Rebirth 1999: Opening the Age of Black Technology

Although the chick mobile phone is a feature phone, the Firefly System Company of Changtian Technology has developed a small beauty program for mobile phones.

Constrained by the fact that mobile phone chips are not smart chips (in 2007, even non-smart phones can install JAVA and other small programs in feature phones), so the beauty program directly embedded in the camera does not have many functions.

When the user chooses the beauty camera, it can automatically grind and whiten the skin.

Microdermabrasion can make your face free of acne and blackheads, and whitening can make your skin supple and smooth, as beautiful as a girl.

Although all of this is fake, but with the rise of the chat circle of friends and QQ space in recent years, it is still very happy to show your beautiful photos to others and gain some praise or envy from others.

This is the biggest highlight of Bird's chick phone.

In addition, the design of the chick mobile phone is also very fashionable. In addition to the thinner body than other mobile phones, the most important thing is the rounded appearance, which is in line with the aesthetics of later generations.

Such mobile phones, except for Apple, are rare in this era.

In the Nokia mobile phone like a steel and strong man, it is like a cute and playful little girl, which is also the origin of the name of the little girl.

The name was taken by Wen Qi, and it is different for a girl to enter the mobile phone industry and a steel straight man to enter the mobile phone industry.

According to these parts of the original waveguide mobile phone, the sales price of the assembled mobile phone should be reasonable at around 800 to 1000.

Before Changtian Technology acquired Bird, in order to gain a living space in the cruel mobile phone market, Bird took the initiative to reduce the price of its mobile phone from 2,500 to 3,000 to less than 1,500 yuan.

In this way, I have never done a copycat mobile phone, so the price of the mobile phone has been reduced to about 1,000 yuan.

However, after Wen Qi and Chen Xiao negotiated with Changtian Technology's improved Waveguide chick phone, the sales price was set at 2,000.

According to the total production cost (personnel machine) of 500 yuan, and then deducting the operating sales and advertising costs, the profit of each mobile phone should be around 1,000 to 1,200 yuan.

Wen Qi said: "I only now know why you talked to Wu Jun that day and asked him to get out of the desktop computer as soon as possible, because compared to the desktop computer, the mobile phone industry is hugely profitable."

Chen Xiao jokingly said: "What money is not rich, we just hope that girls can take beautiful photos."

Wen Qi couldn't help snickering, she really had a ghost if she believed Chen Xiao's words.

Since it is to create a phenomenon-level product, it must be known to consumers in advance.

If you don't advertise and sell your mobile phone directly to sales channels, everyone thinks that it is a Bird phone and thinks that it is not much different from other feature phones, so there will be no desire to ask, check, let alone buy it. desire.

So Chen Xiao prepared to advertise.

It stands to reason that the best way for such a product that conforms to the perfect woman's personality is to invite a popular actress to come over to endorse or advertise.

But at the moment, the time is very tight, and Chen Xiao is also in order to save costs, so the candidate for the advertisement is directly placed on Wen Qi.

Wen Qi coughed twice and said, "Why are you staring at me?"

Chen Xiao laughed twice and said, "Aren't we looking for celebrity endorsements during this time? Well-known celebrities are too expensive, but it's not worth it to endorse our chick."

At present, there are only 50,000 chicks, and even if all of them are sold, the profit is only 50 million.

Invite a big star to shoot an advertisement, and it will cost millions at any time. Chen Xiao will not do such a thing.

Wouldn't it be nice to use this money to give bonuses to the R&D team, or to directly increase R&D expenses?

Small stars have no influence, so it is better not to invite them.

Chen Xiao said: "My opinion here is to ask you to be a model to shoot some commercials, so that we can save time and money."

Wen Qi's image is indeed very good, close to 1.7 meters tall, with a slender body, smooth and fair skin, and dignified and delicate facial features.

Compared to Shen Wei, who had a somewhat cold appearance, Wen Qi looked much gentler.

This kind of image is most suitable for the kind of little girl next door. Using this very beautiful mobile phone, I take a picture in a very beautiful place, which is sweet and cute.

Wen Qi didn't expect that Chen Xiao had such an idea, her face flushed and she was very embarrassed.

Girls have a clear understanding of their appearance image, most of which happened in college years.

Wen Qi also knew that she might look a little better than ordinary girls, but she never imagined that she would be a heroine who could advertise.

Wen Qi couldn't help but said, "Is this... can it work?"

Chen Xiao kept looking at Wen Qi and nodded again and again, "Find a better advertising company to shoot it, plus post-processing, it shouldn't be a problem."

Wen Qi said speechlessly: "You are saving money."

Chen Xiao smiled and did not answer, which was considered a default.

Some money should be spent, such as scientific research.

But some money is to be saved, such as advertising.

Wen Qi was only driven to the shelves. In Xiaomeisha in Shenzhen and some lush parks, she wore cool clothes and held a pink or white mobile phone in her hand. Under the planning of the advertising company, she photographed the bird guide. Ads for chick cell phones.

Wen Qi danced happily in the forest on the beach, then took out the phone in her bag, flipped the camera and took a sweet selfie.

Mobile phone ads are catchy.

"Little girl, let your life be more colorful."

The relationship between Changtian Technology and major online media is very good, especially Baidu and Xinlang.

Therefore, on the eve of New Year's Day, a large-scale advertisement of chick mobile phones was placed on these online media.

In addition to the online news client, Chen Xiao also put a lot of advertisements on the chat.

It's their own company anyway.

Chen Xiao likes free things the most.

Chen Xiao firmly believes that the Internet age has arrived.

And the customer group targeted by the chick mobile phone is those young girls.

The most widely used social software by young girls is to chat about their penguins.

There is no money at all to advertise on chat.

This further strengthened Wen Qi's idea that Chen Xiao was trying to save money.

In the Internet age, the dissemination of information has exploded exponentially.

Magical music coupled with the mobile phone in the car, especially the mobile phone camera that can be flipped back and forth.

Under the promotion of model Wen Qi, it became a phenomenon-level mobile phone advertisement at the end of 2007.

Many young girls were immediately attracted by Wen Qi, who was holding a small girl's mobile phone and looked innocent and sweet.

During this marketing process, Chen Xiao also cited some classic marketing cases from later generations.

The names of mobile phones from brands outside mainland China such as Nokia, Dopod, and Samsung are very mouth-watering.

Except for the boys who have studied them, most girls don't know the history and culture of these mobile phones, and what are the advantages.

The chick phone is different.

She doesn't have a big name.

It's the two words that are light and lovable - chick.

This is called counter-mainstreaming.

Not to mention the effect is very good.

This advertisement has attracted the attention of many consumers as soon as it came out.

Especially girls.

12 million pixels and built-in beauty function.

These are all things that girls have never heard of, but when you see that your mobile phone can take pictures of people beautifully, and you can take selfies, everyone is interested.

Bai Xiaoting, who just entered her freshman year this year, managed to persuade her family to buy her a mobile phone for more than 1,000 yuan.

But in Bai Xiaoting's concept, more than 1,000 yuan can't buy her ideal mobile phone at all.

Bai Xiaoting's fancy mobile phone is the Nokia N95.

The n95 has 5 million pixels, which is a girl's favorite.

However, when the N95 was listed in June, the price reached more than 8,600 yuan, and the price increased to more than 9,000 yuan in the terminal market.

Half a year later, the price is close to 5,000 yuan, although some people say it.

Bai Xiaoting can't afford such an expensive mobile phone.

When Bai Xiaoting saw the advertisement pushed by the chat, she immediately changed her mind.

She doesn't want an N95, she just wants a chick phone.

Because she saw that the advertising push phone is 12 million pixels, and the selfie is very nice.

Bai Xiaoting and her classmates went to the mobile phone sales point outside the school.

Sure enough, every mobile phone sales point is selling Bird's chick phone.

This is also one of the strategies developed by Chen Xiao - as much as possible to make profits offline to sales channels.

After all, although online shopping existed in 2007, it was not so common.

Most consumers shop offline.

Before the rebirth, Chen Xiao was not very optimistic about some blue factories and green factories and such mobile phones for a while.

Because most of these mobile phones are high-priced and low-priced, they mainly focus on offline sales, and they make huge concessions to offline sales, deceiving those who do not understand the configuration of mobile phones.

This approach does make some people unhappy, but it has to be said that the profits of such a full rollout of offline channels are indeed much richer than those of other brands of mobile phones.

Bai Xiaoting asked the salesperson to add Xiao Niu's mobile phone to show him.

Bai Xiaoting fell in love with this feeling as soon as she got the chick's mobile phone.

The rounded corners and the flattened design and the slim body~www.readwn.com~ Compared with Nokia, it seems that one is a slender girl and the other is a big man moving bricks on the construction site.

Girls fell in love with this feeling at once.

Bai Xiaoting immediately tried the functions of the mobile phone under the guidance of the sales staff.

My favorite is of course the selfie.

After watching the 12-megapixel camera flip to face you, the phone's display also appeared on the screen.

Click.

Bai Xiaoting pressed the selfie button.

Immediately afterwards, the beauty camera that comes with the mobile phone began to quickly optimize the photographer's photos using the only algorithm.

A few seconds later, a fair-skinned white-skinned Bai Xiaoting appeared on the phone screen with no acne on her face.

Bai Xiaoting was stunned!

You are so pretty.

Without saying a word, she used the 1,000 yuan given by her parents, plus the 1,000 yuan she saved by living frugally.

A total of 2,000 yuan to buy this phone.

At the same time, across the country, some of the big mobile phone sales points, the places that have the supply of chick mobile phones, are surrounded by enthusiastic consumers almost overnight.