Legendary Hollywood Producer
Chapter 124: Preview Screening (please collect it.)
The author of the novel "The Devil Wearing Prada"-Lauren Weisberg's interview remarks were quickly printed in various gossip tabloids, although the entire conversation did not clearly indicate who the "she" was. , But the thinking-loving American melon-eaters have already made up for the contradiction between Anna Wintour and Lauren Weissberg.
After all, all kinds of allusions in the novel, anyone who has a little knowledge can think of the connection between these events.
Five days after the release of the first trailer, the second edited movie trailer also appeared on major TV stations for promotion.
The results are not bad, at least about Meryl Streep, the actor of "Miranda" in the original book, the fan community who has read the novel does not have much resistance, but rather agrees very much.
As for the actor Anne Hathaway of the heroine "Andy".
Because this time the trailer focused on showing the roles of the two of them, fans of the novel who have watched the trailer were not very impressed with her.
This kind of strong contrast makes Anne Hathaway, who has been paying attention to the promotion of her starring movie, very cold. Some people on the Internet criticized her, saying that she is not suitable for the role of "Andy" at all, and there are remarks such as whether the director chose the wrong actor and so on.
Although these are irritating Anne Hathaway, who is on vacation, she can do nothing but anger. Because after hearing her complaint, the producer Manhai Entertainment told her that he would not care about it. It is not a bad thing for the masses to argue about the characters of film actors.
Will there be more attention if there are topics? What's more, it can save a propaganda fund for Western European Films, so let's pay attention to what it does.
......
On the day of February 3, the internal audition of the theater line organized by Manhai Entertainment also began.
The heads of several major chain theaters and independent theater owners around Los Angeles gathered to watch the final edited version of the movie "The Devil Wearing Prada". If not surprisingly, this is the version that will eventually appear in theaters.
Roman came to the theater and watched the film with those theater representatives.
After everyone arrived, the movie began.
After watching it for a while, Roman lost his patience. Once the movie was edited, the director David Frank invited him to watch it. He watched the movie several times in the next few days. He knew the plot very well, and there was nothing to watch it again.
This edited version can be regarded as an excellent commercial film from Roman's point of view. The plot is coherent, the character creation is remarkable, there are no problems with the movie content, and it is completely OK.
Unlike Roman, who was in a dull state, the representatives of other theaters in the theater were very satisfied with this trial. During the viewing process, their hearts were thinking about how many more screens to give to this movie.
The film has a great market potential, and it is of course necessary to increase the number of theaters.
In the world of capital, profit is important.
The screening of the movie continued, but Covert, the vice president of Royal Entertainment Group, couldn't help but talked with the vice president of AMC theaters sitting next to him.
The two of them often participate in this kind of movie watching, and they often meet together, and they are relatively familiar.
"Ryan, what do you think of the movie?"
Sitting on the side, Ryan suppressed his voice and replied in a low voice: "As good as always, it's no wonder that the films produced by Manhai Entertainment in the past few years have not failed. It turns out to be the production strength."
"Yes, because it is a movie produced by Manhai Entertainment, our Royal Entertainment gave out 270 theaters before trying it out, with a total of close to 320 screens. Their past performance is enough to make us trust." Walter turned his head to look at Ryan, and asked, "What about you? How many theaters did you give."
"About 200, our AMC doesn't have the strong cinema market of your Royal Entertainment. This number is already a lot. Of course, it was a decision that I hadn't seen a film before. Now it seems that it needs to be changed."
"You are very optimistic about this movie, don't you, Ryan."
"The publicity and the quality of the film are okay. The big-name actors of the film also took shots. They invited Meryl Streep and Anne Hathaway to star in a best-selling novel. With this A few guarantees, I don’t know what other problems can prevent its success."
Kovot also agrees with Ryan's point of view. These are some of the points where they consider whether a movie is worth investing in theater resources.
Obviously, the movie "The Devil Wearing Prada" fits the above-mentioned favorable conditions very well.
"Then how many more screens do you plan to give to show "Prada"?"
"I have to go back and report the situation before I can discuss the appropriate number of screens to show, but I estimate that this number will not exceed 300." Ryan explained: "Our company has to set aside a part of the theater line for the screening of Will. -Smith’s new film "The Enemy of the People". That movie has a great market potential and has attracted a lot of attention. The Columbia company has invested a lot of publicity resources, and it must be very confident."
"Well, Will Smith has a large fan base, and there are many blacks who are willing to support him. The market for "Rivals of the People" is indeed not small."
Recently, in addition to "The Devil Wearing Prada" in that crazy building, "The Enemy of the People" is not to be outdone.
The news of Will Smith’s new film release has long been spread through various channels, and many fans who like him are eagerly awaiting it.
It is really an amazing thing that a black man can make a big difference in Hollywood. His works rarely disappoint his fans, and everyone has high expectations for his works.
"The two films are only a week apart, and they are both targeted at Valentine's Day. It is inevitable to head-on, unless someone withdraws." Kovot said with a smile: "But, anyway, who will get better box office results anyway. Excellent, the theater resources will naturally tilt a little bit past, the right to choose is in our hands, we will not suffer anyway."
"..."
After the film screening, Joel was responsible for following up and urging these theater companies to provide more screens.
After a few days, each theater also gave its own conditions.
So far, the number of theaters that premiered "The Devil Wearing Prada" has increased to 3,400, and the number of films scheduled is temporarily the first, and the time period for the screening is also perfect, all selected when the flow of people is high.
These actions of the theaters are also enough to show that they are optimistic about the movie, and everything is happening in a favorable situation.
On the day of February 8th, the movie began its premiere...
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