Rebirth 1999: Opening the Age of Black Technology

Toyo Toyota Motor Headquarters.

Ichiro Toyoda also heard about Haima Motors starting to sell gasoline-electric hybrid vehicles.

60,000 cars, for many car brands, is just a few days' sales of a certain model of their subordinates.

But the 60,000 hybrid vehicles of Haima Automobile represent a great significance.

This means that Changtian Technology's bio-battery technology and motor technology are very mature and are plug-and-play technology products.

And it has been mass-produced, and the production cost is still very low.

Can be used on any car at any time.

This makes preparations for Changtian Technology's entry into models below 200,000.

If history wants to eliminate you, it will definitely not greet you.

Ichiro Toyoda suddenly discovered that Changtian Technology had firmly grasped the initiative of new energy vehicles, and could popularize the bio-new energy technology led by him in Xiaguo at any time.

If in a short period of time, about 100,000 cars can use bio-new energy, then the price range of Toyota's best-selling models will be beaten to pieces by the series of cars under Changtian Technology.

Toyoda Ichiro paced around the room anxiously.

He doesn't seem to have anything very good to do.

However, Toyota, as the world's greatest car company, absolutely cannot passively face it, and must gradually come up with countermeasures.

Therefore, Ichiro Toyoda quickly made a decision to reduce the price of cars below 200,000 yuan based on the upcoming product update, and the current range ranges from 20,000 to 30,000 yuan.

And more than 200,000 cars will maintain the original price.

Keeping the original price of 200,000 cars is Toyota's unshakable pride.

After making such a decision, users can buy Toyota Corolla models with a very good reputation at a price of just over 100,000.

In the past few decades, Corolla has been hailed as a sacred car for families.

Toyota has always promoted that there are only Corollas that may be rejected by users, and there will never be Corollas that break down.

Toyota Natsuko District Headquarters.

When President Xia Guo heard the news from the headquarters, he immediately organized the senior management to formulate relevant marketing strategies.

The price of Corolla has dropped to about 100,000, and the minimum configuration is even a little over 100,000. A car with this price will be very competitive in the market.

Xia Guo District Headquarters, there are three strategies for preparing this publicity.

The first one is Corolla's price reduction promotion.

The second is that Corolla is very fuel-efficient. When you drive a Corolla, you don’t have to consider fuel consumption at all. Therefore, the gap in energy consumption between gasoline vehicles or new energy vehicles is relatively small, not as big as you think.

The third is the durability of the car.

Corolla has been around for decades and has been updated countless times.

Whether it is quality or word of mouth, this kind of car has long been tested by the market and has been recognized by the market.

And Cangqiong Automobile or other brands of cars cooperated with Cangqiong Automobile have just entered the market.

Is the motor durable? Is the battery durable? This is still a very big unknown.

In Toyota's soft-text promotion, it is written: "Corolla is suitable for home users. According to the average family driving 10,000 kilometers a year, the fuel consumption of Corolla is 4 fuel per 100 kilometers, and 10,000 kilometers is 400 liters of fuel. The current oil price of No. 92 gasoline is around 6 yuan to 7 yuan, and the annual cost of gasoline users is only more than 2,000 yuan, less than 3,000 yuan."

"At the same time, Corolla, after you drive it for a few years, you don't want to sell it to the second-hand car market, and the depreciation rate is very small."

"But if you buy a new energy vehicle, the family car only has about 10,000 kilometers a year, and it can save 3,000 yuan compared to a Corolla in a big deal."

"However, the technology of new energy vehicles has not been tested by the market for a long time. It is unknown whether your car will still be able to operate normally after a few years, or the price you will sell it to the second-hand car market."

"So the money you save is actually discounted in the price of your car in the end."

Advertisements like Toyota's have become popular in major forums, post bars, Weibo and circles of friends for a while.

Many netizens who are planning to buy a car have seen it, and it seems that it is indeed a truth.

For a fuel-efficient fuel car like the Corolla, the annual gas cost is only two to three thousand yuan, and some of them are less driven, which may not even cost two to three thousand yuan.

And Corolla gives people the impression that it can't be badly driven no matter how you drive it.

Then, should users buy joint-venture brand cars like Corolla with reduced prices, mature technology and market reputation, or buy bio-new energy vehicles that consume very little energy but have never been tested by the market?

Among these soft articles issued by Toyota, there is one point that is very vicious.

That is to satirize the Haima and other domestic car brands that have never gained a good reputation before. Now they just add a bio-battery and a low-power motor of the Sky car. Is the quality of the car really soaring?

When users saw such a soft article, they did have some doubts in their hearts.

Toyota's price reduction strategy is indeed immediate with the cooperation of the soft article.

There are many users who already have the desire to buy a car, or users who have the desire to buy a car in the future. Taking advantage of Toyota's price cuts, they hurried to Toyota's 4s store to buy their favorite models.

Of course, the best-selling one is Corolla.

During this period of time, Corolla and other FAW Toyota and Yangcheng Toyota cars with a price of less than 200,000 yuan were sold like crazy. Compared with the same period last year, the sales volume increased by more than 100% and 200%.

Volkswagen, Hyundai, Nissan, GM and other joint venture brands saw the price reduction of Corolla's low-priced models, and also chose to cut prices.

Volkswagen's price cuts are also very ruthless.

For models such as the very popular Lavida, as long as you enter the store, 4s will directly give you a discount of 30,000 yuan, and there are still talks.

Of course, Volkswagen's Weneucalyptus and Toyota are similar.

If ordinary users only drive 10,000 kilometers a year, then the experience and value preservation rate you enjoy when buying a fuel car is absolutely incomparable to new energy vehicles.

Toyo Motors such as Nissan have more advantages.

They will say that they are already very fuel-efficient, and the preferential price this time can allow users to refuel for several years.

The new round of joint venture car price war was actually triggered by Haima Automobile.

The idea of ​​these joint ventures is consistent with Toyota.

That is to consolidate its own market as soon as possible through various methods before the KQ Auto series of bio-new energy vehicles takes off.

Let users enjoy the sense of experience and vanity brought to them by the joint venture brand at a lower price.

After all, in 2018, users who can afford joint venture cars will definitely not buy domestic cars.

Cars have dual attributes for many ordinary people.

One is the most basic means of transportation, and the other is face.

During the Chinese New Year, I also drove home.

If you go back in a Volkswagen, people in the village will say that this kid is promising, he has earned money working in the city, and he can even afford a Volkswagen.

But if you drive a Baojun or Bidi or Chery, go back.

People in the village would laugh and say, "If you don't have money, why buy a car, what kind of big-tailed wolf!"

Before the complete rise of domestic auto brands, it will be difficult to change the state-owned image of domestic auto brands and joint venture brands.

Of course, the happiest thing is the consumer.

After all, if you can buy a car that can be pretended at a lower price, everyone can be happy!

Can Haima Automobile be pretentious?

Even after the cooperation between Haima Automobile and Cangqiong Automobile, there is no such function as pretentiousness.

The current reaction of Xiaguo Automobile was passed on to Gao Miao and Chen Xiao by the person in charge of the marketing department of Changtian Technology in time.

Gao Miao was still a little nervous.

After all, the price reduction of fuel vehicles has been so severe, which has put a certain amount of pressure on Cangqiong Automobile and Haima Automobile.

In the plan of Ma Jianguo and Gao Miao, the price of the first generation of new energy vehicles of Haima Automobile will be around 150,000.

Now Corolla and other models have dropped to a little over 100,000, and Volkswagen LaVida's models are even more ruthless, and the price of entry-level models has dropped to a little over 90,000.

There is a difference of 50,000 between 100,000 and 150,000.

This 50,000 yuan is enough for ordinary users to add fuel for seven or eight years.

So when the price of fuel vehicles has dropped to an absolute low value, will new energy vehicles still have value and market?

Among various media and netizens, discussions on whether new energy vehicles are necessary to exist are intensifying.

Views are also split into two.

One is that the price of fuel is so low that new energy vehicles have no value at all.

The other is from the perspective of national strategy, saying that new energy vehicles must exist. This is not about the price of fuel vehicles, but about the national energy security strategy.

But soon the first argument gained the upper hand again, and the netizens who expressed such views said so.

"We are ordinary people, and we live in slander every day to earn a few taels of silver. In order to make life better, we must choose whichever is more cost-effective. As for the national energy strategy, I'm sorry, my level is too low, I'm just an ant , are not qualified to consider such a grand narrative.”

This answer received more than 500,000 likes.

When Gao Miao saw such news and saw the crazy price cuts of cars with a price of less than 200,000 by joint venture cars, he was still a little worried.

Chen Xiao also called a meeting with everyone to analyze this matter.

Chen Xiao said: "I agree very much with what this popular netizen said."

"Ah?!" Gao Miao was shocked when she saw Chen Xiao say that.

He thought that Chen Xiaohui agreed with the second statement, that is to consider it from the perspective of the national energy strategy.

Who knew that Chen Xiao would actually agree with the first statement.

Chen Xiao said to everyone: "Actually, from the perspective of ordinary people, the products they use must meet their own needs. You must buy whichever is more cost-effective. Patriotism cannot be eaten as a meal."

"The crazy price cuts of joint venture cars now let the common people see the benefits, but this method is also a double-edged sword."

"When tens of thousands of dollars can buy a joint venture car, will driving a joint venture car still have the attribute of face?"

"The joint venture car will completely and completely lose the attribute of face, and completely reduce to the nature of the car, and the car is a tool."

"When everyone regards the car as a tool, do you think those suitable fuel cars can beat the sky car?"

After Chen Xiao said this, Gao Miao and the others suddenly realized.

The truth seems to be the truth!

It's like being in the cell phone world.

When the time comes, everyone will use Motorola, Nokia or Samsung or Apple, and feel very honored.

Because they are using foreign brands.

The root cause of this impression is that domestic brands cannot keep up, and foreign brands represent advanced fashion and trends.

However, after the release of Huawei Xiaomi and Changtian Technology's Hanhai mobile phones, they crazily occupied the market with high-quality appearance and high performance.

Users thoroughly believe that overseas brands such as Samsung and Apple are just ordinary mobile phones, which only have ordinary functions of mobile phones.

When users start to compare the general functions of mobile phones, start to compare the performance of mobile phones, and do not consider the brand value, the balance of the market will tilt towards domestic brands.

Now cars are following the same path.

But Gao Miao still has a problem: "I always feel that we lack a breakthrough. How can we build users' confidence in domestic cars."

Chen Xiao had already considered this problem.

Chen Xiao said to Gao Miao: "Now users don't have any doubts about the performance of our bio-new energy vehicles. The biggest worry is the durability and durability of this high-performance."

"We are a new car brand, so we don't have enough time to accumulate word-of-mouth in the market ~www.readwn.com~ and we don't have enough time to get feedback from the market to let users know that our cars are also durable, but this matter It’s also very manageable.”

"you mean?!"

After hearing Chen Xiao's words, Ma Guotao was immediately excited.

Ma Guotao has been in the automobile industry for so many years and is familiar with the history of each brand.

Especially the popular Volkswagen, Dongfeng Peugeot and Toyota models.

Because Toyota has accumulated enough word-of-mouth overseas, after entering the Xiaguo market, it has made rapid progress without any setbacks.

As the first joint venture car to enter Xiaguo, Volkswagen has established a durable image in the hearts of Chinese people from the very beginning.

And Volkswagen has a magic touch, which further consolidates this image.

That is, Volkswagen cooperates with many first- and second-tier cities across the country to supply these cities with low-end manual transmission models at a lower price, and these models are all used in taxis.

For example, a generation of divine car Jetta.

And these taxis have been messed up by the taxi masters. They have been driven for hundreds of thousands of kilometers for seven or eight years, but there is no fault, or there is a little fault but it is very easy to repair.

Ordinary users take a look.

Wow, the taxis in the city are all Volkswagens, and they have been driven for hundreds of thousands of kilometers. The taxi masters say that they are very easy to drive, and some minor faults are easy to repair.

Therefore, Volkswagen has become the best joint venture car in the hearts of Chinese people.

Later, car companies such as Hyundai and Peugeot saw it, and it turned out that it was okay to do so, and they also gave local support. Hyundai even monopolized the taxi field in Yanjing City, creating a golden sales era of Hyundai for 15 years.

After Ma Guotao explained this period of history, he said to Chen Xiao in surprise: "What does Mr. Chen mean?"