Our Glamorous Time

The hotel faces the street, on one side is a rainy alley, on the other side is a wet square. Around the square are gray and heavy churches and bell towers. In the distance, there is the turbid Arno River, an ancient covered bridge over the river, the smoke and rain shaking.

Lin Qian has not been to Florence before, but he has been famous for a long time. Now that the war is imminent, the two of them ran to this small town at the end of the world, as if they were isolated from the rest of the world, and their mood was exceptionally peaceful.

Sitting on the bed in the hotel room, she was sorting the clothes in the box. Li Zhicheng sat and watched.

Everything he brought from Lin City. She soon discovered something was wrong.

Take out a stack of skirts from the box and send them to him: "Why did you bring me all skirts?"

Li Zhicheng glanced at the stack of skirts and looked up at her directly, answering lightly: "Because your legs are beautiful."

Lin Qian "cut", but couldn't help laughing again. It's inconvenient to have a skirt just when going out. But she can only admit her fate.

While putting the skirt into the cupboard, she thought: He usually never packed her clothes. I learned today that his preference was so obvious and monotonous.

But she soon discovered that her conclusion was wrong. Because she next found a stack of colorful **** and bras. His underwear was all black, neatly folded on the side.

Lin Qianyi: Red, Black, Purple, Blue, Green, White, Brown... She turned her head to look at him—it was not easy to find so many colors from her entire drawer underwear.

"What is this for?" She pointed to the stack of fancy underwear. "Seven colors, do you think you are collecting Dragon Balls?"

Li Zhicheng put his hands on the back of his head and leaned against the bed, answering: "I took it with me."

cut! Who believes, the seven colors of light are readily available?

Lin Qian looked at him with a straight shirt, bright leather shoes and a handsome face. Looking at this man who was an industry giant, there was a very unharmonious picture in his mind: Yesterday, he was alone at home, putting his fiancee’s small inner After carefully selecting bras and bras, carefully fold them one by one and put them in the box.

Well, she admits that she is suddenly cool.

When going downstairs, Lin Qian looked at his tall figure, and suddenly a thought came out: he was looking at the black belly with a sophisticated and unmoving look. In fact, he is very passionate about the bed and can also toss tricks... Thinking of this, her cheeks were slightly hot.

She will also pursue more fun in the future!

At this time, Li Zhicheng was standing under the porch, bowing his head and calling. Dark black hair, angular sides, and thin coats, standing in the drizzle, look like handsome sculptures in this town for many years.

Lin Qian stared at him, and was a little fascinated.

"OK, seeyoulater. (Okay, see you later.)" He hung up the phone and turned his head to look at Lin Qian. "The other party's car will arrive immediately and pick us up."

Lin Qian nodded.

Suddenly reacted, staring at him with wide eyes: "Your English!"

Did she hear it wrong? So fluent and so fast, it is no different from her!

Li Zhicheng thrust his hands into his pockets and answered indifferently: "Practice."

go with! Last time in the United States, who said he could not even order? I have never seen him read an English book in the past two years. Which English do you practice?

Play the pig and eat the tiger again! In order to chase her, did you really use everything!

Lin Qian looked at him bitterly, but he smiled slightly and hugged her in the car.

——

In fact, Li Zhicheng's English is more than fluent. In the next two days, he even talked about two companies that make leather goods and leisure bags. They did not need the presence of a translator, let alone Lin Qian's help, and won the two sales agents in Asia.

Both of these are local companies and are not large in scale. One company's products are not sold outside Italy, and the other is simply developed in south-central Italy. Therefore, they are very happy to have a Chinese giant like Li Zhicheng to discuss cooperation. The cost of the agent is not expensive, Li Zhicheng won the agency right for five years in one breath, and placed two huge orders for them at the same time.

When stepping out of the other party's office building, it was dusk, the town was brightly lit, and the shops on both sides of the long street in front were full of world-renowned luxury brands, just like an avenue of stars leading to the unknown.

Lin Qian took Li Zhicheng's arm and glanced at his black backpack with documents. He was a little proud: "We also got a local and went to Europe to place an order."

Li Zhicheng smiled faintly, and looked at the front: "One day, the flagship store of Aida will be opened here."

He seldom said such a straightforward expression, Lin Qian heard his heart thrilled, "Uh" screamed, and pointed to the luxurious shops with great pride: "In the future, my brand will also open here!" Drive next door to you."

Li Zhicheng suddenly stopped, as soon as her arm closed, she was snapped into her arms, and she bowed her head and kissed.

On the streets of foreign countries, there are strangers of different skin tones. He hugged her and stood in the middle of the drizzle street, silently kissing and undisturbed.

——

Dinner is used in a small shop on the street. Red wine and steak, simple combination, but the taste is unexpectedly good. Lin Qian drank slightly, took out the information in his bag, and asked while reading: "How many have you got?"

"In addition to the resale rights from domestic companies, there are five in total." Li Zhicheng replied.

Lin Qian carefully looked at the information of the five companies. There are large German companies with a turnover of hundreds of millions of euros, as well as local companies in Florence as just now. There are leather goods and leisure bags. However, most of the prices are moderate, and others are supplied to Li Zhicheng at very low prices. There are certain differences in quality, some can be comparable to DG's second and third-tier products, and some are very Italian, but the work is very rough.

But they all have a common feature-they are very old, at least 50 or 100 years old.

This point is very similar to DG. Lin Qian thought a little badly.

After eating, Li Zhicheng held her hands together: "Go get the last agency right."

Lin Qian was a little surprised: "So late?"

——

The nightlife of the town has begun, the bar music in the alley roars, and the street performers wear wide-brimmed hats, leaning against the wall and blowing the saxophone gracefully.

Li Zhicheng took Lin Qiang and kept turning several turns before finding a small door in an alley where the local residents lived. The gray-brown stone wall, a square and square door, and a Chinese lantern was hanging at the door, which was fascinating and red.

A tall blond young man stood at the door and saw Li Zhicheng warmly greeted him: "Hi! Li!"

Li Zhicheng also smiled: "Hi, David."

Lin Qian stood aside, watching the two men hug together. It was unexpected and interesting.

When did Li Zhicheng make foreign friends? She didn't know.

The two whispered each other again, and then looked at Lin Qian at the same time.

"My fiancee, Lin." Li Zhicheng said.

David’s turquoise eyes glowed enthusiastically: “What a beautiful girl! Lin, I’m David. Nice to meet you.”

——

The three of them walked into the shop, and after a brief conversation, Lin Qian knew that Li Zhicheng had met David only last time when he traveled around the world looking for fabrics suitable for "longbow". By chance, I became a friend.

This time Li Zhicheng came to buy the Chinese agency of his family's ancestral handmade leather bags.

When I entered the store, I found that it was large, narrow and deep. Don't look at the outside looks ordinary, but the inside is very delicately decorated and close. All sides are full of glass cabinets, and beautiful leather bags lie inside. Lin Qian is also an expert, and at a glance, he knows that the work is very exquisite and it is a rare first-class product.

"Such a big store, you alone?" Lin Qian asked.

"No." David answered with a smile. "There are five girls as waiters and eighteen workers. I am only responsible for design."

Lin Qian nodded with admiration: "Great. These bags are the best products I have seen in Florence this time."

David was very happy and took a beautiful handbag directly from the cupboard and handed her: "To you! For your compliments."

Lin Qian quickly waved his hand: "Too expensive!"

David looked at Li Zhicheng-don't look at him as straightforward and simple, but also very eye-catching.

Li Zhicheng smiled and looked at her: "It's okay, hold it."

Lin Qian had no choice but to accept it.

It turns out that David has been very free since his father took over the ancestral shop. If you want to open it, just open it. If you want to travel, you just close the store, let the workers go on holiday, and you don't know which country you're running on foot. However, his craftsmanship, workmanship and design are almost well-known throughout Florence, so even one year of business a year is enough to feed himself.

There are also international luxury brands that want to include him and his brand. The results of it? He was sternly rejected. Because he doesn't like too tired life.

And this time Li Zhicheng came to the fore, on the one hand, he won his agency in Asia to build a joint venture to produce; on the other hand, he was also invited to play in China and supervise and manage the production of the factory.

Such conditions, of course, David is happy.

The three sat behind the bar counter deep in the storefront, with bright lights above their heads. Li Zhicheng took the agreement out of the package and pushed it in front of him: "You see, if you have any ideas, you can continue to increase."

Unexpectedly, David pushed the agreement back to him: "No, you have paid my travel expenses and accommodation to and from China, enough to buy the agency. Our family is absolutely fair to do business."

Lin Qian: "..."

Li Zhicheng: "..."

In the end, Li Zhicheng made the decision for the big boy and directly signed the big name in accordance with the agreement he made.

Until the next day when he boarded a flight back to China, Lin Qian was still laughing at the incident.

She leaned back in the large seat and squinted towards the man beside her: "You are so powerful that you almost get an agency right when you travel."

Li Zhicheng smiled faintly: "This is also fate."

Lin Qian nodded.

At this time, David sitting on the other side of Li Zhicheng probed: "Li, can I ask you a question?"

"of course."

Lin Qian also looked at him with interest.

"Why do you want to buy my agency." David said, "Don't tell me to make money. Although my shop is excellent, no one outside of Florence knows it."

Li Zhicheng was silent for a moment, and answered: "For competition."

He looked up, looked at the vast blue sky and floating clouds outside the window, and slowly said, "There is an internationally renowned brand that wants to enter my country, buy my business, and grab the market."

David shrugged: "So I often say that expansion is the most boring thing. It turns craftsmanship into business, boring and ruthless. I hate the aggressor, I support you."

Both Li Zhicheng and Lin Qian smiled slightly, and Li Zhicheng continued: "In China, many people have the concept that foreign products are of better quality than domestic products and reflect their personal taste..."

David: "Ridiculous!"

Li Zhicheng: "... Such a foreign brand entry, in the Chinese environment, will be like a standout, compared with Chinese brands. Once consumers understand and accept it, our national brands will face difficulties. So, I cannot let this happen."

Lin Qian arranged several cups on the small table, one by one, and the interface said: "What are we going to do? Let's make an analogy-a few years ago, China had a particularly well-known snack called'dropping residue' 'Cake'. Because of its particularly good taste, it was popular in many cities for a time. But then, there were many similar chain stores with different levels of quality. And consumers do not know how to tell which one is authentic. Eat one, not this one Weier; eating another one is still not Weier. In the end, they didn’t even eat the **** cake. The product became worse and worse, and was eventually eliminated by the market. It is rarely seen now."

David understands a little, and opens his mouth wide: "So... you buy a lot of agency rights, just to make consumers wonder which scum cake is authentic?"

Lin Qian smiled and nodded: "Yes. However, I am not saying that your product is of poor quality, yours is very good, we will sell it as a high-end product. This trick is called in ancient Chinese saying -" she looked Li Zhicheng.

"Touch the fish in muddy water." He said without a hurry.

——

April of this year was a very memorable time for Charles, President of DG Asia Pacific.

Because the four main brands of DG officially entered the Chinese market.

This April is also a very dark season for Charles.

Because he suffered from DG's biggest winter sale in recent years.

How cold is it?

The market performance was so poor that he couldn't believe his eyes. He even suspected that the statistics were wrong. They must have written two zeros!

How did this happen?

In early April, DG China started large-scale promotion activities on the Internet, TV, print ads and physical stores. And its main advertisement was also launched heavily during the prime time of TV stations. This ad looks like this:

On the elegant Apennine peninsula, a blonde lady is drinking coffee on the grass outside the manor. Suddenly, a man with short brown hair and black eyes, dressed in a knightly suit of the last century, came from a horse. The two looked at each other in surprise, and the man captured her on horse. The celebrity panicked, but was still taken away.

In an instant, the picture has come to a ball. The old crystal lamps and ancient buildings like castles are completely pictures of the last world. In the room, many servants served women to put on evening dresses, wear jewelry, and finally presented a ladies handbag. The celebrity took it and slowly walked out the door.

In front of him was the dance floor of the drunken gold fan, and the man stood a few steps away, reaching for her. The celebrity handed him the hand.

The two danced in front of the window hidden by the lights, and the artistic conception was dreamy and blurred.

...

In the end, the lady was wearing pajamas, her hair was radiated, and her sleepy face was hazy, completely like a girl next door, waking up from the manor's big bed and sitting up.

She seemed to recall the dream of last night, picking up her handbag somewhat sorrowfully and walking to the window to look over. The glass reflected her beautiful face, but for a moment, it seemed like eternity.

...

The subtitles appear and the voiceover sounds simultaneously:

"DG, Mydream." (DG, Mydream.)

Not only Charles and his men, even when Chen Zheng saw this advertisement, he had to admit that it was very artistic. In the popular words now, it is very tall, and there are retro elements, which are in line with Chinese tastes.

They feel that DG will successfully break into China.

As mentioned earlier, the launch of a new brand will not produce an explosive reaction in the market so quickly. Especially the bags, such daily items, show personal taste. It will take some time for consumers to recognize and accept this brand.

So Charles, Chen Zheng and others waited with confidence for the market to break out!

As a result, they didn't wait to break out, they just waited for a pile of fakes.

More than ten days later, when DG's market sales have just improved, something terrible happened.

Six. Six full-fledged foreign brands that didn't know where to emerge suddenly appeared in the market.

Moreover, their advertisements are deliberately imitating DG everywhere, and Jane has reached an outrageous point.

The first brand is called "Rain". The creative idea is a young girl fishing on the Apennine Peninsula. Suddenly, a man came from the sea in a small boat. When the girl saw him, she fell in love, handed him over, and got into his boat. In a blink of an eye, it was already under the sea, and the two were allowed to walk and breathe freely like fish. Staring around, the emotion is silent.

The picture flashed again, and the girl was already lying on the wet shore. It was raining in the sky, and it was dark all around. Only her handbag was beside her. With tears in her eyes, she looked at the calm sea. Her appearance is not glamorous, but there is a clear and moving clean.

The subtitles appear and the voiceover sounds simultaneously:

"Rain, that’smyheart." (Rain, that’s my heart.)

Of course, after watching this ad, many viewers thought it was better and more attractive than the DG ad. And it turns out that the same is true. As of the end of June, Rain's total sales in China were even with DG. Of course, this is under the premise that both sales are not high.

Such specious advertisements are emerging one after another. Some brand ads are not necessarily similar to DG, but the advertising words are very malicious.

For example, a brand called "David" advertised that it was founded in 1890, which was more than ten years earlier than DG. After knowing that, Charles was very angry and sent someone to check. The answer to him was: the other party was indeed founded in 1890, an ancestral shop in the small town of Florence. But I didn't know what happened, but I also ran to China to make trouble.

And what is the sensory sense of consumers?

For a time, they only saw the streets and alleys, full of advertisements of various foreign luggage brands. And these advertisements are really dazzling, some are called DG, some are called David; some say that they founded 109 years (that is the DG group), others say that they founded 150 years; some say they are the most authentic in Italy Some say that they are the oldest in the Apennine Peninsula.

The price and quality are uneven. Some obviously ordinary bags are sold for 3,000; some are of ordinary quality, but the style is good, and the price is very high, they sell 300.

As expected by Li Zhicheng and Lin Qian, huge amounts of information hit consumers at the same time, so they were confused and hesitated.

Originally, there was only one scum cake shop in front of them, but suddenly there were ten, which made them unable to remember.

Of course, after all, DG has a high reputation abroad, and there are still a lot of fixed consumer groups that can distinguish them. But it was the second and third line sub-brands that entered China first, rather than the world's top sub-brands. Consumers who did not understand them still accounted for the vast majority.

So in the end, some customers even went to the DG store and asked with a smile: "You are the sub-brand of the David Group, right? I like that brand the most. Oh... no, then forget it, don't buy it ."

Others spent thousands of dollars to buy a new DG bag, happy to take to work. As a result, my colleague looked at it and smiled: "I also bought an Italian bag, which was promoted at the supermarket at the door yesterday, 200 pieces each.

...

At the quarterly sales meeting at the end of June, Charles, who had always been very good-tempered, took the case fiercely, and all the people in the Asia-Pacific region scolded: "Shameless Chinese!"

At the same time, Lin Qian and Li Zhicheng stayed in the hotel on the Xiang River. She leaned back in his arms and sighed in her heart while admiring the advertisement she planned: she was so shameless.

Glancing at him obliquely-they were all broken by him!

The author has something to say: "Snail" is on the market, I am very happy, and a small theater is added. There is no lower limit for undisciplined behavior, which does not mean the normal behavior of the characters, even if you have seen it.

Shiver, ET!

See you at 8 tomorrow night!

————————————

Patterns on the bed of the small theater

Lin Qian always felt that Li Zhicheng was a man with a lot of tricks on the bed. Posture, strength, and means are endless. Of course, this kind of thing is shy to mention to outsiders.

But since I met my new friend Xu Xu, although the girl was speechless, the sentences were precise and sharp. Although a bit annoying, it is really a dazzling woman.

So the two went deeper and deeper. Of course, many times Lin Qian is talking and Xu Xu is listening. After listening, either despise, be at a loss, or shock, or admire.

For example, at the moment, the two are chatting about the pattern on the bed.

"You will..." Lin Qian leaned into her ear, "Is that so?"

Xu Xu shook his head: "No."

"What about this?" he whispered again. Very professional, Xu Xu dazed: "What does that mean?"

Lin Qian; "Poof..."

So, in the pattern on the bed, Lin Qian finished Xu Xu.

Uh... It should be said that Li Zhicheng defeated Ji Bai.

Xu Xu has always had a spirit of disobedience. This spirit is not reflected in fame and fortune, but in professionalism. After losing this point, she was very annoyed, but admired Lin Qiang all the way. She decided to despise Ji Bai tonight and urge him to make progress.

Then, with this opportunity for self-improvement, she thought of Jian Yao, who was far away in Beijing.

"I still have a friend. You should also enlighten her and let her go back to enlighten her husband." Xu Xu said seriously.

Lin Qian: "Not suitable?"

Xu Xu: "It's appropriate. Her husband is a dull piece of wood. No one thinks that he is right. I think her husband's life must be boring. We should help her."

In front of a woman with no shyness like Xu Xu, Lin Qian succumbed.

The two called Jian Yao together.

Xu Xu has always been fierce and asked, "Jian Yao, have you ever had XX, OO, XOPQ with your husband?"

Jian Yao's face brushed red.

But she is familiar with Xu Xu's character, always straightforward, straightforward innocence, so she vaguely replied: "Well... what's wrong?"

Xu Xu was shocked.

That's it? !

Is Ji Bai even worse than Bo Jinyan?

In a few words, Jian Yao quickly set out the ins and outs on the phone. So she was a bit more competitive. Actually look down on her family Bo Jinyan?

"Have you ever had TT, YY?" she asked.

Xu Xu was at a loss.

Lin Qian was also at a loss.

"No."

"No."

The two voices said together.

Jian Yao smiled slightly and hung up with satisfaction.

...

The pattern on the bed, Professor Bo who is always exploring and constantly improving, is the best one!

O(∩_∩)O