Little Farmer Big Star
Chapter 490: Sky-high advertising
While Hengyuan Health is actively discussing Li Fan's advertisement, several other companies that are also health care products are also discussing.
However, the viewpoints and opinions of each company are quite different.
Taiyuan Health.
"Such a **** advertisement, the Dianshi advertisement is too embarrassed to sell it, are you not afraid of being laughed out of by colleagues?"
"Yeah, I guess it was fooled by that Li Fan. You said that Li Fan was okay and came to the advertising industry to join in the excitement? It's not that I have nothing to do when I am full."
"Li Fan has nothing to plan an advertisement to come out to play with, but there is nothing to do. The key is to sell it, which makes people incomprehensible."
"Hey! Maybe it's Li Fan who thinks his advertisement is excellent."
"..."
Qisen health care.
"Haha! I laughed so hard. When Dianshi adverts me to promote Mr. Li Fan's ad, I was still a little excited, but who knew it was this kind of ad."
"Then Li Fan doesn't think that his influence in the advertising industry is the same as his influence in the music industry? Any business will rush to his advertising."
"It's very possible, it's obviously to embarrass the identity of'Master Li Fan', so why bother."
"..."
Yuanheng Health Care.
"Mr. Li Fan’s advertisement? From the reactions of everyone, no one seems to be optimistic. However, I think it is impossible for Mr. Li Fan to dig such a big hole for himself. There may be something in this advertisement that we cannot see, I I feel that we can take a look at the quotation situation over there."
"Yes, Mr. Li Fan is an absolute genius. No one dares to deny this. I also think that his advertising works should be a try."
"..."
...
There are so many companies in China that specialize in health care products.
Among them, Qisen Health Care, Hengyuan Health Care, Taiyuan Health Care, Yuanheng Health Care, etc., which rank the top in terms of comprehensive strength, have all received promotional documents from Dianshi Advertising.
When companies heard that it was Mr. Li Fan’s advertising work, they also attached great importance to it.
However, after seeing the sample of the advertisement, most companies laughed it off, and only a few companies expressed interest.
Moreover, even the companies that expressed interest are not interested in the advertisement itself, but rather trust Mr. Li Fan.
It can be seen how unwelcome Li Fan's advertisements are.
The companies that expressed interest are Hengyuan Healthcare, Yuanheng Healthcare, Mental Healthcare, and Tongwei Healthcare.
Such news is not considered a secret in the industry. Therefore, four companies including Hengyuan Healthcare expressed their interest in Li Fan's advertisement, and it soon spread to the ears of other healthcare companies.
The other health care companies laughed, thinking that these four companies were confused by Li Fan’s reputation and had lost their own judgment. Using such advertisements during the Spring Festival golden sales period is not equivalent to giving yourself stubbornness in advance. Is a grave ready?
Therefore, while the health care companies are laughing, they sincerely hope that a health care company can win this advertisement.
In this way, they lost a strong opponent during the Spring Festival.
You know, the products of the four health care companies are not the best-selling products, but they must not be underestimated.
...
Not only the health care companies, but in the advertising industry, Li Fan's advertisements are also very famous in the past two days, and the more famous advertising companies basically already know about it.
Now that we already know it, all kinds of discussions are naturally indispensable.
Some sneered, some gloated, some shook their heads in regret, and some smiled faintly, thinking that it was just Mr. Li Fan's boring pastime.
As an advertising designer, or an employee of an advertising company, if you don’t know Mr. Li Fan’s "No gifts for this year’s holidays" these two days.
So, walking on the road, you are embarrassed to say hello to others.
...
Dianshi advertising.
"There are four companies that are interested. Well, it's not bad." Ruan Dongquan muttered to himself in the office.
Now that the interest has been expressed, it is time to talk about the price.
However, Ruan Dongquan felt painful when he thought of the price.
Because Li Fan's asking price is really too high!
50000000! A price! No bargaining!
The advertising planning fee of 50 million yuan, this Nima is definitely a sky-high price.
You must know that their Dianshi Advertising, as the country's quasi-first-class advertising company, the highest bid for the planned advertisement is only a few hundred thousand, usually tens of thousands to hundreds of thousands.
Even for the country's top-notch Chuangshi advertisement, the offer for Xinfeng Healthcare this time is only 1 million, which is already the highest offer of their company.
This Nima is 50 million, absolutely frightening people directly.
Ruan Dongquan once thought that Li Fan was joking, but Li Fan's attitude was very clear, saying that the price was actually very low.
Because his advertisement can be used for several years, even 10 years, as long as a company buys his advertisement, there is no need to change the advertisement in the future, and it can be used to the end.
How many years does an advertisement take for 10 years? This time even Ruan Dongquan himself expressed serious doubts.
Of course, if 50 million is too expensive, Li Fan has another way.
That is, advertising cents are not taken, but he needs to pay a dividend of 20% on the company's annual net profit, which lasts for 5 years.
Of course, it is limited to the net profit brought by the advertising product. If the company has other products under its umbrella, it will not be counted.
This method seems to cost no money to buy ads, but no company will agree to it.
Because Li Fan wants to distribute the red for 5 consecutive years, if this advertisement is discarded in the second year, wouldn't the company give Li Fan the red for 4 years in vain?
This is even worse than direct 50 million.
Ruan Dongquan wanted to persuade Li Fan to change his mind, but Li Fan insisted on doing so. Ruan Dongquan could only bite the bullet and sent the two quotations to four companies.
He can imagine that after seeing the quotation method, the four companies will absolutely feel angrily that this is even more abhorrent than grabbing money.
50 million, this Nima has two more "0"s.
Ruan Dongquan didn't understand that Li Fan would never be short of money. Why is the asking price so outrageous?
...
Why is it so outrageous?
The answer is that only Li Fan knows this world.
Moreover, Li Fan's asking price is definitely not a high price.
You know, what is the net profit of melatonin in the past life in one year?
The answer is absolutely terrifying to death.
In addition, the total population of China in this world. Far more than in the previous life, its profit is definitely more terrifying.
"Ugh!"
Li Fan sighed, what a good advertisement, it depends on who is predestined with it.
...
I wish you all a safe journey home for the New Year!
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