My Life Can Hang
Page 580
"666, I didn't expect that Wuxi would become the core of the war."
"Amazing, my Dawuxi! The netizens in Suzhou and Jianye next door are already envious!"
"Oh my god, I actually feel like watching a war, and I look forward to more details."
"This is war! It's just a war in the takeaway market!"
"I hope that the food delivery platform can let the riders make more money, it's not easy for them."
"Go back upstairs, look at the latest video, I want to go to Wuxi overnight to be a Cao Cao takeaway rider, it's too profitable!"
"Damn it! You get 20 commission for every order! Nima is crazy!"
"I heard that there are many gods who can take 100 orders a day. Isn't that 2000 in the dream day?"
"Have you formed a group to go to Wuxi overnight? Private message to make an appointment."
……
On the day the rider arrived, Cao Cao's takeaway began to enter the subsidy state.
The first is a HEYTEA takeaway production store in Wuxi, and the order volume has skyrocketed in an instant.
The original 25 cup of HEYTEA is now only 7 yuan!
It's so cheap!
Of course, all this is inseparable from the subsidy of Cao Cao's takeaway. A 25-18 coupon will directly send Hey Tea to the top of the hot search!
"The cheapest Hey Tea in history, Wuxi netizens are so happy!"
All kinds of envious comments filled the video below.
Think about other places, there are 31 cups of HEYTEA at every turn.
Netizens in Wuxi can drink a cup of orthodox tea with just a few bucks.
The production store of HEYTEA was overwhelmed and immediately announced to close.
"I'm sorry, the current order volume is too large, the store needs to be closed temporarily, I hope you can understand."
I have to say that every day there are a large number of netizens who are idle and have nothing to do on the Internet.
Soon, some netizens posted a video on Cao Cao's takeout, screenshots of the closing information of the Hey Tea store.
The new hot search quickly turned into a surge in orders at the Heytea Wuxi store, and was forced to close.
Gan Jiawei's mastery of the heat is already perfect.
This is something that other companies can't envy.
They can't get the resources of HEYTEA stores at all.
HEYTEA's stores across the country only cooperate with Cao Cao's takeaway. Who has a boss behind them?
In addition to HEYTEA stores, Pizza Hut and KFC have all felt the strength of Internet giants.
With subsidies, orders in many stores are skyrocketing almost all the time.
There are even more than a dozen orders in one second.
It was only at this time that Dou Jianfei realized Gan Jiawei's wisdom.
According to this rhythm, the original Cao Cao Suda rider of Wuxi was not enough.
Even the 200 riders temporarily transferred from Suzhou are still a drop in the bucket.
Gan Jiawei guessed Dou Jianfei's thoughts, and said with a smile: "I have already transferred troops from other cities in Jiangsu Province to ensure that our transportation capacity is sufficient."
"You're so foresight, I thought these riders were enough."
Dou Jianfei scratched his head in embarrassment. If he was really in charge of the operation himself, there would likely be too many orders and insufficient capacity.
Once this kind of thing happens, isn't that assisting your own competitor?
Gan Jiawei shook his head with a smile, this was only Cao Cao's takeaway, and the other two would not be so easily resigned.
This battle is sure to be very lively.
chapter 412
Not as Gan Jiawei expected, Wang Huiwen and Kang Jia responded immediately.
20-15 means have become commonplace.
Even with a subsidy of 30-25, both of them dare to play.
At the same time, at major highway intersections and railway stations, many passengers will find a large number of figures wearing the uniforms of the three takeaways.
Combined with the fact that several platforms have played so big in Wuxi, the appearance of these riders is self-evident.
The Didi Takeaway team panicked immediately. Originally, Rowan’s plan was to make the order volume first, and then use the order volume to persuade those chain brands to join the platform.
Who would have thought that the leaders of several major platforms would appear in person, and Wuxi suddenly became popular.
The most difficult thing is not the attention of the three platforms.
Instead, the subsidy for Didi takeaway did not have much effect.
After many merchants settled in Didi Takeaway, they found that all the stores originally on the three platforms were removed from the shelves, or the delivery scope was reduced.
This can be regarded as a means of punishment for several families. On this point, the three families coincide.
At any time, the takeaway platform still has the initiative.
Even a chain brand like KFC does not dare to ask too much from the takeaway platform.
Those small businesses are bound by the platform and have no right to speak.
"Boss, what should we do now?"
A well-informed employee said: "I heard that Cao Cao's delivery plan for riders is more attractive than ours. Many riders who originally joined us from Cao Cao's delivery regretted it and shouted to go back."
"Oh, then let them get out of the way, I'm not short of that number of people."
Rowan sneered and waved his hand: "The rider's problem is small, but the merchant's problem is big."
"Recently, many merchants have complained that after joining us, the order volume is still zero."
"About this issue, let's discuss it, how should we solve it?"
"Boss, there is nothing we can do about this problem!"
Some employees knew Rowan very well and said directly: "We have given them all the recommended resources.
We have also distributed the subsidies and red envelopes to users.
Who makes their own products not good and unattractive. "
"Yes, and our biggest problem right now is that there are too few merchants.
Look at the other three, which are not hundreds of merchants, and have a complete range. "
Some employees spread their hands and said helplessly: "We only have some snacks that can't be put on the table. Even Zhang Liang Mala Tang is our top card. It's a joke when we say it."
Luo Wen also knows the situation of these merchants. Don't look at Didi Takeaway's discount, these grandsons are ruthless.
Generally, the price is higher than their original price on the other three platforms.
Coupled with the fact that there are not many meals, and the tastes are very similar, it is not surprising that the purchase volume of users is low.
But Didi Takeaway is still not allowed to fight or scold.
Who made Didi Waimai now in the stage of seeking candidates, without them, the situation would be even worse.
"It's so suffocating, we came here with DiDi's hope, and the first shot was killed before the first shot was fired!"
Some employees couldn't help but scolded angrily, which resonated.
The chattering sound made Rowan frown.
"Okay, don't talk about it, the focus now is to reverse the situation, not to let you shrews scold the streets."
As soon as Rowan made a sound, the originally noisy office suddenly became quiet.
"If it's really impossible, we can only take the worst possible way and pretend to be the first."
Rowan looked a little hesitant and a little ashamed.
After a while, Rowan's expression became extremely firm.
"I only give you two days, if you can't turn the situation around.
I directly announced that our average daily order volume exceeds 30, and our market share in Wuxi ranks first! "
"what?"
Everyone was stunned.
Isn't this fooling people?
Rowan looked at the eyes of his subordinates, understood their thoughts, shook his head and sighed: "Compared to the three of them, we are too weak, and the market structure is already stable.
With our funds alone, it's better not to be noticed.
Once caught fire by the three companies, it is difficult for us to respond effectively. "
Everyone was silent, and the visit during this period made them understand that winning Wuxi in one week was simply a joke.
The head stores of the three major platforms are not interested in logging on to the Didi food delivery platform.
Went to Didi, they got the same treatment as those waist and bottom storefronts, what's the point?
A slightly smarter boss knows that the other three will definitely not give Didi Takeaway the opportunity to continue to subsidize it.
Sure enough, it didn't take long for the three companies to increase capital investment.
Originally, the top merchants with daily orders of around three or four hundred, suddenly had more than a thousand orders per day.
Only businesses that are short-sighted or unable to develop on the three platforms will choose Didi Takeaway.
Facts have proved that Didi's takeaway subsidies have had little effect.
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