Siheyuan: I am the God of Cooking, and all the birds are crying with envy!

Soon after the celebration, the village faced new opportunities and challenges.

Mr. Liu, a representative of a large tea company, came to the village and expressed his intention to cooperate with the village.

He Yuzhu, Xiao Lin and Director Li warmly received General Manager Liu.

Mr. Liu said straight to the point: "Mr. He, your village's 'Rebirth Tea' brand has now gained a certain degree of popularity in the market. Our company is very interested in this brand and would like to reach in-depth cooperation with you to jointly expand the market."

After hearing this, He Yuzhu's eyes flashed with surprise, but he still asked cautiously:

“Mr. Liu, thank you very much for your recognition of us.

But, can you tell me specifically what kind of cooperation this deep cooperation is?"

Mr. Liu smiled and explained: "We can use our sales channels and brand influence to promote 'Rebirth Tea' to a wider market.

At the same time, we will also provide some advanced planting and processing technologies to help you further improve the quality and yield of tea.

Of course, in return, we hope to have a certain share in brand operation and profit distribution.”

Xiao Lin listened and said with some concern: "Mr. Liu, although we really hope to use your company's resources to develop, we are also concerned about the independence and control of the 'Rebirth Tea' brand.

We don’t want to lose control of the brand.”

Mr. Liu nodded to show his understanding: "I understand your concerns, Xiaolin. But you should know that the market competition is very fierce. Without the help of large enterprises like us, it will be difficult for your brand to make greater breakthroughs in the national and even international markets.

We can set some terms in the cooperation to protect your core control over the brand, and at the same time we can achieve mutual benefit and win-win results. "

Director Li also said: "Mr. Liu, what you said makes sense. However, we need to discuss the profit distribution carefully.

The villagers in our village all live a good life thanks to the tea industry, and we must ensure that everyone’s interests are not harmed.”

Mr. Liu quickly said: "Of course, we will formulate a reasonable profit distribution plan based on market conditions and the investment of both parties.

I believe that as long as we cooperate sincerely, we will be able to find a solution that satisfies everyone.”

He Yuzhu pondered for a while and said, "Boss Liu, do you think this will work?

We will first set up a special cooperation negotiation group, which will be composed of representatives from our village and your company.

Everyone sat down and discussed the details of the cooperation in detail, including brand operation, technical support, profit distribution, etc.

Then, based on the results of the discussion, a detailed cooperation agreement will be drawn up.”

Mr. Liu readily agreed: "Okay, Mr. He's suggestion is very good.

I think we should do this. When I return, I will arrange for relevant personnel from our company to come here and set up a cooperation negotiation team as soon as possible."

A few days later, the cooperation negotiation group was formally established and started its first meeting.

The village sent He Yuzhu, Xiao Lin, Director Li and several experienced tea growers' representatives, while the tea company sent General Manager Liu and several experts in marketing and technology research and development.

At the beginning of the meeting, Mr. Liu once again emphasized the importance and prospects of cooperation: "Ladies and gentlemen, our company has many years of experience and extensive resources in the tea industry.

We decided to cooperate with your village this time because we were impressed by the quality of your tea and the brand potential of 'Rebirth Tea'.

If our cooperation is successful, the future market prospects will be limitless.”

A tea farmer representative said with some concern: “Mr. Liu, we all know that cooperation may bring many benefits.

But we are afraid that the interests of us tea farmers will not be protected by then.

For example, if we grow tea according to your technical requirements, will it increase costs and reduce our income? "

The company's technical expert quickly explained: "Don't worry, big brother. The technologies we provide have been tested in practice. They can not only improve the quality and output of tea, but also reduce costs to a certain extent.

Moreover, we will send professional technicians to guide you in planting and ensure that you can master these techniques smoothly.”

Xiao Lin continued, "In terms of brand operation, we hope to maintain the characteristics and cultural connotations of 'Rebirth Tea'.

We cannot change the original intention of our brand just to pursue market share.”

The company's marketing expert nodded and said, "Xiao Lin, we have considered this as well.

In the process of promoting the brand, we will fully explore and display the characteristics and cultural value of "Reborn Tea".

At the same time, we will also carry out some innovative marketing activities based on market demand to make more people understand and love this brand.”

On the issue of profit distribution, the two sides had a more heated discussion.

Director Li said: "We believe that the village has put a lot of effort into tea planting and brand creation, and should have a larger share of the profit distribution."

Mr. Liu said: "Our company has invested a lot of money and resources to expand the market and enhance brand influence, and we should get corresponding returns.

Moreover, our market channels and brand operation capabilities are one of the key factors for the success of the cooperation.”

Seeing that the two sides had some differences of opinion, He Yuzhu said, "Don't worry, the purpose of our cooperation is to develop together.

Regarding the issue of profit distribution, we can make comprehensive considerations based on the input and contribution of both parties.

For example, we can distribute profits according to a certain ratio, which can be determined based on factors such as tea planting costs, technology investment, and marketing costs. "

After a whole day of discussion, the two sides reached a preliminary consensus on some issues, but there are still some gaps on key issues such as profit distribution.

He Yuzhu suggested that everyone take a break, go back and think carefully about each other's opinions, and continue the discussion the next day.

The meeting continued the next day.

The tea grower representative said: "We hope to have a minimum profit guarantee, so that we tea growers can feel at ease."

Mr. Liu thought for a while and said, “We can consider this. We can set a minimum profit guarantee clause in the cooperation agreement.

But at the same time, your village must ensure that we provide tea of ​​sufficient quantity and quality."

Xiao Lin said: "That's no problem. Our village will organize tea farmers to ensure the planting and supply of tea. But we also hope that companies can give a certain degree of stability in prices and not arbitrarily lower the purchase price."

The company's marketing expert said: "As for the price, we will determine it according to the market situation and the quality of the tea. But we can promise that if the market price does not fluctuate much, the price will remain relatively stable."

After another day of intense discussions and negotiations, the two sides finally reached a consensus on key issues such as profit distribution.

The first draft of the cooperation agreement has also been basically completed. The two parties agreed to meet again in a week for the final review and signing of the cooperation agreement.

During the week of waiting for the signing of the cooperation agreement, the people in the village were full of anticipation and worry.

Everyone was discussing the impact of this cooperation on the future development of the village.

A villager said to He Yuzhu: "Mr. He, do you think this cooperation can really make our village better? I am still a little worried."

He Yuzhu smiled and comforted him: "Brother, I know everyone is a little worried. But I think this is a good opportunity.

By cooperating with large enterprises, we can learn a lot of advanced technology and management experience, and also sell our tea to more distant places.

As long as we keep a clear head in cooperation and safeguard our interests, I believe we can make the village develop better.”

Another villager also said: "Mr. He, what if problems arise during the cooperation?

Do we have any safeguards?”

He Yuzhu said: "We have clear provisions in the cooperation agreement, and if problems arise, both parties can resolve them according to the agreement.

In addition, we also have a cooperation negotiation team that will regularly communicate and coordinate issues that arise during the cooperation.

Don't worry, we will do our best to protect your interests."

A week later, the two sides held a signing ceremony for the cooperation agreement in the village conference room.

Villagers all came to witness this important moment.

He Yuzhu and General Manager Liu signed their names on the cooperation agreement on behalf of both parties.

After the signing, He Yuzhu said excitedly: "Today is an important milestone in the development of our village.

I believe that through our cooperation with Mr. Liu's company, the 'Rebirth Tea' brand will surely enter a wider market, and our village will surely usher in a brighter future!"

Mr. Liu also said happily: "Mr. He is right.

Our company attaches great importance to this cooperation. We will go all out to work with your village to create a tea brand with international influence!"

There was warm applause and cheers from the audience, and the villagers' faces were filled with joy and anticipation.

With the advancement of cooperation with large-scale tea companies, the village's tea industry has ushered in rapid development.

The new planting technology and management model have significantly improved the quality and output of tea, and the company's powerful sales channels have also enabled "Rebirth Tea" tea to quickly occupy a broader market.

However, just as the tea industry was booming, some new problems emerged in rural tourism.

As the number of tourists continues to increase, the village's infrastructure begins to lag behind.

Problems such as road congestion, insufficient parking lots and poor public health facilities have gradually been exposed, and complaints from tourists are increasing.

One day, He Yuzhu called a meeting with Xiaolin, Director Li and Manager Zhang, the person in charge of the tourism project, to discuss how to solve these problems.

He Yuzhu frowned and said, "Manager Zhang, there have been more and more complaints from tourists recently, mainly about infrastructure issues.

We have to find a solution quickly, otherwise it will affect the reputation and image of our village’s tourism.”

Manager Zhang said helplessly: "Mr. He, I also know that these problems are very serious.

But improving these infrastructures requires a lot of money and time.

We currently have limited funds, and it is difficult to carry out large-scale transformation all at once."

Xiao Lin thought for a while and said, "How about we apply for some support funds from the government?

After all, the tourism development of our village also has a great driving effect on the local economy.”

Director Li nodded and said, “This is a solution.

However, we must first develop a detailed infrastructure renovation plan to clearly identify what funds and resources are needed so that the application can be more targeted.”

He Yuzhu said: "Okay, Xiaolin, you are responsible for formulating this transformation plan with Manager Zhang.

Then we will go to the relevant government departments to communicate and try to get their support.”

After several days of hard work, Xiaolin and Manager Zhang finally completed the infrastructure renovation plan.

The plan includes widening the main road, building several new large parking lots, upgrading public health facilities and adding some visitor rest areas.

He Yuzhu, Xiao Lin and Director Li came to the relevant government departments with the transformation plan.

Department leader Director Chen received them warmly.