My Life Can Hang

Chen Dongcheng pointed to those snacks, Zhou Qiang picked up a bag knowingly, tore it open directly, and took a few bites: "Don't worry, the snacks made by Baicaowei are eaten by our employees all day long."

With that said, Zhou Qiang said a few words to a male employee and opened the male employee's drawer.

It was stuffed full of all kinds of herb-flavored products.

The male employee was a little embarrassed, scratched his head and said, "My girlfriend loves snacks. Usually, the snacks that the company sends out during afternoon tea will be taken home by me for my girlfriend to eat."

Chen Dongcheng smiled and patted the male employee on the shoulder: "It is your freedom to deal with the benefits that the company gives you."

"Introduce myself, I'm Chen Dongcheng. I just acquired Baicao Wei recently. I'm very happy to meet you here."

The employees were immediately stunned. Is the new boss so young?

Chen Dongcheng continued: "In my opinion, Baicaowei's share in the casual snack market still has a lot of room for improvement.

In the future, we will reopen offline stores, among which there will be no less than [-] flagship stores with more than [-] square meters.

All adopt the direct operation mode of the headquarters to reshape the brand image of Baicaowei. "

There are [-] flagship stores, each with an area of ​​more than [-] square meters.

Chen Dongcheng said it was an understatement, which means that Baicaowei finally has a big move.

Zhou Qiang has an excited look in his eyes. He has taken over Baicaowei and analyzed the data of Baicaowei over the years.

The purely online sales model has begun to weaken.

With the three squirrels and BESTORE both developing offline, if Baicaowei continues to stick to the online, it is very likely that they will not be able to make ends meet.

"In addition to opening flagship stores offline, we also need to increase marketing investment.

I plan to take out 2000 million yuan and implant it in ten TV dramas.

The marketing team is responsible for screening TV dramas suitable for implantation to enhance the popularity of Baicaowei. "

As soon as Chen Dongcheng finished speaking, the chief marketing officer of Baicaowei quickly raised his hand.

"You can rest assured that we will screen the suitable list as soon as possible and report it to you."

Chen Dongcheng nodded with satisfaction, and then said: "I heard from President Zhou before that we have invested in a headquarters base in Dajiangdong, and this project will be launched as soon as possible.

The required funds are first taken from the turnover of Baicaowei, and I will make up for the insufficient. "

Zhou Qiang replied: "I have been in meetings for the past few days to study the matter of starting the construction.

It is expected that in April next year, the first phase of the factory will be officially put into use, and we will also have a new office location. "

The employees listened to news that made their hearts surge.

Open [-] flagship stores, build a headquarters base, increase marketing investment...

Some employees dared to ask: "Can we raise our salary?"

"The specific salary structure needs to be formulated by the personnel department, but I promise that everyone will be very satisfied with this year's year-end bonus."

Chen Dongcheng will not interfere in the affairs of the subsidiary at will, but it is no problem to give more year-end bonuses to employees.

I had a simple chat with the employees in the company, and the employees were very knowledgeable and did not speak ill of the company.

Who knows if Zhou Qiang will wear small shoes for them when Chen Dongcheng leaves.

Back in the office, Zhou Qianghui reported: "Chen Dong, I have analyzed the audit reports of Baicaowei in the past two years, among which nut products are the main culprit of Baicaowei's losses."

"Snack food e-commerce companies represented by roasted nuts and seeds often account for about 70% of the annual sales in the first three months."

"Because the peak sales season is too concentrated a year ago, the competition in the entire industry is extremely fierce."

"Baicaowei also purchased traffic at high prices and fought price wars, resulting in serious losses."

"So, I think we should gradually reduce the proportion of roasted nuts and seeds.

Gradually expanding the high-profit dried fruit, dried meat, gift boxes and other product lines can turn losses into profits. "

Chen Dongcheng dug up Zhou Qiang, definitely hoping to lead Baicaowei out of the predicament.

"The cost of online customer acquisition is indeed becoming more and more expensive, and it is not even as high as the gross profit of offline store opening."

"As for the location and decoration of the flagship store, I believe you can handle it well, and my people will cooperate with you."

Zhou Qiang nodded hurriedly: "Don't worry, I'm definitely focusing on laying offline stores, but the area of ​​the flagship store is too large, and there may be a lot of pressure on rent and labor costs."

Chen Dongcheng explained: "Offline stores are not only about increasing gross profit, but more about promoting Baicaowei's brand image.

Not surprisingly, we will eventually reach the stage of listing. "

Zhou Qiang solemnly assured: "I will pay close attention to the decoration, and the staff training of the flagship store will also be well controlled."

"You should know how much you rely on Taobao and JD.com online."

Chen Dongcheng asked casually, "Have you heard of Pinduoduo?"

"You're talking about the platform that's full of bargains?"

"That's the company I invested in."

Zhou Qiang was a little embarrassed and quickly apologized: "I didn't mean that. Baicaowei never considered opening a store on Pinduoduo before."

"It didn't exist before, but it doesn't mean it won't happen in the future. Pinduoduo can give you more traffic."

Zhou Qiang's eyes lit up and he was a little moved: "Then I will contact Pinduoduo and open our flagship store on their platform."

"Well, don't worry in the early stage, when Pinduoduo grows stronger, Ah Li will suppress you sooner or later."

Zhou Qiang smiled: "We don't have to admit it at that time, and we sell it on Pinduoduo in private, and Ali won't do anything to us."

"This is Mr. Zhuang's phone number from Pinduoduo. You can contact her at that time. After she understands our relationship, she will give you more traffic."

Zhou Qiang took the business card solemnly and looked at the content: "CEO of Pinduoduo, Zhuang Manting."

"I will definitely make time to visit Zhuang Zhuang and explore the matter of opening a store on Pinduoduo."

It's not that he took Chen Dongcheng's face, it's that Baicaowei really has this demand.

There are three main online sales platforms for Baicaowei, namely Tmall, Jingdong and Yihaodian.

Among them, the No. 1 store is already cool, and it was once a leader in the Internet era, and it was tragically sold off.

In the past, Baicaowei cooperated with the operation team of No. 1 store.

All kinds of promotions that were designed in the past are now a thing of the past.

The traffic of Pinduoduo is very considerable. Pinduoduo, which has grown wildly by absorbing the nutrition of WeChat, has some infamy, but it does not affect the fact that it is red and purple.

Many brands on Taobao will choose to Pinduoduo to clear their inventory.

Consumers get benefits, merchants reduce pressure, and Pinduoduo gains more users.

What attracts Zhou Qiang most is Pinduoduo’s commission-free model, and other traffic costs are more than double that of Taobao.

Even for express delivery, Pinduoduo now has its own logistics and distribution system.

Cao Cao Logistics is responsible for warehousing and transportation, and Cao Cao Suda is responsible for intra-city distribution.

The two parties cooperate in the division of labor. In the field of logistics, Pinduoduo does not need to worry about being clamped by the Cainiao Alliance under Ali.

And as a brother company, Pinduoduo will definitely give some discounts in promotion fees.

Add in the free commission and discounted shipping...

The same product is sold on Pinduoduo, and Baicao can earn 5 yuan more per order.

Even if the orders on Pinduoduo are only 100 million, they can earn 500 million more than on JD.com and Tmall.

Even the sales price can be cheaper than Jingdong and Taobao, which is tempting to think about.

Just playing like this can easily cause dissatisfaction between Taobao and JD.com.

The same product, Pinduoduo is cheaper than Tmall, how do you let consumers choose?

Chapter 314. 313, Ali's Abacus

Since he came to Hangzhou, Chen Dongcheng was not in a hurry to leave.

The family's parents and two elderly people have moved in. Hangzhou can be called Chen Dongcheng's second home.

In the big mansion of Yunqi Rose Garden, the old people are walking in the courtyard.

The area of ​​​​the yard is very large, and just walking around the yard can make people tired and out of breath.

The car stopped at the door, Chen Dongcheng pushed open the door and walked into the courtyard.

The main courtyard is covered with rockeries and flowing water, and well-tended potted plants can be seen everywhere in the courtyard.

Old Chen was working hard on a potted plant with a watering can, and when he turned around, he saw Chen Dongcheng.

"Your kid is finally back, and your mother is waiting anxiously."

Chen Jianye straightened his waist and patted Chen Dongcheng's arm with a smile.

Seeing Chen Dongcheng getting more mature year by year, I felt a little emotional in my heart.

"I bought some gifts for you and my mother. They are all made in our own factory. If you two elders like to eat them, I will have someone give them to you in the future."

Before leaving, Zhou Qiangfei stuffed Chen Dongcheng with a carload of gift boxes for the New Year, which he couldn't finish.

Lao Chen has opened a supermarket before, but he is very clear about these products: "Isn't this a herbal flavor?"

"Well, but it's mine now."

Chen Dongcheng smiled, which made Old Chen stunned, and he recovered for a long time.

"You kid is really a dragon in the nine heavens. My mother and I can't even touch your tail in your life."

"No matter how good I am, I'm still not the son of your second old man."

Chen Dongcheng smiled and walked into the house side by side with Chen Jianye.

Coincidentally, Guo Jingxuan happened to be there, watching TV and chatting with Gu Xiuwen.

Guo Jingxuan couldn't hide the surprise in her eyes. During this period of time, she checked in every day to check her presence, and finally had some results. Gu Xiuwen became more and more satisfied with her.

Chen Dongcheng smiled at Guo Jingxuan and asked, "When did you come?"