Rebirth of the Urban Vengeance Goddess

Chapter 138 Meeting the Challenges of Competition

Lin Qian and Su Mo were in the company's conference room, discussing the latest developments in the Southeast Asian market with their team members.

"Although our order volume has been increasing recently, I have found some new competitors in the market." Xiao Zhang from the marketing department said with a frown.

Lin Qian sat up straighter, looked at Xiao Zhang and said, "Tell me the details."

"There is a local company that has launched similar smart home products, and their prices are more advantageous than ours. They also have strong channel resources locally and have begun to seize some potential customers we have contacted before." Xiao Zhang reported in detail.

Su Mo pondered for a moment and said, "We can't just look at the price. Our products still have advantages in performance and function. R&D department, can the technical advantages of our products be further expanded?"

Xiao Li from the R&D department replied, "Mr. Su, we have been working hard. The new sensor technology we used in cooperation with universities has received good feedback, but if we want to continue to expand our advantages, we may need to invest more R&D funds for more in-depth research. For example, we can develop a smarter energy management system that can automatically adjust the energy consumption of home appliances according to user habits. This will be very attractive in some areas in Southeast Asia where the power supply is not stable and the electricity price is high."

Lin Qian nodded and said, "We can find a way to raise funds, but we also need to evaluate the input-output ratio. Marketing department, have you analyzed the specific aspects of the local company's products that attract customers? Besides the price."

Xiao Wang from the marketing department replied: "Mr. Lin, they focus on the concept of local manufacturing in their publicity, emphasizing their deep understanding of local culture and living habits, which makes some consumers feel more identified with them. In addition, the appearance design of their products is more in line with the local aesthetic style."

"Then we also need to make adjustments in product design. Design department, what do you think?" Lin Qian looked at the head of the design department.

Xiao Zhao from the design department said: "Mr. Lin, we can organize a local cultural tour to gain a deeper understanding of Southeast Asian cultural elements, and then integrate them into the product appearance design and operation interface design. At the same time, we can also cooperate with some local designers and use their creativity and understanding of local culture to optimize our products."

Su Mo added: "This is a good idea. But in this process, we must pay attention to maintaining the original simplicity and intelligence of our products. In addition, regarding competition, we cannot just defend, but also take the initiative. Sales department, do you have any strategies to expand new customer groups?"

Xiao Chen from the sales department said, "Mr. Su, we can consider cooperating with local real estate developers. Now many new buildings are building smart home concepts. If we can reach a cooperation with them and provide them with smart home solutions, we can not only get a large number of orders at one time, but also increase the popularity and influence of our products in the local area."

After thinking about it, Lin Qian said, "This is a good idea, but we need to develop a detailed cooperation plan. This includes how to customize smart home packages according to the positioning and customer groups of different real estate projects, and how to provide subsequent maintenance and upgrade services. At the same time, we also need to negotiate with the developer on the promotion method to ensure that both parties can benefit."

In a negotiation meeting with a large real estate developer.

"We are very interested in smart homes, but we need to ensure the stability and security of the products. After all, this is related to the quality of our buildings and the satisfaction of the owners," said Mr. Li, the head of the developer.

Lin Qian smiled and responded, "Mr. Li, you can rest assured about this. Our products have undergone rigorous quality and safety testing, and we have a professional after-sales team that can provide technical support and maintenance services to owners at any time. We can also customize a smart home system for your property, such as realizing intelligent linkage in access control management, community services, etc."

Su Mo continued, "In addition, we can provide some value-added services. For example, we can provide owners with training courses on the use of smart homes so that they can better enjoy smart life. At the same time, we can also cooperate with your property management to develop a smart property management system to improve the efficiency and service quality of property management."

Mr. Li nodded and said, "It sounds good. But in terms of price, we hope to get a certain discount, after all, our purchase volume is relatively large."

After Lin Qian and Su Mo looked at each other, Lin Qian said, "Mr. Li, we attach great importance to this cooperation opportunity. We will formulate a reasonable preferential plan based on your purchase volume. At the same time, we will also ensure that the quality of the products and services are not compromised. Do you think this is okay?"

Within the company, the R&D department continues to work hard to overcome technical challenges.

Lao Zhang from the R&D team said: "After this period of research, we have discovered a new algorithm that can further optimize the intelligent learning function of the smart home system. It can more accurately predict user needs based on their daily behavior patterns and make corresponding adjustments in advance."

Xiao Li said excitedly: "This is great! If it can be applied to products, the competitiveness of our products will be greatly improved. However, the application of this algorithm may require some hardware upgrades, and the cost may increase."

Lin Qian said: "First, we need to evaluate the extent of the cost increase, and then discuss with the marketing department how to promote this function as a new selling point of the product while ensuring profits. At the same time, we also need to communicate with suppliers to see if we can reduce hardware costs through bulk purchasing and other methods."

The marketing department began to plan a promotional plan for the new features.

Xiao Wang said: "We can make some comparison videos to show the difference between our products and competitors' products in terms of intelligent learning functions. Then we can put them on social media and online advertising platforms. At the same time, we can also invite some technology bloggers to experience our new products and let them promote us through their own channels."

Su Mo said: "When inviting bloggers, we should pay attention to screening and choose those bloggers who are influential and have a good reputation in the field of smart home. In addition, offline promotional activities cannot be relaxed. We can hold smart home experience activities in some large shopping malls and set up special areas to showcase new functions."

As various tasks progressed, the company gradually found new directions and methods in the process of coping with competitive challenges. Lin Qian and Su Mo led the team to continuously adjust strategies, strive to gain a foothold in the Southeast Asian market, and move towards a broader market space. They believe that as long as they persist in innovation and cooperation, they will be able to overcome many difficulties and achieve the company's development goals. In this process, every team member is playing their own role and working together for the future of the company.

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