Siheyuan: I am protecting Shazhu, who dares to object?
Chapter 329 Market Expansion and New Hope
As the production of the fruit processing plant gradually stabilized and product quality became more and more guaranteed, Village Chief Petrov, Technician Zhang and Wang Dashan began to think about expanding the market.
At the meeting of the village committee, Wang Dashan was the first to speak: "Village head, technicians, I have been thinking recently that we can't just guard the market of our small piece of land. We have to find a way to sell our products to more distant places, so that our village's industry can grow bigger and bigger."
Village Chief Petrov nodded and said, "Dashan, you are right, but it is not easy to expand the market. We don't know much about the market outside. Where should we start?"
Technician Zhang also said: "Yes, and if we want our product to go global, we need a well-known brand, and the packaging and other things must be more upscale."
Wang Dashan thought for a moment and said, "I think we can go to the city first to investigate and see the market demand there and how other similar products are sold. Then we can build our own brand and design new packaging based on the situation."
When everyone heard this, they thought this idea was feasible, so they decided that Wang Dashan would take a few knowledgeable young people to the city to conduct some research.
When they arrived in the city, Wang Dashan and his friends were truly enlightened.
The market in the city was much larger than they had imagined, with a wide variety of goods and a dazzling array of processed fruit products.
They walked into a large supply and marketing cooperative and looked at the various jams and preserved fruits on the shelves. Wang Dashan said to the young people around him, "Look, these products are packaged so beautifully and have their own brand stories. This is what attracts consumers. When we go back, we must think carefully about how to package our products so eye-catchingly."
The young man Xiao Liu said, "Brother Dashan, you see, the price is much higher than what we sell in the village. If we can sell our products here, our village's income will double."
Wang Dashan smiled and said, "Yes, but it's not easy. We still have to talk to the person in charge of the supply and marketing cooperative to see if they are interested in our products."
After some inquiries, Wang Dashan and his team found Manager Li of the supply and marketing cooperative.
Wang Dashan introduced politely: "Manager Li, hello, we are from Cuigu Village. We have a fruit processing factory in our village. The jams and preserved fruits we produce are of very good quality. Today, we brought some samples with us. I would like to ask you to take a look and see if we can sell them in our supply and marketing cooperative."
Manager Li looked at these simple country folks, took the sample with some suspicion, opened it, and said, "Wow, the packaging looks quite ordinary, but I have to try it to know the taste."
Manager Li took a bite of the jam and his eyes lit up. "Well, the taste is quite authentic, but the packaging is a little off. If you want to sell it here, you have to revise the packaging and ensure a stable supply."
Wang Dashan said quickly, "Manager Li, don't worry. We are here to learn. We will improve the packaging and build the brand when we return. The supply volume can be guaranteed. Our village now has a large orchard and a professional processing plant. You don't have to worry about the output."
Manager Li thought for a moment and said, "Okay, then you guys go back and prepare first, get the packaging and branding done, then bring it over for us to have a look. If it meets the requirements, we can consider cooperation."
After thanking Manager Li, Wang Dashan and his friends returned to the village excitedly.
As soon as I returned to the village, I told everyone the good news.
When the villagers heard this, they were very happy and gathered around to ask questions.
Cuihua smiled and said, "Brother Dashan, how do we change the packaging? I heard that glass bottle packaging is popular in the city now. It looks very high-end."
Wang Dashan said: "Cuihua, you are right. The glass bottle packaging is indeed beautiful, and it also allows us to directly see the appearance of the product. We also need to design a good-looking trademark and add some promotional slogans to tell the story of our Cuigu Village, so that consumers will feel that our product is unique and has feelings."
In the following days, the village was bustling with activity as everyone was busy building the brand and designing the packaging.
The villagers who could draw were responsible for designing the trademark and packaging patterns, the educated villagers helped to think of slogans, and Wang Dashan contacted the packaging factory in the city to customize a batch of exquisite glass bottles.
After some hard work, the new packaging was finally designed. Looking at the glass bottles printed with the beautiful scenery of Cuigu Village, with beautiful trademarks and warm slogans, the villagers felt a special sense of accomplishment.
Wang Dashan came to the supply and marketing cooperative in the city again with the newly packaged products.
After seeing this, Manager Li nodded with satisfaction: "Well, this time the packaging looks like it should be. It looks attractive. Then let's try to put some of them on the shelves and see the market reaction."
Wang Dashan said excitedly: "Thank you so much, Manager Li. We will definitely guarantee the quality of our products and will not let you down."
In this way, the processed fruit products of Cuigu Village began to be sold in the supply and marketing cooperatives in the city.
At the beginning, sales were not particularly large, but as more and more consumers tasted the deliciousness of the product, word of mouth gradually spread, and sales began to increase steadily.
Village chief Petrov looked at the increasingly better sales and said to everyone happily: "Fellow villagers, we can sell our products to the city this time, thanks to Dashan. He led everyone to work hard and we have achieved today's results. We must not be complacent, but continue to work hard to make our brand more famous and let more people know about the good products of Cuigu Village."
Wang Dashan also smiled and said: "Village head, this is the result of everyone's joint efforts. I believe that as long as we continue to make products with our heart and continue to expand the market, our Cuigu Village will definitely become more and more prosperous. In the future, we will sell our products to even more distant places."
After hearing this, the villagers were full of enthusiasm. They began to plan the next step of development and were full of hope for the future, as if they saw a beautiful picture of Cui Gu Village becoming more prosperous just waiting for them.
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