After the substitution marriage, I became the CEO's white moonlight

Chapter 92: It's worth it no matter how hard it is

Su Li walked into the meeting room quickly. Gu Jinyan was frowning, listening to the PR department's report on the latest situation. Seeing Su Li, a trace of relief appeared on his tired face. "How is it?" he asked in a low voice.

"The situation is not optimistic," Su Li handed him a document, "This is a detailed report of the incident. Online public opinion fermented very quickly and has already affected the cooperation of overseas projects."

Gu Jinyan took the document, glanced through it quickly, and his expression became more serious. "It seems we have to return home as soon as possible."

"I have already booked a flight for tomorrow," Su Li said calmly, "This quality issue must be resolved as soon as possible. We cannot let it affect the company's reputation."

After returning to China, Su Li and Gu Jinyan rushed to the project site without stopping. The scene before them shocked them. Some building materials were obviously substandard and there were serious problems with the construction quality. Gu Jinyan immediately decided to replace all problematic materials and re-screen the construction team to ensure the quality of the project.

"This incident has sounded the alarm for us," Gu Jinyan told the company's top management, "We can't just pursue speed and profit while ignoring quality and responsibility."

After finishing the domestic project, Su Li immediately started to contact overseas partners. After many communications, she learned that the local government attached great importance to the environmental protection industry, and their company's existing products still had some shortcomings in this regard.

"It seems that we need to adjust our product strategy," Su Li said to Gu Jinyan, "to launch more environmentally friendly products to meet the needs of the local market."

Gu Jinyan nodded in agreement, "You are right, I have asked the R&D department to start developing new products."

"It's just..." Su Li hesitated to speak.

"What's wrong?" Gu Jinyan asked, "Any other questions?"

Su Li took a deep breath and said slowly: "I heard that the local government has very strict requirements on corporate qualifications. Our company..."

Gu Jinyan understood what she meant. He pondered for a moment, a gleam of light flashed in his eyes, "I do have an idea..."

"I have an old friend who is an expert in international trade policy. Maybe he can help us." Gu Jinyan said in a deep voice, with a confident light in his eyes. He picked up his phone, dialed a number, briefly explained the situation, and made an appointment to meet the other party to discuss in detail.

The next day, Su Li and Gu Jinyan visited the expert together. After listening to their story, the expert conducted a detailed analysis of local policies and regulations and the market environment, and put forward specific suggestions based on the situation of Gu's Group.

"Your product has great technical advantages, but to enter the local market, you still need to work hard on environmental standards and certification." The expert pushed his glasses and said, "I can help you contact the relevant local agencies for product testing and certification."

"Thank you so much!" Su Li said gratefully.

In addition to policy guidance, experts also suggested that they find local partners to jointly explore the market. "Only by joining forces can we achieve a win-win situation," he said meaningfully.

Gu Jinyan listened to the experts' advice and began to actively look for a suitable partner. After some investigation, they set their sights on a well-known environmental technology company in the local area. This company has advanced technology and a mature sales network, which complements the product line of Gu's Group well.

After several rounds of negotiations, the two sides reached a preliminary cooperation intention. They decided to jointly invest in the establishment of a joint venture company to combine the technical advantages of Gu's Group with the market resources of local enterprises to jointly develop and promote environmentally friendly products.

Everything seemed to be going in a good direction, and Su Li and Gu Jinyan both had long-lost smiles on their faces. They believed that with their own efforts and the support of their partners, they would be able to overcome the current difficulties and create a new world in the overseas market.

However, at this moment, Gu Jinyan's phone suddenly rang. He glanced at the caller ID and his face instantly became serious...

As night fell and the lights came on, Su Li was flipping through the materials of the cooperative project in the hotel room, her eyes showing fatigue. She was a little overwhelmed by the high-intensity work of the past few days, but when she thought about the smooth progress of the project, she couldn't help but smile slightly.

"What's wrong? Staying up late again?" Gu Jinyan pushed the door open, saw this scene, and asked softly.

Su Li rubbed her sore eyes, raised her head, and said with a smile: "It's okay, I'll finish reading the last bit of information. The cooperation is basically finalized, and the letter of intent can be signed tomorrow."

Gu Jinyan walked to her side, gently held her in his arms, and said distressedly: "Thank you for your hard work during this period."

Su Li leaned on his chest, feeling his warmth, and whispered: "As long as I can overcome difficulties with you, no matter how hard it is, it's worth it."

Suddenly, Gu Jinyan's cell phone rang at an inopportune time, breaking the warmth in the room. He glanced at the caller ID and frowned slightly.

"Hello? What's up?" His tone turned serious.

The person on the other end of the phone spoke in a hurried tone, as if something urgent had happened. Su Li watched Gu Jinyan's face gradually become solemn, and a trace of uneasiness rose in her heart.

"What? What did you say?" Gu Jinyan stood up suddenly, with a hint of disbelief in his voice, "How could this be? Is the news reliable?"

His tone was filled with anxiety and anger, and Su Li's heart was lifted. She had never seen Gu Jinyan lose his composure like this before, what on earth had happened?

Gu Jinyan hung up the phone, took a deep breath, and tried to calm himself down. He turned around and looked at Su Li, with a complex emotion flashing in his eyes.

"Someone is spreading negative news about our products in overseas markets, accusing us of quality problems."

"What?" Su Li exclaimed, unable to believe her ears.

Gu Jinyan clenched his fists and said in a cold tone: "It's clear that someone is deliberately smearing us and trying to destroy our cooperation."

Su Li's heart sank suddenly. Were all their previous efforts in vain?

Gu Jinyan's phone rang again. He glanced at the caller ID and answered the call. Before he could say anything, he heard the other party's anxious voice: "Mr. Gu, something bad has happened! The partner..."

His expression instantly became uglier...

The person on the other end of the phone took a deep breath and said quickly: "Mr. Gu, the partner has been pressured by the local government. They asked our company to provide a detailed product test report, otherwise they will suspend the cooperation project with us..."

Gu Jinyan clenched his fists so hard that his knuckles turned white from excessive force. He knew that it must be the competitors behind this. They spread rumors and created panic, with the ultimate goal of making Gu's company lose its foothold in the overseas market.

Su Li listened to this, feeling extremely anxious. Although she didn't understand business matters, she also understood the seriousness of the matter. She saw how much effort Gu Jinyan had put into this overseas cooperation.

"I understand." Gu Jinyan's voice was low and hoarse, "I will deal with it as soon as possible."

After hanging up the phone, Gu Jinyan rubbed his brows tiredly. He knew that a storm was coming.

"What's wrong?" Su Li walked to his side, gently held his hand, her eyes full of worry.

Gu Jinyan held her hand with his backhand and forced a smile: "It's okay, some small problems, I will solve them."

"Don't worry about me." He touched Su Li's head, "I won't let them succeed."

Gu Jinyan called an emergency meeting of the company's top executives to discuss countermeasures. The atmosphere in the meeting room was heavy, and everyone's face was filled with anxiety and uneasiness.

"Everyone is aware of the current situation." Gu Jinyan said in a deep voice, "The malicious slander of our competitors has caused serious damage to our reputation in the overseas market."

"We must come up with countermeasures as soon as possible, otherwise the consequences will be disastrous."

After heated discussions, they finally decided that on the one hand, they should respond positively to public opinion and clarify the facts, and on the other hand, they should strengthen communication with partners and stabilize their intention to cooperate.

"Xiao Li," Gu Jinyan looked at the translator Xiao Li, "Contact the public relations department immediately and have them contact all major media outlets to hold a press conference. I want to personally explain this incident to the public."

"Also," he paused, "contact all overseas partners and tell them that our company has absolute confidence in our products. We will provide all necessary certification materials to dispel their concerns."

"Yes, Mr. Gu." Xiao Li nodded in response.

A war without gunpowder is about to begin... Gu Jinyan acted quickly. He contacted the public relations team, arranged a press conference, and invited authoritative media and industry experts. At the press conference, Gu Jinyan frankly explained the problems with the product and demonstrated the corrective measures the company had taken. He emphasized that Gujia Company always puts product quality and consumer safety first and will never tolerate any defects. At the same time, he also published a detailed test report of the company's products to prove that the products meet all safety standards.

In order to dispel the doubts of overseas partners, Gu Jinyan personally flew to the local area and communicated with them face to face. He sincerely explained the ins and outs of the incident and assured that the company would fully cooperate with the investigation of local government departments. Gu Jinyan's frankness and determination touched the partners, and they finally decided to continue to cooperate with Gu's company.

With an open and transparent attitude and proactive and effective measures, Gujia has gradually regained the public's trust. The negative impact of public opinion has gradually faded, and the company's overseas market expansion has slowly returned to the right track.

However, the competitors did not give up. They knew that rumors alone could not completely defeat Gu's company, so they resorted to a more despicable method - bribery.

The local government suddenly stepped up its review of Gu's company's products, and all kinds of difficulties followed. The originally simple approval process became extremely complicated, and each procedure required a long wait. Gu Jinyan keenly realized that there must be someone behind this who was secretly obstructing it.

"Mr. Gu, our product was found to have problems again, and this time the problem is more serious. They said..." The voice of the translator Xiao Li was trembling, and his tone was full of disbelief and fear.

Gu Jinyan stood up suddenly, his face livid: "Tell me, what did they say?"

"They said..." Xiao Li took a deep breath and said with difficulty, "They said our product contains banned ingredients and asked us to stop selling it immediately and recall all the products that have been sold..."

"This is impossible!" Gu Jinyan roared, "Our products have been strictly tested and there is absolutely no way they contain any banned ingredients!"

He knew that this was a conspiracy of competitors, and they were determined to drive Gu's company out of the market at all costs.

Gu Jinyan forced himself to calm down. He knew that now was not the time to be angry and he had to find a solution as soon as possible.

At this moment, his cell phone suddenly rang, and the anxious voice of his assistant came from the other end of the phone: "Mr. Gu, it's bad, something happened..."

"Boss Gu, something bad has happened..." The assistant's voice was like a thunder, exploding in Gu Jinyan's ears. He held the phone tightly and forced himself to calm down: "Tell me, what's the matter?"

"Domestic...several domestic cooperative banks suddenly asked us to repay the loan in advance. The total amount exceeded 2 billion, and..." The assistant's voice became smaller and smaller and was almost inaudible.

Gu Jinyan took a deep breath: "And what? Say it!"

"Moreover, several important projects of the company in the country have also encountered problems. The capital turnover is not smooth, and we need..." There was a hint of tears in the assistant's voice.

Gu Jinyan closed his eyes, he knew what this meant. Competitors not only attacked Gu's company in overseas markets, but also extended their evil hands to the domestic market, trying to completely cut off the capital chain of Gu's company and put Gu's company into a desperate situation.

"I understand. You stabilize the company first and try to delay the time. I will go back and deal with it right away." Gu Jinyan's voice was low and firm, revealing a powerful force.

After hanging up the phone, Gu Jinyan leaned back in his chair with a frown on his face. He had never felt such a huge pressure like this before, as if a mountain was pressing down on him, making him unable to breathe.

Translator Xiao Li stood aside, not daring to breathe. He knew that the company was facing an unprecedented crisis, and all of this was because of the problems in the overseas market he was responsible for.

"Xiao Li, you don't have to blame yourself. This is not your fault." Gu Jinyan saw Xiao Li's uneasiness and comforted him softly.

"But..." Xiao Li wanted to say something, but was interrupted by Gu Jinyan.

"Now is not the time to pursue responsibility. We must unite and overcome the difficulties together." Gu Jinyan's eyes were firm and powerful. "I believe that as long as we work together, we will be able to overcome the difficulties in front of us!"

As soon as Gu Jinyan finished speaking, the office door was pushed open and Su Li walked in hurriedly.

"Jin Yan, I just received news that in China..." Su Li was interrupted by Gu Jinyan before she could finish her words.

"I know everything." Gu Jinyan stood up and walked to Su Li, gently hugging her in his arms, "Don't worry, I'll take care of everything."

Su Li raised her head and looked at Gu Jinyan's tired face, her heart full of heartache. She knew what this crisis meant to Gu Jinyan, but he still stood firmly in front of her like a mountain, shielding her from the wind and rain.

"What should we do?" There was a hint of trembling in Su Li's voice.

Gu Jinyan was silent for a moment. He knew that the current situation was very bad, but he could not show the slightest panic in front of Su Li.

"Don't worry, I have a plan." Gu Jinyan patted Su Li's shoulder gently, and said firmly, "We will not be defeated easily."

He let go of Su Li, walked to the desk, picked up the phone and dialed a number: "Please help me arrange it. I will hold an environmental protection technology seminar in three days..."

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