After the substitution marriage, I became the CEO's white moonlight

"Xiao Li, you don't have to blame yourself. This is not your fault." Gu Jinyan saw Xiao Li's uneasiness and comforted him softly.

"But..." Xiao Li wanted to say something, but was interrupted by Gu Jinyan.

"Now is not the time to pursue responsibility. We must unite and overcome the difficulties together." Gu Jinyan's eyes were firm and powerful. "I believe that as long as we work together, we will be able to overcome the difficulties in front of us!"

As soon as Gu Jinyan finished speaking, the office door was pushed open and Su Li walked in hurriedly.

"Jin Yan, I just received news that in China..." Su Li was interrupted by Gu Jinyan before she could finish her words.

"I know everything." Gu Jinyan stood up and walked to Su Li, gently hugging her in his arms, "Don't worry, I'll take care of everything."

Su Li raised her head and looked at Gu Jinyan's tired face, her heart full of heartache. She knew what this crisis meant to Gu Jinyan, but he still stood firmly in front of her like a mountain, shielding her from the wind and rain.

"What should we do?" There was a hint of trembling in Su Li's voice.

Gu Jinyan was silent for a moment. He knew that the current situation was very bad, but he could not show any panic in front of Su Li. Competitors maliciously spread rumors, causing Gu's company's products to lose market share in the local market, and those bribed government officials made things difficult everywhere, and the project approval was delayed.

"Don't worry, I have a plan." Gu Jinyan patted Su Li's shoulder gently, and said firmly, "We will not be defeated easily."

He let go of Su Li, walked to the desk, picked up the phone and dialed a number: "Please help me arrange it. I will hold an environmental protection technology seminar in three days..."

Su Li understood Gu Jinyan's plan. Instead of passively arguing with those who spread rumors, it would be better to take the initiative and show the public the true strength and social responsibility of Gu's company.

"I will invite local government officials and business representatives to this seminar so that they can see our environmental protection technology with their own eyes and understand our determination to protect the environment." Su Li added, "At the same time, we must also increase publicity efforts to let more people know about our company's efforts in environmental protection."

Gu Jinyan nodded approvingly. Su Li always gave him the most appropriate advice when he needed it most. He picked up another phone and started contacting the media and public relations companies.

In the next few days, Gu Jinyan and Su Li acted separately. They had to deal with malicious attacks from competitors and appease the emotions of their partners. Gu Jinyan personally visited local government departments and gradually eliminated the officials' doubts with sincerity and strength. Su Li devoted himself to the preparations for the seminar, ensuring that every detail was perfect.

Three days later, the Environmental Protection Technology Seminar was held in a local five-star hotel. The spacious and bright conference hall was packed with local government officials, business representatives, media reporters, and invited environmental protection experts and scholars.

Gu Jinyan stood on the podium, wearing a black suit, with an upright posture, a firm gaze, and confidence and charm in his every move. He introduced the latest environmental protection technology achievements of Gu's company to the guests in fluent English.

Offstage, Su Li looked at Gu Jinyan quietly, her eyes full of admiration and love. She knew that they had just started this battle...

At this time, a partner from overseas came to Su Li, "Ms. Su, about the project we talked about before..." "Mr. Smith, I'm glad you are interested in our project." Su Li smiled and walked forward, shaking hands with Smith. Smith is the head of a well-known local company. He was also attracted by Gu Jinyan's speech at this seminar and highly appreciated Gu's company's environmental protection concept and technology.

"Ms. Su, I have always admired your company's strength. This seminar has made me see your company's determination and achievements in the field of environmental protection." Smith said, his eyes fell on Su Li, "I believe that cooperation with your company will definitely achieve a win-win situation."

Su Li understood what Smith meant. With Gu's company's advantages in environmental protection technology and Smith's understanding of the local market, if the two sides could cooperate deeply, they would definitely be able to develop more competitive products.

"Mr. Smith, we are also looking forward to cooperating with your company." Su Li made a "please" gesture and led Smith to the rest area nearby. "We can discuss the details of the cooperation in detail."

In the following days, Su Li and the company team had many in-depth exchanges and discussions with Smith and his team. They repeatedly studied and improved the product based on the local market characteristics and policies and regulations, and finally determined a new product that not only met local environmental protection standards but also had unique functions.

One month later, the new product launch conference was held under the attention of the public. The conference site was crowded with people and the atmosphere was warm. Gu Jinyan personally took the stage and introduced this new product that embodied the wisdom and efforts of both parties to the guests in passionate language.

The launch of the new product caused a huge sensation in the local market. Major media outlets rushed to report on it, and consumers were full of praise for this environmentally friendly and efficient new product. Smith looked at the rising number of orders with a satisfied smile on his face, and he became more determined to cooperate with Gujia Company.

However, just as Gu Jinyan and Su Li were preparing to celebrate their victory and plan to further expand their market share, Gu Jinyan's cell phone suddenly rang. He answered the call and his face instantly became solemn.

"What did you say?" Gu Jinyan's voice was low and hurried. "When did it happen..."

Gu Jinyan hung up the phone, and a hint of coldness flashed in his deep eyes. "What's wrong?" Su Li noticed his abnormality and asked softly. Gu Jinyan rubbed his eyebrows, with a bit of fatigue in his tone: "The competitor also launched a similar product, and..." He paused, "The price is 20% lower than ours."

Su Li's heart tightened. She understood what this meant. Price war has always been one of the most brutal means of competition in the market. The other party chose to take action at this time, obviously well prepared.

"How dare they..." The translator, Xiao Li, was filled with anger. "This is clearly plagiarism! We will sue them!"

"There is no evidence." Gu Jinyan analyzed calmly, "Besides, even if we can prove that they plagiarized, the long lawsuit will drag us down."

The atmosphere in the room suddenly became solemn. Smith also realized the seriousness of the problem, and he asked worriedly: "Mr. Gu, Ms. Su, do you have any solution?"

Su Li took a deep breath and forced herself to calm down. She flipped through the information in her hand, trying to find a way out. Although the competitor's products were cheap, they still had a certain gap in performance and environmental protection indicators compared to their products.

"Their target customers should be those who are sensitive to price but not demanding on product quality." Su Li pondered, "We focus on the high-end market. Our customer groups are relatively less sensitive to price and pay more attention to product quality and service."

"What you mean is..." Gu Jinyan looked at Su Li and seemed to understand her thoughts.

"We can't join them in a price war, that will only hurt both sides." Su Li said firmly, "What we need to do is to further improve the quality of our products and services, widen the gap with them, and consolidate our dominant position in the high-end market!"

"That's right!" Gu Jinyan looked at Su Li with admiration, his eyes full of trust and determination, "We want our customers to understand that you get what you pay for. What we provide is high-quality products and services that are worth the money!"

Su Li's lips curled up into a confident smile, and her eyes sparkled with wisdom. However, at this moment, Gu Jinyan's phone rang again. He glanced at the caller ID, his face changed slightly, and he answered the call, asking in a low voice, "What's the matter?"

A hurried voice came from the other end of the phone: "Mr. Gu, it's bad. The government department suddenly conducted a random inspection of our products and said..."