Chef Chat Group

Liu Xing previously invested in an online food ordering platform, which is still under development.

After it is officially launched, it still needs the support of a large number of chefs and gourmets.

Therefore, Liu Xing, who is a small capitalist now and may become a big capitalist in the food industry in the future, has already begun to think about how to make contacts and let the cooks accept opening a restaurant, and open an online store on the ordering platform along the way.

After closing the shop.

Liu Xing thought about it, and decided to walk to Xingjiao Internet Co., Ltd. not far from the store.

The company I invested in, after a few months, only eats money and does not make money. I need to see how it is burning? Even if it dies suddenly after it goes online, it has to be done. After the product goes online, let the market test it! Win I got a young model in the clubhouse, and lost to find a rich woman "Boss!" After seeing Liu Xing's arrival, Yang Hao, the general manager, reported to work, "You came just in time today. Star Food APP, 0.9 beta version has been tested Almost there, we tested ordering, payment, delivery, etc. in different locations.

Basically, there is no major problem! So, I want to report to the boss to see if we can start test operation in May! Good!" After Liu Xing opened it, although it was the first time to operate this APP, he felt very Smooth, - the beginning version, very concise and clear.

There are only four sections on the homepage: near restaurants, recommended dishes, recommended restaurants, and gourmets.

Nearby restaurants can know the distance between the location of the restaurant and you, and decide whether to go to eat or wait for the food to be delivered to your door.

The recommended dish is to gradually recommend some dishes that the user prefers according to the user's order and preference.

The recommended restaurant is also similar to recommending other restaurants that other guests with similar consumption habits are also patronizing according to the user's preferences.

Gourmet, these columns are equivalent to self-media. You can upload articles, pictures, videos, etc., and you will not be paid for the self-media manuscript fee in advance. The self-media can also carry out soft advertisements for restaurants, ingredients, condiments and kitchen utensils, etc. Therefore, it should be able to continuously attract more high-quality content to the website.

If the website is only for selling things and has no other content, it can stick to users for a long time, then it is difficult to maintain the stickiness of users on the platform, so it cannot be a functional platform, it must be related to the life of users, A platform that will make them fans.

Among them, the content of self-media is a part. Later, various e-commerce websites began to increase the content of self-media. Maybe some users who just shop do not read those self-media content. However, the content created by self-media is not only for some Brands and stores have poured in traffic, and it is also beneficial to the user stickiness of the platform itself.

so that, later

Consumer platforms such as e-commerce and gourmet food all have to be on the self-media.

In addition to the home page, the website also has a personal page. The personal page mainly includes the user's level, and the experience value is obtained according to its login and sign-in, message comments, article refinement, consumption, etc.

Once the experience points meet certain requirements, you can upgrade to a higher level.

Users of different levels can be given certain privileges, such as 0, a chance to eat for free, or a number of free errand fees for takeaway.

Beyond the user level is the wallet.

The website supports users to use credit cards and wealth storage cards for consumption. At the same time, it also supports transferring money into wallets for consumption. For users who save money into wallets, they will be given an interest of [-]/[-]-per day.

This interest rate is simply too high for Japan.

Interest rates that may be so low in China may not be a selling point.

But in Japan, such a high interest rate is quite attractive!

Chapter 408 Pattern Determines Potential

In the eyes of financial professionals in the future, it is also known as the three incredible world economies-the US stock market, the Chinese property market and the Japanese bond market! The big bubble in the US stock market will not be until at least 2017, and the valuation will set a new record high, entering the percentile of the Shiller price-earnings ratio bubble stage.

(PS: P/E Ratio, Price-to-Book Ratio, Price-to-Sales Ratio, and other indicators are further calculated from the historical P/E Ratio and Price-to-Book Ratio in all periods of history, and the percentile has never been obtained. The percentile of 0 means that there has never been a historical price-earnings ratio. so cheap.

The percentile of 100% means that it has never been so expensive in history, setting a new record for expensive valuations.

Pretentious - next, ordinary investors look at how many points and how much the price of a share, a little further - look at adaptation, price-to-book ratio, and will look at reports and research.

Going a step further, there are more measurement tools, such as Robert Silr, who studies valuation methods based on historical percentiles, which is better than Graham’s comparison of risk-free rate of return and market risk rate of return, and Buffett’s method of comparing stocks based on the entire market. Comparing the total market value with the size of GDP is one of the measurement methods. All major measurement methods have a certain brilliance of wisdom. I personally think that reading history can be wise. Reading the current position of asset prices in history also belongs to reading history.

) The U.S. stocks in 2011 have not been included in the three major miracles, but are relatively cheap valuations.

Although China's housing prices are not cheap, they have not been ridiculed as one of the three wonders of the world.

However, Japan's bond market, one of the three major financial miracles in later generations, was not made up of numbers. On the contrary, the Chinese housing prices and US stock prices were the younger brothers, which were later used to make up numbers.

The miracle of the Japanese bond market has lasted for almost 20 years! In the 20-year bond bull market, investing in the Japanese market is not enough, it is just that investors have invested in the wrong direction.

If after the collapse of the Japanese bubble economy, they began to invest in bonds for a long time, their villas would have been close to the sea.

The reason why the Japanese bond market is as famous as these two bigwigs is mainly because, after the collapse of the Japanese bubble economy, bonds have continued to go bullish for decades, and bond prices have risen, which means bond yields (interests) have fallen.

Conversely, when interest rates rise, bond prices plummet.

When Japan's high interest rates were gradually reduced to low interest rates in the early days, it was mainly due to the rise in bond prices that brought speculative investment to bond investors that far exceeded the interest rates.

When the bond interest rate is close to 0, although the bond market trend is over, the bond market volatility begins to be intense.

In the long run, it is a sideways market, but the short-term volatility is comparable to that of stocks, and the long-term risk of bonds is lower than that of stocks.

As a result, the Japanese bond market, which was predicted to collapse, has never had a corner market as if it could last forever.

Since the Japanese bond market is not stable, the interest rate is relatively low. Users no longer expect to earn interest on depositing money in the bank. The bank does not ask you for storage fees and handling fees. It's boring, I want to ask the bank for interest.

Therefore, to be able to give a daily deposit rate of [-]/[-] per day, for most users, it is actually much more cost-effective than putting money in the bank.

Of course, for the Star Gourmet platform, it is not cited! Because the annual cost is only 3.65%.

In exchange for a large amount of funds deposited into the company's account.

although.

This money belongs to the user, and the platform cannot embezzle it.

However, a large amount of money exists on the platform, which in itself makes the platform traffic valuable! The traffic on the Internet is not equivalent, and the value of the information browsed by users is not equal.

In addition to having different wealth due to different ownership, it is the ability of different platforms to convert traffic into money.