In the quiet and vibrant land outside the capital, the papermaking workshop founded by Chen Jia and Chen Jue is like a bright pearl, emitting a unique light among the mountains and rivers. With the passage of time and the unremitting efforts of the craftsmen, their papermaking skills have become increasingly sophisticated and have reached the state of perfection. The paper they produce is of high quality and highly praised. Now, the two have greater ambitions and are determined to expand this success to a wider world and open a glorious chapter in the papermaking industry chain.

At dawn, soft light sprinkled in the courtyard of the papermaking workshop. Chen Jia was wearing a moon-white silk dress, the hem of which swayed gently in the wind, like flowing moonlight. On the skirt, only a few strands of light blue silk threads were embroidered with delicate cloud patterns, simple yet elegant. Her black hair was like a waterfall, tied up with a mutton-fat jade hairpin, which made her face more gentle and moving. Chen Jue was wearing a green shirt, his posture was as straight as a pine tree, and under his sword-like eyebrows, his eyes were deep and bright, revealing wisdom and courage.

"Sister, you see, the paper made in our workshop is second to none in the capital's papermaking industry in terms of texture, color and toughness. Many famous calligraphers and painters have praised our products, and orders are pouring in." Chen Jue's voice was full of excitement and pride. He gently held a piece of paper that had just come out of the workshop in his hand. Facing the sunlight, the texture of the paper was clearly visible, as if telling of its excellent craftsmanship.

Chen Jia nodded slightly, with a gratified smile on her lips: "Xiao Jue, it has not been easy along the way. Thanks to the superb skills and innovative spirit of Master Li Mo and other craftsmen, we have achieved today's results. However, we cannot rest on our laurels, but should seize the opportunity to make more people enjoy our high-quality paper."

Chen Jue looked determined and said, "Sister, you are right. I have been thinking recently that we can open chain stores in and outside the capital to promote our papermaking technology and products to further places. In this way, we can not only expand our business territory, but also enhance brand awareness and make our papermaking industry the best in the world."

Chen Jia paced gently, thought for a moment and then said: "Opening chain stores is a good idea, but many things need to be carefully planned. First of all, the location of the store is very important. It needs to be located in a place where scholars and writers gather, or a place with prosperous business and convenient transportation, so as to attract more customers. In addition, the staff training of each chain store cannot be neglected. We must ensure that every clerk is familiar with the characteristics and advantages of our paper and can provide customers with professional and thoughtful services."

Chen Jue agreed, "Sister, you have thought it through. I have sent people to survey suitable store locations in Beijing and surrounding towns, and have begun to develop a staff training plan. In addition, in order to ensure that the quality of paper produced by each chain store is consistent, we also need to establish a strict raw material supply and process supervision system."

So, in the following days, Chen Jue and his right-hand man traveled around. They shuttled through the streets and alleys of the capital, inspecting every possible store location. Every time they arrived at a place, Chen Jue carefully observed the surrounding environment and analyzed the flow of people and the business atmosphere.

"This place is located in a neighborhood where scholars and literati often gather, and it is close to calligraphy and painting shops and schools. If we open a chain store here, it will definitely attract many target customers." Chen Jue said to his assistant while standing on a busy street corner.

The assistant nodded and said, "Sir, you are right. But the rent is quite high. We still need to weigh the pros and cons."

Chen Jue frowned slightly, thought for a moment and said, "Although the rent is high, the potential income here is also great. We can negotiate with the landlord for more reasonable lease terms. At the same time, we must carefully design the interior decoration of the store to create an atmosphere that matches our paper culture, so that customers can feel the unique charm as soon as they enter the store."

While the store site selection was in full swing, Chen Jia focused on personnel training. She gathered a group of smart young people who were interested in the papermaking industry and conducted training courses in the workshop.

"Everyone, you are about to become a member of our paper industry chain store, shouldering the important task of spreading our paper culture and high-quality products." Chen Jia stood in front of everyone, his voice gentle but firm, "The reason why our paper is so highly praised is its unique craftsmanship and material selection. You need to have a deep understanding of every process, from the processing of raw materials to the final formation of paper, and you must be familiar with them all."

After that, Chen Jia personally led everyone to visit the papermaking workshop and explained each link in detail.

"This is the steaming process. Raw materials such as bamboo are put into the pot for steaming. The purpose is to soften the fibers and make them easier for subsequent processing. You see, the control of heat and time are extremely critical. Any slight mistake will affect the quality of the paper." Chen Jia said, pointing to the pot where steaming was taking place.

The young people listened attentively and asked questions from time to time.

"Ms. Chen, why does the paper-making process have to be repeated so many times?" a young man asked curiously.

Chen Jia smiled and answered: "When making paper, the thickness and uniformity of the pulp each time will affect the final quality of the paper. Making paper multiple times can make the paper more compact and uniform, thus having better writing and drawing properties."

At the same time, after Chen Jue determined the locations of some stores, he began to establish a raw material supply and process supervision system. He signed long-term cooperation agreements with high-quality raw material suppliers from various places to ensure the stable supply and high quality of raw materials such as bamboo, hemp, and bark.

"We have extremely high requirements for raw materials. They must be fresh, free of pests and diseases, and rich in fiber. If you can supply according to our requirements, we will establish a long-term and stable cooperative relationship, which will benefit both parties." Chen Jue said when negotiating with a bamboo supplier.

The supplier nodded and said, "Don't worry, Mr. Chen, we will strictly control the quality and provide the best raw materials."

In terms of process supervision, Chen Jue has formulated detailed standards and procedures. Each chain store will be equipped with a professional process supervisor to regularly inspect and guide the papermaking process.

"From the preparation of pulp to papermaking, drying and other processes, all must be carried out strictly in accordance with our established process standards. If any deviation is found, it must be corrected immediately to ensure that the quality of paper produced by each chain store is consistent." Chen Jue instructed the process supervisors.

As the preparatory work progressed, the first paper industry chain store opened in the prosperous commercial district of Beijing. The store is elegantly decorated with wooden structures. The walls are hung with exquisite calligraphy and painting works. The display racks are filled with various masterpieces written and painted on the company's own paper, as well as paper samples of different specifications and characteristics.

On the opening day, gongs and drums were beating and firecrackers were blasting. Chen Jia and Chen Jue stood at the door of the store to welcome guests.

"Congratulations to Miss Chen and Mr. Chen on the opening of their new store. This will surely bring new vitality to the capital's papermaking industry." A famous calligrapher and painter came to congratulate them.

"Thank you for your kind words, sir. We will stick to our original intention and provide you with more high-quality paper." Chen Jia responded with a smile.

There was a constant stream of customers in the store, and the staff enthusiastically introduced the characteristics and uses of paper to the customers.

"Sir, look at this paper. It has a fine and smooth texture and excellent water absorption. It can achieve excellent results whether you are writing poems or painting landscapes." A waiter held the paper and said patiently to the customer.

Customers picked up the papers to touch and feel them, and many placed orders on the spot.

"This paper is really good. I'll buy a few dollars and try it out. If it's really as good as you say, I'll come back often in the future." said a customer who looked like a scholar.

After the successful operation of the first chain store, Chen Jia and Chen Jue accelerated the pace of opening stores. Based on their previous experience, they quickly opened a number of chain stores in other areas of Beijing and surrounding towns. Each new store opened caused a sensation in the local area and attracted the attention and support of many literati, businessmen and students.

In order to further enhance the brand's popularity and influence, Chen Jia and Chen Jue also planned a series of promotional activities. They held a papermaking competition and invited papermaking craftsmen from all over the country to demonstrate their skills and exchange ideas with each other. This activity not only promoted the innovation and development of papermaking technology, but also allowed more people to understand their papermaking industry and advanced technology.

"This papermaking competition aims to promote papermaking culture and encourage innovation. We hope to discover more outstanding papermaking talents through such activities, and at the same time let everyone see our pursuit of excellence in papermaking technology." Chen Jue said at the opening ceremony of the competition.

In addition, they also cooperate with universities and colleges in various places to donate paper for students to use, and hold papermaking cultural lectures to spread papermaking knowledge and cultural connotations to the younger generation.

"Paper is an important carrier of cultural heritage. We hope that students can better appreciate the profoundness of Chinese culture in the process of using high-quality paper, and at the same time stimulate their interest and love for papermaking." Chen Jia told students at a lecture.

With the continuous increase of chain stores and the continuous expansion of business, Chen Jia and Chen Jue's papermaking industry gradually formed a large and orderly business network. Their paper was not only sold well in the capital and surrounding areas, but also exported to other provinces through trade routes, becoming the preferred paper for many literati, merchants and officials.

On a quiet night, Chen Jia and Chen Jue stood in the courtyard of the papermaking workshop, looking at the starry sky.

"Xiao Jue, our papermaking industry has now grown to a considerable scale. Although the journey has been full of hardships, it has also been fruitful." Chen Jia's voice was soft and emotional.

Chen Jue gently held Chen Jia's hand and said, "Sister, this is the result of our joint efforts. But we cannot be satisfied with this, there is still a long way to go in the future. We must continue to innovate and improve technology, so that our papermaking industry can leave a strong and colorful mark in the long river of history."

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