Rebirth 1999: Opening the Age of Black Technology

"Rebirth 1999: Open the Age of Black Technology (!

Shanghai Stock Exchange, Guomei Mall.

Today is the Mid-Autumn Festival, although it is also a working day, but it does not prevent men and women in the city from going out to go shopping for the festival.

Huixu District, Yishan Road (fictitious don't care).

The original popularity of this place is relatively strong. The first Guomei Mall in Shanghai is located in this place. The lanterns and colors are very festive.

Strong slogans such as big sales and big promotions are hung at the door of the store.

One after another, many guests have gone in and strolled to see if they have anything in need.

The couple, Wang Fan and Huang Hui, who were in the third year of Shanghai University of Finance and Economics, had no class today and went shopping.

Today is the anniversary of the couple's determination of their relationship, and Wang Fan is also thinking about giving his girlfriend a more meaningful gift.

Huang Hui likes to listen to music, but because of the financial constraints, she still has the Walkman she used in high school.

Wang Fan was going to give his girlfriend an MP3. When he was surfing the Internet in an Internet cafe a few days ago, Wang Fan saw the advertisement of Lingyue MP3 on the desktop.

Lingyue's thin and light design and fashionable color matching deeply attracted Wang Fan.

In terms of appearance, Lingyue is much stronger than Sony and Samsung.

And I heard that this is the first domestic MP3, and the price should be cheaper than overseas products.

Wang Fan dragged Huang Hui into the Guomei store and went directly to the MP3 counter.

In addition to Lingyue's counter, there are Sony and Samsung counters here.

Huang Hui has been longing for an MP3 for a long time. Today, Wang Fan can bring herself here, she is very happy.

But she didn't know much about these brands, and only heard the names of Sony and Samsung, which are big brands after all.

The shopping guide lady patiently took out every MP3 she sold and let Huang Hui choose.

The shopping guide was also very professional, and introduced the appearance and performance of each MP3 to Huang Hui.

Sony's and Samsung's MP3's are like a small box. If they don't compare with Lingyue, they look fine.

But when Lingyue MP3 is placed next to these two brands, it will be attracted by the thin and light Lingyue.

However, when he heard that Lingyue is also a domestic brand, Huang Hui has some backsliding.

Young people in this era have a blind admiration for foreign products, and domestic products generally represent low-end and poor quality.

But Lingyue's appearance was so beautiful that Huang Hui fell into the syndrome of choice.

Wang Fan was already sweating profusely, and the cheapest products from Sony and Samsung were around a thousand, which was almost his living expenses for two months.

And Lingyue's high-end products only cost 799 yuan, which is really exciting.

It is impossible for Wang Fan to directly ask Huang Hui to buy domestic products, which will make Huang Hui feel that she is stingy.

He only said: "Let's compare them, try the sound quality or something."

The shopping guide also said: "Sony and Samsung are both 64MB, 128MB is more expensive, Lingyue 128MB is 699 yuan, and 256MB is 799 yuan."

Huang Hui didn't quite understand this value and asked, "Is there any difference between the two?"

The shopping guide said: "64MB can store about 20 songs, 128MB can store more than 40 songs, and 256MB can store more."

A CD only has more than ten songs, and MP3 not only stores many songs, but also can be replaced.

The balance of choice has been tilted towards Lingyue.

Finally, Huang Hui tried the feel and sound quality again.

I used the same headphones, and there was no difference in sound quality.

In terms of feel, Lingyue completely exploded Sony and Samsung.

That kind of thin and light texture, as well as the mild bionic plastic, this feeling is iron lumps, which Sony and Samsung can't match.

Huang Hui learned from Korean dramas that people hang MP3s around their necks.

Sony and Samsung are indeed too heavy, but Lingyue is more like a work of art.

In the end, the girl pays for her appearance.

Wang Fan breathed a sigh of relief, and bought a high-end version for Huang Hui at 799 yuan.

Also in Yanjing Guomei, similar things are happening.

The price of Lingyue has fallen to the price of CD players, so he not only attracts customers who buy MP3, but also attracts customers who originally planned to buy CD or Walkman.

Young people living in first- and second-tier cities, only after entering Guomei did they realize that domestic MP3 players have already done so well!

Lingyue's brand effect is definitely not as good as Sony and Samsung, but because of its super high appearance and super high cost performance, many consumers have paid for it.

Yanjing, Guomei headquarters.

Huang Guangyu is also anxiously waiting for the sales of the Mid-Autumn Festival promotions.

Soon there was news from more than 40 stores that the sales of TVs, washing machines, refrigerators and other traditional home appliances were quite satisfactory, with some increase than usual, which was within the scope of everyone's plan.

The only thing that surprised Huang Guangyu was that Lingyue MP3 with very high gross profit was sold out!

And it was all sold out by 2pm.

Huang Guangyu was sitting in Tao Junhui's office, and Tao Jinhui had been answering the phone since 2 pm.

"Mr. Tao, where do you source your Lingyue MP3s? Can you supply us with some supplies in the Shanghai market? Many consumers here are queuing up to ask for it!"

"Mr. Tao, Lingyue MP3s are sold out, can we accept reservations! Many friends are waiting to get the goods!"

"Shenzhen is also out of stock! Mr. Tao, see if you can find a way to transfer it from other cities!"

Tao Junhui was sweating profusely: "I know, I understand, you should explain to consumers first, and then we will find a way to allocate the supply."

Tao Junhui quickly said to Huang Guangyu: "Lingyue MP3 has become a hit, and it is out of stock everywhere!"

"It was the first time I cooperated with Lingyue, and I was worried about sales, so I only took 2,000 units, about 50 units at each point of sale, and more in first-tier cities. I didn't expect they would all be sold out!"

Tao Junhui calculates the profit.

With 2,000 MP3s, Guomei's profit is about 140,000!

As a fast-moving consumer goods, this profit is very considerable!

After getting Tao Junhui's report on Lingyue MP3, Huang Guangyu got a detailed understanding of the company's composition.

He said: "Junhui, although Lingyue Company has just been established, its founder is still a little famous."

Huang Guangyu handed a stack of documents to Tao Junhui and said: "Chen Xiao, last year, he developed a domestic CNC machine tool motherboard, which was rushing by Shuimu University and Yanjing University. This year, he applied for an MP3 patent and an MP3 chip decoding technology patent. Man is an engineering genius. UU reading www.uukanshu.com”

"MP3 seems to be a small thing, but there are still too few people who can really fiddle with it."

Huang Guangyu said: "The quality of domestic products is better than that of foreign countries, the appearance is higher than that of foreign countries, and the price is cheaper! This is the magic weapon of winning!"

"You should contact Lingyue immediately. You must ensure that you can get all the supplies and spread them to the market as soon as possible."

"CD and Walkman should be eliminated by the times."

Jiangzhou, Wang Xiang, Zhou Linghua and others were also anxiously waiting for the news from the Guomei store.

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