Siheyuan: Struggle Begins in the 1950s

When everyone heard that the cola produced in their own country tasted better than the American cola, their vanity of comparison was greatly satisfied.

In fact, Wang Jianjun’s cola is actually better than American Coca-Cola.

Wang Jianjun did not change the recipe.

The recipe used is still the old American one.

But he replaced the most critical ingredient, which is sugar.

The batch of cola that the Americans sent to China contained syrup.

The original recipe uses white sugar.

People in later generations have compared these two types of colas.

Coke made with white sugar is obviously more natural and pure than that made with syrup.

It's just that using white sugar costs more.

Black people have the most say in this regard.

It is a country where people drink Coke like water.

So they have always insisted on mixing Coke with white sugar.

And cost is not a problem at all for Wang Jianjun.

Whether it is white sugar or syrup, Wang Jianjun can use it regardless of cost.

Therefore, the cola he supplies to major supply and marketing cooperatives and stores is the most authentic.

The person who bought the two kinds of Coke tried each of them again and finally confirmed that Wang Jianjun's Extraordinary Cola tasted better.

"I've tried them all, and they taste pretty much the same. But strictly speaking, our domestic cola tastes better. The American stuff isn't very good, and the price is too high to sell. I won't buy it again."

The person who unboxed and reviewed the product in public also gave Wang Jianjun free advertising after the test.

And the publicity effect is maximized.

Most people still can't bear to spend money on a bottle of soda for 45 cents.

Since someone has tried it for you, why waste your money?

The same situation is happening in many supply and marketing cooperatives.

Many people would buy two kinds of Coke at the door of the supply and marketing cooperative, try them on the spot and then make their comments.

What no one knew was that these people had received some money in advance from a mysterious man with a disguised face and were asked to go to the door of the supply and marketing cooperative to do the evaluation on the spot.

As to whether this mysterious person has any relationship with Wang Jianjun, it is unknown.

Anyway, Wang Jianjun will not admit it.

The effect of such reverse publicity is immediate.

In the supply and marketing cooperative, the sales of Wang Jianjun’s Fanta Cola are still very good.

Coca-Cola was a surprise success, selling only 20 boxes in the first week after it was put on the shelves.

Those twenty boxes were bought out of curiosity at the beginning.

It was basically unsaleable in the following days.

Especially later, all kinds of rumors about Coca-Cola spread everywhere.

Many people demonize Coca-Cola.

That is what the Americans use to harm people.

Regarding these rumors, Wang Jianjun can responsibly state that they were not made up by him.

At least not entirely.

After all, he was selling Coke himself.

These rumors will more or less hurt his products.

A month later, when the senior management of Hualiang Company saw the sales data of Coca-Cola, they were also shocked.

They had great confidence in Coca-Cola.

After all, there are foreign markets to learn from, so even if the sales are not good, it shouldn’t be this bad.

Which link went wrong?

Although the top management of Hualiang was puzzled, they did not conduct market research themselves.

I didn't even notice that the supply and marketing cooperatives already had a similar soda and it was sold at a cheaper price.

The confused senior executives simply sent the data to Coca-Cola headquarters and let them deal with the headache themselves.

People at Coca-Cola headquarters also found this data incredible.

Finally, they simply sent a salesperson to fly to Beijing to investigate the market.

But it takes a very long time to go back and forth.

By the time Coca-Cola was ready to send someone, Wang Jianjun's Extraordinary Cola had already been transported from Sijiu City to surrounding cities.

The salesperson sent by Coca-Cola this time was a middle-aged man named Smith.

When he came to Sijiu City and looked at the scenery of the city, Smith couldn't help showing a disdainful expression.

It is indeed a backward country.

If this country didn't have a huge market, he wouldn't be willing to come here.

Smith first went to Hualiang Company to meet with Hualiang’s senior management and learned about China’s soda market.

"At present, the eight major soda factories are still the most famous in our country. But the most popular soda in Sijiu City is Beibingyang Soda. Maybe people in Sijiu City like the taste of Beibingyang Soda more. They can't accept Coca-Cola for the time being."

Hualiang’s senior management also has their own speculation about Coca-Cola’s sales volume.

"If that's the case, then we can cooperate with the Arctic Ocean Soda Factory. The most important thing now is to sell our soda. Let customers get used to our soda first."

Smith had some knowledge of the Arctic Ocean.

This old soft drink factory is the pride of the people of Sijiu City and also the biggest competitor of Coca-Cola entering Sijiu City.

This soda is so famous.

He even appeared on the Spring Festival Gala once.

Even if Wang Jianjun’s Feifan Cola sells well now, it still cannot replace its position in the hearts of people in Beijing.

If Coca-Cola could take advantage of the fame of the Arctic Ocean, it would surely quickly become well-known in the country.

In fact, in the original historical trajectory, it was Best Cola that cooperated with Arctic Ocean.

The joint venture trend in the 90s gave the two companies the opportunity to cooperate.

But these foreign companies have no good intentions.

It was called cooperation, but in fact they secretly took over the market quickly by using the Arctic Ocean’s sales channels.

It feels like a cuckoo taking over the magpie's nest.

So much so that after the Beibingyang Soda Factory went bankrupt, it was acquired by Best Cola.

A state-owned soft drink factory that has been in operation for decades and once held various honors.

It is really sad that the ending was like this.

This is what Smith is thinking of now.

At present, Coca-Cola’s sales in the country are not good, so it will take advantage of the momentum of the local soda tap leader.

Anyway, as long as the cola market opens up, those local soft drinks will close sooner or later with the strength of Coca-Cola.

"I'll go to the market first and take a look. When the time comes, please introduce me to the person in charge of the Beibingyang Soda Factory."

After Smith finished explaining his affairs, he prepared to go to the supply and marketing cooperative near Sijiu City.

Some things are believed only when you see them.

The reason why Coca-Cola Company sent Smith, a salesman, to China for investigation must be that he has his own strengths.

At least this guy isn't just some lazy loser in the office.

But when Smith walked on the road, he also found something wrong.

Because he saw many people on the street drinking from a cup.

When he asked someone casually, he found out that it was Coke.

But what the hell is Viva Cola?