I was chased by my sickly junior brother who had two lives

In the bustling and noisy commercial arena of Beijing, the papermaking industry run by Chen Jia and Chen Jue has already made its mark, like a rising star emitting brilliance in the sky of the industry. However, they are not satisfied with this, knowing that in this fiercely competitive business world, only by continuous innovation and careful planning can the papermaking industry reach a higher peak and reap more abundant wealth and glory.

At dawn, before the first ray of light completely dispelled the silence of the night, Chen Jia and Chen Jue were already sitting opposite each other in the study. On the desk were various paper samples and books filled with business plans and ideas. Chen Jia was wearing a light blue brocade dress with delicate silver bamboo leaf patterns embroidered on the hem. It swayed gently with her movements, as if the breeze in the bamboo forest was blowing on her face. There was only a simple jade hairpin in her hair, but it made her elegant temperament more obvious. Chen Jue was wearing a dark gray brocade robe. The dark patterns on the robe were faintly visible in the candlelight, like the flow of nebulae in the deep night sky, showing his calm and restrained style.

"Xiao Jue, you see, although our papermaking industry has achieved some success and chain stores have taken root in various places, if we want to truly stand out in this industry, we need to come up with more unique business methods." Chen Jia frowned slightly, her eyes revealing her deep thoughts about future development.

Chen Jue gently stroked the paper in his hand and nodded in response, "Sister, you are right. I have been thinking about it over and over again recently. We can start from product innovation, brand building, marketing strategy and other aspects to comprehensively enhance the competitiveness of our papermaking industry."

Chen Jia looked at Chen Jue intently and said, "Product innovation is indeed the key. We can increase investment in the research and development of papermaking technology, try to introduce new raw materials or improve the production process, and create a unique variety of paper. For example, I heard that there is a special plant fiber in the Western Regions that is tough and shiny. If we can incorporate it into our papermaking, we may be able to create a new high-quality paper."

Chen Jue's eyes flashed with excitement: "Sister, this is a great idea. I have also considered adding some elements with special functions or cultural implications to the paper. For example, mixing some spices into the paper so that the paper can emit a pleasant fragrance when writing, and it can be named 'fragrant paper', which will surely attract the love of many literati and scholars. Or, embed gold foil, silver foil and other precious metal sheets into the paper with a special process to make luxurious and noble 'gold foil paper' or 'silver foil paper', which can be used for special purposes in the palace or wealthy families."

Chen Jia nodded slightly, thought for a moment and then said: "In addition to product innovation, brand building should not be underestimated. We need to give our papermaking brand a deeper cultural connotation and unique image to make it stand out from many competitors."

Chen Jue agrees: "Sister, I think we can create an exclusive brand story to tell the original intention of our papermaking, our persistent pursuit of quality and our mission of inheriting culture. Incorporate this story into our store decoration, product packaging and publicity and promotion, so that customers can feel the profound cultural heritage behind our paper while buying it. For example, we can print a historical allusion or poem about papermaking craftsmanship on the packaging of each piece of paper, so that paper is not only a tool for writing and painting, but also a carrier of culture."

"Xiao Jue, your idea is very insightful. In addition, we can also invite some well-known calligraphy and painting masters and literati to endorse our brand, and use their influence and reputation to enhance brand awareness and reputation." Chen Jia added.

After the idea of ​​brand building became clearer, the two turned the topic to marketing strategies.

"Our current sales channels are mainly concentrated in physical stores. Although chain stores have spread to many places, there are still many potential customers who have not been reached. I think we can expand online sales channels, establish our own official website and e-commerce platform, and display our various paper products on the Internet to facilitate purchases by customers from all over the world." Chen Jue analyzed.

Chen Jia agreed: "Online sales are indeed the general trend. At the same time, we can use social media platforms for publicity and promotion, publish some videos, articles and new product introductions about papermaking technology, and attract more attention and interest from the younger generation. For example, we can make some exquisite short videos to show the whole process from raw material collection to paper forming, so that the audience can intuitively feel the charm and hardship of papermaking."

Chen Jue went on to say: "In terms of promotional activities, in addition to traditional discounts, we can also launch some creative activities. For example, we can hold a 'Papermaking Cultural Festival' and set up various papermaking-related experience activities during the festival, such as handmade papermaking experience, calligraphy and painting competitions, etc., to attract customers to participate. At the same time, we can launch limited edition commemorative paper to increase the attractiveness and topicality of the event."

Chen Jia smiled slightly: "Xiao Jue, if your series of business strategies are implemented, our papermaking industry will surely reach a higher level. However, each of these plans requires careful planning and meticulous execution, and we must not rush into anything."

Chen Jue said firmly: "Don't worry, sister. I will make a detailed implementation plan and assign someone to be responsible for each project to ensure that everything goes well."

Therefore, in the following days, Chen Jue quickly formed a professional R&D team to focus on innovative research in papermaking technology. They searched for new raw materials, established contacts with suppliers from all over the world, obtained samples of various special plant fibers, spices, metal flakes and other materials, and conducted repeated experiments in the papermaking workshop.

"Sir, after many attempts, we found that after mixing the special plant fiber from the Western Regions with the local bamboo fiber in a certain proportion, the toughness and glossiness of the produced paper were significantly improved, and it was extremely smooth to write on." The head of the R&D team excitedly reported the experimental results to Chen Jue.

Chen Jue personally checked the samples of the new paper and nodded with satisfaction: "Very good, continue to optimize the process parameters to ensure that this new paper can be mass-produced with stable quality."

At the same time, Chen Jia led another group of people to build the brand image and cultural connotation. They invited the most famous painters in Beijing to draw a series of promotional posters with classical charm for the brand, showing the hard work of ancient paper-making craftsmen and the pictures of literati and scholars splashing ink on exquisite paper, perfectly integrating paper-making culture and art.

In terms of store decoration, they renovated and upgraded all chain stores in a unified style. The walls of the store are covered with calligraphy and painting works and brand story introduction boards. The display racks use simple and elegant wooden structures, matched with exquisite lighting design, making each piece of paper seem like a precious work of art. The product packaging has also been completely redesigned, using a combination of high-quality silk and paper, printed with exquisite brand logos and cultural allusions, showing luxury and cultural atmosphere.

In terms of expanding online sales channels and social media promotion, Chen Jue hired a professional network team. They carefully built the official website and e-commerce platform of "Jinxuan Paper". The platform interface design is simple and beautiful, with complete functions, which is convenient for customers to browse and purchase products. On social media platforms, they regularly publish various interesting papermaking cultural content, such as the historical evolution of papermaking technology, the innovative application of modern papermaking technology, and the stories of celebrities and paper, which attracted a large number of fans' attention and interaction.

With the gradual advancement and implementation of various business strategies, Chen Jia and Chen Jue's papermaking industry ushered in a new round of vigorous development. The newly launched "fragrant paper", "gold foil paper" and "silver foil paper" and other special papers caused a sensation in the market once they were launched. Literati and scholars loved "fragrant paper" and praised its light fragrance when writing, which could inspire creative inspiration; the court and wealthy families favored "gold foil paper" and "silver foil paper" and used them for important documents, invitations and decorations, showing luxury and nobility.

The opening of the online sales platform has rapidly expanded their customer base to all parts of the country. Scholars and calligraphy and painting enthusiasts in many remote areas can also easily purchase the high-quality paper of "Jinxuan Paper", and orders are pouring in. The promotion on social media has attracted the attention of many young people. Many young people have developed a strong interest in papermaking culture and have signed up for activities such as the "Papermaking Culture Festival".

During the "Papermaking Cultural Festival", the front of each chain store of "Jinxuan Paper" was crowded with people. Customers experienced the fun of handmade papermaking in the store and felt the charm of traditional culture. At the calligraphy and painting competition, many calligraphy and painting enthusiasts gathered together to show their talents. The limited edition commemorative paper was in short supply and became the favorite of many collectors.

As the business prospers, Chen Jia and Chen Jue's papermaking business is making a lot of money, and profits are pouring in. They invest part of the profits in expanding production scale, developing new technologies, and cultivating talents, so that the company always maintains a strong development momentum and innovative vitality.

On a sunny afternoon, Chen Jia and Chen Jue stood in the garden of the papermaking workshop, looking at the prosperous scene before them, their hearts filled with satisfaction and pride.

"Xiao Jue, our papermaking industry has reached a new height now, which is inseparable from our joint efforts and careful planning." Chen Jia's face was filled with a happy smile.

Chen Jue gently put his arm around Chen Jia's shoulders and said, "Sister, this is just a stage in our business journey. In the future, we have more goals and dreams waiting for us to achieve. We want to make 'Jinxuan Paper' a legend in the papermaking industry in this world, passed down for thousands of years, and never ending."