Legend of Xiangjiang Tycoon

Chapter 307: Marketing strategy

"Legend of Xiangjiang Tycoon (

On the contract drafted by Li Zhiwen's lawyer, Roy Raymond finally signed the name. Of course, this contract was carefully confirmed by Roy Raymond.

"Well, since the contract is signed, this is a check for four million dollars. Take a look." Li Zhiwen took out the check and wrote it down and handed it to Roy Raymond.

Roy Raymond held the cheque in his hand, feeling a little stunned, but Roy Raymond quickly cheered up and borrowed $40,000 from the bank to open the first Victoria's Secret store. It was less than five years old. I sold four million US dollars in a year, and this one-hundred-fold increase in value is very powerful when you think about it.

"Mr. Lee, how should Victoria's Secret rectify next!" Roy Raymond asked.

"First of all, the positioning of Victoria's Secret is wrong." Li Zhiwen said.

"Impossible, what is wrong with Victoria's Secret's positioning of men, and we have been developing very well." Roy Raymond said.

"If you develop well, Roy, you won't sell the company to me." Li Zhiwen paused, but Roy Raymond was a little speechless.

"In fact, at this time, Victoria's Secret is too focused on attracting men. This is good in the early stage of development, allowing the company to quickly enter the market, but then it has been problematic to focus on men."

"You must know that underwear is worn by women after all. If our company's products are beautiful, it can indeed make customers impulsive consumption, but after impulsive consumption."

"After passing through it once or twice, everyone will find that our company's products are too poorly comfortable and not well applicable. Over time, they will be thrown in the corner to pick up dust."

"Such an ending let the buying husband see. Will he still come to our store to buy?" Li Zhiwen asked back.

When Roy Raymond heard Li Zhiwen's words, he gradually felt reasonable, because he was too stubborn.

Li Zhiwen saw Roy Raymond’s expression and understood that he wanted to understand, so he went on to say: “So the company’s marketing strategy must be adjusted to focus on the female market, simplify underwear design, and enhance comfort and applicability. The product line needs to be expanded, so that customers can buy all kinds of underwear when they come to our store to meet all the needs of customers."

"As for the male market, there is no need to deliberately do it. As long as we do not discriminate against them, many male customers will not be lost." Li Zhiwen said.

"Okay, boss!" Roy Raymond was very convinced of Li Zhiwen at noon, and willingly called Li Zhiwen boss.

"The second item is that since we are to be a brand, then we must let the celebrity endorsement." Li Zhiwen said.

Li Zhiwen came from later generations, but knows the terrible endorsements of celebrities. The milk poured in the sewer is the evidence.

"You don't need to worry about this aspect, I will solve it. At this stage, the most important thing for the company is to recruit a large number of designers and redesign the product. The second is to set up the store. The company has to open the store in two years. To the whole bald eagle." Li Zhiwen continued.

In terms of celebrity endorsements, Li Zhiwen intends to let Meg Ryan do it. In addition, Li Zhiwen intends to let James Cameron insert a scene in "Terminator", which is the scene of Meg Ryan wearing Victoria's Secret, and Meg will be online in the store. With the same style as Ryan, as long as "Terminator" can explode, it will not be a problem to drive Victoria's Secret to become famous.

And Victoria’s Secret’s most powerful killer is actually the Victoria’s Secret catwalk and the Victoria’s Secret Angels. However, Li Zhiwen will not take it out when the store has not laid the entire Bald Eagle, otherwise it will cause a waste of resources, and in case it is learned by other brands It's not worth the loss to go.

"Understood, boss, I will arrange, but if you do so, the funding gap is huge." Roy Raymond said.

"You plan to inject 50 million US dollars into the company, Roy, do you want to follow suit?" Li Zhiwen looked at Roy Raymond with interest.

If Roy Raymond did not follow the investment, his 5% of his shares would definitely be diluted to less than 1%, but if he followed the investment, then Li Zhiwen would have to invest a large portion of the four million dollars he gave him. The money was taken out without covering the heat, which was a big test for Roy Raymond.

After all, although the prospects of Victoria’s Secret at this time are very promising by Li Zhiwen, who knows what is uncertain, whether to leave with four million dollars or to have a bigger way out, this is in Roy Leimen Two choices in front of De.

However, Roy Raymond thought briefly for a moment, and then he got the answer: "Boss, I'll follow suit."

Roy Raymond dared to borrow $40,000 from the bank to open his first store five years ago. How could he shrink at this time?

Regardless of the fact that his children do not talk about Victoria's Secret, Roy Raymond also thinks that Li Zhiwen's arrangement may allow Victoria's Secret to develop by leaps and bounds, so follow-up shots are his only choice.

"Very well, then let's move right away. The sooner you succeed, the sooner your heart can be put in your stomach." Li Zhiwen said with a smile, and looked at Roy Raymond with satisfaction.

Roy Raymond smiled embarrassedly, and heard Li Zhiwen continue to say: "Let’s go~www.readwn.com~Then let’s go down, you quickly arrange for the staff to rectify and try to make a model, and then copy and paste. It's simple."

Li Zhiwen and Roy Raymond walked down the second floor, but their identities changed. Roy Raymond's attitude was also different from before, which caused a lot of discussion among the salespeople in the store, but Li Zhiwen didn't have much. Stayed, left the phone, and left in a hurry. As for the matters in Victoria's Secret, it was left to Roy Raymond to deal with.

Li Zhiwen got out of the Victoria's Secret, and did not continue to wander, but waved his hand to the distance, and the bodyguard brought the car over. Li Zhiwen got in the car and only said "Go to Mars Capital".

, I closed my eyes and regained consciousness.

When he came to Mars Capital, Kuratos Blank, who got the news, hurriedly welcomed Li Zhiwen into the office and ordered his secretary to make coffee.

It is worth noting that Curatos Blank’s secretary is no longer the Randy, but a male secretary. Li Zhiwen shook his head without thinking too much.

Then he said to Curatos Blanc: "Kuratos, there are a few things, please hurry up and do it."

"Boss, you say!" Curatos Blanc made a listening gesture.

"The first thing is to find an address in Silicon Valley to serve as a laboratory for Hong Kong Semiconductor Manufacturing Co., Ltd., this matter should be handled quickly."

"The second thing is to search for employment in various semiconductor companies through headhunting companies, and the other is to find suitable talents in major universities."

"The third thing is that there is a supermarket called an opener in the urban area. You buy it over, and pay attention to the loss of personnel. If you can't do this, you must at least achieve a controlling stake." Li Zhiwen Finished talking in one breath.

"Okay, boss!" Although Curatos Blank didn't understand the last thing, he did.

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