Rebirth 1999: Opening the Age of Black Technology

"Four hours of charging, 15 days of use."

This is the advertising slogan of Lingyue MP3 appearing in Guomei stores, major online media and print media such as readers.

This one ad immediately hit the excitement of consumers.

MP3s on the market are now divided into three categories, one is the world-renowned brands represented by Samsung and Sony.

This type of MP3 has a high price and very good quality, but it looks very ordinary, and Chen Xiao can't appreciate it anyway.

Another category is the rising star represented by Netac. This kind of product has a lower price and an average quality.

This kind of product is to seize the market at a low price, and it does not matter whether the brand is effective in dealing with them.

The last category is Lingyue. Lingyue is of good quality, moderate price, and very fashionable in appearance, but the brand is not good enough.

But at present, whether it is Sony, Samsung or Netac, there are two biggest problems.

One is that the fuselage of the machine is very heavy. Although MP3 has made a lot of progress than CD players and Walkman, it is still very heavy.

Another problem is that MP3 battery life is very poor.

Even if Sony's MP3 has used lithium batteries, but its capacity is less than 2000 mAh.

Sony has introduced several MP3 models that can use dry batteries.

But if the MP3 uses a dry battery, the battery compartment must be larger than that of the dry battery. If you put the battery in again, the volume will increase and the weight will also increase.

For those users who only care about cost-effectiveness and not quality, it does not matter if the MP3 is a little heavier, but for most users, if there is a very thin and beautiful MP3, it is self-evident what to choose.

With a very cheap lithium battery, Zhou Linghua's heart is also in his stomach.

A week later, 3,000 Lingyue MP3s with lithium batteries produced by Changtian Technology rolled off the production line.

Lingyue's advertising is very precise (a lot of it is placed in magazines that students and white-collar workers like to read), and Guomei's ground push, so when the new generation of Lingyue MP3 hits the shelves, it immediately caught the attention of consumers.

The comprehensive use time of MP3 for half a month is far higher than that of Sony, Samsung and Netac products.

Under the condition that the price remains unchanged, the choice of consumers is obvious.

Moreover, Chen Xiao's publicity column opened a precedent for the positive comparison of products.

As long as it is in the store of Guomei, there will be a huge poster in front of the Lingyue MP3.

The poster lists the performance comparisons of the three MP3s.

One is Sony, the other is Netac, and the last is Lingyue.

The comparison between the three is all-round, from the price to the appearance of the product to the performance and battery life and so on.

People are happy only after comparison.

Similarly, after the product is compared again, we will know where its advantages are.

Obviously, the price of Lingyue is moderate among the three products, but the performance is the strongest.

Especially the cruising ability is the complete explosion of Sony and Netac.

After the sales of Lingyue's MP3 line stagnated for half a month, the sales of Lingyue in the Guomei store exploded.

On this day, engineer Li Yong walked around the city with his salary.

After graduating from his undergraduate degree, Li Yong joined the Xiaguo Railway Construction Group to work.

Xiaguo Railway Construction is a state-owned enterprise, and its benefits and benefits are very good.

But the work content is more boring.

365 days a year, Li Yong will work in the mountains and forests for more than 300 days.

To put it nicely, he is a railway engineer, and he is contributing to the foundation of the motherland.

To put it a bit harsher, he built the railway in the deep mountains and forests.

The boring life makes Li Yong very concerned about his spiritual pursuit.

Listening to music is one of Li Yong's few hobbies.

At the earliest, he bought a Walkman and dozens of tapes.

But this is very inconvenient, the Walkman is bulky, and there are few songs on a single tape.

In addition, the conditions in the mountains are very poor, and the tapes will also have slings or cassettes when they are transported.

Later, Li Yong bought a CD player, but the CD player was still inconvenient.

Genuine CDs are very expensive, and Li Yong is reluctant to buy them. He can only buy pirated copies.

But pirated CDs are usually unrecognized after a few listens, and the heads of the CD players are broken after a year.

Li Yong came out today and wanted to buy an MP3. MP3 not only stores many songs, but also can change songs at any time.

Li Yong has downloaded thousands of songs on his laptop, which can be changed at any time using MP3.

Li Yong walked into the Guomei store and immediately saw Lingyue's propaganda column.

On the promotional poster, the young and sunny Wen Qi wears a very thin Lingyue MP3 around her neck and green earphones, giving people a feeling of a breeze blowing across her face.

Maybe it's because of Wen Qi's image, or maybe it's because Lingyue MP3 looks really good.

Li Yong was immediately moved.

He was looking at the comparison data on the display page in detail.

Lingyue is the best in both appearance and performance.

What satisfies Li Yong most is the battery life of Lingyue, which has a comprehensive battery life of 15 days.

In fact, here, Chen Xiao played a small trick.

What is comprehensive endurance?

Lingyue's own internal explanation is the conclusion drawn by investigating how often most people use MP3 every day.

Otherwise, if you let an MP3 sing continuously for 24 hours, the fairy-level battery will not be able to use it for 15 days.

However, consumers at this time do not have these awareness, and they are really excited to see 15 days.

Li Yong looked at the products of Sony and Netac again and again.

Sony is indeed famous, but the price is too expensive, and the appearance of Sony is relatively bulky.

With Li Yong, the salesman took out the Sony MP3 and tried the feel and weight by himself.

Very dissatisfied.

Even if it is an iron lump, the feel is very poor, and the experience is also very poor, so it is not worth the price at all.

Netac's is very cheap. On Netac's promotional poster, it directly states that it uses Sony technology, but the price is twice as cheap as Sony's.

Sony's latest MP3 price reached more than 1,400 yuan, while Netac only needs about 500.

Like all consumers, Li Yong also asked the sales staff to take out Netac's MP3 and try the feel and sound quality by himself.

The result, of course, was haha.

Netac has the worst experience among all MP3s.

Li Yong is still dissatisfied, spending so much money to buy this kind of thing is meaningless.

Lingyue is the best.

Without any hesitation, Li Yong bought Lingyue.

What he valued most was Lingyue's frivolity and longevity.

After all, when working in the field, sometimes charging is very inconvenient.

If you can last for half a month without charging, it is of course a very good experience.

After Li Yong bought the MP3, he took it to the construction site, and then linked his laptop computer to more than 20 favorite songs.

Li Yong put on his headphones and looked at the empty mountains and the construction site under construction.

At this moment, he felt that the whole world was his own.

The frivolous Lingyue made him suffer the destination of his soul.

Li Yong's purchase of MP3 also attracted a little attention from his project department~www.readwn.com~ In 2000, when MP3 was just beginning to become popular, a thin and light MP3 with long battery life did attract everyone. His attention made Li Yong's colleagues very envious.

Everyone gathered around, playing with MP3s and asking Li Yong where to buy it. What was the experience like?

This scene gave Li Yong a sense of accomplishment.

For two consecutive weeks, in Guomei stores across the country, the sales volume of Lingyue MP3 continued to surpass Netac and Sony to become the No. 1 sales of various MP3s.

Moreover, Lingyue has also greatly opened the gap with other brands of MP3, and gradually established the status of a well-known brand in the minds of consumers.

Jiangzhou, ADLINK factory.

Zhou Linghua flew up with joy when he saw the order from Lingyue Company.

The original stock MP3, after replacing the battery, all sold out.

In addition, Zhou Linghua's order has also been placed in the next year.

According to the current sales volume, after the Spring Festival, Zhou Linghua earning millions is a sure thing.

This time Zhou Linghua is very happy!

He is very fortunate that he has cooperated with Chen Xiao now. If he is still looking for a middleman to get Sony's lithium batteries, how could Lingyue MP3 have the current competitiveness?

Zhou Linghua couldn't help sighing and said, "Sure enough, technology is the primary productive force!"

In Shenzhen, Netac's CEO Deng Yun just got the news from the marketing department.

He was shocked.

The MP3 launched by Netac is less than a month old.

Rebirth 1999: Open the Age of Black Technology https://