Rebirth 1999: Opening the Age of Black Technology

Minister Xiao of the Marketing Department found Deng Yun with the report.

Deng Yun's face darkened when he saw the report.

The content of the report is that Netac's sales have fallen sharply, and some stores want to take it off the shelves and return it.

How long has it been? ! How long has it been? !

It stands to reason that it is close to New Year's Day, which belongs to the peak consumption season of the year.

But Netac MP3 sales figures are falling every week.

This week it fell off a cliff.

The total sales volume in major stores across the country is less than 200 units.

If this data continues, Netac will lose the bottom of his pants.

When I cooperated with Sony a few months ago, I did not say hello, hello everyone, but paid the actual price.

Not only Netac's flash memory will be provided to Sony at the lowest price, and Sony's patent fees will not be charged.

Netac also spent close to 10 million in the introduction of Sony's MP3 production line.

Such sales, let alone making money, are also very difficult to recover.

Electronic fast-moving consumer goods, if the sales volume is good, there are many benefits, such as quick return of funds, relatively high profits and so on.

But if it doesn't sell, there will be a backlog of goods, the production line will be stalled, and labor and raw materials will be a very large cost.

Why did Deng Yun choose to let Netac do MP3?

It's not because Xia Guo is a blue ocean market for MP3, and Lingyue, a rising star, is making a lot of money in this market.

Deng Yun threw the report on the table and said, "You mean that Lingyue has upgraded the product and improved the performance of the product?"

Minister Xiao said: "They seem to be using the latest lithium batteries, and the comprehensive use time can reach more than 15 days."

"15 days!" Upon hearing such news, Deng Yun stood up immediately.

How can 15 days of battery life be possible? !

Netac's MP3 is used for two hours a day, and it is only used for three or four days at most.

If Lingyue has a 15-day battery life, plus its appearance and performance, then if Deng Yun is a consumer, he is willing to spend 200 yuan more to buy Lingyue's products.

Deng Yun secretly shouted that it was not good, and Lingyue ate the psychology of consumers to death.

But now there is a problem.

Where do Lingyue's lithium batteries come from?

Only Sony has a complete lithium battery production line in the world.

Panasonic has also been involved in the field of lithium batteries in recent years, but its technology is similar to that of Sony, and the cost is higher.

It's just that Deng Yun had an idea.

Did Sony sell Lithium batteries with better performance to Lingyue?

Thinking of this, Deng Yun was furious.

"The country that had a good life is really the country that has a good life! Eat the defendant and eat the plaintiff! It's actually behind our backs and would rather cooperate!"

Deng Yun immediately took out the phone and called the Sony International Marketing Department.

He scolded the other party without saying a word.

This plan made the other side's head of the lithium battery international marketing department, Tian Akashiro, bewildered.

Tian Zhangshiro asked the translator to assure Deng Yun repeatedly that Sony and Lingyue did not have any agreement, let alone any transaction.

Hearing such an answer, Deng Yun was even more puzzled.

He was still a little worried and asked: "Will there be an agreement between an agency company or an intermediary company and Lingyue Company, but the company does not know?"

To this question, Shoshiro Tian can also give an accurate answer.

Tian Shoshiro said: "First of all, the other party will definitely purchase lithium batteries on a large scale, and a few will have 10,000 lithium batteries. Even if such a large number is cooperating with middlemen or agents, the head office will definitely know, but at present I can tell you for sure, we don't have this batch of orders."

"Also, you said that their lithium batteries can reach more than 2700 mAh under such a small volume? This is absolutely impossible! Because none of our companies can achieve such technology!"

Takushiro said with certainty: "Sony is the leader in lithium batteries. The world's best lithium battery technology is also at Sony. What we can't do, the other party can't do it!"

Tian Zhangshiro said with a smile: "Deng Sang, I doubt that you have been fooled by this company, because such technology does not exist at all!"

Hearing Tian Zhangshilang, Deng Yun was even more suspicious.

Obviously, the most advanced company in lithium battery technology is Sony.

Can a third-rate Xiaguo company come up with a technology that Sony can't come up with?

Deng Yun suddenly thought of a question - could it be Lingyue's false propaganda?

Thinking of this, Deng Yun patted his thigh hard.

Sure enough, no business is not a traitor, no business is not a traitor!

Deng Yun said to Minister Xiao of the Marketing Department: "Have you ever thought that Lingyue is involved in false propaganda?"

Minister Xiao also exclaimed: "Yes! Our company uses Sony lithium batteries. Although it is a relatively low-end battery, it is always a lithium battery! Our battery life cannot reach 15 days, let alone other brands. "

"Sony's own high-end MP3s use their most technologically advanced lithium-ion batteries, and they can't last up to 15 days."

"Lingyue dares to claim that it can be used for 15 days? Isn't this false propaganda to mislead consumers!"

Netac made a decisive decision and immediately contacted Sony's audio-visual business group to discuss countermeasures against Lingyue.

At this time, in the East, the east longitude.

Sony Headquarters ~ www.readwn.com ~ Audiovisual Business Group, MP3 Division.

Sony has paid attention to Lingyue, a new brand emerging from Xia Guo.

At present, Lingyue occupies about 50% of the Xiaguo MP3 market. Although it has not yet threatened the global market of Sony MP3, its progress cannot be underestimated.

Sony was preparing to send engineers from the Marketing and Technology Department to Xia Guo to investigate the related situation of Lingyue, but Netac called at this time.

Technicians in Sony's MP3 division also agreed that Lingyue was involved in false propaganda.

After all, Sony does not have such a high-performance lithium battery.

The personalities of Orientals are very cunning and very ruthless.

Since Netac felt that Lingyue was involved in false propaganda, it would be good to let Netac go to the forefront.

Sony strongly encourages Netac to report Lingyue's false propaganda to relevant departments of Xiaguo.

Sony also said that it is in the mutual interests of both parties.

It is the best thing to be able to destroy the enemy with the slightest touch.

Netac is about to act.

Deng Yun arranged for someone from the marketing department to report Lingyue's false propaganda.

At present, the laws of Xia Guo do not have particularly severe penalties for false propaganda. The big deal is to stop propaganda and fines.

However, the absence of penalties in the law does not mean that companies are free from risks.

If Lingyue is really false propaganda, then the reputation he has built in the past six months will be completely destroyed.

The next time consumers go to Guomei and choose MP3, the first reaction is that Lingyue is involved in false propaganda.

Rebirth 1999: Open the Age of Black Technology https://