I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

mid-December.

A picture of the backstage income of a Haijing short video self-media blogger seemed to be accidentally exposed on the Internet.

The account is "Xixi who loves eating watermelon", the current top short video blogger of Haijing Technology.

The current number of fans is 9 and is about to exceed . The fan traffic in the food recommendation track is astonishing.

As for the backend revenue in this screenshot, it is even more jaw-dropping!

There are a total of 7 videos in the screenshot, with the number of views ranging from to million.

The video with the highest number of views, 11239.87 million, earned yuan.

The video with the lowest number of views, 788.79, earned yuan.

It can be calculated that the average revenue of each of the 7 videos is around 5 to 6 yuan.

This screenshot of the earnings has been widely forwarded on major online platforms.

Of course, even with the financial support of Haijing Technology, it will only last for a few hours, and this picture does not have the potential to become a hit.

However, within the entire large online media industry, including self-media and online anchors, this income immediately caused a stir in the circle.

You know, for example, on Bilibili, Kuaishou, etc., no matter whether it is a short video or a long video, the revenue of a video with a million views cannot exceed ten thousand!

Most platforms have revenues ranging from 800 to 1500 yuan, and some small platforms only have revenues of 300 to 500 yuan.

This instantly made all the self-media practitioners jealous, and their eyes turned to Haijing!

After learning that the short video platform that has just emerged in China is a new platform invested by Jiang Hao, a billionaire.

Most people’s first reaction is that this platform is rich, no wonder the returns are so high!

The next moment, everyone started to learn about the requirements for posting videos on Haijing Short Video, as well as the specific benefits.

After learning more about it, they found that Haijing could actually authenticate their accounts on other platforms.

And the creator incentive clauses can be directly activated without the requirement of accumulating one thousand fans in the initial stage.

At the same time, the revenue is calculated based on the number of video views and the actual retention rate, and all of a sudden, I started to have this idea in my mind.

The so-called promotion and combing is typical, especially in arousing the creative passion of a large number of grassroots creators.

There is no need for such illusory income of hundreds of thousands or millions.

The daily income of just a few hundred or a thousand dollars, including the income of over ten thousand from a hit video, is more real, which attracts many people to join in.

More importantly, the Haijing short video platform allows everyone to edit videos from the original platform to meet the short video standards and then upload them.

This has further irritated the nerves of a large number of creators.

Just after the company promoted certification activities, including incentive programs for creators from other platforms, tens of thousands of new videos were uploaded to Haijing Short Video on the same day.

The situation that the high-quality content in Haijing Short Video has not kept up has finally been alleviated after the launch of the event, which also relieved Jiang Hao's worries for some time.

……

That day also marked the one-month anniversary of the official launch of Haijing Short Video.

The number of users has exceeded 1423 million, reaching 50 million, and the peak number of online users has reached .

The average number of people online at the same time every night is as high as 36, and user stickiness is very strong.

And the day after this screenshot was promoted, the Haijing platform officially started promoting Chen Qiaoqian.

The next day, Chen Qiaoxi released a short video trailer on the entire short video platform.

Next week, we will explore and taste delicious food with the famous domestic folk singer, Lei Zhao!

It can be said that Jiang Hao was behind the scenes and directly brought Chen Qiaoxi, the short video blogger, to the same level as celebrities.

At the same time, it also allowed many celebrities to get in touch with the short video platform for the first time.

……

"Boss Jiang, the company's balance sheet is running low. You either need to inject capital or prepare for financing in advance."

As soon as the lunch break was over, Lu Miaofang knocked on Jiang Hao's office door.

"So fast? How much is left in the account? Didn't we just sign 7 advertisers recently? Have their funds arrived?"

Before the company officially went online, it had more than 4 million in funds on its books.

It's only been a month and it's almost burned out?

"There are 231 million left. 50% of the advertisers' payments have been received, but the creator incentive plan you have promoted recently has consumed too much money."

"If this continues, millions of dollars in incentives will be paid out every day, and the company will face great financial pressure."

In order to attract creators to join Haijing, it is time to spend money. Now that the results have just begun to show, we can’t stop!

Jiang Hao thought about it for a moment and decided to start financing in advance, which would also ease the financial pressure.

"How about this, you ask Xiang to make an update."

"Although the income from the videos will be updated daily in the future, if you want to withdraw money, you have to do it on a fixed day every month on the entire platform, and the income must exceed 200 yuan before you can withdraw money."

"Let's wait for another two months. By then, we can cut down the unit price of all the videos, and the pressure should be much less."

"I will try to discuss the financing in the next few days. If we can get through this month, there shouldn't be any problem with funding."

The initial income can only be an initial bonus. After all creators flock in, the unit price of video revenue will inevitably drop.

It is also impossible for Jiang Hao to motivate creators by offering far higher prices than the market price for a long time.

If he does this, it will not last long for either the short video blogger or the platform.

When the incentive plan ends in half a year, he will completely cut off the revenue from traffic.

Haijing has been turned into a platform that specializes in accepting business orders. Each blogger can take orders and earn income based on the number of fans, and Haijing starts to take a commission!

As for financing, it seems that the A round of financing cannot be delayed.

Jiang Hao has recently been chased by investors calling for investment. He wanted to wait until the website data was better and the data was more beautiful before raising funds.

Now that financial pressure has come, it seems like we can’t hold on any longer!

This Internet project did burn a lot of money in the early stages.

In particular, the more promising a project is, the more money it will burn in the early stages.

Before Lu Miaofang left the office for long, Jiang Hao's cell phone rang again.

When he saw it was his father calling, he quickly put aside the matter of contacting the investor and answered the call.

"Hello, Dad?"

"Don't rush me into marriage. I've been busy with my career lately and I'm not in the mood to think about it."

As soon as he picked up the phone, Jiang Hao had already predicted what would happen to his father.

Since the first half of this year, his parents have become more and more anxious about him getting married.

Now that the family is materially well-off, the two major things of starting a family and establishing a career, having already accomplished the goal of establishing a career, the focus automatically turns to starting a family.

"I haven't told you about marriage, but you have to pay attention to this matter! Xiao Yu is such a good girl! You..."

"Dad, what's up? Tell me what's up. I'll definitely get married as soon as possible. First, tell me what you're looking for me for."

Hearing that it wasn't about urging marriage, Jiang Hao breathed a sigh of relief and quickly changed the subject.

"You are your cousin's son. He applied for your undergraduate degree at Songjiang Normal University in this year's college entrance examination."

"Dad! It's been renamed. It's called University now!"

"Oh~, Songjiang Normal University, they said you didn't get into the ideal class, so they want to ask you to transfer to another class."