My Life Can Hang

After Chen Dongcheng's experience this time, he didn't pick any more faults.

At present, the level of App developed by the team has skipped the exploration stage and can be officially launched.

Smooth large-screen viewing, intelligent distribution mechanism...

But this is not the most important, in the final analysis the user is the root.

Without users, there will be no content output.

Hong Jun's plan is very cautious. He tends to contact a group of stars first and use the influence of stars to attract more users to download.

As for downloading users, there is no quality video to watch this.

Hong Jun plans to send teams to some schools and hire students to shoot all kinds of interesting videos.

There must be some difficulties in the early stage. As long as the most difficult period is spent, when the number of users increases, more high-quality content will naturally appear and retain users.

A plan is a plan, but it also requires funding to start.

If possible, Hong Jun hopes to sponsor several programs to gain greater popularity.

As for the return on investment in the early stage, Hong Jun did not take it seriously.

For short video platforms, user growth is the most important at the current stage.

"What are some suitable variety shows, do you have a direction?"

"There is a direction, mainly special sponsorship and exclusive title. I am a little hesitant."

Hong Jun took out a quotation, which included variety shows from various TV stations.

But no matter which program, the exclusive title fee is more than three or four times the special sponsorship.

"Look, do we want a special sponsorship or an exclusive title?"

Chen Dongcheng took the quotation, looked at it for a while, and suddenly his eyes stopped on a variety show: "The title fee for this extreme challenge is 2 million?"

"Yes, this is the current offer from Tmall International, which has doubled compared to last year."

Hong Jun is also more optimistic about extreme challenges, and the popularity of the last season was very high.

Relying on the promotion of extreme challenges, Tmall Global has developed very well in the cross-border overseas purchase market.

Chen Dongcheng frowned and pointed to the extreme challenge without hesitation: "It's just them, we will increase the price for their exclusive title."

Hong Jun was stunned and said: "Chen Dong, I personally think that in the initial stage, it would be good for us to win the special sponsorship of the extreme challenge.

With a sponsorship fee of 6000 million, I don't think it will be particularly stressful for us. "

"I understand what you said. I will ask you if you are interested in the title challenge?"

Hong Jun nodded and said honestly, "I'm definitely interested, the extreme men's gang is still very popular, and the audience has a lot of expectations for them.

Generally, variety shows rarely have three consecutive seasons of word-of-mouth, and I think the second season should be regarded as the pinnacle of extreme challenges.

Even if there is a sequel later, the quality will be far inferior to this season.

The main thing is the price of the sponsorship fee, which I think may be higher in later seasons, and we may not be able to afford it. "

Variety shows are generally not popular for more than three seasons, and there are only a few who can continue to be popular.

The current naming fee of [-] million yuan is very conscientious compared to the price of [-] million to [-] million yuan in the future.

The most important point is that Chen Dongcheng must not sit back and watch Tmall International continue to rely on extreme challenges to harvest more young users.

In the market of cross-border overseas purchases, the pressure of blue whale overseas purchases is not small.

The faster Tmall Global develops, the greater the pressure on He Qian.

Winning the exclusive title of Extreme Challenge can not only promote Douyin, but also suppress Tmall Global.

Chen Dongcheng briefly explained his purpose, and Hong Jun was suddenly stunned.

Immediately, there was no more doubt, and I happily went to contact the extreme challenge.

On the extreme challenge side, it is even more surprising.

It stands to reason that the naming fee of [-] million is already very good for extreme challenges.

But faced with higher sponsorship fees, they surrendered instantly.

The company that produced the extreme challenge directly sent the Douyin 2.1 million offer to Tmall International, and the two started bidding.

Even with the bidding, Tmall International was very cautious and only added two rounds.

Every time Chen Dongcheng and the others bid 1000 million more than them.

The wealthy posture made Tmall International hesitate for a while and chose to give up.

In the end, the price of the exclusive title was set at 2.5 million.

The extreme challenge production company said that in the near future, the planning team will be asked to think creatively, and the Douyin advertisement will be more harmonious with the program plot.

When the shooting starts in March, Douyin can send people to follow the group at any time.

Chen Dongcheng handed over the specific communication tasks to Hong Jun, but he had no interest in dealing with the stars.

With such a popular variety show as Extreme Challenge, it will definitely bring many users to Douyin.

Compared to the growing number of users, the sponsorship fee is drizzling.

He Qian of Blue Whale Seagoing was even more relieved when he heard the news.

Chen Dongcheng's operation can be said to have indirectly helped them a lot.

Anyone who faces an opponent as large as Ahri will be involuntarily afraid.

Tmall Global is Ali's pawn in the cross-border e-commerce market.

However, it is easy to enjoy the shade with the back of a big tree. Tmall Global challenged the title in the early days, which made He Qian feel sour with envy.

Chen Dongcheng gave He Qian a surprise, and took the position of special sponsorship of the extreme challenge and handed it over to them.

Special sponsorship For a variety show, the exit rate is second only to the exclusive title.

He Qian was stunned by this surprise, the sponsorship fee of 6000 million won't be paid by them.

Compared with Douyin, they are not real sons.

But at least their Blue Whale Haigou is considered an adopted child, right?

He Qian couldn't help but think happily, the feeling of hugging his thighs is really cool.

Chapter 312. 311. A Wise Decision (Supplement No. 14)

Time is approaching the Spring Festival, and Chen Dongcheng has been very busy recently.

At the end of the year, the tail teeth of each company will participate, and some investment projects will also be asked.

What is more gratifying is that none of the companies invested by Chen Dongcheng lost money, but the growth rate of valuation was different.

The more powerful ones, such as Qingju bicycles, have been valued at 30 billion US dollars.

They are all well-known large companies in the industry, with tens of thousands of employees.

Under the operation of the think tank, Chen Dongcheng registered another Cao Cao control group, which has four subsidiaries: Cao Cao Suda, Cao Cao Takeaway, Cao Cao Finance, and Cao Cao Logistics.

The number of employees of the four subsidiaries together has steadily exceeded [-], and it can be regarded as a large enterprise in China.

SOHO Century Plaza was officially renamed as Cao Cao Century Building to strengthen the image of the group.

At present, the scale of several Cao Cao subsidiaries is not large. If the office area needs to be expanded in the future, other companies will move out one after another.

It is estimated that by then, Chen Dongcheng must be ready for the new building.

The unveiling ceremony of the renamed Cao Cao Century Building was quite lively.

In the magic capital business world, several companies started by Cao Cao are not small.

Today's rich people who are soaring in value are generally in the technology circle.

Several Cao Cao companies are all Internet companies.

Just the suffix, there is a difference.

Such as Internet + logistics, Internet + takeaway...

All processes are handled by a professional team, all Chen Dongcheng needs to do is shake hands with the guests who come to join in.

After the group photo and the ribbon-cutting ceremony, many guests walked into the building with the executives of Cao Cao Group.

In order to meet the name change and unveiling ceremony, the building has been cleaned up.

The outside glass curtain wall is as clean as new, and the interior floor is clean enough to reflect the human figure.

Everyone nodded frequently, no wonder they were scrambled by many organizations before.

Considering the location of this building and its role in promoting the group's brand, the 31.5 billion spent is not wrong.

Those who can be invited are at least some famous business elites, and more than 20 people talk while walking.

The spacious and bright office building can satisfy the fantasy of every workplace novice.

It is worth mentioning that the popular Xicha shop downstairs is very popular, but it is separately distinguished.

It will not generate loud noise and affect the quiet atmosphere in the office building.

All employees of Cao Cao Group can enjoy a [-]% discount on the purchase of HEYTEA downstairs.

Luo Qijun was also invited, and he was familiar with Lu Guangyu.

Invited to cut the ribbon this time, he also wanted to meet the mysterious principal of the Cao Cao Group.

The first time he saw Chen Dongcheng, Luo Qijun was a little unconvinced, thinking that he was the son of a big business man.

In their traditional impression, isn't it nonsense that they can make such a big career in their 20s.

It was not until Lu Guangyu confirmed it again and again that Luo Qijun accepted this fact with a face full of amazement.

I can only sigh with emotion, the back waves are really scary.

These previous waves have been overtaken.