these two days. I originally wanted to bite the bullet and buy a sky car, but I thought about paying off the mortgage and bringing a baby. It costs 100,000 yuan Cars are still too expensive, and I was thinking at that time, it would be great if Changtian Technology could launch a bio-new energy car worth more than 100,000 yuan, but I didn’t expect the dream to come true today!”
"I have a strong premonition that many potential customers who buy Corolla Sylphy Lavida will definitely give up their orders during this period of time and will instead be willing to buy Haima Haiyue."
"Support upstairs, I have the same idea as upstairs, so how can I buy a Haima Haiyue car? I don't know if I need to make an appointment online."
"While watching the press conference, I searched for maps on the Internet to see if there is a Haima 4S store in our city. I almost cried! There is no Haima 4S store in our city!"
"Hahaha, the upstairs is going to kill me from laughing. Haima Auto reduced the number of 4S stores nationwide because of poor sales and large losses. But now Haima Haiyue Auto has a long-term business. Technology is behind the endorsement, so there is definitely no need to worry about quality.”
Unlike the heated discussion among netizens, at the press conference, many representatives of the auto industry who came to the press conference did not say a word.
They were very worried.
The Cangqi car released before has already proved its strength in the b-class market.
Number one in sales for several months in a row.
The Shanyue Motor produced by Lifan has become the standard equipment for operating vehicles and is popular all over the country.
From Shancheng to Northeast, to Yangcheng and even Nanhai Province, more and more taxis and online car-hailing vehicles have purchased Lifan Shanyue vehicles.
In the past few months, whether on the Internet or in the actual use process, users have not seen any actual problems of poor quality of Shanyue vehicles.
This proves that the quality of low-priced bio-new energy vehicles is still passable.
With the superimposition of the word-of-mouth of Cangqi Automobile and Shanyue Automobile, it would be no wonder if Haima Haiyue Automobile did not sell well.
How could these car reps not be worried?
But everyone can only sit in their seats, there is no way!
This is the crushing of technology and strength!
It was as if decades ago, when German and Japanese car brands entered the Xiaguo market and occupied the market frantically, the domestic brands of Xiaguo were helpless.
This kind of situation has happened in Xia Country's market in the past.
It's happening now too.
However, in the past, car companies in Europe, America and Japan were the winners.
Now, they may face a fiasco.
The deep sense of powerlessness made these auto companies breathless.
Jing Mu said: "Like Cangqiong's car, our Haima Haiyue car sales are also divided into two stages."
"The first stage is offline sales. Three days after the press conference, that is, this Saturday, consumers can test drive and order Haima Haiyue cars in Haima 4S stores across the country."
"The second stage is that online sales and offline sales are carried out simultaneously."
"After three months, Haima will decide whether to launch an online sales model based on market conditions."
"If the online sales model is launched, users can log on to the official website of Haima Automobile, customize the exterior color, interior color, and some internal configurations that can be added according to their preferences, and pay the full price of the car or complete the loan procedures. "
"Our production plant will produce cars according to the user's customized requirements, and transport the car to the user's delivery location through the transportation of the nearest 4S store."
The press conference of Haima Haiyue 100 is not long, but the content is very substantial.
At the end of the press conference, Jing Mu returned to the reporter's question and bowed deeply to the audience.
Jing Mu said: "Thank you very much for being able to participate in the Haima Haiyue 100 press conference this time. I really want to say that I hope everyone can give more tolerance and love to domestic cars and support our country's national brands."
"The above sentence was added to the conclusion of this press conference by me, but it was directly rejected by the senior management of the headquarters."
After Jing Mu said this, there were whispers in the audience.
Jing Mu said: "I heard that it was personally vetoed by Mr. Chen Xiao and Mr. Chen. Mr. Chen added this sentence as the end of our press conference."
"Domestic and national brands are never an excuse for high prices or low quality. Whether it is a domestic brand or a foreign brand, it must go through the test of the market."
Jing Mu said to the audience seriously and solemnly: "So, three days later, Haima Haiyue Automobile will accept the test of the market in this way. I believe the market can give us a positive answer!"
At the press conference, there was thunderous applause!
And Jing Mu looked at the crowded audience, and he had only one thought in his mind.
If Haima Automobile had money back then, it wouldn't be so hasty to close a large number of 4S stores.
So this time the official sale of Haima Haiyue Automobile should have a pretty good result.
Chen Xiao, Gao Miao and other high-level executives of Changtian Technology also watched the press conference of Haima Haiyue in the meeting room of Changzezhou.
Wang Xiang couldn't help but gave a thumbs up and said, "Boss Jing did a good job!"
Gao Miao said: "Sure, Mr. Jing used to be the head of Haima Automobile. This kind of occasion is easy for him."
Chen Xiao couldn't relax.
Because the big exam is three days later.
The launch of Haima Haiyue this time did not change the brand name of the car, it is still Haima Auto.
I don't know if consumers will accept it.
Chen Xiao's not changing his name is actually a kind of self-confidence and an attempt.
He just wants to prove a result.
The brand of a product is the ultimate expression of product quality.
In the past, the products of Haima Automobile destroyed brands like Haima.
So this time the Haiyue series of cars will definitely be able to reshape the Haima brand, just like Changtian Technology reshaped the Shenzhou brand after it acquired Shenzhou.
Headquarters of Haima, Nanhai Province.
Zeng Guoxiang has been unable to sleep for 5 consecutive nights~www.readwn.com~ and learned from the fact that the inventory of Shanyue Motors and Cangqiong Motors is not enough to sell.
Before the car was released, Zeng Guoxiang ordered all factories to start full operation and vigorously produce.
Although this matter has been tacitly approved by the headquarters of Cangqi Automobile, if something goes wrong, he is still the first person responsible.
Zeng Guoxiang was very worried. Three days later, Haiyue Motors would go on sale. What was the actual sales volume?
Zeng Guoxiang repeatedly checked the relevant information in his hand.
At present, Haima has few 4S stores in the provinces, municipalities and autonomous regions of the country.
If these 4S stores can achieve good sales, the task will be completed.
What is good sales?
Zeng Guoxiang weakly set a small goal. On the first day, each 4S store sold an average of 50 vehicles.
Three days later.
Haima Haiyue officially started sales.
This time, Zhang Ping, a reporter from Nanhai Daily in Nanhai Province, has received a mission to report on the situation of the Haima 4S store.
After arriving at Haima's largest 4S store in Yangkou City.
Zhang Ping was stunned.
She even had some doubts. The scene in front of her was not a car 4S shop, but more like a market or a famous tourist attraction.
The entire 4s hall was already full of people, and the line was even lined up a kilometer or two away.
And those who came to the scene were not only ordinary users who were willing to buy cars, but also car dealers and car dealers from all over the country.
Under the witness of Zhang Ping, these people did not seem to be buying cars at all, but grabbing things.
Don't look at the car without bargaining, don't ask about the configuration and don't look at the color, just pay with your card, and mention that configuration if you have one.
Zhang Ping was nailed to the spot, her head immediately shut down.
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