Legend of Xiangjiang Tycoon

On the plane from London to Paris, Li Zhiwen produced an investigation report. This was a report that Li Zhiwen asked Holland Kramer to produce when he decided to go to Paris.

This report is a survey of European fashion, including surveys of fashion, perfume and cosmetics, jewelry and watches, and fashion magazines.

This report is mainly aimed at countries such as France, Italy, Spain, and Switzerland. This report must have been produced by Holland Kramer. After all, this report is aimed at the whole of Europe.

At this time, the economic situation in Europe is sluggish and the unemployment rate is high. The people have no money to buy luxury goods. So now there is a good opportunity to buy the bottom. When the privatization of the whole Europe has begun, the people's living standards will improve. Li Zhiwen wants to buy more difficult. NS.

Chanel, founded by Gabriel Chanel in 1910, mainly deals in clothing, jewelry, cosmetics, perfume and so on.

After Chanel died in 1971, it fell into silence, coupled with the economic downturn in European and American countries, Chanel's survival became more and more difficult.

Dior, founded by fashion designer Christian Dior in 1905, is headquartered in Paris. Its main business is men’s and women’s handbags, men’s and women’s clothing, men’s and women’s shoes, jewelry, perfumes, and cosmetics. Including its famous Dior brand.

Li Zhiwen remembers that in another four years, a boy named Bernard Arnault from the University of Engineering bought Dior with the support of his family. In 1987, he merged Louis Vuitton and Moët Hennessy to form LVMH.

And he also used LVMH to become a frequent guest on the Forbes rich list, so Dior is now very easy to acquire.

Givenchy, since Baird Givenchy was founded in 1952, the main business is fashion and perfume.

At this time, Givenchy is not like Dior and Chanel. The founders are no longer there. Givenchy himself has always been the boss of Givenchy Studios. At this time, Givenchy’s financial situation is still good and it is not particularly easy to acquire, but Li Zhiwen still wants to give it a try. In the previous century, Vanchy sold it to LVMH differently.

Louis Vuitton, founded in 1854, has a history of more than 100 years. The main business is handbags, small leather goods, accessories, high-end jewelry and personalized customized services. At this time, Louis Vuitton has more than 400 in the world The specialty stores are all directly managed by the head office.

At this time, Louis Vuitton has been listed, but the stock of Louis Vuitton is in a downturn. It seems that I need to start from the perspective of the stock market, Li Zhiwen thought.

Hermès founded the brand in Paris in 1837. In the early years, it started with the manufacture of high-end harnesses. At this time, it had products such as bags, scarves, ties, men's and women's clothing and harnesses.

In 1970, Hermès was a handicraft-only family factory, and then Hermès expanded. In 1978, the fifth generation of the Hermès family made Louis Dima the chairman of the group. The development momentum is good and the acquisition is extremely difficult.

Lancome, born in France in 1935, is a high-end cosmetics brand that was acquired by the L'Oréal Group in the early 1970s.

Saint Laurent, mainly engaged in fashion, perfume, bags, etc., was founded by Yves Saint Laurent in 1962, and was a designer of Dior before.

In 1960, when the Algerian War broke out, Yves was forced to join the army, but the spirit of Yves who was not good at group life collapsed. In 1976, Yves’ mental condition declined and he was admitted to an American mental hospital, but Saint Laurent continued to create classics. The acquisition cost is extremely high.

France is indeed the capital of fashion, with many luxury brands, large and small, many of which have not been heard by Li Zhiwen. Li Zhiwen's idea is to focus on breaking the big brands and to acquire niche brands.

Italy is also a gathering place for luxury goods, including Fendi, Armani, Gucci, and Bulgari.

Fendi, founded in Rome in 1925, is engaged in fur products, high-end men's and women's clothing, perfumes, etc. It has a strong momentum of development and is in a rising period and is not easy to acquire.

Armani, founded in 1975 by the fashion designer Giorgio Armani in Milan, Italy, was a joint venture established by Giorgio Armani and Sergio Galette. The main business is suits and women's clothing. It has been established for less than 5 years. Li Zhiwen's acquisition is just right.

However, Giorgio Armani is the soul of the Armani brand. Li Zhiwen’s most important thing is to keep George. Otherwise, it’s useless to just take the brand. George can sell Armani to Li Zhiwen and start another company. Armani is not like a luxury brand that has been established for hundreds of years. , The most important thing is the brand, at this time Armani is only somewhat famous in a small range.

Gucci, founded by Gucci O Gucci in Florence in 1921, includes fashion, leather goods, leather shoes, watches, perfumes, etc.

At this time, it was Maurizio Gucci, the grandson of Gucci O Gucci.

Speaking of Maurizio Gucci, he has to mention his wife Patricia Regani. Their marriage can be said to be a dog-blood series, which Li Zhiwen had the honor to know about in his previous life.

Patricia has a famous saying that probably translates to "I would rather sit in a Rolls Royce and cry than laugh on a bicycle" (note that it is a Rolls Royce, not a BMW).

This sister is much more powerful than the BMW sister. The BMW sister did not sit in the BMW and cried, and Li Zhiwen did not pay attention to it in her previous life, but Patricia sat firmly in the Rolls Royce and laughed.

Patricia had an ordinary background, but she had an unrealistic dream: to marry a rich family.

At the age of 22, she found a suitable goal. The elder brother of the Gucci family, Maurizio Gucci, is much more successful than the Hong Kong sister. Li Jiaxin, who later married into a wealthy family, has a monthly living allowance of 2 million Hong Kong dollars, and her family property has been Xu Jin. Hum's father was put in the foundation.

Under Patricia's fierce offensive, Maurizio was captured by her and planned to marry the Cinderella.

But Maurizio’s father saw at a glance that Patricia was a gold-worship girl, and he firmly disagreed with the marriage, and warned Maurizio: "If you dare to marry this woman, you will sever the relationship between father and son and deny you this son. , You won't get a share of money."

But Maurizio is a lot harder than Xu Jinhen. In 1972, Maurizio held a wedding with Patricia despite family pressure, and joined the wife's house.

When we got Mr. Xu, faced with Liu Jialing's public marriage request, he was scared by his father Xu Shixun, so he withdrew and broke off the relationship with Liu Jialing directly.

Let's go on to talk about Maurizio. His arrogance made the old man angry, but after thinking about it, he has a son, and the family business has to be inherited by him, so he pinched his nose and got his son back.

After returning to the family, Maurizio and his wife became one of the most powerful couples in Italy. They bought yachts and built mansions, and Patricia, who made her way to the sky, was extravagant. Just buying orchids to decorate the living room would cost him every month. Ten thousand euros.

Within a few years, Maurizio's father died, and he became the third-generation head of Gucci.

Slowly ~www.readwn.com~ he found that his wife's desire for control was extremely strong, and he firmly put Gucci's financial trends in his own hands. How could Maurizio stand this? Maurizio filed a divorce application with Patricia in 1985.

But this marriage is not easy to divorce. After spending ten years and paying a huge amount of legal fees, Patricia finally bookmarked the divorce agreement, but Patricia will not treat herself badly. After the divorce, Maurizio will do it every year. Support Patricia's huge living expenses. It stands to reason that the marriage is also divorced, and the money is also received. Don't worry about playing, but after the divorce, Patricia became more and more unwilling to think about it, so he hired a killer and killed her ex-husband.

In 1995, Maurizio was killed by a gunman on his way to the office, and Patricia even attended the funeral of his ex-husband after killing her ex-husband.

The police later found out that Patricia had instructed him and was sentenced to 26 years in prison in 1999.

That is, this year, LVMH acquired 34% of Gucci's shares, but rejected the Gucci CEO's request for abacus acquisition, so Gucci sold 42% of the shares to PPR.

Li Zhiwen touched his chin and thought, Patricia could use it, but Maurizio had just taken over Gucci. When the two were in love, he wanted to take Gucci to speed up their unhappiness, and then benefit from it.