Made in Hollywood

The black Rolls-Royce drove into the small town of Valencia. Duke looked through the rearview mirror, followed by a lot of paparazzi. In this day and age, directors like him still want to hide behind the scenes. is delusional.

The car stopped in front of a leukemia rehabilitation center. Duke and Scarlett got out of the car, picked up gift boxes and flowers, and walked towards the inpatient area under the guidance of the staff.

The two had just entered a small white building, and Panney Kelly, who had arrived here in advance, walked over.

As he walked towards the ward, Duke asked in a low voice, How is it?

Don't worry. Panney Kelly lowered his voice, He and his family were very excited to learn that you were coming over.

Duke nodded and said no more, followed behind Panney Kelly and walked into a ward.

The ward is not particularly large, there is only one hospital bed, and there is a little boy about eight years old sitting on it. He and a middle-aged couple who should be his parents are a little excited when they see Duke walk in. It seems that Can't believe this scene.

Duke, this is Alex Bosh, this is his father Johnny Bosh, this is his mother Dinah Bosh.

Perhaps Panney Kelly had done enough work beforehand, and there was no bloody scene. After her introduction, Duke and Scarlett shook hands with the family of three.

Director Rosenberg, thank you very much...

Johnny Bosh is still a little excited. After all, seeing the director of the Batman series is also a big wish of his son.

You're welcome. Duke smiled and sat on the chair beside the hospital bed. After I heard about Alex, I thought I should do something for him.

With that, he turned to the hospital bed, Hello. Alex.

Hello, Director Rosenberg. He looked at Scarlett a little shyly, Miss Secret Service, I... can I give you a hug?

Scarlett couldn't help laughing, coping with this kind of scene was just trivial, she put the flowers on the bedside table. Hugs lightly with the little guy.

When Scarlett was sitting next to him, Duke took the gift box and handed it to the little guy.

After taking it over, the little boy named Alex scratched his face embarrassedly and asked, Can I open it?

Of course. Duke nodded lightly. It belongs to you now.

with the help of the mother. Alex opened the package of the gift box, and when he saw the black gift inside, he exclaimed happily, Wow, is this the latest Batman figure?

He took the gift out of the box. It's a Batman figure on a cool motorcycle.

Like it?

Hearing Duke's question, Alex nodded heavily, This is the best gift I've received this year, thank you. Rosenberg...

Call me Duke, Duke reminded him.

Yeah! The little boy nodded again. Thank you. Duke.

I heard you like Batman very much? Duke asked again.

Yeah, when I get sick, I can't do anything. I can only lie in the hospital every day. Alex's mood seemed a little down. Batman's comics, cartoons and movies are my favorites to watch, and Batman is with me.

Duke couldn't have been here for long, and added, I heard you've always wanted to be Batman?

Alex blinked, It's actually been done. In the hospital, I'm Batman, mom is Selena Kyle, dad is a badass...

Everyone in the ward laughed.

After the laughter, Scarlett showed her feminine side and said instead of Duke, We want to hold a Batman parade and invite you to join us. Do you want to go?

Without thinking about it, Alex said, Of course...

But after finishing speaking, he looked at his parents again, saw the Bosh couple nodding, and laughed happily.

Next, Duke asked some questions about Alex's condition and current situation, and had a few words with the people at the rehab center, then said goodbye and left.

This is the candidate found by the Duke studio. Alex, who is now eight years old, lives in Valencia, a small town in the Los Angeles area. He was diagnosed with leukemia at the age of two and is currently recovering after treatment.

He has a wish, to be a Batman hero.

This wish fits perfectly with the publicity project planned by Duke and Warner Bros.

Duke's Duke Foundation and Warner Bros.'s advocacy department are responsible for making his wish come true.

After Duke entered the rehab center to visit Alex Bosh, the so-called charity action to help the seriously ill teenagers realize their dreams quickly started.

First of all, Warner Bros. launched a call through the Internet to recruit a group of volunteers to participate in this dream-fulfilling event. The original plan was about 1,000 people. I didn't expect that after the Heath Ledger incident, everything related to Batman will be in this special event. During the three-day event, nearly 40,000 people signed up, many of them from the East Coast.

These equally crazy Batman fans are even willing to travel to Los Angeles to participate in this dream event at their own expense.

At the same time, Duke and Warner Bros. both received calls from Chicago City Hall, who wanted the event to be held in Chicago, but given Alex's health and the Los Angeles City Hall's willingness to cooperate with the event. An event under the banner of public welfare, the final venue was still in Los Angeles.

With the support of venues and corresponding human resources, corresponding equipment and roles are also required.

Christian Bale will personally drive a Batmobile with Alex Bosh. As the Catwoman whom Alex also likes very much, Selena Kyle will not be absent, and Scarlett Johansson will temporarily Make a cameo.

In addition, the Los Angeles County Sheriff's Department, which has always had a good relationship with Duke, also intends to participate in it. Not only all the police officers and equipment in the event are from the police, but the chief of the Los Angeles County Sheriff's Department will also personally make a cameo as the mayor of Gotham City.

On this piece of land that cannot be measured by common sense, this activity that will use a lot of public resources has not only been questioned by the public, but has also been unanimously approved by the public. Even the Bushes in Washington, D.C., were interviewed in an interview. Mention this charity event for seriously ill children, and cheer for Alex Bosh.

In a short video that was instantly shared, George Walker Bush said, Come on, Alex! Go and save Gotham City.

This so-called public welfare activity has become the focus of attention in the United States, and Batman has become the most talked about topic during this period.

The male lead 'Batboy' is played by eight-year-old Alex Bosh, the male lead 'Batman' is played by real-life Batman actor Christian Bale, and the female lead 'Catwoman' is played by Scarlett Played by Lea Johnson, Batman's 'assistant' Robin is played by Alex Bosh's father, the mayor of Gotham is played by the Los Angeles County Sheriff, and police officers, prosecutors and FBI agents are Acting as a real character...

In the conference room, looking at the list he just got, David Ellison looked quite serious. He looked at the executives of Sky Film Studios present and asked, Look at Duke Rosenberg. How does Grid promote and market, and what do you do?

Everyone was silent, and no one spoke.

They are all very clear that as two films with a certain competitive relationship, The Dark Knight has an absolute advantage in the pre-screening of the various promotional and marketing methods.

They did a survey some time ago. Among the 100 randomly selected people, they basically knew that the movie The Dark Knight was about to be released, and more than half of them said they would go to the theater to watch it.

Not even half of the people who knew that I Am Legend would be released in the next week, and only a quarter of those who wanted to go to the theater to watch the film.

Finally, an executive said, Duke Rosenberg has too many propaganda tricks, and it is said that this public welfare activity was written by him.

Heath Ledger's publicity and hype are out of control. After all, they can't kill Will Smith for publicity, right?

David Ellison sat back in his chair, Don't we have any news points to hype?

An executive thought for a while and said seriously, Will Smith's popularity is something we can take advantage of. I suggest to talk to Will Smith's agent and let him talk to the heroine of the film in public. Sally Richardson has dated a few times and released the news that his marriage has turned red, I believe it will attract a lot of people's attention.

After a moment's thought, David Ellison said, It's up to you.

He turned to ask, What about the theater chain? How is the discussion between Disney and the North American Theater Alliance? Can 4,000 open theater chains be guaranteed?

4,000 is difficult, another executive said. The theater chain said that 3,600 is the minimum baseline, and the number of theaters and the rate of filming will depend on the market response of The Dark Knight, which was released the previous week.

Intensify public relations. David Ellison stood up, I demand a higher number of theaters and a higher rate of film placement.

Even with David Ellison's arrogance and pride, he felt a huge pressure this time. The pre-publicity momentum of The Dark Knight was so violent that it would drown out all the films released in the summer.

He could understand that Duke Rosenberg may not be a professional master in marketing, but he can always put forward some suitable and actionable suggestions, so that his film can easily become the focus of attention in the United States .

Last year's Iron Man was like that, and this year's The Dark Knight takes it a step further.

If a film wants to be successful, it is not only the production, but also the role of publicity and marketing.

David? Ellison is not difficult to come to this conclusion.

He could see very clearly that the so-called dream-fulfilling charity event was held on April 25, and the pre-sale tickets for The Dark Knight began on April 26! (To be continued ~^~)

PS:  I saw a friend who said that the signature was modified. In order to get out of the small dark room, I had to do this. . .