Our Glamorous Time

Chapter 70: Give back

In this chaotic battle situation, the most sober people, except Li Zhicheng and Lin Qiang, are probably Ning Weikai, who is a bystander.

In the mottled afternoon, he stood in front of the floor-to-ceiling glass of the office building, looking at the quiet city outside the window and meditating.

At the time, an alliance was formed with Li Zhicheng, the anti-acquisition commander's original words were: "I am responsible for building a wall that blocks foreign brands in the minds of consumers."

He didn't say exactly what to do, and Ning Weikai didn't ask. Because the trust between each other is limited after all, he will not ask Li Zhicheng to tell himself a step that is related to his life.

But in retrospect, the more interesting it is.

is not that right? What Li Zhicheng said is to block "foreign brand", not "DG". This is indeed the case now. He has created a mixed market of fish and dragons, and all foreign brands have been blocked from consumers.

In order to kill one of them, Li Zhicheng killed a piece first.

Thinking of this, Ning Weikai was slightly uncomfortable.

Because he found that this kind of unconventional competitive idea is not what he is good at. If he is the person in charge of DG, I'm afraid I can't think of this step.

He picked up the coffee in his hand and took a sip.

In the future, Li Zhicheng is still a strong opponent.

Or always form an alliance with him, well water does not violate river water, better than competition?

He thought he was enchanted, but someone knocked outside the door.

"Boom boom, boom boom--" Even strength is unique to Lydia's brisk rhythm.

Ning Weikai put down the coffee cup and turned, "Come in."

Since the last time Zhu Hanyu came, Lydia rushed in by mistake, and Ning Weikai imposed an injunction on the intern secretary-he can no longer be uninvited as before.

The room was sunny, Lydia pushed open the door. A small black suit with a light blue skirt, long legs, and walked in boots. Fan Dai's face was not as clean as the girl next door.

Although in this relationship with her, Ning Weikai's attitude has always been a bit ambiguous. But he had to admit that whenever Lydia walked into his office with such vitality, the entire field of vision seemed bright.

She blinked and met Ning Weikai's straight gaze, and suddenly smiled: "Hey, it's past get off work."

Ning Weikai also smiled, and stood at the desk of the shift desk, said without hesitation: "Why? This lady, what's the matter with sending your boss?"

The words themselves are light-hearted, Lydia hummed and said, "I'm helping you relax and relieve stress. Tonight I have a friend who is opening an exhibition in Minwai Street. Do you want to see it? Make it clear first Oh, my friend is very poor and can only ask us to eat Dandan noodles at night."

Ning Weikai slightly pursed her thin lips and looked at her at a few steps away.

Sometimes he actually feels that he can't see the girl clearly. Obviously an outstanding student from a prestigious school, but he likes to be on the streets of bars. Obviously, but sometimes smart and transparent to make you look away.

For example, when she first met at the bar, among so many people, the girl saw his desolation at a glance.

For example, in the past few days, the luggage industry has turned up and down, but it seems that it has nothing to do with him. Where did she see that he needed to "stress down"?

He quickly remembered that at home last night, Zhu Hanyu only cared about the two desserts she made: macarons and Lonnie cheesecake, which one was more to his taste.

Ning Weikai looked up at Lydia.

Staring around, it seemed that there was a kind of darkness that all understood each other.

"I can't go at night." He said, "Han Yu made dinner."

Lydia didn't speak.

Her eyes made him suddenly uncomfortable. It was calm and quiet, and it seemed to have no emotion.

Then she shrugged as if nothing had happened: "Well, then I'll go by myself."

When leaving get off work, Ning Weikai had already drove out of the parking lot and drove onto the ring road. Suddenly he turned around at the fork and headed for the company.

His car was parked far by the road, looking at the bus stop downstairs. Soon, Lydia came out. Having taken off his suit and wearing a pink coat, the whole person jumped off beautifully, and stood out among the crowd.

The bus came, and she quickly rushed up with the flow of people. Suddenly stepped on the foot, almost did not fall. Ning Weikai discovered that she was wearing very high heels today—

She usually doesn't like to wear uncomfortable high heels. But every time when he hangs out with his "friend", he always puts on high heels. In her words: "You are too tall, I can't stand too small on the side."

...

Ning Weikai sat unmoved at the same place and kept watching her get on the bus. The engine of the bus drove dullly away, before he turned around and drove towards the direction of his home.

It turned out that she just knew her at the bar as a pistachio, and as a little sister who could adjust the atmosphere, beside her.

When did it start to change?

At the time when it should not change.

——

At the same time, in DG China's office building, there is a gloomy gloom.

Multifunctional conference hall on the top floor.

Charles is convening another strategic meeting of all senior executives. After the pains of these days, this cheerful and optimistic Australian businessman has added a lot of haze to his face. His deep bags under his eyes made him look like a stout panda.

Chen Zheng sat next to his left hand, and Lin Mochen sat next to his right hand as a VIP and friend. The long conference table is silent at the moment.

Despite sitting very close, Lin Mochen never looked at Chen Zheng.

And Chen Zheng had learned well this time, so he didn't even glance at the man whose friend and friend were difficult to distinguish.

Charles opened the strategy report in his hand and said very seriously: "After communication with the US headquarters and discussions with Chinese managers, we decided to adjust the company's strategy. The second and third-tier brands will not be promoted on a larger scale for the time being. Mainly promote our first-line brand: ZAMON."

Everyone present, including Chen Zheng, was refreshed.

Because ZAMON is a world-renowned top brand, even in China, no one knows, no one knows. This brand, DG was introduced to China three years ago, and like other top brands, it sells well. However, after all, the market for luxury brands is limited, and it cannot be the company's main source of profit.

But now Charles said that he should mainly promote ZAMON.

A strategic analyst started to broadcast the PPT, explaining the strategic thinking to everyone.

What appeared in the middle was the first line of Chinese characters: "Govern the person with his own way".

It turned out that inspired by the behavior of Chinese businessmen to disrupt the market, the strategy department of the US headquarters proposed very targeted measures-

Since they used a bunch of bad brands, they buried our second and third-tier brands. Then we can also use our best brands to drag out several other brands stuck in the quagmire.

How to do it?

Because ZAMON is a household name all over the world, and there is no brand in China that can match it, even far from it. As long as the name of ZAMON is given, no matter what Chinese companies do, they can't match—

A top luxury brand cannot be shaped by money or conspiracy!

Therefore, this time DG China will advance in two hands: on the one hand, increase the promotion of the ZAMON brand in China, and strongly occupy the luxury brand market; on the other hand, they will produce a new corporate video, focusing on ZAMON, while Packed out several other second- and third-tier brands.

Because ZAMON has established a very solid high-end image in consumers' minds, with such packaging promotion, consumers will never mix DG's sub-brands with other messy brands anyway.

Of course, the investment in doing so will be very, very large, almost overwhelming the future of DG China.

...

Charles named this market tactic "Crush".

With ZAMON as a giant tank, it has led many brands under its belt and has crushed the luggage market in China.

——

After the meeting ended, Chen Zheng deliberately chatted with several foreign executives and stayed there. When Charles saw Lin Mochen put him in the elevator and walked back to the office by himself, he followed.

"Charles." He knocked on the door. "I have an important message. I want to report it to you."

So far, Charles is quite satisfied with the Chinese subordinate. Nodded with a smile: "Please sit down. Any important information to share with me?"

Chen Zheng pondered for a while, and said, "Why didn't Mr. Lin take over the acquisition of Aida, the main reason for this, do you know?"

Charles shook his head: "He only said it was for personal reasons. Involving *, I certainly didn't ask."

Chen Zheng laughed.

"You and Mr. Lin are distinguished between public and private. I admire this point. But..." He lowered his voice slightly. "There is an old saying in China: Bing is not a swindler. The reason why Mr. Lin did not take over Aida is because My sister, Lin Qian, is a senior executive at Aida. Ada’s current president, Li Zhicheng, who has caused us a lot of trouble in DG China, is his prospective brother-in-law."

Charles opened his mouth, and he was surprised: "It turns out so!"

Since Chen Zheng has shaken this secret that is not a secret. As a matter of course, Charles will know what to do very well. But after waiting for a while, Charles frowned and asked, "Ben, what are you doing?"

Chen Zheng suddenly bored him a little.

Is it intentional? Let him tell it on purpose.

Do foreigners like to be so naive? hypocritical.

But people had to bow their heads under the eaves. He still told his strategy as he intended: "I mean, now we are fighting fiercely with Li Zhicheng. If Lin Qian’s relationship with Lin Mochen shakes out, he will surely be able to It has hit the hearts of Aida. We can even gossip and say that Lin Qian is an investment company specifically placed in Aida’s internal response, so that she will at least accept the investigation of the public security organs. Li Zhicheng not only lost this helper, but also lost hearts. He lost his wife and collapsed his soldiers. Even if he can’t deal a fatal blow to him, it will definitely benefit us DG China...

Charles listened.

He also seemed a little bit perplexed and a little embarrassed. But after a while, he shook his head: "No, Ben, I can't do this. This is contrary to my professional ethics and betrayed my friendship with Jason."

Chen Zheng was completely stunned. He did not expect this foreigner to be so indifferent.

So he blurted out: "Charles, can you be sure that Jason is not helping his sister? Knowing people knowingly, our second- and third-tier brands are pushing so hard, maybe Jason is doing it!"

There is no cost to wipe black people. Moreover, Lin Mochen always makes him feel unreliable.

Who knows this time, Charles did not believe his words any more. He even laughed, as if what he said was absurd.

"Oh, Ben, you are wrong." Charles said, "Jason is my most loyal friend. And, you look down on him too. His net worth is not just a Wall Street investment manager. A little Ada, he Not at all in sight. Someone estimated that his worth is..." Then he said the number, the number of dollars in billions.

Chen Zheng took a deep breath and at the same time scolded a sentence in his heart.

Charles said: "I will tell you another secret, and I will be relieved of Jason. A few days ago, I consulted him on the current market situation. He said that he was only responsible for investment, identity sensitive, and not suitable for speaking.

Later, it was really difficult to quit. He wrote a note, folded it and handed it to me. He said that after I asked the headquarters for advice, I opened it to see if it was consistent with his opinion.

Guess what? After I got the tactical instruction of ‘crushing’ from the headquarters, I opened the note he gave me. What is written above is the sentence you see today-he governs his body with his own way!

Ben, the advice he gave was actually the same as the headquarters' opinion. At the beginning, I couldn't make up my mind. Only with his suggestion did I steadfastly advance the'crush' tactics.

Moreover, will the headquarters harm DG China? So for him, you can rest assured. "

——

After a few minutes, Chen Zheng resigned from Charles' office.

Thinking of what he said about Lin Mochen's words and deeds, he also felt confused.-Is Lin Mochen really cruel, completely ignoring his sister, standing on the DG side?

But it was so coincident that he had just come to "whistle" with Charles, Lin Mochen first got a deeper trust in Charles, making Charles completely unwilling to harm his sister?

Why does he always feel... calculated?

It's just that he can't figure it out. Is Lin Mochen calculating to guard against him, or is he calculating Charles and DG?

The author has something to say: in the last volume, everyone may feel relatively bland. Because all the suspense is almost the same, the last volume is basically the plot, and the ending of each character, but it is not very easy to write.

In fact, at the beginning, I intended to finish the text where the male host proposed to the female host. The latter volume is written as a "postscript". why? On the one hand, from the perspective of emotional drama, it has basically matured there; on the other hand, foreign mergers and acquisitions are still a very sensitive topic in China, and they do not know whether the last volume can be published when the physical book is published. I don't have time to communicate with the publishing house now. I'll ask again when it's over. Then I will give you an accurate explanation. This, you understand ha~~

Yesterday, one hundred seventy or eighty red envelopes were sent. Many people received them? There are still dozens of them not delivered today, and find time to deliver them in the afternoon.

If there is a second change, it is 8 pm. Everyone will brush it up at that time. If it wasn’t there at the time, then there is no second change today. What~~

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