Siheyuan: I am the God of Cooking, and all the birds are crying with envy!

With the booming development of the tea industry and rural tourism in the disaster-stricken areas, new opportunities and challenges are also coming.

One day, He Yuzhu was checking the growth of tea leaves in the tea garden. Xiao Lin came hurriedly with an excited and somewhat anxious look on his face:

"Brother He, the head of a travel company just contacted me and said that they are very interested in our rural tourism and want to cooperate with us to develop a large-scale tourism project, but they have some requirements. I think I need to discuss it with you."

He Yuzhu frowned slightly, thought for a moment and said, "Let's go to the office and talk about it in detail."

When he arrived at the office, Xiao Lin turned on his computer and showed the information sent by the travel agency. He said, "They want to build our place into a comprehensive tourist resort, including building some modern entertainment facilities, expanding the scale of homestays, and even occupying part of the tea garden."

He Yuzhu looked at the information, was silent for a while and said: "Building a comprehensive tourist resort is a good thing, it can attract more tourists and bring more income, but occupying tea gardens is not okay. Tea gardens are the foundation of our tea industry and cannot be shaken."

At this time, Director Li also came. After he sat down, he said, "Mr. He, I also heard about this.

The idea of ​​the tourism company can indeed help the village develop faster, but the tea garden was planted by everyone with great effort, and it cannot be easily moved. "

He Yuzhu nodded and said, "Director Li, you are right.

Xiaolin, please contact the other party and arrange a time for a face-to-face meeting. We need to explain our ideas and bottom line to them."

A few days later, Mr. Wang, the head of the travel company, came to the village and the two sides started negotiations in the conference room.

He Yuzhu first said: "Mr. Wang, we very much welcome you to cooperate with us to develop tourism projects, but we cannot give up the tea garden part, which is our foundation."

Mr. Wang smiled and said, “Mr. He, I understand your feelings towards the tea garden.

But from the perspective of the overall planning of the tourism project, occupying a part of the tea garden can make the layout of the entire resort more reasonable, increase more entertainment space, and attract more tourists of different ages. The benefits brought by this will be very considerable. "

Xiao Lin continued, “Mr. Wang, the tea garden is not only of economic benefit to us, it also has cultural value.

Our tea industry has just started, and there is still a lot of room for development in the future. If it is affected by tourism projects, it will be more trouble than gain.”

Director Li also added: "Yes, Mr. Wang. The young people in the village now have stable jobs thanks to the tea gardens. Everyone is full of confidence in the tea industry. If the tea gardens are moved, I am afraid the villagers will not agree."

After listening to this, Mr. Wang pondered for a while and said, "I understand your concerns. Let's readjust the plan and try not to occupy the tea garden. However, the construction of entertainment facilities must still be carried out, otherwise the attractiveness of the project will be greatly reduced.

In addition, the scale of the B&B also needs to be expanded. Can you find some suitable land elsewhere in the village?"

He Yuzhu looked at Director Li and Xiao Lin, and then said, "We can discuss the land with the villagers, but the construction of entertainment facilities must also take into account the impact on the environment and cannot destroy the natural scenery of the village."

Mr. Wang nodded in agreement: "That's no problem, we will use environmentally friendly materials and processes to minimize the impact on the environment.

And the construction of recreational facilities will also provide more employment opportunities for the village.”

After some discussion, the two sides reached a preliminary consensus.

In the following days, He Yuzhu, Director Li and Xiao Lin were busy communicating with the villagers about land issues.

At a village meeting, He Yuzhu explained the situation to everyone:

“Fellow villagers, the travel company wants to cooperate with us to expand tourism projects, but not to occupy the tea garden, but to find land elsewhere in the village to build entertainment facilities and expand homestays.

This is an opportunity for the village to develop better, but it also requires everyone’s support and cooperation.”

A villager stood up and said, "Mr. He, building entertainment facilities and B&Bs is a good thing, but it's taking up our land. What are we going to do in the future?"

He Yuzhu smiled and explained: "We will compensate everyone at a reasonable price, and after the project is completed, everyone can work inside, and the income will definitely be higher than it is now."

Another villager also raised a question: "Will the construction of entertainment facilities be too noisy and affect our lives?"

Xiao Lin quickly replied: "We have discussed this with the travel agency and will choose a suitable location and take soundproofing measures to minimize the impact on everyone's lives."

After patient explanation and communication, most villagers agreed to this plan.

While tourism projects are being built intensively, the tea industry is also facing new challenges.

Some counterfeit "Rebirth Tea" brand teas appeared on the market, seriously affecting their reputation and sales.

He Yuzhu was very angry when he found out: "These people are so abominable. How can we let them destroy the brand we worked so hard to build?"

Xiao Lin was also very anxious: "Brother He, we have to find a way to solve this problem, otherwise our efforts will be in vain."

So, He Yuzhu and Xiao Lin began to collect evidence everywhere, communicate with relevant departments, and prepare to crack down on these counterfeit and shoddy products.

At a communication meeting with the market supervision department, He Yuzhu said:

"Leader, our 'Rebirth Tea' brand was created to help the people in the disaster area get rid of poverty and become rich. Now it is impacted by these counterfeit products, which not only affects our economic income, but also hurts the feelings of the villagers. I hope you can help us."

The leader of the market supervision department said: "Mr. He, we have understood your situation, and we will definitely intensify our efforts to crack down on counterfeit and shoddy products and safeguard your legitimate rights and interests.

You also need to do a good job of protecting your brand, such as registering relevant trademarks and patents. "

He Yuzhu said gratefully: "Thank you for the support of the leaders, we will go through the relevant procedures as soon as possible."

After a period of efforts, the market supervision department cracked down on a number of counterfeit "Rebirth Tea" dens, and market order has been restored to a certain extent.

However, He Yuzhu did not let down his guard because he realized the importance of brand protection.

Therefore, he invited a professional legal advisor to develop a comprehensive protection strategy for the "Rebirth Tea" brand.

Legal advisor Attorney Zhang said: "Mr. He, brand protection is not only about combating counterfeit and shoddy products, but also includes trademark registration, patent application, brand image maintenance and many other aspects.

We want to establish a complete brand protection system to make our brand invincible in the market."

He Yuzhu listened carefully and nodded from time to time: "Lawyer Zhang, you are right.

We don't know much about these aspects, so please help us plan them.

You don’t have to worry about the cost. As long as we can protect our brand, it’s worth spending any amount of money.”

With the help of Attorney Zhang, the "Rebirth Tea" brand successfully registered its trademark, applied for relevant patents, and established a set of strict brand image standards.

As tourism projects are gradually completed, the village has welcomed batches of tourists.

One day, a tourist accidentally fell and got injured while experiencing tea picking. The tourist's family was very anxious and angry.

The tourist's family shouted at He Yuzhu: "How do you manage this? The facilities are so unsafe, you are responsible for my family member being injured!"

He Yuzhu quickly apologized: "I'm so sorry, it was our negligence.

Don't worry, we will send your family member to the hospital for treatment immediately, and we will bear all the expenses."

Xiao Lin also helped to calm the emotions of the tourists' families: "Brother, don't be angry, we will handle this matter.

You should send the injured to the hospital to check whether the injury is serious or not."

After sending the tourists to the hospital and arranging treatment for them, He Yuzhu and Xiao Lin communicated with the tourists' family members.

He Yuzhu said sincerely: "Brother, this time we didn't do our job well and your family was hurt.

We will bear full responsibility, and we will give certain compensation after the injured recover.

At the same time, we will conduct a comprehensive inspection and rectification of tourist facilities to ensure that similar incidents do not happen again."

The tourist's family member calmed down a little and said, "I hope you can really take it seriously and not just talk. If it weren't for your good attitude this time, I would definitely not give up so easily."

Xiao Lin quickly said, "Don't worry, big brother. We will definitely make corrections. If your family needs anything during the hospitalization, please let us know at any time."

After returning to the village, He Yuzhu immediately called a meeting of the staff of the tourism project.

He Yuzhu said seriously: "The injury of tourists this time has sounded the alarm for us. We can't just focus on project construction and tourist reception, but ignore safety management.

Everyone, please tell me, how should we rectify this situation? "

A staff member said: "We need to conduct a comprehensive inspection of all tourist facilities and promptly repair or replace any places with potential safety hazards."

Another staff member also suggested: "We need to strengthen safety education for tourists, such as setting up obvious warning signs in some dangerous areas and explaining the precautions in detail before tourists experience the projects."

He Yuzhu nodded in agreement: "Everyone is right, these tasks must be started immediately.

Xiaolin, you are responsible for supervising the implementation and ensuring that the rectification is completed in the shortest possible time."

After a period of rectification, the village's tourist facilities have become safer and more complete, and tourists' satisfaction has gradually increased.

With the continuous development of the tea industry and rural tourism, the village has become more and more famous.

Some surrounding villages also want to learn from experience and seek cooperation.

One day, the chief of a neighboring village came to the village with several village representatives.

The head of the neighboring village said to He Yuzhu: "Mr. He, we heard that your place is developing very well, so we came here to learn from you.

How did you make the tea industry and rural tourism so successful? "

He Yuzhu received them warmly and said with a smile: "Actually, there is nothing special. It's just that everyone worked together, found the right direction, and then did it step by step.

First of all, we need to understand the advantages of our village. For example, we have a tradition of growing tea and beautiful natural scenery. These are our advantages.

Then we must be bold in innovation, build our own brand, and make the industry bigger and stronger.”

Xiao Lin also added: "Yes, and we must focus on cooperation.

We work with professional brand planning companies to build brands, and with travel companies to develop travel projects, so we can draw on their experience and resources and avoid many detours. "

A villager representative from a neighboring village asked: "What should we do if we encounter difficulties during the development process?"

Director Li took over the conversation and said: "When we encounter difficulties, we all work together to find a solution. For example, when we encountered the problem of poor sales of tea before, we promoted it by holding a tea culture festival;

If we encounter any safety issues with tourist facilities, we will rectify them in a timely manner. As long as we are united, there will be no difficulties that cannot be overcome.”

After hearing this, the head of the neighboring village said with emotion: "Your experience is so valuable. We will study it carefully after we go back to see how our village can develop.

Mr. He, do you think you can cooperate with our village and develop together in the future? "

He Yuzhu said without hesitation: "Of course! We all want the villagers to live a good life. It is a good thing to help each other and cooperate for development.

We can discuss some cooperation projects and methods together to achieve mutual benefit and win-win results. "

In the following days, He Yuzhu, Director Li and Xiao Lin had many exchanges and discussions with representatives from neighboring villages and preliminarily determined some cooperation intentions, such as jointly organizing tea culture activities and jointly developing tourist routes.

At a cooperation discussion meeting, He Yuzhu said: "The cooperation between our two villages will not only benefit both sides, but also drive the development of surrounding areas.

We should give full play to our respective advantages and build a larger industrial cluster.”

The head of the neighboring village nodded and said, "Mr. He is right. Our village also has some specialty agricultural products. We can promote and sell them together with your tea."

Xiao Lin said excitedly: "That's great! We can also link up tourism projects so that tourists can have different experiences in both villages, which will attract more tourists."

As the cooperation deepens, the development of the two villages has ushered in new opportunities. The scale of the tea industry has further expanded, and the sales channels have become more diversified; the content of rural tourism has become richer, and the number of tourists has continued to grow.

However, in the process of development, some conflicts and problems are inevitable. For example, when jointly organizing tea culture activities, the two villages had differences in the planning and funding of the activities.

A representative from a neighboring village said: "We think the planning of this event should focus on the characteristics of our village. After all, our village also has its own unique tea culture."

He Yuzhu explained: "We understand your village's idea, but our brand has already gained a certain degree of popularity and influence. The planning of the event should still be centered on the 'Rebirth Tea' brand, so as to better promote our tea and tourism projects."

There are also different opinions on the issue of capital investment.

The head of the neighboring village said: "Our village is relatively poor economically. Can you share more of the financial investment for this activity?"

Director Li said with some embarrassment: "Our village has invested a lot of money in the early development. Although we have made some profits now, there are still many places that need money.

But we can discuss a reasonable burden-sharing plan.”

Faced with these differences and problems, He Yuzhu realized the need to communicate openly with neighboring villages.

He Yuzhu said: "Don't worry, the purpose of our cooperation is to achieve common development. It is normal to have problems, and the key is to find solutions.

Let's sit down and have a good discussion to see if we can find a solution that both sides can accept."

After many rounds of communication and negotiation, the two sides finally reached a consensus.

In event planning, the characteristics of the two villages were fully integrated, highlighting the "Reborn Tea" brand while showcasing the tea culture of the neighboring village; in terms of capital investment, a reasonable allocation was made based on the actual conditions of both parties.

As time goes by, the disaster area becomes more and more beautiful and prosperous thanks to the joint efforts of He Yuzhu, Xiaolin, Director Li and all the villagers.

The tea industry and rural tourism have become the two major pillar industries of the village, and the living standards of the villagers have been greatly improved.

In a harvest season, the village held a grand celebration. The villagers gathered together with happy smiles on their faces.

He Yuzhu stood on the stage and said excitedly: "Fellow villagers, our efforts have not been in vain. Our village has changed from a disaster-stricken place to a place full of hope and vitality.

All this is inseparable from everyone's joint efforts, thank you all! "

The audience burst into warm applause.

A villager stood up and said, "Mr. He, you are our leader. Without you, we wouldn't have the good life we ​​have today."

He Yuzhu quickly waved his hands and said, "This is the result of everyone's joint efforts. I just did what I should do.

In the future, we will continue to work hard to make our village even better! ”

Xiao Lin also said with emotion: "Yes, although we encountered many difficulties and challenges along the way, we persisted.

I believe that as long as we unite as one, nothing can stop us from moving forward!"

Director Li smiled and said: "Now our village has developed, but we can't be complacent.

We must continue to learn, innovate, and improve our industry level to bring our lives to a higher level!"

The villagers nodded in agreement.