I was chased by my sickly junior brother who had two lives

One morning, the sun shone through the thin clouds and fell on the courtyard of "Jinxiuxuan". Chen Jia was wearing a moon-white silk skirt with a few light blue cloud patterns embroidered on the hem, like a fairy descending from the earth. Holding a round fan with a plum blossom pattern, she gently paced under the corridor of the courtyard, thinking about the promotion strategy of colored paper. At this time, Yang Xia hurried over. She was wearing a light yellow short jacket and a green long skirt today, looking particularly energetic and neat.

"Sister Chen, I have been thinking about the sales of our colored paper these days. Although there are colored papers on the market nowadays, our colored paper is far superior to others in terms of the brightness of color, the quality of texture, and the sophistication of craftsmanship. It's just that not enough people know about it, so we have to think of a way to promote it." Yang Xia frowned slightly, but her eyes were determined.

Chen Jia nodded slightly, opening and closing the round fan in her hand rhythmically, and said, "Sister Xia is right. I have been thinking about this as well. This colored paper has a wide range of uses, and can be used for writing, painting, decoration, handicrafts, and many other aspects. If we can vividly display these uses through advertising, I believe we can attract many customers."

Yang Xia's eyes lit up and she said, "Sister Chen, I think we can first design some exquisite colored paper sample books, classify and organize colored papers of different colors and textures into books. Each page of paper can not only show the original appearance of the colored paper, but also attach some pictures of exquisite works made with the colored paper, such as festive window decorations cut out of red colored paper, landscape scrolls drawn with blue colored paper, and paper cranes folded with yellow colored paper. In this way, when customers get the sample books, they can intuitively see the diverse uses and exquisite effects of colored paper."

Chen Jia agreed with a smile: "This is a good idea. However, we need to work harder on the design and production of this booklet. The paper should be of good quality, the printing colors should be realistic, and the binding should be exquisite and firm. We can also print the 'Jinxiuxuan' sign on the cover of the sample booklet so that customers can remember it at a glance."

After that, the two of them gathered the craftsmen in "Jinxiu Xuan" who were good at painting, calligraphy and design to discuss the production of the sample book.

A craftsman who is good at painting said: "Girls, I think when showing pictures of colored paper works, we can use the form of fine brushwork to depict every detail vividly. For example, for this paper crane, we can draw the texture and luster on its wings, so that customers can truly feel the exquisiteness of colored paper handicrafts."

The calligraphy master also suggested: "The text introduction on each page can be written in small regular script, which can not only reflect our cultural heritage, but also fit in with the artistic atmosphere of the colored paper. In addition to introducing the characteristics and uses of the colored paper, the text content can also be accompanied by some beautiful poems to add elegance."

Chen Jia and Yang Xia listened to everyone's suggestions, exchanged glances from time to time, and gradually formed a clear blueprint for the sample book design in their minds.

After deciding on the general design of the sample book, Yang Xia proposed a new idea: "Sister Chen, in addition to the sample book, we can also post some exquisite posters in the prosperous areas of Beijing. The posters should feature our most representative colored paper works of 'Jinxiuxuan', with eye-catching text to attract the attention of passers-by."

Chen Jia thought for a moment and said, "Sister Xia, the location of posting this poster is very important. We can choose to post it near teahouses and calligraphy and painting shops frequented by literati and scholars, as well as streets and alleys where the residences of dignitaries are concentrated. In addition, the poster's picture design should be impactful, the colors should be bright and eye-catching, and the text should be concise and clear, highlighting the unique selling point of colored paper."

Therefore, Yang Xia found an artist who was good at drawing large paintings and described the design requirements of the poster to him in detail.

The artist pondered for a moment and said, "Don't worry, ladies. I will definitely draw it carefully. I plan to use a large flower picture made of colored paper as the main body of the poster, surrounded by small animals folded from various colored papers and auspicious patterns cut out, and then write "Jinxiuxuan colored paper, colorful and creative" in bold cursive script on the top, and list the characteristics of our colored paper and the address of "Jinxiuxuan" below. In this way, we can show the exquisiteness of the colored paper and convey our brand information."

After hearing this, Chen Jia and Yang Xia nodded with satisfaction.

While the sample books and posters were being produced, Chen Jia and Yang Xia did not neglect the display in the store. They personally directed the staff to rearrange the store of "Jinxiuxuan", placing various colored papers according to color and purpose, forming a series of colorful display areas.

"In this red colored paper area, we can place some Spring Festival and wedding-related decorations made of it, such as red lanterns, red "happiness" characters, etc.; the blue area can display some tranquil and distant landscape paintings drawn with blue paper; and the green area can be filled with some plant shapes folded with green paper. In this way, customers can intuitively feel the charm and use of colored paper as soon as they enter the store." Chen Jia said to the guys.

The shop assistants carefully decorated the shop according to Chen Jia's instructions. They made some exquisite hanging decorations with colored paper, making the shop look like a colorful paper art world.

After several days of hard work, the sample books, posters and store displays were ready. Chen Jia and Yang Xia decided to hold small-scale colored paper exhibitions in several cultural districts in Beijing, inviting some literati, rich men and women, and ordinary people to visit and experience them.

On a sunny weekend, the exhibition site in the eastern district of Beijing was bustling with activity. The staff of "Jinxiuxuan" built a beautiful display stand in the square, on which were placed exquisite sample books, gorgeous posters and various exquisite works made of colored paper. Offstage, Chen Jia and Yang Xia personally introduced the characteristics and uses of colored paper to passers-by and distributed sample books.

A young scholar was attracted by the colored paper works on the display stand and walked forward. Chen Jia smiled and picked up a sample book and handed it to him, saying, "Sir, this is the newly launched colored paper sample book of our Jinxiuxuan. You see, our colored paper has bright and long-lasting colors and a fine and smooth texture. Whether you use it to write poems or paint calligraphy, it can produce excellent results. In addition, you can also use it to make various interesting handicrafts, such as the paper flowers and paper puppets shown in this book, which can not only cultivate sentiments, but also add fun to life."

The scholar took the sample book and flipped through it carefully, with a look of surprise in his eyes: "This colored paper is really exquisite. I like painting on weekdays, and the color of this colored paper is just what I like. I wonder how much it costs?"

Yang Xia replied, "Sir, the price of our colored paper at Jinxiuxuan is fair and reasonable. The price varies slightly according to the color, texture and specifications. But don't worry, we have always adhered to the principle of high quality and low price, and we guarantee that you can buy colored paper with great value for money. Moreover, if you order at the exhibition today, we will give you a certain discount and give you some small gifts."

The scholar heard this and said happily, "That's great. I want to order ten sets of colored paper of different colors. Please help me remember it, young lady."

As the exhibition progressed, more and more people became interested in the colored paper of "Jinxiuxuan". Some wealthy ladies were attracted by the exquisite handicrafts made of colored paper and gathered in front of the display stand to ask Chen Jia and Yang Xia for advice on how to make them.

"Sisters, how are these paper flowers made? They look so beautiful. I really want to learn how to make them and show them to my sisters." A young lady in a pink dress asked curiously.

Chen Jia smiled and picked up a piece of red colored paper, and demonstrated patiently: "Miss, look, first cut the paper into a circle, then fold and curl it layer by layer like this, then fix it with silk thread, and finally adjust the shape of the petals, and a paper flower is ready. Look, isn't it simple? The colored paper of our Jinxiuxuan is soft in texture and very suitable for making this kind of handicraft."

The young ladies learned with great interest and soon, paper flowers of various shapes were born in their hands. Their laughter echoed in the square.

After seeing the diverse uses and affordable prices of colored paper, some ordinary people also placed orders to buy it.

"This colored paper can be used to make toys for children and can also be used to decorate the home. It is not expensive and is really good. I will buy a few packs to make my home festive." A middle-aged woman said with a smile.

After the exhibition, orders for colored paper from Jinxiuxuan came in like snowflakes. Chen Jia and Yang Xia looked at the piles of orders with joy and satisfaction.

"Sister Xia, the success of this colored paper promotion campaign is inseparable from everyone's joint efforts. Especially this wonderful advertising design, which allows more people to know about our colored paper." Chen Jia said with emotion.

Yang Xia smiled and responded: "Sister Chen, this is just the beginning. We have to keep working hard and constantly innovate advertising forms and marketing strategies to make the colored paper of 'Jinxiuxuan' sell well everywhere and become an indispensable part of people's lives."