Rebirth 1999: Opening the Age of Black Technology

Yang Qing believes that the success of Lianxiang must be the success of Intel, and such ideas and concepts must be seriously told to Intel's executives.

Three days later, when the Shenzhou Shenchuan Experience Store was in full swing, Yang Qing took Lianxiang's high-level executives to visit the United States.

And met Intel's executives at Intel's headquarters in Silicon Valley, California, and met with Intel's CEO Barrett.

Barrett is not a fool. Of course, he knows why Yang Qing and Lianxiang's team rushed to the United States to meet with him at this time.

After a chat between the two sides, Yang Qing went straight to the point.

He reported to Barrett the predicament that Lianxiang encountered during this period.

The biggest dilemma is not that the number of Lianxiang's agents has decreased, or that Lianxiang's market share is not wide, but that the competitiveness of Lianxiang's products in the market is extremely reduced. .

Last year, Lianxiang was preparing for the acquisition of IBM. The acquisition of IBM was to integrate Lianxiang's global sales chain and industrial chain, and to increase Lianxiang's global popularity and market share.

Things have come to a juncture, and Yang Qing has begun to express some hesitation about whether to acquire IBM.

If only Intel's chips could be a little more powerful.

Yang Qing said unceremoniously as if venting: "With the successful research and development of Pangu chips and the wide application of Firefly os, Shenchuan has madly occupied the market in the mainland of Xia Kingdom."

"As for Lianxiang, it is because of the cost of hardware that the selling price has repeatedly failed to come down, so its share in the traditional consumer market has been declining."

Yang Qing said: "At present, Shenchuan Computer has turned their attention to domestic centralized procurement, some of which are government agencies, enterprises and institutions of Xia Guo, and used to be mainly our inherent customer groups of Lianxiang."

"Now there is a development trend in Xiaguo mainland, which requires centralized procurement agencies, enterprises and institutions to purchase domestic computers as much as possible."

"The domestic computer here does not only mean that the computer itself is produced in the country of Xia, but requires the computer's chip memory and other hardware, mainly produced by domestic technology companies."

"So in comparison, Lianxiang's advantage has further shrunk. If our price is higher than others, the performance is not as good as others, and it is not domestically produced, I think Lianxiang will definitely suffer from Waterloo in the field of centralized procurement."

"Mr. Barrett, centralized procurement accounts for more than 70% of Lianxiang's profits in Xiaguo!"

This data is not fabricated by Yang Qing, but the actual situation in China.

It is true that in recent years, the number of personal computer users in Xia Guo has indeed increased rapidly, but most of the growth areas are in first- and second-tier developed cities, and the user group is shared by compatible computers and so on.

There are still a small number of users who really buy brand PCs. Most of Lianxiang's profits come from centralized procurement.

Yang Qing has been expounding the specific situation facing Lianxiang. He said that the main purpose of so many is to tell Intel and tell Barrett that the cost of hardware purchased by Lianxiang is too high, which affects the cost of his own products. and sales.

Barrett also listened carefully to Yang Qing's report. Barrett knew very well that Lianxiang, as the top three in Asia (surpassed by Toshiba and Fujitsu last year), the sixth PC vendor in the world, is also the largest in the Intel international market. One of the purchasing partners, if Lianxiang's market is in crisis, then Intel's sales in Asia and Xia will also fluctuate.

After all, among all the PC manufacturers, Lianxiang has the highest purchase price, and it is also the most straightforward to give money, which is much cuter than several PC manufacturers in the United States.

Therefore, ensuring Lianxiang's sales in the Xiaguo market is also tantamount to protecting Intel's interests.

Yang Qing talked so much, but in the end, he meant only one thing—that is, he hoped that Intel could lower the ex-factory price of its products, especially the ex-factory prices of some high-end chips with strong performance.

Only when the price of the chip is reduced, can Lianxiang's computer cost be reduced, and it will have the opportunity to compete with the Shenchuan Jiaolong series of computers and win the final victory.

In fact, the use of computers in government agencies, enterprises and institutions will not use the extreme performance of the computer at all, so the price advantage is more advantageous than the chip advantage.

When Barrett was talking with Yang Qing, he smiled and didn't express any opinion.

After Yang Qing spent nearly an hour reporting Lianxiang's current difficulties to Barrett.

Barrett took a sip of coffee and said to Yang Qing, "Mr. Yang, the problem you are worried about is also the problem we are worried about."

"However, our chips have dropped a certain percentage on the basis of market prices, and there is no more room."

Barrett is scheming, and he is determined to win!

Because in the mid-to-high-end field, Lianxiang has no choice but Intel!

This is the monopoly business.

When Yang Qing negotiated with Barrett, he used English throughout.

The reason for using English is to show Lianxiang's respect for Intel, unlike when Changtian Technology negotiated with Intel, even if Wang Xiang's English was not bad, he used Chinese throughout the whole process, and let the interpreter translate it. Wang Xiang's words were translated into English.

This is the gap between companies. No matter how weak Changtian Technology is, it must also ensure the confidence it should show.

Yang Qing said so much, originally thought that Barrett might make even the slightest concession in terms of price, but unfortunately, no!

Yang Qing opened his mouth and wanted to say something, but nothing came out.

But Barrett did not completely deny the negotiation logic between Intel and Lianxiang.

"Mr. Yang, as far as I know, Lianxiang is looking to acquire IBM's personal PC business," Barrett said.

Yang Qing nodded and said, "Yes."

Barrett: "IBM's personal PC business has a complete raw material supply chain and sales market, which should be a good opportunity for Lianxiang."

"We also have a headquarters in Xiaguo, and our marketing specialists will investigate Xiaguo's PC market every quarter. You just said it is very correct. In recent years, Xiaguo's PC market has indeed grown very rapidly, but it is subject to Xiaguo's PC market. The economy is not as developed as the US and Europe, so the amount of growth in the individual user market is limited.”

"IBM has the world's third-largest market share for individual users and is located in mature Western markets such as the United States and Europe."

"If Lianxiang can acquire IBM, it will definitely open up the market in Western countries such as the United States and Europe. This volume is much higher than that in Xia."

"In addition, IBM's supply chain advantage is also not available at Lianxiang at present, and the price of many of the hardware will be 30% or even 50% of your company's current purchase price."

Barrett's meaning is very clear, he is to inform Lianxiang that there is a second way to go - that is to complete the acquisition of IBM as soon as possible and take over IBM's supply chain and sales market.

Although the price of chips on Intel's side cannot be reduced, the price of other hardware is definitely much lower than that of Lianxiang's current procurement channels.

In this way, Lianxiang can reduce procurement costs and expand the global market.

At this time, Yang Qing's mobile phone received a text message.

This is a text message sent by the relevant person in charge of Lianxiang's visiting team.

The content of the text message is very clear: the team has negotiated with Seagate, Kingston and other companies, and will appropriately reduce the purchase price of Lianxiang. If Lianxiang can complete the acquisition of IBM, then Seagate and other companies will abide by the conditions negotiated with IBM and supply Lianxiang at a lower price.

Seeing this, Yang Qing knew what Lianxiang could do.

He nodded to Barrett and said, "Mr. Barrett, it is a great honor to have a meeting with you this time, and I hope our cooperation will reach a higher level."

Barrett nodded in relief, "As a large international company, Lianxiang deserves the same treatment as other PC companies in the United States."

This sounds so good!

Yang Qing now has a very impulsive idea in his heart. He hopes to discuss with Mr. Liu, or set up Lianxiang's headquarters in California or New York. This is the most important step in Lianxiang's internationalization.

After all, in the past few years, Yang Qing has clearly felt the constraints of Xia Guo's international development.

If Lianxiang is a large international company, it can enjoy the same treatment as Dell, HP and other companies, which is the best choice for Lianxiang.

Before the meeting ended, Barrett and Yang Qing left the conference room together.

When sending Yang Qing to the door of the company, Barrett accidentally revealed a more exciting news.

Barrett said: "We have quite sufficient evidence on our side to prove that the Pangu chip of Changtian Technology may have stolen the relevant intellectual property rights of Intel and TiSMC."

"At the right time, the relevant media will break the news and seek legal means to solve the problem."

This news made Yang Qing extremely shocked!

If it is true, don't say Yanjiang Semiconductor Company at that time, even Changtian Technology may be claimed by American technology companies.

After saying this, Barrett patted Yang Qing on the shoulder, as if to tell Yang Qing that according to Lianxiang's plan, seize the time to acquire IBM, which is absolutely beneficial to Lianxiang's development.

Yang Qing was ecstatic.

He knew how Xiaguo Technology Company could develop its own domestic chip in such a short period of time!

It turned out that the design and development of Pangu chips by Changtian Technology and Yanjiang Semiconductor Company all came from the plagiarism of the knowledge technology and patent rights of Intel and other companies.

This news is definitely good news for Lianxiang!

If Changtian Technology could not further design and optimize Pangu chips, Yanjiang Semiconductor Company would not be able to produce Pangu series chips again due to legal reasons.

Then the Pangu chips in the entire market will definitely face the dilemma of cutting supply, and the production and launch of Shenchuan's Jiaolong series computers will definitely be affected.

At that time, the credibility of Changtian Technology and Shenchuan in the entire PC industry will no longer be available.

Both the consumer and the country would certainly be quite angry and humiliated for this kind of thing.

At that time, it will be Lianxiang who will gain the upper hand.

Yang Qing felt that his trip was worthwhile, at least he knew the origin of Changtian Technology's chips.

What can be respected and feared by companies with technology plagiarism and intellectual property plagiarism?

When Yang Qing came to the United States this time, he still had an important task - to continue the negotiation with IBM, and to seek a consensus on the final acquisition with IBM.

December 8, 2004, is destined to be an important date recorded in the history of global science and technology.

Xia Guolianxiang Group Co., Ltd. and IBM of the United States signed an important agreement.

Under this agreement, Lianxiang Group will acquire IBM's Personal Computer Division (PCD).

The total transaction amount is 1.25 billion meters. The two parties expect that before May 2005, Lianxiang Group will officially complete the acquisition of IBM's global personal computer business.

This marks the birth of the world's third largest personal computer company.

So far, Lianxiang Group will form a long-term strategic alliance with IBM in the fields of global PC sales service, customer service financing, etc., and build the world's third largest PC manufacturer with an annual revenue of 12 billion meters.

According to the ranking of suppliers in the global PC market in the first three quarters of 2004, Dell took the top spot in both desktop and notebook computers, with desktops accounting for 17.3% and notebooks 15.6%.

Hewlett-Packard ranks second, IBM is third, Toshiba is fourth, and American manufacturers Getaway and Toyo's Fujitsu are fifth. (Getaway will also be acquired by Acer in the Wanwan area of ​​Xia Guo in the next few years.)

Lianxiang originally called itself the No. 1 PC maker in Asia, but this year it ranked No. 3 in Asia and No. 6 globally.

So Lianxiang also felt that his life was not easy.

But if IBM is acquired, Lianxiang will become the third largest PC vendor in the world and the largest PC vendor in Asia!

It will be second only to Dell and HP in terms of shipments.

Lianxiang's goal is to surpass HP and Dell to become the global numberone within 2 to 3 years after acquiring IBM.

Yang Qing's inspection trip in the United States was full of rewards. He not only got low-price promises from many hardware manufacturers, but also got important loopholes in chips from Changtian Technology and Yanjiang Semiconductor. In addition, he completed the acquisition of IBM.

Yang Qing believes that the coming 2005 must be the year of Lianxiang's take-off, and Lianxiang will not take it seriously for small manufacturers such as Shenchuan.

The news of Lianxiang's acquisition of IBM's personal computer division directly caused a stir on Wall Street.

The Wall Street Journal, The New York Times, The Washington Post, and even many media in Asia are reporting.

"Wall Street Journal": A PC manufacturer from Xia Guo purchased IBM's personal computer division with a lot of money. This transaction will build the world's third largest PC manufacturer, and Lianxiang refers to the global PC market.

"Tongyang Daily": Lianxiang focuses on the global market, and the acquisition of IBM will build its own PC empire.

The content reported by the "South Korea Daily" was even more positive, and it strongly praised Xiaguo's PC company for going out, saying that this acquisition will also greatly show the image of Xiaguo Technology Company to the world.

The people of Xia Guo were also enthusiastic when they got the news. In fact, many netizens didn't read the news carefully. Everyone thought that Lianxiang bought IBM.

The words IBM are eternal gods in the PC industry of Xiaguo. In the eyes of many Xiaguo users, IBM is an unattainable company.

No one would have thought that this company was acquired by Lianxiang overnight.

Also overnight, Lianxiang's image was completely reversed, becoming a hero company of Xia Guo and even a national enterprise.

Yang Qing, who had returned from the United States, immediately informed Uncle Liu of the content of the negotiation.

Uncle Liu immediately convened the senior management of Lianxiang, and the whole meeting determined the three development directions of Lianxiang:

The first is to take the acquisition of IBM's personal computer division as an opportunity to accelerate the globalization of Lianxiang.

Uncle Liu asked Yang Qing and other senior executives of Lianxiang to move the headquarters of Lianxiang from Yanjing to California or New York in the United States by May next year, which is an important symbol of Lianxiang's globalization.

"Lianxiang is not a Xiaguo company, but an international company!"

Second, firmly follow the line of trade and engineering.

Because Uncle Liu has already learned from Yang Qing that the so-called Pangu series chips designed by Changtian Technology actually come from Intel and other semiconductor companies in the United States. This is technology plagiarism and plagiarism!

Inter and other companies in the United States are ready to go through the legal process.

This firm Uncle Liu and Lianxiang executives believed that the people of Xia could not come up with chips.

If you can't do it, why pay for it?

Since Xia people must not be able to produce chips, it is better to seize the time to expand their trade chain, increase more markets, establish good relations with Western semiconductor companies, and honestly do their own processing, production and sales.

The third thing is to cooperate as much as possible with Intel and TiSMC and other companies in the legal proceedings against Changtian Technology and Yanjiang Semiconductor, which not only protects the rights and interests of Intel and other semiconductor companies, but also protects the rights and interests of Lianxiang.

…

Jiangzhou Changtian Technology Headquarters.

Song Yi handed Chen Xiao news about Lianxiang's acquisition of IBM's personal computer division from various media.

At this time, Chen Xiao was discussing matters with Zhou Linghua, Wang Xiang and others in the conference room.

Seeing such a report, Chen Xiao still had some sighs.

Although he was reborn, and he was reborn in a parallel world.

But there are many historical events and processes that have not changed because of their own appearance.

Among them, Lianxiang's acquisition of IBM's personal computer division is one of the major events that Chen Xiao thinks.

He changed the global technology landscape, whether it was a good thing or a bad thing, and the future generations have different opinions.

Some people say that this is an important step for Xiaguo's technology companies to go out, and it has established Lianxiang's global PC hegemony, which is the pride of the country and the nation.

Some people say that this step of Lianxiang is a bad move, because the PC business has no technical content at all, and the acquisition of IBM's personal PC business with a lot of money has restricted Lianxiang's innovation and scientific research capabilities, allowing Lianxiang and scientific research to gradually develop. Far.

Twenty years later, when PC profits were reduced to the extreme, the side effects of this acquisition became more and more serious, and even nearly dragged down Lianxiang.

Wang Xiang was very nervous when he saw such news. because

As everyone knows, Lianxiang will expand its channel supply chain after acquiring IBM, and have greater bargaining power, and also have the market of IBM's personal computer division in the United States and Europe.

Wang Xiang said with a sad face: "Big Mac enterprises were born, and national enterprises were born."

The word "national enterprise" was not given to Lianxiang by Wang Xiang, but was given to Lianxiang by the major media and the public opinion circles of Xia State.

During this period, Lianxiang has completely overshadowed the limelight of Changtian Technology and production, and has become a veritable national enterprise in the eyes of all the people of Xia.

Hearing these words, Chen Xiao wanted to laugh a little.

Perhaps in the context of this era, Lianxiang's decision to make such a decision is correct to a certain extent, but this also shows a problem - the vision of Lianxiang's senior management is indeed shorter than Chen Xiao imagined.

Chen Xiao analyzed: "Everyone thinks that the personal computer business is IBM's main business? It's not."

"IBM's main business is his services business, to put it more bluntly, his mainframe computer servers, supercomputer Unix system extension services, and his software business, including Lotus, WebSphere, DB2 and so on."

"From this perspective, IBM's personal computer business is actually dragging down IBM's development and is their negative asset."

"Moreover, the global PC industry has entered a stage of day-to-day competition, and IBM's business has been severely impacted by Dell, Hewlett-Packard, and PC companies in Toyo and Wanwan."

"All PC companies in the world basically use those brands of hardware, which means that the homogeneity of PC products is extremely serious."

"I have to admire IBM's executives for their unique vision and long-term vision."

"They believe that the competition in the PC market will be more intense in the future, and the profits will be lower and lower. Instead of being slaughtered by several other companies at that time, it is worthless, it is better to take advantage of the high added value now. Lead the title of the third largest PC maker in the world and sell yourself a good price."

"He also got more than 1 billion meters in cash and related equity from Lianxiang, which can be used to upgrade his service industry."

"In the eyes of outsiders, this transaction is that a great Chinese hero company has acquired the Big Mac PC company in the United States, but in my opinion, this is a dizzy PC company in the Xia Kingdom, using hard-earned hard-earned money to Acquired a U.S. company with negative equity and pushed itself into a state of irreversible destruction.”

Chen Xiao's analysis made everyone stunned.

No one would ever have imagined that behind the seemingly glamorous acquisitions, there are still some naked practical problems.

If you really follow Chen Xiao's analysis, Lianxiang's future may be really difficult.

Yang Fei said something coldly. Although he said it casually, it reflected the essence of the problem.

Yang Fei said: "More than 1 billion meters to buy a company's PC business. To put it bluntly, it is the computer assembly business. Isn't this dizzy?"

"If you have this money, you can do scientific research well and develop your own chips and operating systems. It's more than that."

The truth is indeed this truth.

In fact, Chen Xiao did put himself in the shoes and thought about how Lianxiang could break the game.

The best way is to abandon the identity of the poor man and think seriously about how to develop in the long run.

Integrate into the Xiaguo technology enterprise matrix built by Changtian Technology.

Unfortunately, Lianxiang has been reluctant to open this mouth.

However, Chen Xiao sneered and said, "Forget it, we are not the CEO of Lianxiang Company, so don't worry about Lianxiang."

"Finish what you are doing well."

Chen Xiao is ready to quickly lay out the chip production chain in the new year and extend it to the mobile phone chip industry.

If possible, in 2005, Changtian Technology will definitely launch its own mobile phone business.

In order to achieve this goal, Chen Xiao has optimized the chip team at the end of the year and established a chip hardware equipment research laboratory.

The laboratory is affiliated with chip research and has a professional team.

It is a pity that Xia Guo's development in this area is too slow. In addition to the support of several outstanding experts from the Xia Guo Academy of Sciences, most of the talents are only recruited from overseas, including foreign experts and Xia Guo's international students.

However, there are still many risks involved in this recruitment.

For example, you will spend a lot of energy to screen, whether the other party came to work to help you in scientific research or a spy?

Chen Xiao has always wanted to cultivate his own talents, and he is even preparing to establish a joint training agreement with Xia Guo Academy of Sciences or several other scientific research universities in Xia Guo.

Cultivate talents related to chip equipment and chip research and production according to their own knowledge system.

After all, according to the current knowledge system of Xia Guo colleges and universities, there is no way to teach high-definition talents.

Most college professors only care about one thing - making money, and have no interest in scientific research at all.

Even doing scientific research is just to make money under the guise of scientific research.

How could such a person have the intention to teach his students well?

Masters only have three skills, how can you hope that your students have 10% skills to break through?

Xia Guo Yanjing.

The procurement bidding announcements of government agencies, enterprises and institutions in Yanjing have been posted on the Internet and the public resource trading center.

Lianxiang, which was originally at a disadvantage, became a national enterprise because of the acquisition of IBM, so the probability of winning the bid this time has greatly increased.

The main body of the tender will also consider the fact that Lianxiang has become the third largest PC manufacturer in the world.

Dell, Hewlett-Packard and many other companies are interested in this tender and bid in accordance with the requirements.

Lianxiang's bid price was much lower than what the relevant departments expected at the beginning, which is the benefit of acquiring IBM's personal computer division.

Because most of the hardware purchase channels have changed~www.readwn.com~ Lianxiang has stronger bargaining power. After the purchase price of hardware is reduced, the production cost will also be reduced, and of course the product price will also be reduced.

Changtian Technology will not care about this tender.

After all, the main body of Changtian Technology's PC business is not Changtian Technology, but the Shenchuan Company under Changtian Technology.

Next is the evaluation period of about a week.

After dismantling the tenders of all the bidding companies, experts still found that even if Lianxiang acquired IBM, the relevant price has also been reduced, but in terms of comprehensive scores, Shenchuan still has a great advantage.

Based on the principle of fairness and impartiality, many bid evaluation experts still hope that Shenchuan can win the bid.

But at this time, a blockbuster news appeared on the front page of the New York Times in the United States.

"New York Times": According to people familiar with the matter, the dual-core design concept and specific design materials of Pangu's chip came from Intel. There is definite information to prove that the chief expert of Changtian Technology's chip laboratory and the head of the laboratory Wang Yu is a commercial spy.