Legend of Xiangjiang Tycoon

Chapter 224: European Luxury Survey (2)

Bulgari, a jewelry brand founded by Sotrio Bulgari in Italy in 1884.

Headquartered in Rome, in 1970, Bulgari designed boutiques in New York, Paris, Geneva and Monte Carlo. In 1977, the first generation of Bulgari watches came out.

Prada was founded by Mario Prada in Milan, Italy in 1913.

Prada provides men's and women's clothing, leather goods, shoes, glasses and perfumes, and provides tailor-made services.

Due to the changes in the fashion industry in the 1970s, Prada was almost on the verge of bankruptcy.

Although in 1978, Mario Prada's granddaughter Mucciia Prada and her husband Pagio Bertelli jointly took over Prada.

Although Pagio Bertelli is a talented and creative entrepreneur, he has a whole set of plans to promote Prada, and Muccia Prada is a designer with a sense of fashion.

But the clever woman can't afford to cook without rice, Prada is almost bankrupt, the company's market is shrinking, and there is no funds for Pagio Bertelli to play, so Prada has been looking for investment outside.

However, because investors are not optimistic about Prada's prospects, and the Pagio Bertelli and his wife are not well-known figures, they have not been able to attract investment.

At this time, Li Zhiwen just inserted in. Li Zhiwen knew that Prada would develop into a world-renowned luxury brand. At this time, it would be a bee for not investing.

Next is the introduction of luxury goods in Spain. Inditex Group, founded in 1963, is headquartered in A Coruña, Spain, and is built by clothing merchant Amancio Orte Gagona.

In 1975, because a German customer cancelled a large order, the company was forced to open its first retail store. In order to open a retail store, inditex went public in 1975 and raised a large sum of funds from the stock market. It currently has six The chain store currently owns a brand of Sala.

In 2018, when Li Zhiwen was reborn, Sala's website referred to Taiwan as a country, and later issued an apology on the official website. Therefore, Li Zhiwen is very familiar with the lnditex group. In 2018, Sala has 1,800 stores in 87 markets.

If Li Zhiwen travels two years later, he can see H&M, Nike and other companies boycott Xinjiang cotton.

However, one of the goals of Li Zhiwen's rebirth is to acquire all the brands that humiliate China and see who dares to make remarks against China in the future.

Founded in 1846, Loewe is a century-old Spanish luxury brand of leather goods. Loewe released its first ready-to-wear collection in 1965, bringing ready-to-wear into the brand’s core business. Loewe released unlined handbags in 1975. In general, Loewe is currently on the rise. stage.

H&M is a clothing brand founded by Elsen Persson in Sweden in 1947. It mainly provides male and female consumers and children's popular clothing. It does not have its own garment factory, and the product price is low, and the gross profit can reach more than 50%.

In 1972, Pearson’s son joined the company and brought fashion and quality characteristics to the company. There are currently 50 branches, most of which are concentrated in Sweden. The company went public in 1975, and the Pearson family only owns 30 shares. %, this company is in Li Zhiwen's plan, this is the world's second-ranked clothing company in later generations.

As long as Sala and H&M are acquired, Kylin Garment Company can enter Spain and Sweden, and then enter the European market.

Pierre Cardin, opened on the Richrpanse Street in Paris, France in 1950, was founded by Pierre Cardin.

It is a multinational company, mainly in men's clothing, women's clothing, and clothing accessories. The founder of Dior was its guide.

The characteristic of Pierre Cardin is to make ready-made clothes popular, so that ordinary people can also wear fashion.

Pierre Cardin’s thinking coincides with Li Zhiwen’s, relying on high-end brands and middle-class products to increase sales.

Li Zhiwen is very interested in Pierre Cardin.

Cartier is a French watch and jewelry manufacturer. It was founded in Paris in 1847. In 1973, it launched Cartier's boutique series, including lighters, watches, leather goods, perfumes, table clocks, eyes, etc. In 1975, Cartier sought new investment, Rupert The family owns 15% of the shares and the Picard family owns 25% of the shares. The company is listed on the Paris Stock Exchange.

Li Zhiwen has an impression of this company. It is a brand of Swiss Richemont Group, and Richemont Group is a company under the Rupert family. It was established in 1988 and has brands such as Vacheron Constantin, Piaget and Dunhill.

Patek Philippe is a brand founded in 1839. It is the top ten famous watch in the world. Patek Philippe watches are produced by themselves from beginning to end and belong to the Patek family.

Vacheron Constantin was founded in Geneva, Switzerland in 1755. It is the oldest watch manufacturer in the world. The Vacheron family holds 30% of the shares and the Rupert family holds 20% of the shares.

Balenciaga was founded in 1919 and settled in Paris in 1936. The founder, Christo Bar Valenciaga, closed the Balenciaga fashion house in 1968. The founder died in 1972. The Balenciaga fashion house is now in a dormant period.

L'Oréal Paris, founded by the French chemist Eugène Schueller in 1909, became a listed company in 1963, acquired Lancome in 1964, and Garnier in 1965, which enabled L'Oréal to obtain a complete set of supplementary hair care products with organic positioning. It was acquired in 1970. Biotherm acquired the makeup brand Jigme in 1973, with a market value of 500 million francs (400 million US dollars) at this time. Among them, the Schuleer family owns 40% of the shares of L'Oréal Group.

In addition, Li Zhiwen also asked the investigating agency to investigate the situation of "ELLE" magazine by the way.

"ELLE" magazine is published by Huaxie Philip Burch Press and Magazine Publishing Group~www.readwn.com~ This company currently owns six magazines, but four of the six magazines are at a loss.

In particular, the losses of "ELLE" and "" are the most prominent.

Li Zhiwen looked at the report and wanted to laugh a little. He didn't expect that the "ELLE" and "" magazines, which were popular all over the world, were still at a loss at this time. This is a good opportunity to pick up and miss. These two magazines will have 35 editions in six continents. Tens of millions of copies can be sold in each issue, a perfect gold mine.

If Li Zhiwen owns this publishing company, then Li Zhiwen can take root in the Paris fashion industry. Coupled with the luxury brands acquired, many people will depend on Li Zhiwen to live a life, and then Li Zhiwen will be the father of French fashion.

Li Zhiwen went on to look down. The Huaxie Philippe Group Magazine Publishing Group, which belongs to the French Huaxie Group, is the fifth largest publishing house in France at this time. Its publishing business is not insignificant, and its valuation at this time is 10 million. Franc (about 8 million US dollars).

And its parent company, Lagardère Group, is chasing shares of Airbus. At this time, it is very possible to sell the Huaxie Group to raise funds.

After all, the current Huaxie Group is not a cash cow, but an oil bottle, so Li Zhiwen has a chance.

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