Made in Hollywood

Although the contract with Heath Ledger had already been signed, this unexpected appearance had to make Warner Bros. proceed cautiously. They had contact with Heath Ledger's parents and family, because the contract already existed , did not spend too much effort, and reached a licensing agreement with the old Ledgers.

Just in mid-April, when The Dark Knight finished sound editing, Duke announced that post-production was all over, and a second trailer was released, Warner Bros. was ahead of the screenings and all of the other characters with the first Joker commemorative toy figure. , the doll is available in two versions, $9.99 and $10.99.

Due to the death of Heath Ledger, in the past two months, it has been hyped by Warner Bros. to become a hot event in the United States, and the doll sold out of stock as soon as it was launched.

what happened?

In a spacious apartment, Kyle was so angry that he wanted to smash the mouse, stared at the display screen and said, I didn't grab it again.

His sister Ella came over, stood behind and glanced at it, and asked curiously, A doll of a dead actor is so popular?

You don't understand. Kyle waved his hand and said, His accidents are all for the role of the clown.

Do you believe in this kind of propaganda?

Because he was in the media-related industry, Ella couldn't help but pouted, What Warner Bros. and Duke Rosenberg want the dead Heath Ledger to be, he is who he is.

You still don't understand. Kyle pointed to the monitor screen and said, A clown doll on the Internet soared to $30, but it was sold out all at once, and now it is out of stock even on the Internet.

He explained again, Heath Ledger has passed away, and his doll is not only commemorative, but may continue to increase in price in the future, and even become a rare value-added souvenir.

Ella shrugged and said. I'm not interested in these. You should help me book a few more advance tickets from the Internet. I remember that the reservation will start in a week.

Don't worry. Kyle turned his head and said to his sister. I was already prepared.

Under the publicity and hype of Warner Bros., The Dark Knight became a sensation before it was released. The Joker successfully surpassed Batman and became the main character in posters, trailers and various promotions. The commemorative clown doll launched by Warner Bros. goods. Hard to find in specialty stores and online.

It is not difficult for some sober people to see the intention of Warner Bros., but the influence of public opinion on the public is huge, and many people are also blind.

And Warner Bros.' publicity strategy is far from simply praising Heath Ledger. Anyone in the media knows one thing, and that is controversy that attracts attention.

Although Heath Ledger, in the population of Duke, does not look like a Hollywood actor, but other media supported by Warner Bros. are also constantly breaking out negative news.

The New York Post has reported continuously that after Heath Ledger's unexpected death, his current girlfriend, Michelle Williams, was worried that her daughter would have nothing, although Heath Ledger's father, Kim Lay Jay has said publicly. Matilda Ledger would be considered beneficiary of the estate, but Michelle Williams doubts Kim Ledger's ability to execute. The reports added to the hype - Michelle Williams had a strained relationship with Heath Ledger's family, and she even threatened to 'boycott' the premiere of The Dark Knight.

The news was fermented for a long time, and after enough heat was generated, Michelle Williams' spokeswoman, Mara Buxman, held a press conference and issued a statement saying - the so-called report called 'Internal message' is wrong. Michelle Williams has confirmed she will attend the 'Dark Knight' premiere, saying it's absurd that she's 'boycotting attendance due to feud with Ledger's family'.

Subsequently, Warner Bros. confirmed to the public that Heath Ledger's family has confirmed that he will fly from his hometown, Perth, Western Australia, to Chicago to attend the North American premiere of The Dark Knight on May 4.

That's just one aspect of what Warner Bros. did. Much more than imagined, although on the surface Heath Ledger was portrayed as an outstanding actor who gave everything for the role, but behind the scenes he worked hard on the cause of his death.

For example, in the mouths of many media, Heath Ledger's cause of death has always been a mystery. By the end of April, multiple media and websites had revealed that Heath Ledger's death was drug-related, and it was reported that Heath Ledger had acted on the set of The Dark Knight. Bad mood, severe insomnia, confusion all day long. Discord with other staff and cast, etc.

Then, someone else came forward to refute the rumor and let the report form a controversy.

Nicolas Cage, who played Harvey Dante, refuted this news in a TV interview.

Heath Ledger always kept a very high-pitched state when filming, very conscious,

Nicolas Cage's words are completely consistent with the crew's point of view, Maybe he died suddenly, and people have fabricated many false situations in suspicion.

He also revealed on the show that between shoots, Heath Ledger likes to sit on the side of the set, smoking a cigarette leisurely, chatting and laughing with others, especially when it comes to his two-year-old daughter Matilda He looked radiant and looked like a very sweet and good father.

I have a good personal relationship with him. In his spare time, he likes to show us pictures of his daughter, and then he talks about all kinds of interesting things between him and his daughter. He looks very happy.

This is purely for publicity. As long as anyone who knows Nicolas Cage knows, he is completely rambling. Ledger is also very attentive in shaping the role of the clown, and he is not as distracted as rumored.

But what does it matter?

Without a doubt, The Dark Knight has become the hottest movie of the summer.

Can't we just let him leave quietly?

On the private beach of Malibu's own estate, Scarlett's eyes turned away from the newspaper report on Heath Ledger, and turned to Duke's side, This is consuming Heath Ledger.

Pulling open a can of beer, Duke took a sip, placed it on the round table under the parasol, and said, Honey, this is Hollywood.

Want to get Warner Bros. to give up using Heath Ledger for publicity, is that possible?

The answer is obvious.

Scarlett Johansson sighed, closed the newspaper and put it aside, sat up from the beach chair, grabbed the can of beer, took a sip, and turned her eyes to the sea.

Although from the standpoint of an actor, she doesn't like this practice very much, but she is not a newcomer to Hollywood. She has been in this circle for more than ten years, and she doesn't understand what Hollywood will do.

This place has never been a simple circle. Like all business circles, it is full of battles and entanglements, and even these battles for fame and fortune have been magnified countless times.

Heath Ledger won't be the first, nor will it be the last.

Scarlett was convinced of this.

It's just... She walked over to Duke and took his arm gently, I always feel a little uncomfortable in my heart.

Duke shook his head. Heath Ledger's family has reached an agreement with Warner Bros. Let's not think about it.

Even Heath Ledger's family did not object, and there was no need for outsiders to worry.

Sitting back on the beach chair, Duke sighed softly. He rarely had any intention to save someone, and he also took some practical actions, but ended in failure.

For Duke's character, he would not feel guilt and sadness, Heath Ledger was not his friend after all.

And the people who consume Heath Ledger are not only The Dark Knight and Warner Bros., is it true for many people in this circle, such as his current girlfriend Michelle Williams recently claimed that he would consider working with the right company , shooting a film about Heath Ledger as a heartfelt commemoration, in order to bring some memories to their two-year-old daughter Matilda.

Hollywood is such a circle, those who are pure-hearted and only think that they can get ahead in Hollywood with their blood, passion, talent and hard work will only be ruthlessly assimilated or swallowed up by this circle.

Having said that, even if Michelle Williams didn't plan to take advantage of this incident, her public relations and agents probably wouldn't miss the opportunity, and would certainly keep persuading her.

And people are always affected by the environment, even a determined person like Duke.

The sun gradually turned in the direction of the sea, Duke picked up the watch on the round table and looked at it, reminding Scarlett, We should go back, we have to change clothes and go out in a while.

Scarlett put on her clothes and muttered, I still want to go to the sea for a swim.

Duke assisted her to simply pack her things, and the two stepped on the soft sand and walked towards the elevator leading to the villa.

Actually, there is a more interesting event, Duke said as he walked. If you are interested, you can participate.

What activity? Scarlett asked curiously.

How about dressing up as Catwoman and saving the world with Batman?

Hearing Duke's words, Scarlett raised her brows, I will appear in the entire Marvel series, and it's not appropriate to play the role of the DC Comics movie.

Walking into the elevator, Duke shook his head, Not in the movie, but in the real world.

Rescue in the real world? Scarlett didn't understand.

After taking the elevator back to the villa and changing clothes, Duke explained to Scarlett, Warner and I have prepared another publicity show, and now the candidates are basically determined. Batman.

Since the beginning of this year, Duke has asked people to find suitable candidates. After several months of inquiries, they have found a small Batman fan. (~^~)