Legendary Hollywood Producer

Chapter 123: Hype and publicity (please collect.)

Recently, the novel publishing market in the United States has been sluggish. I don't know when there will be another strong wind.

Within a few days, a YY urban essay called "The Devil Wearing Prada" suddenly appeared frequently in the recommended reading columns of major newspapers.

Social networks in this era have not fully emerged, and audiences are not immune to some of the hype in Hollywood.

Manhai Entertainment used the simplest hype of buying good things from the media, and the result was "The Devil Wearing Prada", a novel that had been popular for a while last year, and once again entered the annual best-selling novel rankings. ninth.

The huge exposure coupled with the popularity of the novel itself has aroused the attention of fans who have read the original novel.

Taking advantage of the heat, news about the upcoming movie adaptation of this novel and the editing of the first trailer were released to the North American market.

The first trailer released was mainly based on various scenes and costumes, and there were no shots of actors participating in the film.

This kind of appetite-style propaganda method has achieved good results.

Once broadcast on many TV stations and bulletin boards, it aroused spontaneous discussions among book friends.

On blogs and various movie websites, they have become the tap water for movie promotion, sending out various soft articles and prediction posts.

One of the posts about "a novel adapted from a movie, who can become "Andy"" is the most popular.

Everyone has expressed their opinions below.

The poster’s first strong statement said that she is most optimistic about the role of Catherine Zeta Jones. The reason is: "Catherine is very beautiful enough to be the heroine Andy in the novel. Her delicate face, let me confirm that this role She has to."

It's a pity that many people expressed opposition to the original poster's remarks. The book friends have their own "Andy" in their minds, and the reasons for their votes and recommendations are also strange.

"I think Keira Knightley is the most suitable. Her figure best fits the portrayal of Andy in the novel..."

"Reese Witherspoon is the best. She doesn't accept any rebuttal. She is the blonde beauty in the real novel-Andy."

"Only I think Jessica-Alba is suitable? Her temperament can completely control the role of Andy. In addition, she can dye gold for hair color issues, and there will be no sense of violation."

"Agree upstairs. Jessica is the most suitable. I can't find a flaw to deny her."

"You are all nonsense. It is obvious that Anne Hathaway is the most suitable for the original novel. I advise you to read the book again, and don't mess around and match up."

"......"

After the Internet craze became popular, Manhai Entertainment ordered the media and newspapers to follow up on another topic: that is Anna Wintour, the private life hidden behind the glamorous beauty of this well-known fashion lady.

Hollywood tabloids have always had the style of having a milk or a mother. After investing $5 million in publicity funds, they focused on breaking the news. They could almost fabricate Anna Wintour's black material from any period. .

At this time, many wise people have seen that this is a premeditated hype, but people in the industry will not try to dismantle these little tricks, and people who are not in the industry have no motivation to speak for it.

Moreover, there are more book friends who are happy to see this happening, and they very much hope to see the film adapted from this novel appear in the theater.

As for the intensified gossip news, who cares? They are not one of the parties, and can they properly satisfy their own voyeuristic desires. Looking at a person's prestige, how unbearable it is behind the scenes, isn't it a matter of concern?

"Anna Wintour, the editor-in-chief of "vogue" magazine, is a famous figure in the global fashion circle, but what everyone does not know is that this lady of infinite beauty has experienced two divorces, and the children born are also sentenced. I gave it to my two ex-husbands, and I'm still alone today..."-"New York Times".

"...Anna Wintour is a lady with a weird temper. Working under her hands is simply a torture. The reason I was fired was because the flight was delayed. She failed to make it in time. Go back to Los Angeles to meet her two children. Ward fxkx, I can still control the speed of the plane in the sky. That’s true. I don’t use it for the chores like the editor's assistant..." A person who had worked under Anna Wintour said in a newspaper interview.

"Anna Wintour stayed in high places for too long, controlling the career of a group of big-name models, so that she has forgotten how to be kind to others, power and capital are corroding her soul, leaving her body alone to walk in the world. , The name of the demon in the novel is really well-deserved."-"Washington Times".

"..."

There is a simple truth. The American public will always be willing to pursue the private news of celebrities, and their eagerness to peep to make them very satisfied with that feeling.

The presence of market hotspots means that the media have another carnival.

Manhai Entertainment only promoted the emergence of this topic and invested a sum of money to promote it, but later, many gossip media who had never paid the red envelopes also followed up the discussion of Anna Wintour's private life.

This craze continued, and even Lauren Weisberg, who was on vacation in Germany, was alarmed.

In fact, since she sold the right to adapt the novel to Paramount Pictures, she has seldom paid attention to the progress of subsequent events. Why? Naturally, it was not that she was lazy to pay attention to the film and television projects of her own work, but because the filming of Fang Manhai Entertainment simply ignored her. After hitting a wall a few times, she stopped and no longer bothered about the production of the film.

However, it was quite unexpected to be interviewed by several media and newspapers.

After answering some reporters' questions, Lauren Weisberg followed their instructions and said something bad about his former boss Anna Wintour.

"She is a very powerful person. If she doesn't follow her advice, she will only be washed away... Although her life is a mess, she can't even keep her child's custody rights, all the grievances accumulated in her life, Maybe she vented all of them on the company's colleagues... She has different requirements for each employee's dressing. If she doesn't do well, she will be trained..."

This is simply a grievance meeting. Ms. Lauren Weisberg successfully used her own language to create all kinds of unfavorable content for the former boss of Anna Wintour. Her words have a taste of "people betrayed their relatives" in them.

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