My Life Can Hang

"Okay, everyone will not be laid off, the personnel department will arrange for everyone to be transferred, I hope everyone will be mentally prepared.

The immediate priority of the group is to prepare for listing, and the ride-hailing business will become the focus in the later stages of the group. "

Li Yang was not in a good mood either. After saying this, he left directly.

A group of employees who looked at each other in dismay.

The magnesium group has a big business and a large number of people. Every month is not a small cost for staff expenses.

There is no direct layoff, even if Wang Xing is kind enough.

……

Magnesium Group suspended the online car-hailing business, and Didi suddenly felt comfortable. Magnesium Group’s financing strength is still very good.

Cheng Wei was a little emotional. He didn't know what Chen Dongcheng was thinking, but he sold Didi stock.

However, Chen Dongcheng, the second-largest shareholder, sold his shares, and the impact was not small.

Originally, some investors who were dissatisfied with Didi’s delay in listing, also began to sell Didi’s stock.

The suspension of the online car-hailing business by Magnesium Group is considered to stop the trend of some investment institutions continuing to sell Didi shares.

At the same time, Didi officially hatched a food delivery business unit to test the water delivery market.

Didi want to do takeout, this is definitely premeditated.

Cheng Wei tried Chen Dongcheng once before, but couldn't get the most desired answer.

Until now, Cheng Wei really started to do it.

The launch of Didi Takeaway will definitely be boycotted by the three companies.

No matter which city you are in, it is not difficult for Didi to bite down.

Magnesium Group can't hold back the money, and the new business line that Didi is trying is not well-liked by the outside world.

No one thinks they can change the current situation of the Three Kingdoms hegemony.

……

Wuxi became the first city where Didi Food Delivery was launched.

Wuxi is a strong second-tier city, and in this city, Magnesium Group has the largest market share.

Followed by Cao Cao Takeaway and Are You Hungry?

As soon as Didi entered Wuxi, it recruited riders with high salaries.

After attracting a group of delivery personnel, they began to use the ground push team to expand the business.

The Didi Takeaway team never thought that many merchants would refuse to launch their platform.

There are very few merchants who are really willing to join Didi Takeaway, all of them are small workshops.

All chain-brand merchants are firmly controlled by the other three.

Luo Wen, the head of Didi's takeaway business, visited many homes and got the same answer.

They are not optimistic about Didi's long-term development of the food delivery business.

Unless Didi can guarantee that they have a certain number of orders per day, they will not easily transfer the platform.

Although the exclusive agreement has not been moved out, several platforms have more or less hinted at these merchants.

The competition is fierce right now, and it is reasonable for them to log in to three companies at the same time, but what if they are targeted?

They shouldn't offend the bulk of today's orders for the dozens of orders from Didi.

Rowan was a little anxious, no matter what he said, it didn't work.

He is at the top of Didi's internal job number, and he carries Cheng Wei's high expectations.

Even Didi regards the food delivery business as the most promising business outside the travel field.

Seeing that the magnesium group was staring at them, and even reached into the travel field, Didi was a little panicked.

The reason why the magnesium group challenged them so blatantly is not because they have no moat at all.

Didi had a very strong competitor before, called Yidaoyongche.

After LeEco completed its strategic investment in Yidao, Yidao began to provide high subsidies to passengers and car-hailing drivers.

It's almost exactly the same as today's magnesium group.

Faced with the easy-to-reach low-price attack, Didi is helpless.

If you do not choose to cut prices, you can only accept the loss of passengers and the loss of online car-hailing drivers.

If we respond at low prices, we can only continue to subsidize high levels, resulting in even greater losses.

Thanks to the break of LeTV's capital chain later, Didi narrowly escaped.

Since then, some investors have questioned the gold content of Didi's moat.

In the travel market, after the merger of Didi and Kuaidi, the several competitions encountered before and after are all passive challenges.

Whoever lets domestic users be educated without any integrity, as long as they can take advantage of things, few will refuse.

Now Chen Dongcheng has nothing to do with Didi.

Cheng Wei is also not sure whether Chen Dongcheng will be involved in the field of travel in the future.

Didi's takeaway business went online with the idea of ​​not making money.

Anyway, Didi’s financing strength is on display, and the funds on the account are very sufficient.

They won't be underfunded to burn cash for a long time.

For the market of Wuxi, Didi must gnaw down.

The number one market leader, they must also take it away!

After Luo Wen reported to Cheng Wei the troublesome situation on Wuxi's side, the other end of the phone was silent for a while.

Cheng Wei only said one sentence: "Don't think about losses, I only look at the results."

"clear."

With Cheng Wei's words to the bottom of it, Rowan was relieved.

Back in the temporarily rented office, Luo Wen clapped his hands and focused the more than ten employees he brought out from Didi.

These employees are elite soldiers that Rowan mustered from other departments.

These people have one characteristic in common, that is, they are very ambitious.

Otherwise, they developed very smoothly in the original department, why bother to come out specially.

Luo Wen glanced at all the employees and said with a smile: "I have always believed that in an Internet company, only fighting can lead to success, just like heroes in troubled times.

New business often means more competition, but also more room for growth. "

"I called Mr. Cheng just now. Guess what Mr. Cheng said?"

"Mr. Cheng told me not to consider losses, he only looked at the results."

The eyes of all employees suddenly lit up. This kind of business line that is destined to lose money is the most fearful of the boss.

Isn't it a joke to not burn money to grab the market share of the other three?

"So, we're going to take some extreme approaches."

Rowan wrote down a series of numbers on the whiteboard in the conference room.

"I plan to subsidize 6-8 yuan for each order; 18 yuan for consumers; 18 yuan for riders.

Comprehensive calculation, our subsidy cost per order is close to 44 yuan. "

Everyone looked at Rowan in surprise, the cost of this subsidy was too high.

It is equivalent to a loss of 44 yuan for a Didi takeaway order.

The more you give, the more you lose.

In contrast, the three companies currently on the market have already controlled the cost at a relatively low figure.

For example, Cao Cao's takeaway now only subsidizes the rider 7-8 yuan for each order delivered.

Didi’s takeaway costs twice as much.

"Losses don't matter, what matters is results.

What Mr. Cheng hopes to see is that we have a firm foothold in the market of Wuxi.

Put the banner of Didi Takeaway high on the promising soil of the takeaway market. "

After Rowan wrote down the number of 44 yuan, he wrote another 10000 and a 15 next to it.

"In the future, we will recruit a group of loyal riders. We will guarantee the salary of loyal riders at 15 yuan, and the crowdsourced riders will receive a commission of [-] yuan per order.

This treatment, I think, can absolutely turn the Wuxi takeaway market upside down. "

Whoops, everyone was dumbfounded.

At this time, Rowan really has a bit of Cheng Wei's style.

This method of burning money is really the same.

If you think about it with your feet, you will know that the number of Didi riders will definitely not be small.

Not a sarcastic rider.

Who doesn't want to make more money?

According to this algorithm, a rider who receives more than 100 orders a day can earn 1500 a day.

Calculated in a month, the income of [-] to [-] yuan, where can I find it?

Even these employees are a little excited and can't wait to deliver takeaways.

This is simply a money grab!

Luo Wen was very satisfied with the gazes of his subordinates, and said with a smile: "As for those chain brands, don't rush to dig, first, let me stabilize those undecided retail investors."

An employee raised his hand and asked, "Boss, how long will our subsidies to businesses last?"

"Let's continue for a week. We have limited funds. We mainly use Wuxi as a pilot project and show the results to President Cheng and the others."