Legendary Hollywood Director

The 394th chapter TV market (1)

Although Warner Bros. is highly regarded in the film industry and has the largest market share all the year round, in the TV station, it has not been infected with this strength. It can even be said to be a younger brother, losing money year after year.

The reason is that there is no strong enough TV program, the audience rating will be low if the audience is not retained, and the advertising time will not be sold if the audience rating is low, which in turn leads to insufficient production funds, and the parent company needs to allocate funds. Then, repeat.

It's always going downhill.

If it weren't for the fact that the entire strategic resource could play a certain role in a media conglomerate like Warner Bros., it would have been cut off long ago.

In fact, wb TV station was indeed abandoned by Warner Bros. in 2006, and instead cooperated with nbc TV station to set up a new TV station cw.

It was also at that time that it slowly gained a certain market share backed by nbc.

The price is that cw TV network has a lot of equity into the hands of nbc.

Of course, now wb TV station is still clenching its teeth to support it.

In the United States, television stations are divided into two categories: public stations and cable stations.

Public stations include cbs, abc, fox, nbc, wb, and pbs. Among them, pbs is an unprofitable national radio and television station, and the remaining five are commercial television stations, which make profits by selling commercials and episode discs.

Cable channels are also called pay TV channels. As the name suggests, you need to pay to watch them, including basic channels and premium channels. The difference between the two is content control, the basic channel is almost equivalent to the pg-13 in the movie rating, and the advanced channel is the r level.

For example, the hbo of Yellow Storm Pollution is an advanced channel.

The main source of income for all cable stations is subscription fees and the sale of episode CDs. Premium channels do not contain any advertisements, and basic channels such as amc will still have a small amount of advertisements inserted.

But having said that, the edge-off situation is very serious in the television world.

......

wb TV.

Director Andrew Hernandez is at his office.

He is 52 years old,

He has rich experience in the circle and has worked here for more than ten years, and climbed to the top step by step.

Of course, his promotion to this position is not only based on his seniority, age, etc., but in five years, three station directors have been replaced, and those above him were forced to resign, and it was his turn. he.

As a high-level executive of Warner Group and one of the top five public television stations with more than 1,000 employees, the power in Andrew's hands, in the entire film and television industry, is only possessed by a few people.

No one can fail to indulge in this authority. This status is like an ant who has tasted honey, and it is hard to bear to give up after obtaining it.

Andrew didn't want to give up either, but in the six months since he took office, he has exhausted his methods, and wb TV station is still half-dead. Except for news programs, no one can take a shot.

That is to say, no matter what the prime evening or noon time is, it has nothing to do with wb TV station, watching other TV stations to compete for ratings and to win the favor of major advertisers.

No matter how much he has contributed to this TV station, whether his ability is outstanding or not, and how much the board trusts him, he is no better than the previous three station directors in terms of performance in the constantly silent market.

Maybe he's going to get out too.

I just don't know which day it will last for one year or two.

The longest one seems to be a year and a half.

Autumn in New York is still cool, neither hot nor cold, making it the best place to travel.

Carrying a little warm wind, it blew into the vast and towering buildings, but it became inexplicably unpleasant.

In the luxuriously decorated office, through the large floor-to-ceiling windows, you can overlook half of the bustling East Side of New York.

Looking up from his busy business, Andrew heard the movement outside the door and turned back a little irritably, What's the matter?

President, it's Mr. Barry Mayer here. The slightly younger female secretary replied.

Why didn't you notify in advance. Andrew blamed, but the movements of his hands did not stop.

After signing another document, I went to the elevator to greet him.

In terms of status, he didn't have much achievements, and he really didn't dare to make a decision in front of the executive officer of the group. If someone was upset and proposed a change to the board of directors, he would be cold.

When the elevator came up, the two exchanged a few words and shook hands politely.

Today, Barry Mayer is still so composed, it seems that the failure of Catwoman has no effect at all.

The smile on the corner of the mouth is not completely hypocritical.

At the meeting the day before yesterday, the filming of the new Batman is still progressing steadily. Since the unfortunate failure ten years ago, it has never happened again.

Andrew said good things, and never mentioned the fact that neither of Warner's two summer masterpieces did not achieve the expected results.

Nolan's way of managing the crew is still good. Lehman recommended him, but he is not wrong. If the performance in the show has this power, then it is the best.

Barry Mayer sighed like a tone, but also did not lie.

My family knows their own affairs, and the development of dc superying movies has really not made a good start.

Andrew was a little surprised and muttered in his heart.

He still remembers that in the second half of last year, when Barry Mayer joined the DC department to determine the DC plan, he was in high spirits.

Looking at it now, it doesn't seem to be that strong.

People can change. Thinking about himself, he will not be reduced to the field he is today.

Fortunately, when he took office, he was gearing up to create a new situation.

If I knew it was going to be difficult, I wouldn't take over the mess of the TV station if I said anything.

Be a good deputy, isn't he bad?

At least, don't have to shoulder such a big responsibility.

The two walked in the direction of the office, and Andrew asked, When will Batman be finished?

It will take about four months. Barry Mayer said gossip. The more prepared the crew is, the smoother it will be to shoot. And the actors are all in shape and fitness, rehearsing for the scene.

Are you very optimistic about this project? Andrew asked along the topic.

Well, the funds are not from Warner anyway. Barry Mayer sighed: I think at the beginning, the board of directors still had some questions about why it distributed profits to others, but several productions failed one after another, but now there is no sound. Seriously. , If Firefly hadn't provided the shooting budget, maybe this project would have caused more troubles.

Withdrawal?

Some people have questioned whether to continue the filming. If it fails again, the DC adaptation plan will not be so easy to continue.

Now Warner is at a time when there are some discordant voices inside. Because the start is not smooth, the Warner family has a great business, but the estimation and control of risks are the most stringent, and it is difficult to take risks.

Unlike 20th Century Fox, it always jumps left and right when the capital chain is broken.

For example, in the middle of the filming of the big ship, Paramount was wooed to continue the filming. If it was Warner, Cameron would have dared to jump like this, and he would have changed the director long ago. Well, Superman Returns changed 4 directors, and the script was overturned countless times.

And the family has a big business, and there are only so many top positions. After sitting for a long time, someone always comes up with new ideas.

The existence of the board of directors also makes Warner Bros. not so eloquent and hinders the promotion of others. How can anyone really not resent it.

However, it's all little things.

The struggles Barry Mayer has gone through are far more dangerous than this situation, but they are nothing.

The two talked about the topic and chatted a few more words.

Or Andrew asked, Is there anything wrong with coming here today?

A partnership intention.

Who?

Firefly Pictures.

Don't they make movies? Haven't seen any TV shows.

In terms of TV series, how's the ratings? Barry Mayer asked rhetorically.

Andrew was silent.

It's really sad, and if they had a big hit, it wouldn't make him worry like that.

Andrew sighed, Can they do it?

Try it, anyway, the pilot episodes didn't have any response, just cut it. Barry Mayer comforted: If Lyman is in charge, the chance of success is still high. I see him walking all the way, but he didn't miss. Once, he has an accurate eye for seeing people, and several actors have a second spring in his hands. caa has benefited a lot.

Lyman is talented, and he will give in. He doesn't stick to any gains or losses. What is rare is that he recognizes his own position, and he will never open his mouth. Cooperating with him is always a win-win situation. I hope there will be a good result.

Andrew was persuaded.

In other words, how bad can it go, anyway, now wb TV station is the bottom existence.

I'll have a good talk with him.

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