Rebirth 1999: Opening the Age of Black Technology

Guomei in Jiangzhou is located near Tianye Square on the Second Ring Road. It will become a more important commercial area in Jiangzhou in the future, but the location is not particularly good.

Guomei's current situation is very embarrassing. Its business model is to negotiate prices directly with factories, and then concentrate most of the home appliances in its own stores, targeting consumers directly.

This is to rob the original people's shopping malls and department stores for their jobs.

Because Guomei also provides home delivery, installation, after-sales maintenance and other services, its service quality is many times better than traditional state-owned malls, so it is widely praised by the people.

But the pressure on Guomei is still great now, because the essence of Guomei is a sales platform, and the sources of goods that he can get are the same as those of state-run shopping malls.

Now the state-run mall has also learned the after-sales service from Guomei. Coupled with the traditional thinking of consumers for a long time, they feel that the quality of the state-run mall is better than that of the store. Therefore, after the crazy outbreak of the previous few years, Guomei fell into a short-term bottleneck period.

In the competition with state-run shopping malls, apart from price wars and service wars, there is no good way.

But Guomei also has his advantage - see far.

In Guomei’s stores, consumers can buy many products that are not available in state-owned stores—washing machines, TV dramas, refrigerators, air conditioners, etc. imported from abroad (at this time, the domestic air conditioner market is still purely imported and joint venture brands, which are Sanyo, Hitachi, etc.). The world of other brands.)

In 2000, the world of black and white appliances was still dominated by Toyo and South Korea. Although Xia Guo had Changhong, Haier and other brands, there was still a big gap with the former in terms of technology and quality.

In state-run stores, imported goods are hard to come by.

There are still many customers in Guomei's stores, and there are more people at the counters of overseas brands.

It has been more than 20 years since the reform and opening up, and people's living conditions are getting better and better. Changhong, Haier and other products can no longer meet everyone's needs. It is natural to pursue overseas brands.

Guomei's operation has successfully differentiated its own state-owned shopping malls. In addition to ordinary customers, customers with stronger spending power are also diverted to Guomei, and this part of the profit will be larger.

Chen Xiaodiai walked in, and the enthusiastic sales lady hurriedly greeted her. This feeling will make the customer feel valued, instead of being indifferent like a state-owned store.

"What do you need to buy, sir?"

Chen Xiao asked, "Is your manager here?"

The young lady replied formulaically: "The manager is out! Just ask me for anything."

If there are no known customers looking for the manager, the manager will not be too busy.

Chen Xiao said, "Do you have any speakers here?"

The sales lady led Chen Xiao to the position of home audio, and there are domestic and foreign brands.

British goods in a prominent position - and of course not for the price.

Chen Xiao said, "Can you try it?"

"certainly."

The little sister plugged in the power supply of the influence, and connected the AUX interface to the DVD, and the DVD played the songs of the power train.

Testing your speakers with music is the best way to go.

Chen Xiao frowned, "Your DVD doesn't work well!"

The young lady said with an "ah", "I... I can't hear it!"

Chen Xiao said, "You can try another one."

Miss and sister changed another brand of DVD and continued to play songs.

Chen Xiao was still not satisfied.

Chen Xiao was not satisfied with the switch from DVD to CD.

In fact, the sound quality of CDs is already very good, much better than the sound quality of MP3s (ordinary people can't hear them), but Chen Xiao is not satisfied.

The little sister was sweating profusely and waited for Chen Xiao for 20 minutes. There was really no other way but to call the manager.

Although Jiangzhou is a second-tier city, it is also one of the most important cities in the interior.

The Mid-Autumn Festival and National Day are coming soon, and Guomei is planning to conduct a nationwide promotion to further seize the market share of traditional shopping malls.

Therefore, Tao Junhui, vice president of Guomei, also came from Yanjing today to personally supervise the preparations of Guomei Jiangzhou.

After the young lady reported the situation to the store manager Zhang, Tao Junhui also said, "Let's go out and have a look."

Manager Zhang asked: "Hello, what do you need here? Our stereos are all big brands at home and abroad, and DVD is also a good brand. The one you are using now is from Sony, isn't it satisfactory to you?"

Chen Xiao took out the Lingyue MP3 from the bag, plugged the audio interface into the headphone jack of the MP3, and the rhythmic "Glorious Years" played beyond.

In all honesty, the sound quality of MP3 is definitely not as good as that of CD, but such a small size makes everyone a little surprised.

The sales lady has never seen MP3 and doesn't know what it is. She thought it was a radio, but why is the sound quality of the radio so good?

Seeing the manager coming out, Chen Xiao took out his business card and handed it over and said, "I'm really sorry to ask the manager to come out in this way. We are Lingyue MP3 Company. This is MP3 made by our company. It should be the first MP3 company in China. The size of the product is smaller than the MP3 of Sony and Samsung, and the memory and sound quality are very good.”

Chen Xiao said: "The most important thing is that the price is cheaper than foreign ones. I want to seek cooperation with Guomei and see if they can give us a counter."

Tao Junhui is from Yanjing, of course he knows what MP3 is.

The price of this product, which has already become popular in Yanjing, is not cheap. The cheaper one costs more than 1,000, and the more expensive one costs more than 2,000.

Although expensive, it is accepted by many young consumers.

Pinning MP3s to clothes and shopping with headphones has become a trend for urban fashion men and women.

Guomei sells Sony and Samsung MP3 at the counters in Yanjing, Shanghai stock market and other metropolises, and the sales volume is not bad.

If the price can be lowered a little more~www.readwn.com~, then more consumers will be willing to pay for it, and Guomei will also have a good profit.

Differentiated sales have always been the pursuit of Guomei. After all, not all malls have MP3 sales.

Before Manager Zhang spoke, Tao Junhui said, "Let's take a look at your products."

Chen Xiao pulled out the MP3 and handed it to Tao Junhui.

Tao Junhui showed that he was playing with MP3, mainly to check the size and weight, and then click to check the capacity and function.

Finally he took a brand new Sony headphone from the counter, plugged it in, and listened to music with the headphones on.

Tao Junhui has a Sony MP3 at home, but the feel and weight are far worse than the Lingyue in his hand.

As for the sound quality, they all use MP3 decoder chips, and Tao Junhui can't feel any difference at present.

The Sony storage at home is only 64MB, and this one has 128MB.

Tao Junhui is a little excited. If the price of this product is cheaper than that of foreign countries, and it is exclusively represented by Guomei, the profit and popularity obtained from it will far exceed his expectations!

[Influence +5! 】

Tao Junhui said, "Mr. Chen, please come to the office."

When Chen Xiao saw the influence, he knew that things should be the majority.

In the office, Chen Xiao was sitting on the sofa, and the little secretary made a cup of Longjing for him.

Tao Junhui didn't give a **** anymore and directly asked for the information he needed.

For example, what is the price of the product?

Where is the company, whether the quality is guaranteed, how much the output is, who is the partner, etc.

At this point, Chen Xiao breathed a sigh of relief, and this is called talking about business.

With the attitude of private enterprises, what do state-run department stores use to compete?