Chef Chat Group

If the user has already recharged a large amount of money, then the desire for consumption will be strong, and the efficiency of the platform in converting traffic into cash will be high.

A large amount of consumption can bring commission fees and advertising traffic income to the platform.

"The wallet gives users a higher current interest rate. This fact itself should become a selling point for the platform to attract traffic and funds." Liu Xing said with a smile, "-an interest of one ten thousandth of a day, as long as the platform develops, every day The order commission earned from merchants is far more than this! There is also a takeaway staff who will deliver orders in the future, and the platform will also get a commission from it.

If stores want to attract traffic, increase online orders and attract customers to shop, they will spend money on advertising! As long as the traffic on the platform can increase, it will be attractive to merchants in the catering industry! The benefits are shared in the business! However, before it was necessary to burn money, Yang Hao said worriedly, "Before the operation, only labor wages and office) and other costs, 21 employees, the monthly expenditure did not exceed 1000 million 8 yuan.

After the official operation, importing merchants and customers, as well as spending money to attract traffic to the platform, will bring a lot of capital expenditure! Boss, you can really rely on the profits of a store to support - an Internet point Meal platform? "The food ordering platform is not a pure content platform, and the capital consumed by the content platform is relatively small.

However, the ordering platform involves all aspects of the food and beverage industry. It can be said that it is integrating the industrial chain and building a new ecology on the Internet.

In the process, it is natural to give a lot of sweetness to the collaborators. If it does not bring benefits, who will cooperate with you? Therefore, merchants and delivery personnel need to be subsidized by the platform in advance.

The bigger the scale, the bigger the subsidy! Therefore, the Internet industry will first succeed in a purely online model, and then, when the meat that is easy to be eaten is eaten up, it will grab the hard bone offline. Is it more profitable than the online model? In fact, not necessarily! The purely online model, the cost is definitely lower, and the profit is also greater.

However, with the development of online business models to the extreme, many Internet industry players find that it is difficult to find new innovation points and real blue oceans online.

Most of them are red seas where countless giants eat each other! As for the battlefield where the winner is decided, the first one really dominates! Therefore, the rising star can only start from the more difficult and costly offline !However, once it is done and a moat is established, this model is still easier to make money than traditional offline restaurants! Offline restaurants are all limited by scale, more work pays more, but chefs have limits Yes, even if more money is given, after the limit is reached, there is no way to work more.

But to be a platform that makes the catering industry unable to refuse its online incremental orders can harvest the profits of the entire catering industry! Its market potential is almost infinite compared to the business model of the traditional catering industry! It is precisely because of this that Liu Xing thought that no matter what, he must create an ordering platform with Haicheng users.

Chapter 409 The beginning of everything is difficult

"Yang Hao!" Liu Xing said, 'Star Gourmet APP, where do you think the first batch of customers should start? The customer flow of Chinese restaurant is tens of thousands! The average consumption level of customers is also far beyond the standard of half of the restaurants.

This shows that high-level cuisine is sticky to customers!" That's because the supply of high-end cuisine is in short supply.

Especially... the price of the high-end cuisine in my store is relatively low compared to the price of Yuanyue Food Street.

Ordinary customers can afford it!" Liu Xing said with a smile.

Therefore, I think starting from your store, Boss, is more conducive to the initial development of the network platform and gaining an initial batch of loyal consumers. As long as you, Boss, will launch a takeaway version of some of your cooking, - the first takeaway runners, There will also be order business that can make money.

With a large number of food delivery teams, we can help more stores deliver food, and gradually build a moat.

In addition, when the traffic is relatively low at the beginning, try to jump out as many bugs as possible, so as to avoid greater losses due to bugs when the traffic scale increases in the future.

" Yang Hao said sincerely.

Any Internet company or software company that wants to ensure that their products have no bugs is almost like guaranteeing that their novels are free of old characters and wrong sentences, and there are no bugs in the plot and details. This is almost impossible, even if It is a world-class literary work, and it is only exquisite, but there are still some negligent flaws.

Internet companies are just a bunch of programmers, constantly coding out codes according to requirements.

There are too many codes, and I feel dizzy after reading it all by myself. The obvious bugs may be found out and corrected.

However, some bugs may be so inconspicuous that it is difficult to find them yourself.

So, most of the software in the Internet age basically relies on users to discover BGUs, and then give feedback, and then the programmers work overtime to find the BUG of this feedback according to the hardships. If no one gives feedback, it is assumed that there is no BGU. Someone gave feedback, and the programmers That's why he worked overtime with a face of reluctance.

Even....It can be said that if this software is really special, after it is launched, it will have complete functions, enough to meet the needs of users. At the same time, there will be no BGU, and it will not require maintenance.

So----the world still needs so many programmers? In fact, the vast majority of programmers do not innovate, but dig holes for themselves or former programmers, and constantly maintain and fill them in. pit.

"How to do it, you can figure it out! Let me see the final operating results and effects of the company!" Liu Xing said with a smile, "Of course, those with outstanding achievements and meritorious service will be rewarded!" Good! Boss, Just wait and see my team's good results!" Yang Hao habitually learned to beat himself up.

At the end of April, Yuanyue Gao, a first-year freshman, is doing accommodation and study activities in Yuanyue Resort. On the surface, he lives in a high-end hotel and enjoys it for a week.

In fact, it is a hell-like elimination course, and students who fail to meet the standards will be ruthlessly eliminated.

And Liu Xing is also engaged in a war, betting most of his property! On April 4th, the test operation of Star Food APP! "Can I bother you for a few minutes? We are employees of Star Food APP. The gourmet app, not only can you see some food review content created by users, but also can be used to order gourmet bento online.

In this way, you can enjoy the delicacies in the restaurant without leaving your home! In addition, various coupons will be launched. For example, this Liu’s Chinese restaurant is currently generously distributing 1000 minus 50, and 2000 : 1000 minus 5000 minus 500 coupons! "That-.Qingshan, does this person have anything to do with your store? Is he an imposter?" Promoter in uniform. "The cooperative relationship, the store manager said that it is very troublesome to collect cash and change! So, if everyone can use this app, it is naturally the best.

Moreover, our store also specially launched Bangbangji, which is limited to users of the star food platform! In the store, there are only 10 servings per day.

There is no restriction online, as long as the failure is enough, you can order Bangbangji! Let me tell you quietly, Bangbangji is delicious! "Qingshan Qihai is already a senior employee in the store, and even if he has an affinity, F So, I can gain the trust of customers, "By the way, I have a promotion number, wait, let me see, if you fill in my promotion number, it seems that I can enjoy a year of consumption draw x, so No problem! Aoyama-chan, I just need you to meow, I definitely agree. "The customer was very unscrupulous, but he readily scanned the QR code with his mobile phone and downloaded the APP. After that, he filled in some information and registered successfully! Qingshan Qihai had to act like a cat girl, meowed, and left shyly.

"Okay, how about binding a credit card or wealth saving card? That's fine! Let's bind it with a card for going out to buy vegetables and eat food!" The guest did not hesitate for too long, and quickly bound into force, "Huh? A bit Meaning, you can look at the inventory of dishes in the store. What does inventory mean? "Inventory mainly refers to the reserve quantity of ingredients. Generally, the quantity that can be ordered will be lower than the quantity of ingredients in stock in the store.

Once, sold out without replenishment, there will be a short sale.

"The promotion staff of the Star Gourmet APP began to explain, "Liu's Chinese restaurant is currently the main cooperative test store, and there will be a lot of discounts and discounts for those who use this app.

At the same time, before ordering food, you can also communicate with the customer service of the store online, so that you can get better service.

"Okay, I got it!" The customer started to collect the coupons, and then started to order meals! At first, I felt impatient to be promoted, but after using it, I felt... really delicious!

"So, in the world, only 80 registered users have been developed?" Liu Xing was a little helpless with the data of dozens of registered users on the second day.

There are big bosses behind other APPs, and it is possible to have tens of thousands or even 1 million users in a few days.

For an app developed from scratch, it is really difficult to acquire users.

"I think it's okay, boss!" Yang Hao said, "There are more than 60 registered users who have completed their first consumer orders.

A day's transaction turnover is 1000 yen, and each person contributes 1000 yen per person, which is already a very amazing data! The simple registered user is not very meaningful, but the customer who places an order is meaningful! As long as, every day The newly added users are all of such high quality, 10 users, the value contributed by [-] registered users on ordinary platforms is much greater!

Chapter 410 Old offline customers are not as good as dogs, download the app and enjoy privileged services

The next day, early in the morning, the scheduled queue number machine had not been shipped and installed by the manufacturer, so, outside Liu's Chinese restaurant.

There was still a long queue.

Suddenly, - - a customer directly bypassed the queue, went straight to the counter, and said, "I ordered three fried rice with eggs and -cups of vegetables on the mobile APP, is it ready?"