My Life Can Hang

"I don't think Taobao can kill us for two reasons."

Chen Dongcheng said: "First of all, we have enough traffic.

Whether it is Tengxun, which has become a shareholder of Pinduoduo, or the brother company Douyin, Xiaolanshu, and Cao Cao to pay.

It can increase the traffic entrance for you. From this point, you are no worse than Taobao. "

Everyone nodded, and Tengxun invested in Pinduoduo. This is the key for Pinduoduo to continue to share links on WeChat and play the group mode.

Douyin, Xiaolanshu, and Cao Cao Payment are all brother companies, and the role of traffic portals should not be underestimated.

"Secondly, Taobao abandoned small sellers because the profit margin they contributed was too low."

"Only by directly moving from brand owners to brand retail can we support Tmall's high traffic costs and commission ecosystem."

"And we are different. We are muddy legs. We can achieve commission-free and low traffic costs, but Taobao can't do it."

"We can bet that after lowering the cost, more merchants are willing to relocate their business to our platform."

"Taobao must also understand this truth, so it is so eager to suppress us."

Chen Dongcheng glanced at everyone and continued: "The more they pay attention, the more threatening we are, which is a good thing."

"Taobao is no longer the platform that started out with cheapness back then, with the description of the middle two.

It is already the king of the e-commerce world, with a high threshold and a majestic palace.

All kinds of servants and guests parasitizing him, making it difficult for him to change. "

"In other words, Ahri has gained so much that every reform they make means a loss."

"Every same choice, Taobao's price is far greater than ours."

Chen Dongcheng paused and smiled: "So, we don't need to worry about Taobao's suppression at all.

By doing so, they are sending a signal to the outside world that we have the potential to overturn them. "

Chapter 365

As of now, Pinduoduo has only raised one round, and its only shareholder is Fujixun.

Fujixun invested 30 million U.S. dollars and priced Pinduoduo at [-] billion U.S. dollars.

This valuation is not high compared to Pinduoduo’s more than [-] million monthly active users.

Fuji Xun understands that Pinduoduo is showing good intentions, and they are also verifying an idea.

Pinduoduo has developed rapidly by drawing on the huge traffic of WeChat.

Can they follow this pattern and copy another Pinduoduo?

No matter what they think, the two are now in the honeymoon period.

The huge traffic of WeChat gives Pinduoduo super fission space.

Especially the existence of seven aunts and eight aunts and classmates and friends around them.

There is almost no one who has not been harassed and shared a link to cut a knife.

Pinduoduo relies on this model to develop steadily, and the monthly active users are rising little by little.

It's not that Zhuang Manting and the others are not careful about WeChat. They have made a lot of efforts to try to save users who have been diverted from WeChat to their own apps.

Tengxun supports Pinduoduo, which is not just as simple as verifying the copy mode.

The promotion of WeChat payment is also a very important point.

However, on Pinduoduo, Cao Cao is usually the default payment option.

Unless the user clicks to expand more payment methods, they will not see the WeChat payment page.

Of course, the Alipay payment function certainly does not exist.

Since Cao Cao paid to sponsor the Spring Festival Gala, Pinduoduo backstage found that users who originally tended to use WeChat payment began to choose to use Cao Cao to pay with some subsidy activities.

For example, some activities with random deductions of 1-10 yuan can attract many people to use Cao Cao to pay.

With one dollar, you can leverage dozens of transactions.

In Zhuang Manting's office, there are several pots of green plants.

There is a calligraphy behind the desk, Chen Dongcheng's hand-painted graffiti.

The word 'houlang' is carefully framed.

After Chen Dongcheng saw it, he was a little helpless: "It was written casually, why did you frame it?"

"I think it's well written."

Zhuang Manting looked at Chen Dongcheng with a gentle smile and said, "Let's get down to business first, our current monthly active users have reached 1500 million, ranking sixth in the e-commerce field, surpassing Suning.com."

Chen Dongcheng is very satisfied: "This result is good, continue to maintain, the monthly active users over [-] million should not be too far."

Zhuang Manting said: "In January this year, our monthly GMV has exceeded 30 billion, and it is expected that the annual GMV should exceed the [-] billion mark."

GMV can be understood as sales + canceled order amount + rejected order amount + return order amount.

As long as you submit your order, it will be counted whether you pay or not.

Generally, JD.com and Taobao like to brag about their GMV breaking trillions, but that is different from the real turnover.

Chen Dongcheng asked again, "How much is your estimated income this year?"

"It should be less than 20 billion, and the loss will exceed 5 million."

Zhuang Manting added: "But the annual active buyers should reach 2.5 million."

Chen Dongcheng had long anticipated that Pinduoduo's model, to put it bluntly, is storytelling.

Keep telling a story of exchanging losses for prospects and starting to make profits at a certain node in the future.

To continue this model, the core element is user growth.

At this time, WeChat is the traffic cow of Pinduoduo, and it must not be less.

Zhuang Manting said: "We signed a five-year cooperation agreement with WeChat. As one of the conditions for Tengxun to become a shareholder in us, WeChat will open the entrance of WeChat payment to us."

The entrance of WeChat payment has always been a valuable resource that many Internet companies have been eyeing.

WeChat has nearly one billion terrifying users, and even JD.com is willing to be a parasite, lying on WeChat to absorb their traffic.

25% of new users on JD.com are from WeChat.

It’s just that Pinduoduo’s gameplay is too novel, when JD.com and Taobao haven’t reacted.

Pinduoduo has over [-] million registered users and over [-] million monthly active users.

JD.com is slightly better. They and Pinduoduo are two tracks with different positioning.

Jingdong mainly focuses on high-end home appliances, and the unit price is higher.

But Taobao is different. It started with a low price. Pinduoduo is now moving his foundation.

When Lao Ma noticed that Pinduoduo had completely opened up the traffic channels.

There are several traffic pools that exceed [-] million.

In addition to WeChat, Douyin, Xiaolanshu, and Cao Cao Pay, which traffic portal is not over [-] million.

Even if the old horse wants to use the means to block it, he can't find a way. You ask WeChat to be a fool for the old horse?

Certainly not.

On the contrary, WeChat is eager to fight Duoduo to completely destroy Taobao, the foundation of the old horse.

With their traffic, it is completely possible to create another Pinduoduo.

Lao Ma knows that he is not afraid of Pinduoduo becoming a small Taobao.

He is afraid that Pinduoduo is not just a simple desire to do Pinduoduo.

It is a bit confusing to say that Tmall started on the basis of Taobao.

If Pinduoduo surpasses Taobao, will it be difficult to be a Tmall?

For example, Xiaomi started with cost-effectiveness, and the slogan at first was to create a low-end machine that is easy to use.

Later, Bu also began to gradually erode the high-end machine market, and even created the entire Xiaomi ecosystem.

Therefore, it is difficult for Pinduoduo to create a 'Tmall', but it is not necessarily too big.

There is an example of Taobao online, and the outside world will definitely be more optimistic about the Pinduoduo model.

The old horse's countermeasures were very fast, and a new department was established immediately.

We will reconvene the people who are together with cost-effective, and change it to Taobao specials.

The name is so called, and the fool knows who is running.

Even if Zhuang Manting had prepared enough before, to lead Pinduoduo against the aircraft carrier Gang Ari, she was somewhat lacking in confidence.

If it hadn't locked the shareholder of Fujixun in advance, the employees within Pinduoduo would have been even more demoralized.

Chen Dongcheng patted Zhuang Manting on the shoulder: "According to the original plan, Pinduoduo will continue to subsidize this year and go public in the United States in June next year."

Now that money in the primary market is difficult to obtain, investment institutions are becoming more and more cautious.

Pinduoduo's model of burning money and betting on the future is destined to be only a few powerful venture capital institutions.

Whether it takes three years to go public, or five years, in the end, it can't escape the link of going public.

Going public is naturally beneficial. It can go to the capital market to raise funds and alleviate Pinduoduo’s demand for funds.

Zhuang Manting nodded lightly: "I will try my best to manage Pinduoduo well so that you won't be distracted."

Pinduoduo is now a dark horse in the e-commerce world.

Even if there are many problems, it does not prevent the outside world from being optimistic.

If it weren't for the too many shares that Tengxun asked for, both Sequoia and Gao Zhen planned to invest in Pinduoduo's A round.

Only such top venture capital institutions have the confidence and foresight to gamble.