Rebirth of the Urban Vengeance Goddess
Chapter 155: Challenges and Responses in New Markets
After successfully entering the new overseas market, Lin Qian and Su Mo did not let down their guard, as they knew that new challenges could arise at any time.
That day, Lin Qian and Su Mo met again in the office to discuss the new market. Lin Qian frowned slightly and said, "Su Mo, although we have opened up the new market, I always feel that there are still many unstable factors. What do you think is the biggest challenge we are facing now?"
Su Mo thought for a moment and replied, "I think the biggest challenge now is how to gain a foothold in the new market. Although we have reached some cooperation intentions, we still need to face many specific problems to truly develop the business."
"For example?" Lin Qian asked.
Su Mo analyzed: "First, we need to establish a complete sales channel and after-sales service system as soon as possible. Consumers in this market have high requirements for after-sales service. If we cannot respond to their needs in a timely manner, we are likely to lose the trust of customers. Secondly, we must continue to improve the competitiveness of our products. After all, the competition in this market is also very fierce, and we cannot take it lightly."
Lin Qian nodded in agreement: "You are right, these two issues are indeed crucial. So how should we solve them?"
Su Mo said: "Regarding the construction of sales channels and after-sales service systems, I think the sales department can work closely with local dealers to jointly develop a set of practical plans. At the same time, we can also consider setting up some after-sales service points in the local area to improve the efficiency and quality of services. As for the improvement of product competitiveness, the R&D department should continue to increase its innovation efforts and continuously launch new products and functions."
As he was talking, Xiao Chen, the head of the sales department, knocked on the door and came in. "Mr. Lin, Mr. Su, I'm here to report on the sales situation in the new market. Although we have established cooperative relationships with some dealers, sales progress is still relatively slow. The main reason is that our products are not well-known enough in the local area, and consumers are not very familiar with our brand."
Lin Qian frowned: "This is indeed a problem. Do you have any solution?"
Xiao Chen replied: "We plan to carry out a series of marketing activities in the local area to increase the popularity of our products. For example, we plan to hold product launch conferences, participate in industry exhibitions, and cooperate with local media for publicity."
Su Mo added: "Marketing activities should focus on targeting and effectiveness. We need to deeply understand the needs and preferences of local consumers and develop promotion plans that suit their tastes. At the same time, we should also strengthen communication and collaboration with dealers to help them better understand our products and market strategies."
At this time, Mr. Zhang from the R&D department also came to the office. "Mr. Lin, Mr. Su, our R&D department has been working hard to improve the competitiveness of our products. Recently we have some new ideas and would like to report them to you."
Lin Qian motioned for Lao Zhang to sit down: "Okay, tell me."
Lao Zhang cleared his throat and said, "We have found that consumers in this market have an increasing demand for intelligent products. So we want to add some intelligent functions to our existing products, such as remote control and intelligent diagnosis. This will increase the added value of our products and enhance our market competitiveness."
Su Mo's eyes lit up: "This is a good idea. However, the development of intelligent functions requires a certain amount of time and financial investment. We need to make a good plan."
Lin Qian said, "Mr. Zhang, can you estimate how long and how much money it will take to develop these intelligent functions?"
Lao Zhang handed a report to Lin Qian and Su Mo. “According to our preliminary estimate, it will take about three months to develop these intelligent functions, and the investment will be around [X] million yuan. However, the specific time and funds will be adjusted according to the actual situation.”
Lin Qian and Su Mo looked at the report carefully and exchanged opinions. Lin Qian said, "This plan has a certain degree of feasibility, but we also have to consider the risks. If the development fails, it may waste a lot of time and money."
Su Mo said: "We can conduct a small-scale trial first, and if the effect is good, we can promote it on a large scale. At the same time, we must also strengthen market research to ensure that our intelligent functions can meet the needs of consumers."
In the following days, all departments of the company worked closely together to actively respond to the challenges of the new market. The sales department and dealers worked together to develop a detailed marketing plan and implemented it step by step. The R&D department accelerated the development of intelligent functions while continuously testing and optimizing.
After a period of hard work, the company's products have gradually become more well-known in the new market, and sales have also begun to pick up. Lin Qian and Su Mo are delighted to see the company's business continue to grow. They know that as long as everyone continues to work hard, the company will surely achieve greater success in the new overseas market.
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