Zou Dongcheng also started to think about what would be a suitable price. Judging from Boss Xia's attitude, he would not stop until the price was high.

But I have to say, the things delivered are really good, especially the taste and the fragrance of the things themselves, which cannot be purchased locally.

I tried making some dishes last night and the chefs tasted them and none of them had any bad things to say.

We even served some food to the guests during the meal. They thought the restaurant had changed its chef and said the cooking skills had obviously improved and the taste was even better.

The customer who had eaten the rice yesterday actually sent the waiter to ask where he bought it.

How much is appropriate?

Zou Dongcheng thought about it and threw out a price to test the waters: "The current market price of rice is less than 1 yuan per kilogram. How about I double it? I'll give it to you directly at 2 yuan per kilogram. This price is very high."

If it weren't for Mr. Ji's instructions, even if these things were good, he would have tried his best to lower the price. With his own restaurant's wealth, few of the small bosses of the suppliers dared to offend him.

But now, he was not sure how close Boss Xia was to Boss Ji. He was also afraid that he would completely piss off the other party, and it would be bad if he ran to another restaurant.

What's more, a woman dared to bring so many goods from such a faraway place to sell, he didn't believe that she had no support.

Along the way, someone has to come forward to make arrangements and say hello, otherwise these things will never be able to arrive in Shanghai safely.

Especially live cattle, sheep and pigs, these livestock are inspected very strictly. Without some connections, they cannot enter the city at all, let alone be sold.

A wonderful misunderstanding thus arises!

When Xia Ran heard this, hey, this bid is much higher than he thought. It seems that the other party is really optimistic about the batch of goods in his hands.

As for the price, Xia Ran would definitely ask for an exorbitant price, so he opened his mouth and said, "With your price, I can't even afford the shipping fee. I can only break even at 4 yuan per kilogram, and I want to sell it at 5 yuan per kilogram. Don't compare my rice with the local rice, there is no comparison. The chewiness and nutritional value of rice that is harvested once a year are different from those that are harvested twice or even three times a year.

Moreover, what are the prices of the dishes in your restaurant? Don't deduct the price from my rice. You should raise the price of your dishes. You get what you pay for. For customers who come here, the more expensive the food, the more stylish and prestigious they are. Isn't it your daily competition for hospitality standards and high quality?

Raise the price and do some good publicity. This is a good product from the Northwest. Not everyone has the ability to get these goods and materials. Not everyone has the courage to transport them here. This is a unique business. In business, the actual effect is one thing, and marketing and publicity are another. It depends on whether you can seize this once-in-a-lifetime opportunity.

The same goes for my beef and mutton. They don’t taste the same once you get out of that area. The meat is tender and not fishy or smelly. It’s good whether you make it as hand-pulled mutton, stewed, steamed, or kebabs. Like beef, it tastes good no matter how you cook it. You can also make hot pot with it. These ingredients are not available here.”

You really dare to ask for such a high price. You are planning to sell the rice at a sky-high price. Zou Dongcheng cursed at the first half of the story, saying that you were asking for such a high price. But he slowly listened to the second half.

Thinking about Xia Ran's words, the prices of dishes in their restaurant must be not cheap. But no matter how expensive the dishes are, that is the restaurant's own ability and has little to do with these suppliers.

How many restaurants on this street are cheap? To maintain such a large restaurant, every restaurant costs money.

But Boss Xia was right about one thing. These things were indeed unique. Seeing how confident and sure the other party was, he must be telling the truth.

There is indeed nothing of this quality on the market right now, and many cuisines here are still based on seafood. There are really no cuisines like those in the northwest. Maybe we can really open up a new path.

The price was indeed outrageous, but it was still within his acceptable range. However, he did not want to compromise and agree so quickly, otherwise it would be difficult to negotiate the subsequent price.

Zou Dongcheng frowned and said, "The price is too high, several times the market price. I can't agree to it. If I accept this price, people will think I'm taking kickbacks or playing dirty tricks. I won't be able to clear myself even if I jump into the Yellow River. Besides, the leaders above won't agree to this price."

Xia Ran said kindly: "Why don't you ask your leader first. Most restaurants here mainly serve seafood. Your restaurant can definitely develop a new cuisine. The people here don't lack seafood. You know? Seafood can be sold at sky-high prices in inland cities, and they are not fresh.

The same is true for your restaurant. If your restaurant has this cuisine, it will be the first in Shanghai. People often want something the more they lack it. There are also Northwest restaurants here, but their ingredients are not from the Northwest. The cost is too high and they cannot afford it. But your restaurant is not like that. You can completely restore and copy Northwest cuisine.

The big bosses and leaders in Shanghai used to have to travel thousands of kilometers to eat some authentic Northwestern cuisine. But now it’s not the case. You can eat authentic Northwestern cuisine right here in Shanghai, right at your doorstep. Just based on this gimmick, isn’t it worth a gamble for you?

It's not just locals who live in Shanghai. There are people from all over the country, and even big bosses from Australia and Hong Kong. It's easy to get tired of eating delicious sea cucumbers and abalone every other day. Why don't they try something new and different?

Even if they don't have this awareness at the moment, you can vigorously publicize and promote it, so that they have this concept. Make up a "true story" that is either lingering or touching, and hype it up, so that everyone knows that your restaurant has Northwest cuisine.

Or you can just invite a big leader, a big boss, or a movie star to have a meal here, and by the way, spread some seemingly plausible stories about their dining experiences, and guide everyone to follow suit. I don't believe that your restaurant will not make money and benefit.

Think about Shanghai, where many talented people gather. They are the best and most outstanding people from all over the country who come to build this place. There must be many people from the northwest in Shanghai, especially those leaders. When people are successful and old, what do they miss the most? What do they miss the most? It is homesickness.

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